Edgewood Solutions

25/11/2024

I'm Hans Oliver, and I'm excited to help nonprofits access $10,000 a month in Google Ads to amplify their mission! Schedule a free strategy session and let’s grow together.

06/11/2024

30/10/2024

Keep your message simple! , , , , , , , , , , , , ,

28/10/2024

25/10/2024

Here is how to do it with your marketing.

24/10/2024

This is a force multiplier.

08/10/2024

If you’re targeting a B2B audience, you’ve likely tried cold outreach.

Cold emails might work, but most end up ignored or in the junk folder.

Here’s a lesser-known approach for cold outreach:

𝗨𝘀𝗲 𝘁𝗵𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲.

Google penalizes businesses that don’t respond to messages within 24 hours...

So they’re practically obligated to read and reply.

Pair this with smart copywriting, and you’ve got a powerful growth strategy.

04/10/2024

𝗚𝗼𝗼𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗻𝗲𝗲𝗱𝘀.

𝗕𝗮𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗰𝗿𝗲𝗮𝗺𝘀 "𝗹𝗼𝗼𝗸 𝗮𝘁 𝗺𝗲."

Bad marketing:

"Here’s what we offer."

"We’re the best at what we do."

"Our services are unmatched."

Good marketing:

"Here’s the problem you're facing."

"Here’s how we’ll fix it for you."

"Here’s what you can expect from us."

Learn how to sell solutions by understanding customer pain points. Discover strategies to listen, empathize, and tailor offerings to meet customer needs for long-term success.

03/10/2024

𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗹𝗲 𝗻𝗲𝗰𝗸?

Stop wasting your energy huffing and puffing—there’s a better way!

Working harder isn't always the answer to get what you want.

Sometimes you need to take a step back...

Re-focus on the end result you're after.

Then - identify the main bottleneck:

The one thing that - if solved - makes everything else easier.

Most times - there's a better path to get where you want to go.

Without all the wasted energy (and stress).

-- Hans O

Discover why I opted for a Fractional CMO over hiring a Marketing Director. Uncover the benefits of utilizing a fractional CMO for your business growth.

23/09/2024

Unlock $10,000 in Free Advertising for Your Church with a Grant!

Is your church looking to reach more people in the community and share your message of hope? There are Grants offers $10,000 per month in FREE advertising to eligible churches!

Use this grant to:

👉 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
👉 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗻𝗲𝘄 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻𝘁𝘀
👉 𝗚𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝗵𝘂𝗿𝗰𝗵'𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝘆
👉 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀

Don’t miss this incredible opportunity to expand your impact. Our team can help you APPLY and MANAGE your grant so you can focus on what matters most – spreading your message.

Get started today! Contact us now to learn more and take advantage of this powerful tool to grow your church.

https://www.theedgewoodsolution.com/contact

13/09/2024

🚀 Boost Your Business Visibility with Local SEO! 🚀

Is your business struggling to stand out locally? Local SEO can be the game changer you need! 🌍🔍 Learn how expert strategies can optimize your business profile, improve search rankings, and drive more foot traffic. From accurate business listings to leveraging Google My Business, these insights will help you connect with your local audience and grow your customer base.

👉 Explore how to elevate your local SEO:

Improve your online visibility with tailored local SEO services for businesses. Boost your brand's presence and connect with local customers effectively.

13/09/2024

Check out Errand Runners. A great company to work with. 👇👇👇

🚨🎉 Have you seen Our Brand-New Look! 🎉🚨

We were thrilled to unveil our stunning website upgrade earlier this week, and if you haven't seen it yet, we highly recommend you check it out! It's🔥🔥!

A huge shoutout to Edgewood Solutions for absolutely nailing it! 😎✨

Help us show them some appreciation for this fantastic site upgrade! Visit 👉🏽 Edgewood Solutions 👈🏽 page to show them some love with a like and follow!

Need help with your website or digital marketing? Visit www.theedgewoodsolution.com to see how their team can help you.

12/09/2024

🌟 Online reviews directly impact your sales growth! 🌟

Did you know that positive online reviews can boost your revenue while negative feedback, if managed well, can help you improve? 💬 Learn how to leverage both to build trust and increase sales. From boosting visibility on search engines to creating customer loyalty, reviews play a crucial role in business success. 📈

👉 Read more on how to manage and capitalize on online reviews: How Reviews Affect Sales Growth

Maximize sales with impactful online reviews for your business. Explore how online reviews drive customer trust and boost sales conversions today!

11/09/2024

🚀 Boost Your Email Campaigns! 🚀

Looking to supercharge your email marketing? 📧 Check out these proven tips to increase engagement and drive conversions. From mastering personalized content to optimizing your subject lines, this guide covers both basic and advanced strategies to help your campaigns stand out. Plus, learn how segmentation, responsive design, and A/B testing can take your results to the next level.

Maximize your ROI and start getting more from your email efforts today! 🔥

👉 Read more here:

Maximize your email campaign success with expert tips for maximum impact. Boost engagement and drive results with effective email strategies.

28/08/2024

If Nike announced they were going to build a hotel, we would have an idea how that hotel may look.

If Marriot announced they were going to debut a new athletic shoe, we have no idea what to expect.

Your brand voice matters.

It’s not just what you say, but how you say it.

Consistency in tone and style builds trust and recognition.

(Think of it as your brand’s personality.)

𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿, 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝘃𝗼𝗶𝗰𝗲 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

The point:

Define your brand voice and use it consistently across all channels.

This creates a strong, memorable identity that customers can connect with.

https://www.theedgewoodsolution.com/

27/08/2024

ATTENTION LOCAL BUSINESS OWNERS: 🚀 Ready to boost your business's online visibility? Join our FREE 5-day email course: Google Business Roadmap!

Learn how to avoid common mistakes, optimize your Google Business Profile, and attract more customers.

Sign up now and transform your online presence! 💼✨

NEED TO KNOW MORE FIRST?
https://www.theedgewoodsolution.com/introducing-the-google-business-roadmap-a-5-day-email-course-to-optimize-your-online-presence

26/08/2024

If you're looking for a simple way to boost your sales, try asking your customers this question:

"𝗪𝗵𝗮𝘁 𝗮𝗹𝗺𝗼𝘀𝘁 𝗺𝗮𝗱𝗲 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲 𝗻𝗼𝘁 𝘁𝗼 𝗯𝘂𝘆 𝗳𝗿𝗼𝗺 𝘂𝘀?"

(Feel free to adjust the wording to better fit your brand's voice.)

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘀𝗼 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹:

Your customers have already navigated and overcome every obstacle and internal hesitation when choosing your product or service.

Even though they ultimately decided to purchase, they'll still remember the things that nearly made them reconsider.

And for every customer who managed to push past those barriers, many others likely didn't.

You might be thinking...

"Why not ask the people who didn't buy instead of those who did?"

If you ask non-customers this question, you'll likely get much irrelevant feedback.

It's challenging to identify which non-customers are providing useful insights.

(This is especially true for those who were never serious about buying in the first place).

On the other hand, your customers are, by definition, your ideal sales prospects.

If you want to attract more of them, it's crucial to understand them as deeply as possible.

Hope this helps - Hans O

23/08/2024

Engaging your audience is about more than just presenting your product. It's about creating a memorable experience. Think beyond features and benefits. Instead, connect on an emotional level. That's what sticks.

Learn how to engage your audience by creating emotional connections that build trust and inspire action. Discover strategies to enhance brand loyalty through effective emotional marketing.