Socii Creative Co.

Socii Creative Co. Driving growth by inspiring a creative & personable approach to your social media

On the move so you don’t have to be! 🚗💨 If you need a go-to mobile notary service, look no further. Whether you’re closi...
04/17/2024

On the move so you don’t have to be! 🚗💨
If you need a go-to mobile notary service, look no further. Whether you’re closing on your dream home or just need some documents signed, sealed, and delivered I’ve got you covered!

Did you know that 64% of event attendees make a decision about which events to go to based off what they saw on social m...
08/10/2023

Did you know that 64% of event attendees make a decision about which events to go to based off what they saw on social media?
This probably doesn’t come as a shock to well…literally anyone. But this in mind, I can’t stress enough how important it is to use socials as a promotional tool for your events.
With the event industry integrating social media into their promotional efforts, more and more companies and brands are hiring social media professionals to help ensure event success. That is something we personally LOVE to do and sparks a ton of joy for us!
Some things to consider for your next social media event campaign is your Target Audience, Timeline, Objectives and Engagement Plan. If these things sound so “blah” to you, you know who to reach out to 😉

I received an email earlier this week from a brand wanting to work with me as an influencer. The tone of the email was j...
08/06/2023

I received an email earlier this week from a brand wanting to work with me as an influencer. The tone of the email was just off to me and I did not feel inclined to want to take the partnership. When I went back to read the email the next day, I realized why things just felt “off”…they used ChatGPT to write the entire proposal 🫣
Now I believe in using ChatGPT not just as a social media manager but as a human. Work smarter, not harder ya know? But what I don’t believe in is RELYING on ChatGPT to write copy that feels authentic and human.
I advocate for the use of ChatGPT as a great basis or starting point but responses need discretion and review because at the end of the day…it’s a robot and we as humans can discern between something written by a human and something written by a robot. This is why when the discussion comes up questioning if ChatGPT can take the job of web designers, copywriters, marketers, social media managers, etc…it’s an immediate no from me.
Think of it as a multi-faceted TOOL, not a whole human doing a multi-faceted job. I would certainly not solely rely on this technology yet to replace all the thought processes and personal touches a human can provide 🤖

I’ll never forget when a brand strategist told me a few years back I was “too personal” with my audience on Instagram. N...
08/01/2023

I’ll never forget when a brand strategist told me a few years back I was “too personal” with my audience on Instagram.
Now do not get me wrong…there is definitely a such thing as being too personal on social media especially on business platforms and I think we have all seen it happen. However, knowing where the line between professionalism and being authentic is where real ✨MAGIC✨ happens here in social media.
I seemed to know something these strategists didn’t at the time and it’s that pop culture would turn away from the boasting, hustling and perfectionism that once made Instagram and they’d want to see real people, real stories and real moments.
The truth is I didn’t know that…I just always ran my business socials how I enjoyed seeing other businesses run their socials. I wanted to see how someone packed their orders as their kid acted like Tarzan in the background. I wanted to see the not so great moments just as much as the great ones. That doesn’t make OVER-SHARING okay but don’t be afraid of showing moments that aren’t perfect. Give us a peep behind the scenes. It’s okay to tell us what you’re struggling with today. It’s okay to share mistakes that were made, silly moments and little hiccups that may have happened. These are the moments that make you YOU and create your businesses story!

One of the first questions I'll ask my clients, and one of the first questions you should be asking yourself, is "How do...
07/17/2023

One of the first questions I'll ask my clients, and one of the first questions you should be asking yourself, is "How does this provide value?" 🤔

When it comes to growing any kind of account, I don't think there's a way around this question. There's no opt-out option, and I don't see an account having longevity without it. The good news is that there are many different ways you can provide value to your audience! The best course of action will depend a lot on your niche and target audience, of course, but let's discuss a few ⬇️

- Information: The internet is filled with wonders these days, but information will always be king. People will always be in pursuit of knowledge in any given subject. Yes, they can Google it, but if they're already on social media, chances are YOU have a chance to be the educator.

- Ideas: This one goes right along with the first point. If you can consistently provide the masses with cool, fun, or clever ideas, you are providing them value. It's likely you'll retain that audience because they'll always want to know what you might think up next.

- Entertainment: Providing people with laughs, wows, whoas, or even tears—entertainment will always be important on social media. Dance videos, singing, sports, stunts, pranks, comedy, Mukbangs, ASMR, etc. There's a good chance that no matter how odd or even cringey something might seem, someone's going to want to see it. The sky is really the limit with this one.

Honestly, the sky is the limit in general. Find concepts within these categories and start creating! Still struggling to figure it out? Comment your niche below, and I'll give some examples!

Are you setting monthly goals for your business? As your social media manager, I can’t do my job without knowing what yo...
07/13/2023

Are you setting monthly goals for your business?
As your social media manager, I can’t do my job without knowing what your goals are. The generic answer is usually “making more money” or “I want more followers” which are both valid goals but what does that look like each month? What steps are we taking to get there?
I love setting a realistic goal for each month to have something to aspire to and always keep growth at the forefront of my business. If this isn’t something you’re currently doing, try it out for your business and see how it shifts not only your mindset but also the rate of growth for your brand! ⚡️

I’m very curious on if you guys agree here! 🤔Do you guys see more or less success with more hashtag usage? Do you use ha...
07/07/2023

I’m very curious on if you guys agree here! 🤔
Do you guys see more or less success with more hashtag usage? Do you use hashtags at all? What do you find yourself struggling with when it comes to them?

Hi Friends! 👋🏾My name is Mikayla, and I’m the face behind Socii (pronounced “So-see-i,” but we won’t judge you if you pr...
06/30/2023

Hi Friends! 👋🏾

My name is Mikayla, and I’m the face behind Socii (pronounced “So-see-i,” but we won’t judge you if you pronounce it wrong 😉).

I’m an ambivert who LOVES social interaction - but on my terms. For that reason, social media has always been something I've gravitated towards. I love the community it provides, you get to interact with people you normally wouldn’t meet and showcase your personality, talents, products, services etc….all on your terms!

I firmly believe the power of social media should be utilized for EVERY business. If you’re not comfortable with social media or simply lack the time needed to manage it, that’s where I come in! Now, I’m a girl for the people, but I also firmly believe that if you try to appeal to all, you appeal to none. So my focus is on women-led businesses (sorry, fellas!). But if you fall under this fairly large umbrella and find yourself wanting to take socials off your plate - I’m your girl! I’m ready to help your business maximize its potential, so don’t be shy... let’s chat, figure out those goals, and make them happen! 🙌🏾
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