26/03/2024
Who’s team are YOU on 🙈? With billions of brands releasing products in an already over-saturated market daily, celebrity status is no longer enough to secure sales and brand authority. In fact, consumers are more likely to roll their eyes when yet ANOTHER celebrity decides to join the game. Although the internet can’t get enough of their feud (whether you believe it’s true or not!), Selena Gomez and Hailey Bieber are undeniably taking the beauty industry by the horns, one launch at a time. Can we expect a collab in the future? Surely it would break the internet, but one can hope! 😥