Sidekick Media LLC

09/01/2024

Feeling stuck and craving personal growth? I get it – been there too.

Years back, I stumbled upon Michael Hyatt's 'Full Focus Planner,' and it transformed my life. Three years on, I'm still reaping the benefits.

If you're unfamiliar, check out his book 'Your Best Year Ever.' Combine it with the planner, add a dash of discipline and big goals – trust me, it's a game-changer. Thanks, Michael, for the life-changing wisdom!

Click ➡️ to learn more!

04/01/2024

Choosing the right voices for your nonprofit's story is key. 🗣️

Testimonial videos can be a game-changer, but with so many options, here are 4 to consider:

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02/01/2024

Numbers on a page can't capture the true impact. It's about connecting with the right people at the right moment.

The power lies in sharing the perfect video, evoking emotions, and making meaningful connections. It's not just about tugging heartstrings; it's about becoming unforgettable.

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26/12/2023

Unlock the power of goodwill for your organization!

Comment 'VIDEO' and discover the transformative potential of video strategy. Let's make an impact together! 🎥✨

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21/12/2023

Uncover the Untold Story of Video Marketing 📹

It's not just lights, cameras, and action. We begin with a brand analysis and a close look at your audience. What people say they want isn't always what they truly need.

Embrace the human side of marketing, where safety and recognition matter. Let's create content that resonates on a deeper level.

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19/12/2023

Budget constraints shouldn't hinder your video strategy dreams!

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14/12/2023

Nonprofit marketing, just like any business, has a unique challenge.

You're reaching not one, but two audiences. Don't miss out on the opportunity to connect with both. Let your video strategy tell stories that resonate with those you support and those who support you.

12/12/2023

Wondering about using more video in your strategy for next year? It's not just a trend; it's what your audience wants. Let's focus on what truly matters: effective communication.

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07/12/2023

Get your nonprofit's mission heard. Your videos are your voice - they need to tell your story effectively.

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05/12/2023

Don't let non-specialists steer your ship; let the experts handle your video strategy.

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30/11/2023

Sure, Giving Tuesday packs a punch, but here's the real game-changer: investing in your brand year-round.

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28/11/2023

🎥 Planning your nonprofit gala? Keep it focused!

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21/11/2023

🎨 Just like Picasso's 147,800 pieces of art, creating social media content takes quantity and quality.

Keep experimenting, keep creating. Your brand's masterpiece is waiting to be discovered!

26/07/2023

You get to win in one of three categories.

Are you cheaper?
Are you faster?
Are you more convenient?

You can only win one of these, make sure your customers know which one.

24/07/2023

This tool will save you time and make your videos better.

We don’t always use teleprompters, but when the script and schedule call for it, a teleprompter works great. It takes about 10 minutes to get used to and a good team will make sure you always look and sound natural.

21/07/2023

The economy got you scared?

Use the Pareto Principle.

It might be time to tighten your marketing budget but don’t cut expenses based on cost, cut based on effectiveness.

The businesses that come out of this season thriving will be those who made strategic choices based on the best tools available. This is what video strategy does.

19/07/2023

There’s only one thing your customer can do. Design your website accordingly.

18/07/2023

17/07/2023

Where are your communication gaps?

If you want better marketing performance, start with the gaps and fill them with the best communication available to you - video.

14/07/2023

Stop treating video as sound and pictures.

Start treating video as the best communication tool you can use.

12/07/2023

Buying is emotional and seeing people creates emotions.

When looking at your video strategy, animations and explainers can cost less, but they are also less effective. The more people you show, the more powerful your content is.

10/07/2023

Your sales are down because you’re selling too much.

A good content strategy has the sale in mind, but when your content is all about you and how people can buy from you..it drives customers away.

Become a trusted agent with a better video strategy.

05/07/2023

No one starts out feeling good on camera.

It takes time and a good team to help you perform your best.
Don’t let your fears of being on camera prevent you from getting the results that only video marketing can bring.

03/07/2023

In-house videographers are great.

They’re even better when they are partnered with an end-to-end video strategy.
If you’re looking to get better results from your in-house team, a strategy workshop can make the most of every recording and editing hour your team is responsible for.

Contact us today to schedule your video strategy workshop.

30/06/2023

Stop making videos just because your competitors make video.

The best videos won’t make you look like your competitors but will help your customers understand why you’re better.
A custom video strategy is designed to deliver the best results for your brand.

Contact us today to schedule your video strategy workshop.

28/06/2023

Video marketing is like dating.

If you want your customers to trust you, give them more content that really paints a picture of who you are and why they should choose you.
This is important for new and existing customers.

26/06/2023

Don’t miss this when hiring for video production.

You may want to ensure things stay on schedule, but it’s just as important to know what order things will happen.

The right process makes effective videos on time, the wrong order makes for wasted time and money.
So ask your video team about the sequence of events and not just the schedule.

23/06/2023

More marketers are using video because they know it works.

But knowing how to make it work for you is what really matters. Find a video strategist who specializes in video content and see what everyone’s talking about.

21/06/2023

91% of consumers want more videos from you.

These are the first 3 videos you should have: a promo, a brand overview, and a testimonial. Once these “heavy hitters” are built, start looking at consistent content.

19/06/2023

“We do our own strategy” is a great place to start.

But when all your planning is done in-house, you can miss what’s obvious to an outsider or where the overall market is going. How are you keeping perspective on your own work and strategy?