chavez_creative_co

01/11/2024

🔥This photo was taken back when I lived in Seattle, just as I was starting out as a full-time videographer.

It’s a reminder of how far I’ve come—in skills, self-growth, confidence, and the thrill of finally doing what I love.

Sometimes, looking back is just as important as moving forward, because every chapter, especially the early ones, is part of the story that brought you here.

23/10/2024

🎥 Wednesday Wisdom: Short Form Content

It’s Wednesday – that awkward limbo between Monday’s chaos and Friday’s freedom. Attention spans? Gone. Energy? Minimal.

The solution? Videos.
Short, snappy, and just enough to keep people awake and engaged. Bonus points if there’s a dog. 🐕

Don’t fight the midweek slump—stream through it.

07/10/2024

Belief is like Wi-Fi—you can’t see it, but when it’s strong, it connects you to everything you want. It’s the secret sauce that turns doubt into determination and dreams into reality.

When you believe in yourself, the world opens up in ways you never imagined. So crank up your signal, trust in your power, and watch as the impossible starts becoming possible.

The only thing standing between you and your next big win is the strength of your belief!

25/09/2024

🚨So, you think you don’t need social media for your business? Well, hate to burst your bubble, but you absolutely do.

Visibility is key, and social media is like a megaphone for your brand. If you’re not using these free tools, it’s like showing up to a marathon in flip-flops—you're going to get left behind. Meanwhile, the rest of the market is sprinting ahead, meeting people where they live (hint: it's online). And no, TikTok isn’t just for dance-offs and cat videos.

It’s time to shake off the “social media is silly” mindset, figure out where your customers are scrolling, and join the party.

20/09/2024

🔥Rushing Your Video Marketing: A Fast Track to Facepalms

Video marketing is awesome—until you rush it. Suddenly, your masterpiece becomes a shaky, low-quality clip that even your cat wouldn’t watch. Skipping on planning and polishing? That’s how you end up saying, “We’ll fix it in post!” (Spoiler: you won’t).

Remember, good videos take time. You want to grab attention, not make people wonder if your camera was held by a caffeinated squirrel. Slow down, breathe, and give your content the time it deserves. Your audience (and your cat) will thank you.

12/09/2024

✅ How do you want to be perceived on camera?

🔥Do you want to come across as a force of nature, moving mountains with your bare hands—or maybe just your enthusiasm? Or perhaps you'd rather inspire others with tales of your own wild adventures (or at least the ones safe for public consumption)?

🔥However you choose to present yourself, one thing’s for sure: be authentic. If you're offering a product or service, remember, it's all about building a genuine connection with your audience.

🔥Show them you're not a robot, but a real person who's here to help—and maybe even save the day when they least expect it!

30/08/2024

Work-life balance.

It's like trying to juggle flaming torches while riding a unicycle. Nail it, and you’re a superhero; drop one, and it all comes crashing down.

🔥Remember, your job isn’t your life—so make sure you’re not working so hard you forget where you parked your life!

26/08/2024

🔥Why Your Business Needs a Story (Because 'We Sell Stuff' Is a Snooze)

🔥Alright, so you’ve got a killer product—high five! But guess what? So do a million other businesses. What’s really going to make you stand out? Your story. Think of it as the personality your brand needs to avoid being the business equivalent of plain oatmeal.

🔥Your story is the magic that turns window-shoppers into loyal customers. Without it, you’re just another faceless company selling stuff. And let’s be honest, “We sell stuff” isn’t exactly a page-turner.

💪 So, put on your storytelling hat and give people a reason to love you. After all, who doesn’t love a good story—especially when it’s about you?

22/08/2024

🔥Planning what you're going to say before stepping in front of the camera is essential. Picture this: you're at a conference or a graduation, and the first words out of your mouth are, "Uh…sorry." Not exactly the kind of opening that inspires confidence, right?

🔥Skipping the planning process is like jumping into a pool without checking if there's water in it—it's bound to end in complications.

🔥At the very least, scribble down five bullet points that hit the key areas of interest for your audience. Think of it as your lifeline, keeping you from floundering like a fish on dry land. Plus, planning means you can be cool, calm, and collected—instead of sweating bullets under the spotlight.

21/08/2024

🔥Are you actually hearing the words coming out of your mouth on camera, or is your brain too busy wondering if your audience thinks you look cool? That, my friends, is the sneaky game our lovely brain play when we’re in front of the lens.

🔥The moment you stop listening to yourself, you start losing that relatability and confidence. So, stay in the moment—don’t stress about what others might be thinking.

✅You've got something awesome to share, and it deserves to be delivered with all the enthusiasm and passion you've got!

19/08/2024

🔥Being on camera can be nerve-wracking, especially if you're not used to it—I totally get it.

🔥But here's the secret to conquering that fear: start recording videos where you don’t talk about your business or anything serious at all. Just stand in front of the camera and chat about something fun, like your favorite movie.

🔥It’s simple, right? The goal is to make the camera your buddy, not some villain straight out of a Steven Seagal flick. Remember, practice doesn’t make perfect—it makes you comfortable. so, grab that camera, take a deep breath, and start rambling about "The Goonies." Come on, who doesn’t love a good treasure hunt?

16/08/2024

🔥🔥Ready to make social media videos but not sure where to start?

1️⃣ First, take a deep breath and put yourself in your audience's shoes (metaphorically, of course—let's not get weird).

2️⃣ Think about what your business offers and ask yourself, "If I were scrolling, what would make me stop and pay attention to this product or service?" If you wouldn’t watch it, trust me, your audience won’t either.

3️⃣ Spice things up with a question, share a real-life story, or throw in a joke—just make sure it’s on-brand and doesn’t involve your dad’s favorite puns (unless your brand is *all* about dad jokes, in which case, carry on!).

🔥🔥By seeing your content through the eyes of your audience, you’ll find the perfect story to tell.

06/08/2024

22/07/2024

🔥What do you think is the most valuable asset for a successful video marketing project? If you guessed gear, womp womp, you're off the mark. But if you guessed personality, ding ding ding! You've just won a brand new car!* (*Disclaimer: Car may be imaginary.)

🔥When they say "it's not what you sell, it's how you sell it," they're spot on. Consumers want to relate to the companies pitching to them. Relatability builds trust, and trust drives sales. If you act like you don’t care and simply churn out content because you have to, guess what? Your audience will see right through your Oscar-worthy performance.

🔥Be genuine, be authentic, and most importantly, be YOU!

18/07/2024

❓Do you know your "why"?

🔥Understanding the purpose behind your marketing content is crucial. Start by identifying the issue it addresses, the target audience, and the reason you need it.

🔥The "why" matters. Without a clear purpose, your content will lack direction and fail to resonate with your audience, leading to a loss of credibility and engagement.

17/07/2024

🔥Creating compelling marketing content isn't just about having the right gear. The story you tell and your unique personality are the key elements that transform your content from good to relatable.

🔥The narrative matters, and the way you share it matters even more. Don't neglect your individuality; it's what makes you stand out. There's only one you, so showcase that with pride!

14/07/2024

🔥You need to promote your product or service, and having a social media presence is essential. However, rushing to post something quickly won’t yield the results you want.

🔥Creating marketing content just to have something to share is ineffective. Instead, plan your content carefully before hitting the share button.

🔥Ask yourself: Would you watch that video? Would the quick message compel you to reach out and learn more? The more effort you put into your content, the more it will resonate with your audience.

12/07/2024

Imagine trying to tell a joke in a library. Sure, you might get a polite chuckle from the person next to you, but overall, your comedic genius is stifled. Now, picture telling that same joke on a stage with a spotlight and a microphone. That’s video marketing for your brand voice.

When you use video, you’re not just telling people who you are—you’re showing them. It's the difference between describing a rollercoaster and actually giving someone a ride. With video, your audience gets to feel your brand, not just hear about it.

So, don't whisper in the digital wind. Grab that megaphone, a.k.a. your camera, and start creating videos. Your brand voice deserves to be heard loud, clear, and with a bit of flair! 🚀✨

08/07/2024

🔥The beginning of the week: time to reflect on last week’s missteps and make sure you don’t trip over the same shoelaces twice.

🔥Don’t think of Monday as the weekend’s grim reaper—think of it as the kickoff to a new adventure, where you get to try something exciting and (hopefully) avoid spilling coffee on your shirt again.

04/07/2024

❓Why do we brave the camera when we're scared of public speaking, especially to an audience we can't even see?

It's all about making people comfortable enough to buy into what you're offering. Imagine buying a car from a dealership where the salesman is too shy to talk and just sends emojis instead. You want someone who gets you, values your time, and can have a conversation. So, next time you're on camera, channel your inner smooth-talking car salesperson—minus the emojis.

03/07/2024

Creating marketing content for your business starts with understanding what you offer your customers.

🔥For example, if you're a real estate agent, you can not only showcase new properties in the area but also create content that educates first-time homebuyers on the do's and don'ts of purchasing a home.

By highlighting your services and providing valuable information, you demonstrate your expertise in the field. There are countless stories to tell; you just need to step back and ask your audience what they want to learn.

30/06/2024

✅As a business owner, what challenges are you facing with video marketing?

✅What goals have you set to achieve your desired marketing outcomes?

🔥As a videographer, I'm genuinely interested in understanding your business needs when it comes to video content.

30/06/2024

🔥The key to successful video marketing is consistency in your personality.

If you're upbeat and energetic on camera but completely different off-camera, your audience will notice. They might think you're just putting on an act. It’s crucial to be genuine and authentic both on and off camera.

This authenticity engages your audience far more effectively than any scripted presentation. Let your true self shineit's your best asset in connecting with viewers.

24/06/2024

Do you truly believe in the words you're saying?

✅When you put yourself on camera to talk about your business, are you genuinely engaged and committed to your message? If you're merely going through the motions without conviction, your audience will pick up on that and respond similarly. Be present and passionate in your videos, even if they are only 60 seconds long. Your enthusiasm will resonate and make a lasting impact.