01/08/2022
5 Reasons You Why You Need A Website Audit In 2022!
Many businesses, large and small, still overlook one of the most important aspects of online marketing—their website! In fact, about 54% of businesses in the United States don’t have a business website or e-commerce capability, which means they’re missing out on opportunities to grow their customer base and increase revenue. Businesses that don’t keep their websites up-to-date risk losing customers to competitors who do invest in their online presence. So how can you know if your website needs an audit?
1) Low Quality ContentOne of the easiest ways to tell if your website has been impacted by negative SEO or other website audit practices is to look at your overall quality score. Low-quality content (such as overused meta keywords, thin pages with low word counts, etc.) can negatively impact your website’s quality score, which in turn impacts your search engine ranking. In fact, one of Google’s most recent algorithm updates was designed specifically to reduce websites with low-quality content and increase those with higher quality scores.
2) Old Outdated DesignIf your website’s design looks like it was created 10 years ago, chances are you’re going to have trouble ranking on Google. The first step in creating an effective website audit checklist is understanding what Google wants. If your website doesn’t align with these preferences, it might be time for a redesign. You can learn more about how to create modern websites by checking out our guide. It’s also worth noting that regular updates are important for both users and search engines.
3) Poor NavigationA lot of times, small businesses are so focused on getting visitors to their website that they fail to notice if anyone actually makes it back out. Studies show that 53% of website visitors leave after viewing just one page. If your company’s site suffers from poor navigation, you need to take action and make changes. The solution may be as simple as rearranging some content or even changing where some links go—but either way, your users will thank you for fixing things up!
4) Missing PagesMost SEO experts agree that it’s crucial to have an indexable website. If you don’t have one, or if you have missing pages on your site, you can be sure your search engine ranking and traffic are suffering. You may also want to think about how your internal linking affects your SEO results. Make sure all of your pages point back to relevant landing pages with appropriate anchor text so that you are sending users exactly where they need to go on your site.
5) Broken LinksCheck to see if there are any links on your site that have broken. If so, find out why and fix them as soon as possible. Broken links can send potential customers away from your site without even clicking! You should also check to make sure that every link on your website is relevant; search engines like Google won’t include websites with irrelevant content or links in their search results. Overall, the survival of your business and its consistent growth in 2022 & beyond, will come down to(if not already) the strength of your online presence. And the only way to consistently monitor your online presence and strength is with an online audit. Thus, in 2022 & and beyond, an online audit is something that can no longer be ignored by any business(i.e., small business, e-commerce, bloggers, affiliates, etc,..); as it will become(if not already) the root of online job security. Start the New year off right with an easy-to-understand analysis of your overall site health, with our 1-click-download audit tool below. And Happy New Year!!!
https://app.gohighlevel.com/v2/preview/3rnXgbQtNPVbEyi0VEtO
