Refine Digital Media Management

02/09/2021

OMW to revamp your socials 📲😏

Been working on a ton of fun content for my clients lately... my favorite part is the reaction from their communities!

Reflection on why the last year has changed this industry👉
My friend just sent me a TikTok explaining the way the world has shifted to value graduates with engineering degrees to valuing those that can tell a story with photo, video, and creativity.

It is so exciting to me that whilst engineering is still a highly respected and valued field other talents have risen in value! 🙌🤩

Growing up I always envied my friend who were math savvy, but now I can confidently say I'm proud to be a part of this digital revolution!

28/07/2021

WHAT DAY IS ITTTT??😱
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy hump day everyoneee👊
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Anyone hitting that mid-week slump?
👉if so what do you do to get yourself out of it?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
My go to is turning my phone off for 30 min- 1 hr, doing some deep breathing, stretching, and reflecting. It's never too late to set goals for the week ✅

27/07/2021

Facebook Do’s and Don’ts (for your business)💻

I’m going to start posting more about tips for other platforms! Instagram seems to be taking priority for many these days but Facebook, if utilized correctly, can be an awesome resource for community growth and lead generation 😉

DO✨:

✅Post video based content to foster trust and promote engagement and sense of communtiy
✅Make sure your page is reflective of your mission and your brand
✅Utilize Facebook Business Manager to analyze your content and plan
✅Utilize the 'pin' feature and pin your favorite
/informative posts to the top of your page

DON’T 💥:
⚠️Share LOW QUALITY images or videos
⚠️Be OVERLY promotional
⚠️Ignore your audience
⚠️Post long videos without subtitles

19/07/2021

THE DAY HAS COME!! SUN CHASER LIGHTROOM PRESETS ARE OUT NOW 🌞🤩✨

Inspired by tropical island travels, white sandy beaches, and beautiful blue waters. 🌴🌊

These Presets will create a cool film toned photo edit 📷

👉👉Sun Chaser Cool Tones helps brighten up shadows, increase clarity, increase the depth image, tone the white levels, adjusts the black clip, and cool film tones! A true game changer 🔥

15/07/2021

Did you hear that?!🚨😱

👉Instagram is no longer just a photo sharing app.

TikTok has made a massive impact on the way we consume content.

Instagram, YouTube, and other platforms are prioritizing short form videos (IG Reels are similar to TikTok).

Are you utilizing this new prioritized feature?!

12/07/2021

Just popping in to say... HI HAPPY MONDAY! Please talk to me, ask questions, tell me what you're up to!

Judgement free zone here 😋

08/07/2021

Day. By. Day. 🗓

The best things take time ✨

What's something that you're currently working on? ☺️

03/07/2021

Walking into the holiday weekend like ✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
After a long work week it's important to reflect and thank yourself for all the hard work you've put in.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Life is all about balance.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
NOW... What are you doing this weekend to reward yourself?🤗

02/07/2021

First YouTube Video answering all of your questions about becoming a Social Media Manager is out now 🤩!

Click on the link in my bio to check it out 🤗

02/07/2021

01/07/2021

Happy World ! Did you know that Social Media is the #𝟏 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 used in marketing in 2021?!🤩

It's CRAZY to me how much the world has changed, even from the time I studied marketing in University! 😱

Social Media Day is a way of recognizing the impact that social media has had on communications around the world 🌎

After all... Social media is used by most people on a daily basis. My favorite part, besides being able to help people and have my job focused around the industry, is its interconnectedness.

👉for this I'm extremely grateful - I can talk to my friends and clients from all over the world with just the send of a message 🤗

Comment down below where you're from in the world 🤍✨

28/06/2021

Happy Monday!! The weeks just fly by and I can't believe it's almost July.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm spending today getting organized and goal setting for the next month 🙌
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How about you 🤗?

23/06/2021

This mentality🙌
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's so important to reward yourself after accomplishing your goals (big or small).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Been off the grid in Yellowstone for a few days! Such a beautiful experience and crazy relaxing to be able to disconnect for a little.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Where's your favorite vacation spot?!🏔🌲

16/06/2021

Instagram may be just one platform... but it has so many features 😳
⠀⠀⠀⠀⠀⠀⠀⠀⠀
More often than not, the first thing I hear when I chat with a new client is, "I'm OVERWHELMED!"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This chart should help break down each feature and it's uses!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1) FEED ✨ your first impression, or face, of your business/brand
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2) REELS 🔥 the number one strategy to grow your following (right now)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3) Stories 🤗 the best way to share more about you or your brand on a personal level! Build rapport and relationships with your audience
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4) Highlights ⭐️ Use these to show off a little!!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5) IGTV 📺 longer videos that are often used to educate or share more in depth information
⠀⠀⠀⠀⠀⠀⠀⠀⠀
6) Guides 📖 a newer feature with tons of potential (in my opinion). Group content together in themes for your followers to be able to ingest easier
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did this help?! Save it - you might need it for later 🤪

15/06/2021

Finally starting to feel like summer ANDD here in California our mask mandate is over 😨😍 things are looking up 🙌

14/06/2021

Happy Monday everyone 🤩 took the drone out for a spin this morning to gain a different perspective.

Newport is truly so beautiful 😍

Every time I see a city from a bird's eye view it really does put things into perspective! The best moments are when I pause and really take in my surroundings ✨

What do you want to see me shoot from above? 📷

11/06/2021

Stompin through the week like.... 😎
Happy Friday everyone!!

Did you hit any of your goals this week?

👉I have one major thing to check off before signing off and it may or may not involve a YOUTUBE VIDEO🔥

If not... you have two more days to get. It. GOING 🤩👏

08/06/2021

Testimonial from 🤩
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Being a creative is my favorite part of this job but... Gotta bring that business mind out to play 🙌

18/05/2021

Some of my favorites from content shooting shots with 🌴🌊 @ Catalina Island

14/10/2020

Start somewhere. 🌟

About 6 months ago I made the decision to start my own business. I’d be lying if I said it’s been easy... but you’re not here to read about me. 🙅🏻‍♀️

Let’s talk about YOU. What’s holding you back from going after your goals? Now more than ever opportunities are endless- you never know what tomorrow will bring.

Your first post, your first video, your first article... there can’t be a 50th without a 1st. Go for it. Get it done. And do it with pride 🌞💪 Be proud of the little things and celebrate your accomplishments.

08/10/2020

Want a free social media audit and game plan to boost your online presence ? Work 1:1 with our founder, Rachel. Let’s chat about what industry secrets and strategies you can apply to find the confidence your business NEEDS. We know how scary the social media world can be- but you have the power to take control and change that🤩

Reach out to schedule your consultation!

08/10/2020

Your online presence is your VIRTUAL BUSINESS CARD.

🔔How do you want people to remember you?

18/09/2020

MAJOR UPDATE🔔: We are so excited to welcome .has.friends to the Refine Digital team as a Content Creator!

James’ talents are countless- he has an eye for photography, design, and editing...did I mention he was a molecular biologist?! 😱

James is always up for a creative challenge. We can’t wait to show you what this rising star can do 🌟

01/09/2020

Cozy work-from-home space... Fall- I’m ready for you!

Can you believe it’s already September?🍂

18/08/2020

Probably THE most asked question- how do I boost my Instagram? 💭

Here are some of my favorite tips I implement with clients that are sure to get results!🤩

🔔Tip 1: UTILIZE INSTAGRAM STORIES
Be authentic and engaging!
(Get creative, use stickers, ask questions)

🔔Tip 2: TEST NEW CONTENT
What type of content
does your audience like seeing?
Photos or video?
You or your product?
(Pro tip: Change to an business profile
to gain insights and analytics)

🔔Tip 3: PAY ATTENTION TO HASHTAGS
Are your hashtags niche enough? Are they relevant to your industry? Research is important here!

🔔Tip 4: OPEN UP
Share more about yourself!
The more your audience knows
about you, your brand, and your story,
the higher the likelihood that they willconnect with you

🔔Tip 5: BE AUTHENTIC AND ACTIVE
Be you. Be bold.
Post several times a week, utilize stories and live videos, but most importantly stay authentic and true to you. The audience you want will connect with your authenticity and stay.

10/08/2020

I hear this from clients more often than not...
“I have a Facebook, I think I have an Instagram. I don’t know I don’t really use them!”😱

?

Social Media Marketing is a MUST!

🚫Here’s the mistake is see the most:
Businesses are missing out on the BEST way to market and to reach their ideal clients- they avoid altering their budgets to boost online presence!

Fun fact: will be 3.1 billion social media users worldwide in 2021🤯 And you have the potential to reach all of them!!

Don’t doubt the possibilities if you are a small business. You may be small... but with social media’s reach at your fingertips you are mighty 🦁

30/07/2020

Creating. Editing. Planning. Scheduling. 😨

The list goes on and on!
Here are some of my favorite Apps🌟:
1) Canva
This app is not only One of the best simple graphic design 💻 tools out there but it’s also FREE! Take advantage of it for a cohesive feed.

2) Lightroom
Looking for the perfect photo editing app to look professional and cohesive? 📸 Lightroom has all the features you could need + more! They even have a free version

3) Planoly
schedule keeping you from posting what you want when you want? No worries- Planoly’s got your back. Schedule your posts out using this free app!👊

What’s your go to App?!

28/07/2020

13/07/2020

Imagine 💭 standing up to speak in front of an massive arena... but there’s no one there. 😱
You forgot to tell people, to connect with others, to give them a reason to come and be a part of the conversation...

Whether that arena some day has 12, 100, or 50,000 people that want to listen, it’s because YOU’VE created a community!

Utilize this thought process when building your online communities. Share with others- no matter how scary it is! Someone out there wants to listen.

I cannot emphasize enough how important creating an online community helps support a brand. These are your biggest supporters- when you share the love, the share the love back 🤍

25/06/2020

23/06/2020

The digital space reminds me of an ocean... there’s two ways to look at it!🧐
1. Dark, deep, scary, overwhelming
2. Vibrant, bountiful, diverse in communities

We choose the latter... Which way do you see it?🌊

14/06/2020

Some of my favorite things about the social media industry!
•
1. A welcoming creative space
2. Global community building opportunities
3. Unlimited learning potential with free materials shared world wide
•
What’s your favorite part?🤩

11/06/2020

Engagement. Is. Everything. I cannot stress this enough! 🤩
•
Are you ever wondering... “Wow I feel like I’m posting a lot but I’m not growing and community (followers) are silent!”
Your answer lies in engagement! Engage with your community, show your authenticity through your brand, and really connect! After all, we are all just human beings behind the screen wanting to connect 👥🤷🏻‍♀️

10/06/2020

Content. The name of the game.
𝐔𝐬𝐞 𝐭𝐡𝐞 𝟕𝐱𝟕 𝐫𝐮𝐥𝐞!
•
Whilst quality of content is important to quantity of output is just as valuable. You want to give your audience as many opportunities as possible to see, enjoy, and engage with your posts.
•
𝟕𝐱𝟕 𝐫𝐮𝐥𝐞-
Ah the old rule of 7. In the early days of marketing it was said that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you!
This means you should be engaging with your audience as often as possible whether that be feed posts, stories, IGTV you name it! Let them know you’re here and you mean business
•
•
•

08/06/2020

Welcome! My name is Rachel and I’m the founder of Refine Digital. I’ve created this agency to help small businesses refine and redefine their online presence 👊
•
I’ve been on Instagram since the week it launched and have watched how social media has developed into unbelievably powerful tool it is today.📲
•
With this platform I aim to share tips and tricks for businesses and personal brands alike, to strengthen your online presence and community! 👬👭🌎
•
Struggling with a rebrand or just getting started? Stick around to learn my favorite instagram strategies and best practices. Visit my website or send me a DM to learn more about how I can help YOU. 🤗
•
What are your biggest social media struggles? Drop your problems below! 👇

08/06/2020

Do you know your brand? What are your goals? Who is your ideal consumer?
•
These are all questions to ask yourself during a rebrand. You want to transition smoothly, and bring your supporters along with you on the journey!
•
Engage with your audience and make them feel special. After all...they are your biggest fans 😏
•
•
•

01/06/2020

Happy Monday!!

🔶 Mondays are for planning! Set aside some time to organize your content for the week.

I always feel so relieved after solidifying my content for the week!
What’s the first thing you do Monday morning?

Time is money and efficiency is key. Allow yourself to focus on engagement and creation the rest of the week.

•
•
•

01/06/2020

A blank slate.

In a time of uncertainty, everyone deserves to find their community. We get lost in the monotony of the daily grind and lose touch with the ones that matter most. Find the ones that support your journey. Start your blank slate and begin to refine your life, your goals, your aspirations, one at a time. What’s life without a little uncertainty?
•
•
•