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Wild PPC Bunch

Wild PPC Bunch podcast is formed around two Amazon PPC nerds, Lazar Žepinić from Sellers Alley and Brent Zahradnik from AMZ Pathfinder.
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Their goal is to lead you though advertising on Amazon with useful tips and trick so sit back and enjoy the ride!

27/07/2022

📢The new budget usage feature on Amazon allows sellers and vendors to get real-time budget usage percentages for Sponsored Products, Sponsored Brands, and Sponsored Display through Amazon Ads API.

Click the link to find out what Ihor Dubovetskyi, Amazon Advertising Expert and Founder of Profit Whales, has to say about this super cool feature! 👇

https://bit.ly/Budget_Usage_Feature

06/07/2022

A new blog post is out, and this time, TikTok Specialist at Sellers Alley, Marko Dabovic, has written an article that covers targeting options to help you find the best people to reach. 🤘
Follow the link for more: https://wildppcbunch.com/choosing-your-targeting-audience-on-tiktok

30/06/2022

Have you heard that 𝐀𝐦𝐚𝐳𝐨𝐧 changed its algorithm from 𝐀𝟗 to 𝐀𝟏𝟎? 🤔

Don't worry if you haven't, because that shift is not official.

Nevertheless, it's crucial to figure out how the new algorithm functions so you can implement it in your business. 💲💲💲

Read Ines Maras Puskarevic's blog to learn more about the 𝐤𝐞𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 between these two algorithm types, and turn this update to your 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞! 👉 https://bit.ly/Amazon_Algorithm_Update

29/06/2022

Before starting a new online business or launching a new product on 𝐀𝐦𝐚𝐳𝐨𝐧, it's essential to create the right strategy to achieve profitable results. 🏆

In this article, we'll share 𝐭𝐢𝐩𝐬 that will help you understand expensive keywords and ASINs that are not generating sales so you can learn how to negate them and keep things in the correct order! ✅

👉 https://bit.ly/wildppcbunch 👈

28/06/2022

The bulk file allows advertisers to create and optimize multiple campaigns in batches, reducing the necessary time and manual effort. 🤘If you want to find out more reasons for using this feature, read this fantastic article written by PPC Specialist Marija Popović. 😊

👉Just follow the link: https://bit.ly/Bulk_Files_

23/06/2022

Managing your Ad account on Amazon and having total control of your ads is 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller's dream are meager, as the odds are not in your favor. 🤔

Although running ads may seem easy in reality, 𝐢𝐭'𝐬 𝐧𝐨𝐭. Having many campaigns in your advertising account makes this task even harder. ‼

𝐓𝐡𝐞 𝐠𝐨𝐨𝐝 𝐧𝐞𝐰𝐬 is that you don't have to worry about it because Nikola Đorđević, a PPC Specialist, will introduce you to 𝐬𝐭𝐞𝐩𝐬 that will help you reduce your PPC costs. ✅

Follow this link to learn more: ⏩ https://bit.ly/Reduce_PPC_costs

22/06/2022

Did you know that Meta, formerly known as Facebook, has 𝐫𝐞𝐦𝐨𝐯𝐞𝐝 some Facebook targeting options? 🤔‼

Targeting options like sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity are now excluded. Meta also removed specific targeting options for 𝐠𝐫𝐨𝐮𝐩𝐬 𝐚𝐧𝐝 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬. 👥

Read this blog post to find out whether or not you belong to the affected categories, and follow our suggestions for 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐰𝐚𝐲𝐬 to reach your audience on Facebook.

👉 Link to the full article: https://bit.ly/Facebook_Targeting_Options_Upgrade

21/06/2022

Ready to go LIVE? 🤩 TikTok is a great platform to connect with your audience and grow your fan base, and it's a place where users and creators can interact in 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞. 🤯

On live, you'll discover surprising connections and 𝐥𝐢𝐦𝐢𝐭𝐥𝐞𝐬𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. 🎨 It's great for creators on TikTok because it's where they can be themselves! 💃🕺

Marko Dabovic wrote a fantastic blog about the TikTok LIVE 𝐁𝐄𝐒𝐓 𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄𝐒 and some conditions and requirements to use it.

👉 Link to the blog: https://bit.ly/TikTok_Livee

16/06/2022

You don't have to be a copywriter or talented wordsmith to write a great product description. 😉All you need to do is read our latest blog post. Ines Maras Puškarević, an SEO Executive at Sellers Alley, shares a simple formula for writing great Amazon product descriptions to get your products noticed and drive more sales.😊
👉Follow the link for the entire article: https://bit.ly/Amazon_Product_Description

15/06/2022

Today we’re sharing with you a couple of strategies that don’t get talked about enough. 🤔

The so-called 𝐜𝐡𝐞𝐚𝐩 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 are very easy to set up, don’t cost much, and can yield wonderful results. These campaigns are a great way to attain new sales, improve brand awareness, and achieve the rest of the search placements, especially if your product’s category is highly competitive. ✅

Dive into this blog post and discover 𝟒 𝐏𝐫𝐨𝐯𝐞𝐧 𝐂𝐡𝐞𝐚𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 that can help you minimize costs while simultaneously increasing profits on Amazon. 💲💲💲

👉 https://bit.ly/4_Cheap_Amazon_Ads_Strategies 👈

14/06/2022

In September 2017, Amazon announced a new program called 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐨𝐬𝐭𝐬. They allow brands to create beautiful, highly visual posts that live on their product detail pages and can be shared across social media.

Amazon Posts is still in its early days, but the platform has great potential. As the platform develops, we expect the features and analytics to improve. So an early start right now may pay massive dividends in the future. 💲💲💲

In this blog, you will find everything you need to know to 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐨𝐬𝐭𝐬. 👇
https://wildppcbunch.com/how-to-use-amazon-posts-to-grow-your-brand-in-2022

09/06/2022

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 have always been an essential part of the Amazon shopping experience. If a product has no reviews, most people won’t purchase it simply because they don’t trust the brand. So, the best way to build customers’ 𝐭𝐫𝐮𝐬𝐭 is through getting reviews. ⭐️⭐️⭐️⭐️⭐️

Isidora De Lungin, a PPC Specialist, wrote on this topic and explained why reviews on Amazon are important for both customers and sellers, as well as what their 𝐫𝐨𝐥𝐞 is. 💯

👉 https://bit.ly/The_Importance_of_Reviews_on_Amazon

08/06/2022

Conversion rate is one of the most important key performance metrics on Amazon. A higher conversion rate leads to a higher product ranking, but it also lowers the CPC. It results in a lower ACoS and TACoS and increased profitability. 💲💲💲

This article will cover how a good PPC campaign structure generates a higher conversion rate and converts more paid clicks into sales. 👉https://bit.ly/CR_key_to_profitability

It will guide you through creating strategies to overcome your competitors!

07/06/2022

One social media platform stands out from others by its unique way of showing entertaining video content. It was also the top app by worldwide downloads in Q1, 2022. 🌎

⏩ TikTok is a trendy video-sharing app that allows users to create and share videos on any topic!

TikTok’s massive popularity, especially among younger generations, presents an excellent opportunity to show your brand through interactive, fun, and engaging videos. 🎥🎵

Read about the crucial TikTok metrics to monitor within TikTok advertising. You will find out which metrics are essential to follow and optimize. You will also learn how to understand and analyze TikTok metrics in the best possible way. 🥇💪

Follow this link to learn more:
https://wildppcbunch.com/an-experts-guide-to-understanding-tiktok-metrics

02/06/2022

In this blog post, Aleksandar Janković, a Google Ads Specialist at Sellers Alley, is sharing some awesome guidelines for advertising on Google. 🔍 Find some of the most important criteria that 𝐆𝐨𝐨𝐠𝐥𝐞 considers during the positioning. You can read the full article by clicking on the link: https://bit.ly/How_to_Start_Using_Google_Ads 👈🆕

01/06/2022

While most Amazon sellers often overlook 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 ads, they could be your 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧 𝐟𝐨𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. 🏆

Sponsored Display ads can help promote your products and improve your brand's visibility. 👀

In addition, Amazon says that monthly sales growth is, on average, 𝟒% 𝐡𝐢𝐠𝐡𝐞𝐫 for sellers using Sponsored Products and Sponsored Display 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 compared to using Sponsored Products alone. So, it's clear that Sponsored Display campaigns play a significant role in any ultimate Amazon marketing strategy. ✅

Check out this amazing blog post, written by 𝐆𝐞𝐨𝐫𝐠𝐞 𝐑𝐨𝐛𝐞𝐫𝐭𝐬, a Head of Sales at Clear Ads Ltd, and learn about SD Campaigns' potential and discover ways to optimize them!

👉 https://bit.ly/Dive_into_Sponsored_Display_Ads

31/05/2022

Staying competitive on the giant and ever-growing e-commerce platform presents one of the biggest challenges for Amazon sellers. ♟🤔

Everyone is trying to find the best possible way to fight for their spot on the first page of Amazon, and they can’t achieve it without a 𝐠𝐨𝐨𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Therefore, the primary goal of every advertiser on Amazon is to discover the most relevant keywords that will bring sales with high profitability. 💲💲💲

In this blog post, we have covered the topic of 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Check it out to learn about one of the ways to choose keywords that can increase your revenue while maximizing profits! 📈✅

👉 Link to the blog: https://wildppcbunch.com/staying-competitive-on-amazon-with-conversion-rate-optimization

26/05/2022

Amazon Posts are a free fun way to help your brand grow. 🤩This new creative tool enables brands to tell their story and connect with their shoppers. 😊Find out everything about this feature in an amazing article written by Aleksandra Živadinović, a Senior PPC Strategist at Amazonia PPC.
👉https://bit.ly/Amazon_Posts

25/05/2022

Hey! Have you ever wondered 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐮𝐭 𝐰𝐚𝐬𝐭𝐞𝐟𝐮𝐥 𝐒𝐩𝐞𝐧𝐝 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐢𝐦𝐩𝐚𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥? 🤔

We have great news for you! 🤙

You don't need to Google the best possible answer. Just check out this blog post and find out the solution! 😎

👉 Link to the blog: https://bit.ly/Trim_Down_Wasteful_Spend

25/05/2022

How to scale your Amazon FBA business in 2022? 🤔Just follow these five tips by Antonia Klatt, a content specialist at hellotax:👇👇👇

1. Expand Your Portfolio
2. Dropship for Other Brands
3. Sell in More Markets
4. Optimize Amazon Product Listings
5. Sell on Other Platforms

👉Follow the link for the entire guideline: https://lnkd.in/gaG7U65d

20/05/2022

If you have high wasted spending, unprofitable sales, high ACoS, low click-through rate, and low conversion rate, that means that your Amazon campaigns need attention!🕵️ Adding a negative targeting strategy to your account will help you avoid spending on terms that are not converting. Find out how in this amazing blog post written by Nikola Đorđević a PPC specialist at Sellers Alley.💪

👉Just follow this link: https://bit.ly/Negative_Targeting_on_Amazon

18/05/2022

Amazon DSP stands for Amazon Demand-Side Platform. To put it simply, Amazon DSP allows advertisers to expand their reach on and off of Amazon.com. 💪Tamara Jonev, a PPC Specialist at Sellers Alley, wrote a blog post about the Amazon DSP platform and its most important Metrics - 𝐓𝐨𝐭𝐚𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐌𝐞𝐭𝐫𝐢𝐜𝐬!😎 Keep reading if you want to stay up to date.👇
https://bit.ly/amazon-dsp-total-conversion-metrics-and-ways-to-use-them

13/05/2022

TikTok is a trendy platform with over one billion monthly active users, and it's an excellent place for advertising. 😊It can lure traffic to your Amazon store and increase your sales on Amazon. 👌All you need to do is to be creative. 💃🕺

👉Find out more by following this link: https://wildppcbunch.com/how-to-drive-traffic-to-your-amazon-store-with-tiktok

12/05/2022

𝐖𝐡𝐢𝐜𝐡 𝐑𝐨𝐮𝐭𝐞 𝐓𝐨 𝐓𝐚𝐤𝐞 𝐎𝐧 𝐓𝐡𝐞 𝐓𝐫𝐞𝐚𝐬𝐮𝐫𝐞 𝐌𝐚𝐩 𝐓𝐨 𝐀𝐦𝐚𝐳𝐨𝐧? 💰💎

Product research in 2022 and 2023 is based wholly on analytics. Unless you’re using the variety of tools provided by Helium 10, you won’t be able to find the optimal products that meet requirements such as high demand and low competition.

To help you on your journey, we have prepared a 𝐮𝐧𝐢𝐪𝐮𝐞 𝐭𝐫𝐞𝐚𝐬𝐮𝐫𝐞 𝐦𝐚𝐩 to Amazon. So let’s start packing for the adventure! 👇👇👇

Explore the map 😎
https://bit.ly/Treasure_Map_to_Amazon

11/05/2022

One of the best toolkits that can help you to boost your sales is Helium 10. 👌Keep reading this great article written by Marija Popović, a PPC Specialist at Sellers Alley, and find out the top reasons to use Helium 10 tools.
👉 https://wildppcbunch.com/top-reasons-to-use-helium-10-for-amazon-ppc

06/05/2022

𝐀 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫’𝐬 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐅𝐁𝐀 😎💪

Starting an Amazon FBA (Fulfillment by Amazon) business and selling on Amazon is complex and challenging. However, with diligence, patience, and hard work, you can become a successful Amazon seller using all the helpful online tools (free and paid) that serve business efficiency.

A strong PPC presence, optimized inventory, product listings, and logistics and shipping flow will result in a successful Amazon business!

Read Vukasin Mihailovic’s blog post and learn how to 𝐆𝐄𝐓 𝐒𝐓𝐀𝐑𝐓𝐄𝐃 with FBA! 💥
👉 https://bit.ly/Amazon_FBA_guide

29/04/2022

Did you consider launching your product on the other marketplaces?🤔 For this, you can use 𝐂𝐫𝐨𝐬𝐬-𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 in SP, which will save you a lot of time and energy. If you are unsure what the Cross-Country Campaigns feature is and how you can benefit from it, follow this link 👉 https://bit.ly/Cross-Country-Campaigns to read the entire article. Ihor Dubovetskyi, the Amazon Advertising Expert and Founder of Profit Whales explains this feature in the newest blog post on Wild PPC Bunch.🤘

27/04/2022

Psst, we have a secret to share with you. 🗣🦻

The CEO of Amazing at Home E-Commerce Consulting, Amy Wees, wrote a blog about achieving premium ad placement on Amazon.

Keep reading to reveal the secret.🤓

👉 https://wildppcbunch.com/the-secret-to-premium-ad-placement-on-amazon

20/04/2022

Many e-commerce businesses are testing the Amazon waters. Running a simple campaign is not that difficult, but you need to do more to get results. 🙃And if you are a newbie on Amazon or just seeking a cheap way to attain new sales, improve brand awareness, and achieve the rest of the search placements, you are in the right place. 😉Aleksandra Živadinović, a Senior PPC Strategist at Amazonia PPC, brings you 4 Cheap Amazon Ads Strategies. Click on the link to find out more.
👉https://wildppcbunch.com/4-cheap-amazon-ads-strategies

19/04/2022

Due to their size and complexity, Amazon marketplaces are not exactly a walk in the park. Even if you have experience with one marketplace, you may struggle in another country. 🗺 Stefan Jordev, the Director of Marketplace Strategy at Elevate Brands, wrote this guide with practical tips to help you avoid headaches along the way.🎯👇👇

👉https://wildppcbunch.com/the-practical-guide-to-international-expansion-managing-multiple-amazon-marketplaces

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Our new edition of the PPC talk with experts starts in just a few hours! Tune in to hear what Lazar Žepinić, our company owner, and Chelsea Cohen from SoStocked have to say. Learn about inventory-minded marketing from leading industry experts. You don’t want to miss this!

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Wild PPC Bunch podcast is now live!

What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!

Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.

Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.

We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!

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