Minnaar Pictures

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St. Louis, MO
Minnaar Pictures

St. Louis based video marketing company that focuses on organizations in health, wellness, & fitness.

10/16/2023

We’ve been asked by some of our clients what they should buy if they were starting out in content creation.

Here’s our gear list for under $100 and under $500.

If you want to see our $1000 gear list, comment “1000” below and we’ll DM it to you!

10/13/2023

❗️REMINDER ❗️

Not every post needs to be educational.

Sometimes your viewers don’t want be educated at that moment.

Here are some other forms of valuable content:

Entertainment (memes, comedy, skits, wow factor)

Motivation (mantras, hype, transformations)

Relatables (content that you can share/send to your friend)

❤️ Follow for more video production & marketing tips

10/07/2023

The power of color grading lies in where you draw the viewers’ eyes.

In this example, there are plenty of potential places to look:

The player, the ball, Sogility, the ECNL tent, the sky…

We want to draw the viewers’ eye exactly where we want them to go.

In this case, the Sogility text on the wall.

Where did your eye go first?

10/04/2023

As we create content for our clients, we analyzed the data to see what content people are sharing.

Swipe for a list of reasons our/our clients’ posts have been shared!

If you found this helpful, follow

10/02/2023

What we learned from posting 2x/day for a month!

10/01/2023

It’s hard to stay motivated when you see accounts blow up to 100K+ followers in a month.

Try to keep your perspective that:

They have been putting in considerable work to make valuable content and build a great following…

OR

Posted a funny video on accident and it went viral.

Keep your head up, because you’ll eventually be the account that put in the hard work and came out on top.

09/28/2023

It can be such a debilitating myth that we all need college degrees to join “the industry”

What a harmful, exclusive attitude to maintain!

Today we want to highlight our wonderful friend and former intern
Read her story ⬇️

“I made the conscious decision to not go to college for film, fairly recently.

I have never really enjoyed school. But I absolutely love learning. My mentor and friend Alexandra Morrow has showed me that everyone is constantly learning. There's no true definition between student and teacher, Just those who collaborate.

Having an amazing mentor and consistently / constantly reaching out to new people and getting your information out there you can break through the intimidating industry wall.”

Let’s all take a lesson from Gwyne’s book and don’t feel afraid to make our own decisions for our own paths!

09/26/2023

Our 4 steps for making a professional video.

If you found this helpful, save it for later!

Swipe to see how we break down each step for our clients!

09/25/2023

Use these responsibility! 👇

Here’s how Dr. Robert Cialdini breaks down the principles of persuasion and influence.

Save this post to reference later!

1️⃣ Reciprocity

People feel the need to reciprocate when they’re given something.

So if you give them value, they’ll feel more likely to give something back to you in return.

2️⃣ Commitment & Consistency

People have a strong desire to stay consistent/committed to their actions/statements/identity.

You can work with their identity to influence them into a responsible decision.

3️⃣ Social Proof

This is the herd mentality.

People love to be told how to behave in situations.

Other people love your work? I will too!

4️⃣ Liking

This one seems simple, but people are more influenced by those they like.

5️⃣ Authority

If you’re seen as an authority, people will be more likely to listen.

6️⃣ Scarcity

People are more likely to want something that is perceived as rare or in short supply.

7️⃣ Unity

People love belonging to a group.

If they feel as though they belong to a certain tribe, they’re more likely to go along with the tribe’s decisions.

Save this post for later!

If you want to learn more, you can read about it in Dr. Cialdinis book “Influence.”

09/24/2023

What to post on your gym’s social media page!

Swipe for 3 steps to help you figure out what to post.

📲 Save this post if you found it helpful

09/23/2023

It’s days like these that we’ll remember.

Not the long days on set, or the countless hours editing.

But the days having fun, brainstorming, and helping our clients dream become a reality.

09/22/2023

How to increase your gym’s social media engagement!

09/20/2023

💥Stop destroying your video edits!

If you are editing over your past timelines, you’re doing what’s called Destructive Editing.

In order to not overwrite previous work, you should duplicate your timeline when you’re creating a new iteration.

For example, we use these steps for our timelines:

- Align (sync up video and audio)

- Assembly (place the video clips in a very rough order)

- Rough (begin to create an edit that’s presentable)

- Version 1 (a polished edit that is presented to the client)

- Version 2 (an even more polished version with client revisions)

Version 3 (super polished version with final audio and color grading)

Final (the final version after all tweaks)

Save this post so you can stay organized and save hours of time when your client asked for a previous version.

09/19/2023

This is the fastest way to lose your viewers’ attention:

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Not having suspense.

Follow for more video production and marketing tips ❤️

09/14/2023

Receiving criticism is much harder than giving it.

In video production, as an artist - and as a client - your work will receive criticism.

How you receive criticism is a major consideration when deciding who to work with in the future.

So here are three ways to practice intentional, constructive criticism.

Follow for more video production and marketing tips!

09/14/2023

One of the hardest things to do as a team is to provide effective criticism.

But it doesn’t have to be! Use these simple structures to your next critique circle to focus your notes.

We all deserve a gentle, and focused criticism. It is essential to growth and it doesn’t take long for these simple skills to become second nature.

In short- be kind, stay on track, keep your ideas about the project/idea

If you can do those three things anybody will be excited to hear what you have to share in your next critique!

09/11/2023

In video production, there are times when you have to “kill your darling.”

When have you killed your darling before?

09/11/2023

We take inspiration for our work from all over the place. Sometimes the tone we are looking for comes from something completely out of the norm.

Take a look at some of the visual references we took when thinking about our shoot with

Better Call Saul has some incredible examples of compositions motivated by character and context. Also they just look so visually stimulating!

Take this post as an invitation to look outside of the conventional molds for reference!

Allow the moment to motivate the camera and allow for new ideas to emerge.

There is certainly nothing wrong with conventions! They provide us with a great framework to start our creative play.

Stay open! Stay creative! Keep researching!

Address

St. Louis, MO

Telephone

+13173199676

Website

http://minnaarpictures.com/

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Videos

Part 2 of our interview with Bryan Dornon

A few weeks back, I had the honor of speaking with Sergeant Bryan Dornon. He was strong enough to share his darkest moments in hopes that others may find hope in his own transformation. Thank you Bryan, and thank you @dogsforourbrave for allowing us to continue empowering the lives of our wounded veterans.

A small crew is weak… WRONG! Our small crew is fast. We work with a team that’s mean, lean, and skilled. We keep things tight by running with the necessary crew, all while producing a great product. Don’t believe us? Try working with us.

What does a video editor’s view look like on a professional video? Something like this ⬆️ ❤️ Follow @minnaarpictures for more video production & marketing content

Keeping it simple with some on-set behind the scenes

When was the last time you laughed when you shouldn’t have?

10 minutes, 1 move! We apologize for Miles’ lack of soccer technical skills. He’s trying his darndest

We shot the same yoga pose 4 times with 4 different angles! We love practicing different ways to shoot the same shot. Here are 4 ways we shot this stretch 🙆

Had an awesome shoot with @sogility ! They wanted to show off their technology, which gives soccer players the opportunity to improve their vision, touch, and physical performance. How do you train?

Quick teaser for a promo we shot for @sogility ! We only had a few hours to get our footage on this particular shoot date. Who’s excited for this promo!?

It was an honor to shoot for @gorlokstrength ! Here’s what they had to say about their experience.

POV: you invest in professional video for your business! (Talking head edition) Sometimes the foundations of a banger video is an interview. And the “talking head” style interview goes a long way. It can be cut up into something fast, beautiful, and engaging. Or kept slow, intentional and emotional. When you invest in professional video production, you get to have your story told. And have leads come in. Follow @minnaarpictures for more video production and marketing tips