Pennylane Productions

01/09/2023

This is the 5 pillars of video strategy that we use to help businesses and non-profits dominate their industries by using video to communicate better.

Video is one of the most powerful ways to communicate today, and I'm happy to say this is what we specialize in every day.

Here is the 5 Pillars Video Strategy:

BRAND AWARENESS
Designed to increase your lead gen. Your wide net to reach an audience and get people to know who you are.

SALES & MARKETING
Designed to increase your overall revenue. These videos are going to help sell your organization, your product, or your service.

RECRUITMENT
Designed to attract and retain awesome talent. Lets your people know what's important to the organization.

TRAINING
Designed to level up skill sets, capabilities, and efficiency of your people. 24/7 tools to drive better performance from your team.

INTERNAL COMMUNICATION
Designed to connect everyone in the organization and grow together with a like-minded vision. These videos are the bloodline of your organization, especially for large companies.

This 5 pillar system allows us to create powerful video growth strategies, but we can't help until we understand the organization's goals, issues, needs, and wants.

If this sounds like what you need, I invite you to book a discovery call with me, so I can learn more about your organization and design + implement a strategy that fits your budget.

https://pennylane.youcanbook.me/

01/04/2023

How long does it take to setup and shoot a corporate video?

12/13/2022

We had a blast livestreaming Messiah Sing Concert this Sunday at Unitarian Universalist Congregation at Shelter Rock (UUCSR). This was a 5 Camera Livestream setup during concert rehearsals last week. Another livestream production in the can for Pennylane Productions.

Here are 5 great advantages for livestreaming events like this at churches:

1. It allows people who are unable to attend the concert in person to experience it from the comfort of their own homes.

2. It can help to promote the concert and the church, potentially attracting new members and visitors.

3. It allows the church to reach a wider audience than just thopse in-person and share the experience with more people.

4. It can create a sense of community and connection among viewers, even if they are not physically present at the concert.

5. It can be a valuable resource for people who are unable to attend church services due to illness, disability, or other reasons.

Overall, livestreaming a concert at a church can be a powerful way to connect with people, promote the church and its events, and share the message of the church with a wider audience.

12/02/2022

Adam Forgione will be sharing frameworks to use storytelling in your marketing and sales.
People remember stories and the lessons from them. Come join us Dec 16 at 9am at Miller Business Center for this FREE event. Register today

Adam is a video marketing strategist and founder of Pennylane Productions. https://docs.google.com/forms/d/e/1FAIpQLSfqioyP8XRTtrDPJERYfcWDRkFwDszgQ_R2vUKlp565hINKkA/viewform

Please join us at our Miller Business Morning on Friday, December 16th at 9AM. This program will be IN PERSON. After we've had some time to network, we'll help you elevate your marketing content... Tell Your Story Marketing is most influential when using storytelling. People always remember a good s...

12/01/2022

Bill Grant from www.astoldbyagency.com drops some great intel from the book from Jim Collins. The right people in the right seat can take you from good to great

11/24/2022

We hope you and your families have a Happy Thanksgiving!

11/21/2022

We are proud to share this recent video we finished for the Marty Lyons Foundation which premiered at their Gala this past Friday night, before the wish auction. The foundation grants wishes to children that are terminally ill or have chronic life-threatening illnesses.

This is Eve's story. We hope you enjoy!

11/18/2022

The Marty Lyons Foundation is having a gala Friday 11-18-22 and a Car raffle will be pulled tomorrow to win a 2022 Toyota Corolla. Tickets are $10 each and winner will be pulled at the Gala. Purchase tickets: Call 631-543-9474 or Email [email protected]

The foundation grants wishes to children who are terminally ill or suffer chronic life-threatening illnesses. A great cause to help these families in need.

11/11/2022

Thank you for your service

11/02/2022

The video production process working with Pennylane

10/13/2022

Great video is
not cheap
and cheap video is not great

10/07/2022

Hey dog and cat lovers...
This is the adoption video story about Wink the cat and Buddy the dog. Animal Rescue Fund of the Hamptons (ARF) does unbelievable work rescuing cats and dogs, providing quality medical care and a safe sanctuary for these animals until loving homes can be found for them. This video was one of several videos that we produced for ARF this year in a video series that played during a virtual fundraising event coordinated with philanthropic watch parties on the East End. Now I get to share this story with my LinkedIn friends who love their pets! I hope you all enjoy.

10/06/2022

We helped Legrand make a virtual tour video of one of their facilities in Long Island, used as a video support tool for their sales team. Thank you Pennylane team for all your hard work.

09/30/2022

4 Types of videos every organization should be used to grow their brand.

Video is one of the most powerful ways to communicate. Using video as a tool is not about making a single video. It’s about creating a campaign of videos to communicate both internally to your organization and externally to your audiences.

Video can accelerate leads and conversions by promoting your product, service, or company.

Video can increase brand awareness to let more people and businesses know who you are, what you do, and how you may be able to help them.

Video can allow valuable employees to bring more value to your organization by freeing them of training and letting a video work 24/7 to accelerate your team's skill sets, freeing up the trainer to go back to what they do best and bring more value to your organization.

Video can decrease customer service calls and increase customer satisfaction by showing customers how to use a product or service by scanning a QR code.

Video can help you find and vet new talent, decreasing the time your HR department spends filtering through new candidates.

09/28/2022

Video FAQ's for attorneys, lawyers, law firms
There are so many ways to use video to grow business. This is one idea called the "Video FAQ". Most attorneys and law firms have an FAQ section on their website to pre-qualify or educate their visitors. Adding video FAQ's will increase engagement with prospective clients and lead to more consults.

Simple Steps:
1. Decide if you want to hire a professional for high quality production value or do it yourself (ex. on your phone)

2. Have someone from your team go on camera who is engaging, well-spoken, and can easily explain the FAQ's. This can be a single recording session to film all FAQs in one shot

3. Hire a video company to edit your FAQs or do it your self if you're savvy enough.

09/08/2022

Do this if you use video to drive business for your organization.

09/07/2022

Create months of video marketing content from a single video interview

09/06/2022

Here's a sizzle reel marketing video that we produced for Orbic. They make many digital products similar to Apple including smartphones, smartwatches, laptops, etc.

09/05/2022

We believe when we genuinely care about our customer's experience, we always win, but our real goal is to exceed, always. Here's one of many projects we've done for Dealertrack https://lnkd.in/efTtcJJu

08/30/2022

Here’s a recent music video promo we produced for Atlantic Shake, a Massachusetts band.
Book more, raise you rates

08/28/2022

Sharing an experience I had as a customer. This is what keeps me a customer even after having issues.

08/27/2022

Struggling to get real conversation on camera? This is how we roll.

08/26/2022

Honored to have Northwell Health as one of our clients at Pennylane Productions.

08/25/2022

If you're rushing video project deadlines every time, you'll never succeed. You get out what you put in.

08/24/2022

Recruitment videos are a great way to attract members to your organization. We produced this recruitment video for the Rockville Centre Fire Dept to help them recruit new volunteers.

08/23/2022

If you know the subject, you don't need the notes. Be yourself!

08/22/2022

I love interviewing people on camera vs. scripted, but there is a time and place for both. This is why I love unscripted, interview-based, style video production. If you're interested in seeing real examples, visit our portfolio - https://plvisuals.com/marketing-videos/corporate-video-interviews/

08/21/2022

This goes out to all my entrepreneur friends who work their asses off every day to find happiness. This is a concept inspired by Stephen Covey, and it's something I'm working on perfecting. I hope you find it inspiring and useful so eventually, you never have to work a day in your life ever again.

08/20/2022

I came up with this story on the fly during a video pitch meeting to executives in NYC about 10 years ago. After it came out of my mouth, I was thinking... wow, that actually sounds pretty cool. Then I watched their expressions and felt they were impressed too. By the end of the meeting, the execs were using the term "yellow apple" within our brainstorming. Bouncing ideas back and forth, I started to hear, "No, that's another red apple. We need to be the yellow apple." After that meeting, this story became part of who I am.