Icon Media Group

02/08/2023

👉 Top AI Trends: Powering Accelerated Business Transformation 👈

Over the last decade, advances in the information technology world have grown exponentially, especially in the world 🌎 of Artificial Intelligence, which has transformed from being a buzzword to a must-have business capability. To obtain real-time analytics, automate decision recommendations, and new opportunity intelligence, businesses ranging from hospitality to healthcare to financial services are stepping up investments in AI.

While the earlier use cases for AI were often driven by cost and efficiency improvement, very similar to where RPA (Robotic Process Automation) has its play, we see a shift in the industry where more companies are now using AI to increase revenues. 💶

https://bit.ly/AITrendsPoweringBusinessTransformation

The following are the top 6 sub-segments, which are increasingly attracting investment from executives who are looking 👀 to invest in AI-driven business transformation:

1.> AI And Cloud Adoption.

2.> Voice And Language Driven AI.

3.> AI & Cyber Security.

4.> AI And Customer Service Digitization.

5.> AI For Digital Business Automation.

6.> AI For IOT.

https://bit.ly/AITrendsPoweringBusinessTransformation

*With AI companies raising $67 billion in total deals, according to CB Insights. As we see beyond 2022, it is further expected to grow rapidly in the coming years, reaching around $126 billion by 2025, according to Statista, meaning that organizations in certain AI-powered sectors, that don’t embrace the trend could find themselves lagging behind their competition. 😖

23/06/2023

👀 Pay attention, and look for it, then sit in it! 👀

"Behold! Engage your visual receptors and diligently seek out the extraordinary opportunity that lies before you. Embrace it wholeheartedly 💙, for it possesses the potential to unlock immeasurable breakthroughs in your business' journey.

At times, synchronicity may manifest fleetingly, akin to a fleeting blink. Yet, if seized upon, it can bestow upon you a priceless revelation. Its ephemeral nature 🍁 should not deter you, for the rewards far outweigh the effort required. In fact, it may be lurking just around the bend, camouflaged as a trivial occurrence, awaiting your recognition.

This principle transcends both your personal and professional domains, encompassing every facet of your existence. In the context of your business, consider the imagery of IMG, symbolizing Leads, Sales, and Support. Can you discern the relevance👌of these categories in your entrepreneurial endeavors?

IMG serves as the pillar of support for your quest to generate leads, secure sales, and provide outstanding customer care. Keep this in mind🎯, my astute friend.

👀 Pay attention, and look for it, then sit in it! 👀

Once you've discerned the opportunity that beckons, waste no time⌚️in implementing and seamlessly integrating it into the very fabric of your business model. Should you require any assistance along this transformative path, do not hesitate to seek our aid.

We derive immense pleasure from guiding you towards your prosperity.🔥

11/06/2023

👉 2023 Global Social Media Trends Report 👈

Social media is steadily becoming more and more important to business growth.✅

https://bit.ly/SocialMediaAnalyticsTheUltimateGuide

Today, social media is the go-to place for people to find information, learn, engage with others, shop, and seek out customer support.👌

For Gen Z, social media has even replaced search engines. What does this mean for brands? Social media teams will need more resources and new skill sets 🫢 like customer service and social commerce management.

All of this is on top of the already demanding role of keeping up with different social media platforms, new AI tools, algorithms, trends, and best practices. But it’s worth it. 💵

Over 90% of marketers are confident that their social media marketing activities in 2023 will bring in a positive ROI. To find out what’s working 🧐 for social media this year and help guide your strategy, we surveyed 1,200+ marketers.

We found that in 2023, brands are planning to embrace social media and community-building with open arms🔥and take a more authentic, behind-the-scenes approach to content.

Let’s explore the top trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimize your social content. 👀

https://bit.ly/Download2023GlobalSocialMediaTrendsReport

23/04/2023

🌎Earth Day gives us all a chance to celebrate the Earth while also taking stock of what the future holds. It is a day to truly appreciate the wonder of the natural world, and to learn of and commit to the future paths that will sustain and protect the Earth for future generations.🌎

16/03/2023

Thriving to get Bullseye 🎯 Statistical Data About Your E-commerce Business?

The E-commerce Data Benchmark Report 2023 will wield the insight and wisdom you need to forge forward, pivoting precisely where you need to:

https://bit.ly/DMEcommerceDataBenchmarkReport2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. 📅

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty?

While the 2010s saw the rapid expansion of online shopping thanks to developments in mobile devices, the expansion of social media influence, and a massive shift in consumer behavior, this decade will see an even greater change thanks to AI.

Last year was a watershed ⛈ moment in the history of E-commerce.

> E-commerce Business was DOWN 5% YoY.

> Average order value (AOV) increased 31% YoY.

> We saw declines in ad spending on both Facebook and Google, but Facebook’s was more significant (27% decline) vs Google (4% decline).

> Facebook did see improvements in CPM, CPC and CPA as a result of this decline in spend (less competition). As mentioned above, this spend was reallocated to other social platforms.

> Pinterest saw an increase in spend of 10%, and TikTok increased as well, which likely drove the decrease from Meta. Pinterest still does have a lower CPM than Meta ($6 compared to $7), but that gap has closed from $5 and $8 respectively last year. The gap in cost per click has also closed between TikTok/Pinterest and Meta.

> 78% increase in buy-now-pay-later usage on Black Friday.
Sessions overall were down 5%.

> BUT, what is striking within the data is that the average order value of purchasing discretionary items went up by 20%, so while conversion rates dropped, those that bought spent more money. 💵

(Click here to keep reading!)
https://bit.ly/DMEcommerceDataBenchmarkReport2023

Let us know if this was a useful insight to your E-commerce Business... 🙏

23/02/2023

Are You Up On 2023's Social Media Trends?

10 Social Media Trends Marketers Should Watch in 2023 [New Data]

We liked #8 the best! 😎
Which one do You like the best?

Take a gander here:
https://bit.ly/2023SocialMediaTrendsOnTheRadar 🔥

Dive deeper in and download the 2022 Report here:
https://bit.ly/The2022SocialMediaTrendsReport

Let Us Kindly Know Your Thoughts! 🙏

12/11/2022

16/10/2022

Do you realize how important developing an email list really is?

https://bit.ly/BuildingAListIsCrucial

Most do not, 🤔 that is exactly why we're focusing on Why it is so crucial and what the benefits are.

If you would like to "boost" your business's bottom line then read on, we have the resources you should implement to start building today.

Email 📧 is a personalized communication solution that you can customize and optimize specifically for your business.

Like to understand in greater detail?

Click here: https://bit.ly/BuildingAListIsCrucial

Check out our favorites, numbers 4, 7 and 9 stand out in a colossal way and should motivate you to take action now to start building a revenue💲producing list.

Too busy? Understand the importance but don't want to take the time? Let us help, just DM us and we'll be happy to! 😉

25/09/2022

Is email 📨 still a viable option in your 2022 arsenal of most effective digital marketing weaponry? Come on...seriously, what is your answer? If you were basing it on October's marketing spend for your company, would you choose it as one of your top contenders? Possibly, no or let me do some research...and get back to you?

Just because it's one of the oldest forms of digital marketing can it still reap the rewards if properly sown❓

The September 2022 answer is undoubtedly a Yes! To the tune of making a very attractive return of $36 dollars for every $1 spent this is first quoted in the article provided. If you dig deeper into the video which is rich in value, incredibly informative and very entertaining you will hear and see it quoted as $44 for every $1 dollar invested 🔥 at minute mark 1:15.

https://bit.ly/UltimateListOf2022EmailStats

Check out these resources to get up to speed with the state email marketing.

Do Emojis Increase Your Open Rate? 👍

This short video mentioned above will give you the current scoop on Emojis and then some!

https://bit.ly/10KillerStatsToIntegrateToday

What is the percentage of companies that are tracking email marketing adequately?

Read further here for the deets: https://bit.ly/EmailMarketingROIStatistics

We would love to know, are you using the leverage of email marketing in your company, if not, do you have plans on doing so? Let us know! 😉

30/12/2021

Do You Believe In TikTok? If Not, Reconsider...

Overview If there is one trend that is almost guaranteed as we move into 2022, it’s the continued domination of TikTok.

The short term video platform has broken download records, quickly becoming the go-to app for connecting with current and future consumers.

Powered by a highly personalized content recommendation system, TikTok can help brands gain exposure to and connect with a qualified, engaged audience.

As the app looks to introduce an e-commerce aspect and monetization model, brands that want to connect with consumers need to be TikTok savvy.

Download HubSpot's Social Media Trends here:

https://bit.ly/HubHubSpotSocialMediaTrends2022Now

Keep your eye on these SM Trends:

1.) Twitch
2.) Discord
3.) TikTok
4.) Clubhouse
5.) Twitter Spaces
6.) Caffeine
7.) Instagram Reels
8.) Houseparty

Get any value? Show us some love...Njoy ;>)

06/09/2021

No human masterpiece has been created without great labor. - Andre Gide

Happy Labor Day! 👌

28/08/2021

To better understand the effects personalization is having on businesses and consumers across the world, the #1 customer data platform, surveyed 3,000 businesses and consumers to gauge their views on the state of personalization.

https://bit.ly/StateOfPersonalization2021

Personalization, once limited to best-of-breed companies like Amazon and Netflix has entered the mainstream.

As the year 2020 impacted all of us and businesses began to shift their operations online, the quality of digital experiences became a focus for businesses and consumers alike.

To remain competitive, a highly personalized customer experience, built on a foundation of first-party data, was seen as the primary means of driving customer loyalty and differentiation, as well as a higher bottom line.

But are businesses hitting the mark? Find out here:

https://bit.ly/StateOfPersonalization2021

27/08/2021

To celebrate its 10-year anniversary, Messenger today (Officially on the 25th, Wednesday, August, 2021) announced a handful of new features: poll games, word effects, contact sharing and birthday gifting via Facebook Pay. But beyond the fun features, Facebook has been testing a way to add voice and video calls back into the Facebook app, rather than on Messenger.

https://bit.ly/SpecialMessenger10th

“We are testing audio and video calls within the Facebook app messaging experience so people can make and receive calls regardless of which app they’re using,” a representative from Facebook told TechCrunch. “This will give people on Facebook easy ways to connect with their communities where they already are.”

https://bit.ly/SpecialMessenger10th

27/08/2021

Instagram DM Automation is finally here, but we haven’t stopped working to improve the overall experience of using it. At ManyChat, our goal is to make sure that creating amazing chat experiences on Instagram and Messenger is as smooth and intuitive as possible. 👏

https://bit.ly/InstaUpdatesAugust2021

We’re excited to announce SIX new updates, ranging from existing workflow improvements to brand new features. Keep reading to learn more about these exciting new changes, when they’ll be live and ready for use, and how you can utilize them to get the most out of ManyChat and Instagram DM Automation. 💥

https://bit.ly/InstaUpdatesAugust2021

27/08/2021

We are so Stoked! Last week Instagram Automation with ManyChat officially started! It is now open to all businesses. It's GO TIME! 👊

Here is How To Get Started with IG Automation and a Checklist: https://bit.ly/GetStartedWithInstaAutomation

It’s all going down in the DMs! 🔥🔥🔥

Instagram Automation by ManyChat is a game-changer to boost user engagement, leads, followers, and sales. And it all can happen within Instagram (IG) Messenger. With 99% improved response time, 40% improved engagement, 29,000 comments, and more, it’s no wonder marketers see huge value in customer engagement and lead generation.

Get Started Here: https://bit.ly/GetStartedWithInstaAutomation

Need help? Reach out and we'll take care of or manage IG Automation business for you. Just comment as to what your needs are and we'd be happy to connect...😎

10/07/2021

HubSpot is at the forefront of being one of the top ten content creators on the planet.

They have done a superlative job in this simple explainer video of Why You Need To Build A Chatbot Now.

Dive in for a 1:46 and let us know your thoughts...

https://bit.ly/WhyYouNeedToBuildAChatbotNow

Learn more on why you need to build a chatbot now here: https://clickhubspot.com/chatbot-builderChatbots, bots, build a chatbot, build a bot, what is a bot, ...

10/07/2021

HubSpot's Ultimate Guide to Marketing Trends in 2021.

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. How do you keep up? Simple, You, Your Staff, Or Agency read & review this report, it's outstanding:

https://bit.ly/TheUltimateGuideToMarketingTrends2021

> 3,400 Marketers Surveyed

> 9 Expert Interviews

> 70+ Trends & Stats

Why is it extremely important to keep up and stay abreast with current marketing trends? 2 Reasons why below, download the report, there's more!

> Keep up with the way your consumers shop and research your products and services (and those of your competitors')

> Ensure you're ahead of the curve in terms of knowing who your target audience is and what they need from your business.

https://bit.ly/TheUltimateGuideToMarketingTrends2021

New & Emerging Market Trends (Much Wisdom Is Expanded Within The Report In Each Category Below.)

1.) Invest in inbound marketing.

2.) Turn customers into your biggest promoters.

3.) Create & share video content.

4.) Reach new audiences with native advertising.

5.) Be Transparent with Diversity and Inclusion.

6.) Leverage both ephemeral and permanent social media content.

7.) Work with micro-influencers.

There are 8 more incredible categories within HubSpot's Annual State Of Marketing Report. Read further and download the report here:

https://bit.ly/TheUltimateGuideToMarketingTrends2021

IMG's favorite part about the report begins in Chapter Seven on page 22 entitled Conversational Marketing + AI Strategy, be sure to check it out and enjoy!

Does your company use bots in marketing?

04/07/2021

Mindvalley is a pioneer in the field of grade A personal growth content from world class leaders around the globe. Learn more here:

https://bit.ly/mindvalleyslaysInstagramAutomation

How they achieved a 522% Increase In Masterclass sign-ups using Instagram Automation.

With these results you might want to focus and tune in for a quick read:

> 522% increase in Masterclass sign-ups

> 99% decrease in response time on Instagram

> 7,296+ ManyChat contact list growth

Most importantly find out the challenge, the goal and the approach taken here:

https://bit.ly/mindvalleyslaysInstagramAutomation

18/01/2021

Honoring the wisdom & impact of Martin Luther King Jr.

18/01/2021

Data-Driven Omnichannel Marketing Is Dominating Part 3 & Final.

https://bit.ly/OptInForDialogtech2021Toolkit

A chatbot (with your companies avatar) can be designed for all the challenges your business faces and then implemented 24/7/365, rain/sleet/or shine like your own workforce that doesn't ask for a raise or call in sick, working while you sleep.

All TOP 3 PRIORITIES Listed below can be solved & augmented with chatbot automation. Interested? Get in contact with Us we are happy to provide more insight. Schedule an appointment here: http://bit.ly/IMGStrategyCall1

Opt In For Dialogtech's 2021 Toolkit (Multiple Outstanding Resources) Here:
https://bit.ly/OptInForDialogtech2021Toolkit

16/01/2021

Data-Driven Omnichannel Marketing Is Dominating Part 2.

https://bit.ly/OptInForDialogtech2021Toolkit

With All The Data Pouring In From Call Channels From 2020, 49% agree that leveraging data from phone calls to their business is very important to making marketing decisions.

There Are Blind Spots Still, How Do You Resolve These?
Click the link below and unlock the answers and other outstanding marketing resources to grow your business.

https://bit.ly/OptInForDialogtech2021Toolkit

07/01/2021

Data-Driven Omnichannel Marketing Is Dominating Part 1.

Even if you are not in one of these sectors your business can benefit. Knowing these trends is invaluable, integrating them is priceless.

http://bit.ly/OptInForDialogtech2021Toolkit

Forrester surveyed marketing decision-makers across industries — including healthcare, financial services, insurance, automotive, and retail — and uncovered
some eye-opening discoveries. The survey findings revealed the challenges marketing leaders faced in 2020 and how they’re planning for 2021 — and illuminated just how important a data-driven omnichannel marketing strategy
that includes intelligence on consumer phone calls is during this period of digital transformation. Are you ready to follow their lead? If so, click the link:

http://bit.ly/OptInForDialogtech2021Toolkit

01/01/2021

Optimize Your Omni-Channel Marketing This Year With Conversational Conversions. Here's To Blazing New Messenger Marketing Achievements In 2021.
Happy New Year!

01/01/2021

Outstanding Messenger Casestudy! 💥

http://bit.ly/BlendersEyeWearCaseStudy

The online sunglasses shop reached its most engaged audience by placing sponsored messages in Messenger, increasing its return on ad spend by 7.5X.

Based in sunny San Diego, Blenders Eyewear was founded in 2012 and now distributes a large variety of sunglasses and snow goggles worldwide.

Blenders believes there should be as many unique styles and personalities of sunglasses as there are people. The company prides itself on radical design and bold colorways intended to inspire people to live “Life in Forward Motion”.

Get More Insight Here:

http://bit.ly/BlendersEyeWearCaseStudy

Shop Blenders EyeWear Here:

http://bit.ly/ShopBlenderEyeWear

31/12/2020

MESSAGING A BUSINESS INSPIRES CONFIDENCE AND TRUST. 🎯

Business messaging offers clear practical benefits like convenience. But it can also play a much deeper, more meaningful role for both people and businesses. The sense of human connection that conversation unlocks can give consumers the confidence👌 to convert.

Among people surveyed who message businesses the majority say being able to message 💬 a business helps them feel more confident about the brand:

Brazil: 76% / India 79% / UK 66% / US 69%

By helping to establish confidence and trust, messaging can uniquely draw people and businesses together into an ongoing conversation , ultimately enabling more meaningful connections than ever. 👍

29/12/2020

It’s a huge mistake.

And yet, I see it happen all the time.

A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to.

This is the kiss of death for a marketing campaign, and sometimes even an entire business.

That’s why understanding your customer avatar (AKA buyer persona) is so important.

That’s also why we (Digital Marketer) created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar.

http://bit.ly/CustomerAvatarWorkSheetDM

25/12/2020

"What Is Christmas? It is tenderness for the past, courage for the present and hope for the future." - Agnes M. Pahro

Merry Christmas To All! May we reflect on our gifts and be grateful for all the blessings we receive. - IMG

25/12/2020

2020 is just about in the history books! Sigh Of Relief...

They say hindsight is 2020 so in retrospect which one of these mobile marketing trends impacted you the most this year?

http://bit.ly/MobileMarketingTrends2020

Current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won’t be felt this year. From your personal perspective, does that statement ring true for you?

http://bit.ly/MobileMarketingTrends2020