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Edgewood Solutions From Overwhelmed to Unstoppable: We help Businesses win customers as their Fractional CMO
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If Nike announced they were going to build a hotel, we would have an idea how that hotel may look.If Marriot announced t...
28/08/2024

If Nike announced they were going to build a hotel, we would have an idea how that hotel may look.

If Marriot announced they were going to debut a new athletic shoe, we have no idea what to expect.

Your brand voice matters.

Itโ€™s not just what you say, but how you say it.

Consistency in tone and style builds trust and recognition.

(Think of it as your brandโ€™s personality.)

๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ, ๐—ฑ๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜ƒ๐—ผ๐—ถ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ฟ๐—ฒ๐˜€๐—ผ๐—ป๐—ฎ๐˜๐—ฒ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ.

The point:

Define your brand voice and use it consistently across all channels.

This creates a strong, memorable identity that customers can connect with.

https://www.theedgewoodsolution.com/

26/08/2024

If you're looking for a simple way to boost your sales, try asking your customers this question:

"๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—บ๐—ฎ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐—ฑ๐—ฒ ๐—ป๐—ผ๐˜ ๐˜๐—ผ ๐—ฏ๐˜‚๐˜† ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜‚๐˜€?"

(Feel free to adjust the wording to better fit your brand's voice.)

๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐˜„๐—ต๐˜† ๐˜๐—ต๐—ถ๐˜€ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐˜€๐—ผ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น:

Your customers have already navigated and overcome every obstacle and internal hesitation when choosing your product or service.

Even though they ultimately decided to purchase, they'll still remember the things that nearly made them reconsider.

And for every customer who managed to push past those barriers, many others likely didn't.

You might be thinking...

"Why not ask the people who didn't buy instead of those who did?"

If you ask non-customers this question, you'll likely get much irrelevant feedback.

It's challenging to identify which non-customers are providing useful insights.

(This is especially true for those who were never serious about buying in the first place).

On the other hand, your customers are, by definition, your ideal sales prospects.

If you want to attract more of them, it's crucial to understand them as deeply as possible.

Hope this helps - Hans O

Engaging your audience is about more than just presenting your product. It's about creating a memorable experience. Thin...
23/08/2024

Engaging your audience is about more than just presenting your product. It's about creating a memorable experience. Think beyond features and benefits. Instead, connect on an emotional level. That's what sticks.

Learn how to engage your audience by creating emotional connections that build trust and inspire action. Discover strategies to enhance brand loyalty through effective emotional marketing.

Many businesses focus on selling features and benefits.But to truly connect, you need to sell solutions to problems.๐—จ๐—ป๐—ฑ๐—ฒ...
21/08/2024

Many businesses focus on selling features and benefits.

But to truly connect, you need to sell solutions to problems.

๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€โ€™ ๐—ฝ๐—ฎ๐—ถ๐—ป ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€.

(And show them you care.)

Successful companies listen first, then tailor their offerings to meet those needs.

The point:

Empathy in business creates deeper connections and drives long-term success.

Put your customers' needs at the heart of your strategy.

https://www.theedgewoodsolution.com/

Discover powerful digital marketing tips to expand your home service business. Learn proven strategies to boost your onl...
21/08/2024

Discover powerful digital marketing tips to expand your home service business. Learn proven strategies to boost your online presence.

Discover powerful digital marketing tips to expand your home service business. Learn proven strategies to boost your online presence.

Want to make the end of 2024 both fun and profitable? Here's a simple yet effective strategy to boost your marketing eff...
16/08/2024

Want to make the end of 2024 both fun and profitable? Here's a simple yet effective strategy to boost your marketing efforts:

Make the end of 2024 more fun and profitable by analyzing your toughest competitorโ€™s marketing efforts. Learn how to conduct a teardown using tools like Ahrefs and SEMrush, and improve your strategies for better results.

Customer loyalty isnโ€™t built on transactions alone.It's built on relationships and trust.(That's where the magic happens...
15/08/2024

Customer loyalty isnโ€™t built on transactions alone.

It's built on relationships and trust.

(That's where the magic happens.)

๐—ง๐—ผ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—น๐—ผ๐˜†๐—ฎ๐—น ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€, ๐—ด๐—ผ ๐—ฏ๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—น๐—ฒ.

Provide exceptional service, engage regularly, and show genuine appreciation.

Remember:

A loyal customer is worth more than multiple one-time buyers.

Nurture relationships and watch your business thrive.

Engaging your audience isn't just about presenting your product.It's about creating a memorable experience.Think beyond ...
07/08/2024

Engaging your audience isn't just about presenting your product.

It's about creating a memorable experience.

Think beyond features and benefits.

Instead, connect on an emotional level.

(That's what sticks.)

๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ถ๐˜€...

They craft messages that evoke feelings, build trust, and inspire action.

The point:

Emotion drives decision-making.

So, tap into your audience's emotions and watch your brand loyalty grow.

https://www.theedgewoodsolution.com/

06/08/2024

๐Ÿ“ˆ ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฒ๐—ป๐—ฑ ๐Ÿฎ0๐Ÿฎ๐Ÿฐ ๐—ผ๐—ป ๐—ฎ ๐—ต๐—ถ๐—ด๐—ต ๐—ป๐—ผ๐˜๐—ฒ?

Learn how to make your marketing more fun and profitable! ๐Ÿš€ Analyze your toughest competitorโ€™s strategies using tools like Ahrefs and SEMrush, then iterate and improve.

Check out our latest blog for a step-by-step 'guide'! ๐Ÿ’ก



https://www.theedgewoodsolution.com/how-to-end-2024-more-fun-and-profitable

๐Ÿ’ช Double down on your marketing strengths for quick wins! ๐Ÿš€ Learn how to leverage high-performing channels like your Goo...
02/08/2024

๐Ÿ’ช Double down on your marketing strengths for quick wins! ๐Ÿš€ Learn how to leverage high-performing channels like your Google Business Profile and Facebook Ads to drive more traffic and sales. Check out our latest blog for actionable strategies and start maximizing your marketing potential today! ๐Ÿ“ˆ



https://www.theedgewoodsolution.com/doubling-down-on-your-strengths-in-marketing

I firmly believe in doubling down on your strengths. Whenever I discuss this, I often hear the same question:"How can I ...
31/07/2024

I firmly believe in doubling down on your strengths. Whenever I discuss this, I often hear the same question:

"How can I apply this to marketing?"

Here are two examples to illustrate:

๐—ฆ๐—ฐ๐—ฒ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ผ #๐Ÿญ: ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ถ๐˜€ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—ฒ๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ฒ๐—น๐—น.

You could:

Bid on the same keywords with Google Ads, as theyโ€™re already proven to drive revenue.
Optimize your website to rank for those same keywords.

This strategy would increase your traffic share for the keywords that are already attracting customers.

๐—ฆ๐—ฐ๐—ฒ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ผ #๐Ÿฎ: ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—”๐—ฑ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ผ๐—ฝ-๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—ฐ๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น.

You could:

Identify other ad platforms known to perform well with similar ad copy and creative.
Consider Discovery and YouTube campaigns on Google Ads.

Doubling down on your strengths leads too quick wins, and each win opens up more opportunities within your circle of competence.

Hope this helps - Hans

https://www.theedgewoodsolution.com/

ATTENTION LOCAL BUSINESS OWNERS: ๐Ÿš€ Ready to boost your business's online visibility? Join our FREE 5-day email course: G...
30/07/2024

ATTENTION LOCAL BUSINESS OWNERS: ๐Ÿš€ Ready to boost your business's online visibility? Join our FREE 5-day email course: Google Business Roadmap!

Learn how to avoid common mistakes, optimize your Google Business Profile, and attract more customers.

Sign up now and transform your online presence! ๐Ÿ’ผโœจ

NEED TO KNOW MORE FIRST?

Unlock the secrets to optimizing your Google Business Profile with our 5-day email course. Learn how to avoid common mistakes, boost your visibility, and attract more customers. Sign up today and transform your online presence!

Boost Your Digital Marketing with Edgewood Solutions Located in Little Rock, Arkansas, Edgewood Solutions offers top-tie...
26/07/2024

Boost Your Digital Marketing with Edgewood Solutions

Located in Little Rock, Arkansas, Edgewood Solutions offers top-tier digital marketing services. Our local marketing strategies are designed to help businesses thrive in the competitive online landscape. With our Fractional CMO service, you can access expert marketing leadership without the full-time cost. We specialize in reputation management and website development to enhance your online presence.

Connect with Edgewood Solutions today and discover how we can help your business succeed.

https://www.theedgewoodsolution.com/

How to end 2024 more fun and profitable:1. Find your toughest competitor.2. Conduct a teardown of their marketing effort...
24/07/2024

How to end 2024 more fun and profitable:

1. Find your toughest competitor.

2. Conduct a teardown of their marketing efforts. You can use tools like ahrefs, semrush, and others.

(Many have free trials, so you're not spending a lot of money.)

3. Iterate. Choose one thing they're doing - and find a way to do it a little better.

It's a fun exercise.

https://www.theedgewoodsolution.com/

Drive Business Growth with Edgewood Solutions Located in Little Rock, Arkansas, Edgewood Solutions is dedicated to drivi...
24/07/2024

Drive Business Growth with Edgewood Solutions

Located in Little Rock, Arkansas, Edgewood Solutions is dedicated to driving business growth through effective digital marketing strategies. Our local marketing services are designed to increase your visibility and customer base. Our Fractional CMO service offers expert marketing guidance tailored to your needs. We also focus on reputation management and website optimization to enhance your online presence.

Reach out to Edgewood Solutions and discover how we can help your business grow.

https://www.theedgewoodsolution.com/lead-generating-websites

๐Ÿš€ Ready to boost your business profits? Discover why value-based pricing beats competitor-based pricing every time! Lear...
19/07/2024

๐Ÿš€ Ready to boost your business profits? Discover why value-based pricing beats competitor-based pricing every time! Learn how to attract high-quality customers and increase your revenue by enhancing the perceived value of your products and services. Click the link to read our latest blog and unlock the secret to profitable pricing! ๐Ÿ’ก๐Ÿ“ˆ



https://www.theedgewoodsolution.com/the-smart-way-to-price-your-products-and-services

Edgewood Solutions: Your Local Marketing Experts At Edgewood Solutions, we pride ourselves on being the local marketing ...
19/07/2024

Edgewood Solutions: Your Local Marketing Experts

At Edgewood Solutions, we pride ourselves on being the local marketing experts in Little Rock, Arkansas. Our digital marketing services are designed to help businesses thrive in the competitive online landscape. With our Fractional CMO service, you can access top-tier marketing expertise without the full-time cost. We also specialize in website optimization and reputation management to enhance your online presence.

Contact Edgewood Solutions today and let us help you achieve your marketing goals.

https://www.theedgewoodsolution.com/local-boost-bundle

Brand equity represents the perceived value of your company to your audience. It's how some companies can charge five ti...
17/07/2024

Brand equity represents the perceived value of your company to your audience. It's how some companies can charge five times more for the same product compared to their competitors.

Building brand equity relies on consistency:

- ๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด
- ๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป
- ๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ

Avoid experimenting just for the sake of change. Stay consistent.

https://www.theedgewoodsolution.com/

Unlock the Power of Digital Marketing with Edgewood Solutions Located in Little Rock, Arkansas, Edgewood Solutions offer...
17/07/2024

Unlock the Power of Digital Marketing with Edgewood Solutions

Located in Little Rock, Arkansas, Edgewood Solutions offers unparalleled digital marketing services. Our local marketing strategies are designed to boost your visibility and attract more customers. With our Fractional CMO service, you get expert marketing leadership tailored to your needs. We also focus on website development and reputation management to ensure your business stands out.

Discover the benefits of working with Edgewood Solutions and transform your marketing today.

https://www.theedgewoodsolution.com/marketing-faqs

๐Ÿš€ Unlock the True Power of Ads! ๐Ÿš€Did you know that ads can do more than just bring immediate sales? They can set off a c...
15/07/2024

๐Ÿš€ Unlock the True Power of Ads! ๐Ÿš€

Did you know that ads can do more than just bring immediate sales? They can set off a chain reaction that leads to compound growth! ๐ŸŒŸ

Here's how:
1๏ธโƒฃ Acquire customers through ads.
2๏ธโƒฃ Deliver an exceptional experience.
3๏ธโƒฃ Ask those customers to refer others.

When your ads drive referrals, you're not just seeing a single return on your investment... you're creating a cycle where each customer can lead to more! ๐Ÿ”„โœจ

Ready to turn your advertising efforts into a powerful engine for sustained growth? Check out our latest blog to learn how! ๐Ÿ“ˆ๐Ÿ’ผ



Discover how to turn your ads into a powerful engine for sustained growth. Learn the steps to acquire customers, deliver exceptional experiences, and drive referrals to create a cycle of compound growth. Read our latest blog for actionable insights and strategies.

There are two ways to price your products and services:๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ:This approach lets you raise your ...
12/07/2024

There are two ways to price your products and services:

๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ:

This approach lets you raise your prices as you enhance the perceived value of your offerings.
(This attracts higher-quality customers.)

๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ผ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด:

This approach is a race to the bottom. As competition grows, prices drop closer and closer to zero.
(This attracts bargain hunters.)

The point:

It's more enjoyableโ€”and much more profitableโ€”to serve value-seekers over bargain hunters. You can only lower your prices so much, but you can consistently increase them as you deliver more value to the market. Think bonuses, guarantees, social proof, and case studies.

Dominate Local SEO with Edgewood Solutions Edgewood Solutions in Little Rock, Arkansas, specializes in local marketing s...
12/07/2024

Dominate Local SEO with Edgewood Solutions

Edgewood Solutions in Little Rock, Arkansas, specializes in local marketing strategies designed to enhance your visibility. Our digital marketing experts focus on optimizing your Google Business Profile to attract more local customers. With our Fractional CMO service, you get access to seasoned marketing professionals who will drive your business growth. We also offer comprehensive website solutions to ensure your online presence is strong and effective.

Start your journey towards better local SEO and digital marketing success with Edgewood Solutions today.

https://www.theedgewoodsolution.com/local-boost-bundle

Ever wondered if Google or Pay-Per-Click (PPC) advertising could be the game-changer your business needs, but aren't sur...
10/07/2024

Ever wondered if Google or Pay-Per-Click (PPC) advertising could be the game-changer your business needs, but aren't sure where to begin?

Youโ€™re not aloneโ€”this topic has come up several times this week. I wrote a blog about it; you can check it out here https://www.theedgewoodsolution.com/ppc-advertising-how-to-get-ahead-of-your-competitor.

Hereโ€™s something to ponder: PPC ads can do more than just drive salesโ€”they can spark a chain reaction of compounded growth. Hereโ€™s how it works:

1. ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป: A potential customer clicks on your PPC ad.
2. ๐—˜๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ: You wow them with your outstanding service.
3. ๐—ฅ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฟ๐—ฎ๐—น๐˜€: You ask these happy customers to refer others.

When your ad drives referrals, youโ€™re not just getting a single ROI; youโ€™re creating a structured system where each customer can lead to more.

Hope this helps.

Boost Your Business with Edgewood Solutions As the leading provider of local marketing services in Little Rock, Arkansas...
10/07/2024

Boost Your Business with Edgewood Solutions

As the leading provider of local marketing services in Little Rock, Arkansas, Edgewood Solutions helps businesses thrive with our expert digital marketing strategies. Our Fractional CMO service provides you with top-tier marketing leadership without the full-time cost. Specializing in reputation management, we ensure your business maintains a positive image online. Let us elevate your online presence with our comprehensive website design and optimization services.

Reach out today and see how Edgewood Solutions can transform your business's digital marketing strategy.

https://www.theedgewoodsolution.com/marketing-faqs

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