Crafting the perfect strategy for your brand is a lot like whipping up a gourmet meal. You might only see the delicious final dish, but behind the scenes, there’s a whirlwind of preparation, expertise, and a dash of magic that goes into creating it. So, let’s pull back the curtain and show you the steps i take in creating your successful strategy:
1. **Initial Review:** I start by diving deep into your brand’s current online presence. This involves analyzing your page, sifting through analytics, and understanding what’s been sizzling and what’s simmered out. I look at your reach, impressions, and all the other juicy details that matter to your brand.
2. **Market Research:** Next, I examine your competitors, industry leaders, and market trends. I want to uncover what they’re doing right, what they’re missing, and how you can leap in and fill those gaps deliciously.
3. **Strategic Reporting:** With all this rich data, I craft a comprehensive report. I outline your brand’s voice and strategy needs, outlining actionable steps towards your success.
4. **Custom Calendar Creation:** Next I prepare a custom calendar. it’s your roadmap to success, made specifically for your brand, ensuring every important date and strategy is noted.
5. **Strategy Meeting:** The cherry on top? Our strategy meeting. This is where we feast our eyes on the report, discuss the custom calendar, and talk through the proposed strategies. It’s an exciting blend of what’s worked, what’s new, and what’s guaranteed to spice up your brand’s online presence.
Hungry for success? If your brand is craving a strategy that’s meticulously crafted, infused with market insights, and personalized to your taste, it’s time to get in touch. Drop a comment below or reach out directly!
What do I mean when I say "story driven cintent?"
What is it? Simply put, it's all about storytelling
Why stories? They forge connections and reveal authentic experiences. Think about pivotal moments, heartfelt encounters, and growth milestones.
Transform these narratives into engaging content your audience will love. Whether it's a direct-to-camera chat, a heartfelt caption, or a carousel of insights, share something personal.
Next time you're content-stuck, dig into that treasure trove of stories we all have, and pick one you know that will either connect with your ideal audience, or express the significance and value of what you offer!
Ready to tell your story? Comment MYSTORY below for my story telling checklist for you to create your own story driven content!
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Do likes and follows matter?
Qick story time. Back in my boutique days, I learned a valuable lesson about social media. We had two shop owners in our network: one with around 50k followers and another with a massive 500k. Surprisingly, they were making the same profit. Here's the catch: the one with more followers had bought them, which messed up her engagement metrics. The other worked hard for a genuine following.
Moral of the story? It's not about follower count or likes, but about building a real community that engages and converts into sales. So, don't sweat the small stuff like post likes. Focus more on what's driving your sales, like click-through rates and actual reach.
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The holidays are fast approaching, and the last thing I want is to be caught up in the chaos of the season, while struggling to figure out social media! 🎁 But fear not, my friends, because I've got you covered with my fail-proof holiday prep plan! 💪
✅ Step 1: Optimize Your Profile! Make sure everyone knows who you are, what you do, and who your amazing content is for. Let your audience know where to go and take action with a clear Call-to-Action (CTA) that leaves no room for confusion. 📲✨
✅ Step 2: List Everything! Jot down all the exciting happenings in your business and community that you want to promote or be a part of this holiday season. From special offers to community events, leave no stone unturned! 📝🌟
✅ Step 3: Create a Content Calendar! Get your creative juices flowing and plan out when and how you want to promote these amazing opportunities. Whether it's through captivating visuals, heartwarming stories, or engaging videos, let your content shine and spread holiday cheer! 🗓️✨
So let's take charge of this busy season and make it the most successful one yet! 💪❤️ Remember, you've got the power to inspire, motivate, and connect with your audience through social media. Let's make this holiday season one to remember! 🎉✨ #HolidayPrep #SocialMediaSuccess #MotivatingMoments #socialmediaforentrepreneurs #socialmediatips #socialmediafortheholidays #christmasprep #busyseasonprep #socialmediamarketing #socialmediaforretail #socialmediaforecommerce #socialmediaforcreatives
I know you've heard of batching content! And yes, that's extremely helpful. But if I can't find the time to batch mycentent for the month, what I always make sure to do is make content for the week before! Here's why.
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1. It reduces creativity fatigue. Almost every business owner I know is on some level of burnout! This makes figuring out what to post that day extremely taxing! But, if you already have the content for it, then it's so much less stressful!!
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2. Keeps you consistent. Half the battle of social media is consistency! Not having the content for your posts that day makes it easier to push off posting that day.
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3. Keeps you one step ahead of your customers! Have a sale going on that next week? Maybe a special event! Never forget to let your customers know about it.
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