Lindsay Silveus, The Lead Scout

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Lindsay Silveus, The Lead Scout Digital marketing agency with record of partnering with business owners to grow their business with high quality clients. In a way, I'm glad they didn't.

When I was in high school, I wanted to study marketing. Unfortunately my college did not offer it as a major. They didn't even offer it as a minor until the year I graduated. With what I learned for my business degree, I understand the various aspects of the business - not just the marketing. Besides, who could have predicted the changes to "old school marketing" that would occur in the last 2 dec

ades -- scratch that....last 5 years? What I finally learned, more than 2 decades removed from my college commencement, is that I love helping local businesses succeed. Yes, our world is moving online, but we cannot survive without community. Our local economies, by and large, are fueled on Main Street. Our businesses, the relationships we make and sustain, are how our businesses grow. Adapting and merging digital (online) and our local Main Street are how we grow and survive together. Surviving, say, during a pandemic. Businesses that were online before March, 2020 or moved to a digital presence during 2020 were more likely to keep their doors open. Call it "meeting your customers where they are." Because, statistics show they're online -- about 155 minutes per day. Maybe it's time to do a marketing audit of your online presence and see where the gaps are. I would love to help you through this process!

As business owners,  there are days and weeks when we need the "crush it!" motivation.  Then, there are weeks when it's ...
15/11/2022

As business owners, there are days and weeks when we need the "crush it!" motivation. Then, there are weeks when it's all we can do it just make it to the office. Both seasons are just that... seasons. We weren't made to live indefinitely in either one of them. Embrace times when you can crush it, and press on through the days when all you can do is strive to move the needle forward on our to do list.

Whatever season you're in today, have a great week!

23/08/2022

Is your business Instagram account optimized?

● Make your name and profile picture easily recognizable. Potential clients need to find you and know who you are. Put your logo as your profile photo and your business name as your username and display name

● Add your business hours and contact info. Make sure this information is up to date and listed in your bio

● Clearly Labeled Story Highlights. Organize your important IG stories by saving them to labeled highlights on your page. Some ideas: Testimonials, FAQ, Services Offered, Tips, Before & After photos






12/08/2022

In case you're new around here, just a little about me!


If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s ...
09/08/2022

If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s very important that every message you send is crafted for your target audience and posted on the platform that makes the most sense. If you’re interested in leveling up your online precedence, contact The Lead Scout today.

Make content that matters!  If you’re not providing the right information in a clear, consistent, and entertaining way, ...
04/08/2022

Make content that matters! If you’re not providing the right information in a clear, consistent, and entertaining way, you run the risk of losing potential customers for good. We can help with your content creation. Contact us today!

Your marketing strategy is a living document that should be continuously updated based on new information. Always keep y...
02/08/2022

Your marketing strategy is a living document that should be continuously updated based on new information. Always keep your strategy relevant to deliver the best outcomes for your company. Let’s talk marketing strategies! Contact The Lead Scout for more information.

People are consuming content from their mobile devices more and more each day. Reaching an audience on handheld devices ...
29/07/2022

People are consuming content from their mobile devices more and more each day. Reaching an audience on handheld devices is an important element to your marketing strategy! Contact The Lead Scout to learn more about mobile marketing.

I'll start! 😴☕️🤪😳🥵
17/07/2022

I'll start!
😴☕️🤪😳🥵

Before you start creating content, you should have a good idea of what your competitors are up to. The simplest way to f...
14/07/2022

Before you start creating content, you should have a good idea of what your competitors are up to. The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up, then see how their social channels compare to your own promotion strategy. Let’s get the best look at your competitors and keywords, contact The Lead Scout now!

Influencers are great at getting your message in front of their audience. Choosing an influencer who can promote your br...
12/07/2022

Influencers are great at getting your message in front of their audience. Choosing an influencer who can promote your brand in a relevant and organic way without numbing their audience to their product placement is a delicate balancing act. That being said, influencer outreach is one of the fastest growing forms of online customer acquisition and is a truly powerful marketing strategy. Contact The Lead Scout today to learn more about influencer marketing!

Digital advertising is only effective if you know how to create the right ad images. Without attractive visuals, social ...
08/07/2022

Digital advertising is only effective if you know how to create the right ad images. Without attractive visuals, social media ads are not going to be nearly as successful. Contact The Lead Scout to ensure the best digital marketing today!

Focus on networks where your core audience is already active. Contact The Lead Scout to better understand how this works...
06/07/2022

Focus on networks where your core audience is already active. Contact The Lead Scout to better understand how this works!

Wishing you a happy Independence Day!
04/07/2022

Wishing you a happy Independence Day!

If you’re not building relationships with your customers, it’ll have disastrous effects on your business. Social media i...
29/06/2022

If you’re not building relationships with your customers, it’ll have disastrous effects on your business. Social media is a powerful tool for any marketing strategy. And that mainly comes down to the fact that businesses can interact and engage with their customers in a genuine way that is impossible otherwise. If you’re interested in leveling up your online precedence, contact The Lead Scout today.

Use techniques like the Challenge Technique to foster a community of individuals that truly want to communicate with you...
24/06/2022

Use techniques like the Challenge Technique to foster a community of individuals that truly want to communicate with your company. By participating in a challenge, they are able to engage with your brand in an intimate, personal way that creates lasting relationships. If you’re looking to better your community, contact The Lead Scout to help!

Staying ahead of the curb is essential in social media marketing.It is forever changing, and algorithms are being altere...
21/06/2022

Staying ahead of the curb is essential in social media marketing.
It is forever changing, and algorithms are being altered left and right. Make it your job to stay on top of the latest trends and changes in social media. Contact The Lead Scout to level up your online presence!

The digital world is constantly changing, so it’s important that marketers are willing to learn and adapt. Take time eve...
13/06/2022

The digital world is constantly changing, so it’s important that marketers are willing to learn and adapt. Take time every few months to evaluate your conversion rates across different platforms. If you’re interested in leveling up your online precedence, contact The Lead Scout today.

Interesting graphic from the Digital Marketing Institute about our cell phone usage. I went to a meeting recently and le...
08/06/2022

Interesting graphic from the Digital Marketing Institute about our cell phone usage. I went to a meeting recently and left my phone sitting on the counter. It made me mad and gave me a little anxiety! How about you? How many of these habits can you identify with?

If Americans are using our phones 344 minutes a day (!) it's important to make sure your website is optimized for mobile viewing. If it's not, or you're not sure, let's talk about correcting that!

What are you doing today that will create a better tomorrow?
06/06/2022

What are you doing today that will create a better tomorrow?

Just a few tips for creating and growing your social media presence. If this is a daunting task for you, The Lead Scout ...
03/06/2022

Just a few tips for creating and growing your social media presence. If this is a daunting task for you, The Lead Scout can help! We offer services for social media growth (as in, growing your followers), management (so you can take your hands off of social media and focus on your your business), as well as social media content creation.

If these are things that interest you, let's talk!

At The Lead Scout, we do marketing audits to see the type of marketing you have been doing and what needs to be tweaked ...
01/06/2022

At The Lead Scout, we do marketing audits to see the type of marketing you have been doing and what needs to be tweaked to create your recipe for success!

Remembering and Honoring those who gave the the ultimate sacrifice for  .
30/05/2022

Remembering and Honoring those who gave the the ultimate sacrifice for .

What is your strategy for  ? Do you see engagement and ROI on this  ?
25/05/2022

What is your strategy for ? Do you see engagement and ROI on this ?

  - Forget the past failures and do what you need to for moving forward.
23/05/2022

- Forget the past failures and do what you need to for moving forward.

How about your business? Which platforms do you use, and which one brings you the most ROI?*Information reported in the ...
20/05/2022

How about your business? Which platforms do you use, and which one brings you the most ROI?

*Information reported in the 2021 State of Marketing Report from HubSpot.

Sometimes it's helpful to take a step back and define some of the terms we use in  . Here are a few differences of Socia...
18/05/2022

Sometimes it's helpful to take a step back and define some of the terms we use in . Here are a few differences of Social Media Management vs. Social Media Marketing. The easiest way to differentiate these two things is to think management = organic/free vs. marketing = paid/sales growth.

Both management and marketing are services that The Lead Scout offers to clients.

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16/05/2022

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    Honestly, who worries about it being the 13th when it's FRIDAY?!?!
13/05/2022



Honestly, who worries about it being the 13th when it's FRIDAY?!?!

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