The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media t
(3)
10/15/2024
We believe in the power of storytelling through video, especially when it comes to celebrating cultures and communities. Recently, we had the opportunity to shoot video at Tempe Tardeada, an event which honors Hispanic Heritage Month and showcases the rich history and cultural contributions of the Hispanic community in the City of Tempe Government.
Tempe Tardeada included music, dance, arts and crafts booths, face painting, bounce houses and food trucks. Mickey and Minnie Mouse joined the festivities, and we met a dog named Bingo. We weren’t shy—our camera got up close and personal with the singers and musicians, and we wove through dancers from the audience. We also shot time-lapse footage.
A significant aspect of Tempe Tardeada is its commitment to education and community engagement. We visited the booth for Arizona Barrio Stories, an organization dedicated to preserving and sharing Chicano/Mexican history.
10/04/2024
Wrapped up a drone flight at a new building under construction in Queen Creek. Navigating through all the obstacles – fencing, lighting and unfinished structures – was a challenge, especially in this heat. A shoutout to the employees on site who were friendly and welcoming as we worked and walked around. One of my favorite moments was swinging by the construction site trailer and loading up bottled water.
10/01/2024
The sun sets over Tempe's Town Lake Pedestrian Bridge with people biking, jogging and capturing moments on camera.
City of Tempe Government
09/26/2024
In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative hashtag tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask the right questions. This article will explore essential questions for creating a successful building video tour, providing you with a roadmap to craft a video that not only captures attention but also drives conversions.
In recognition of National Construction Appreciation Week, we’re highlighting the importance of video in showcasing construction projects. Recently, we Discover how video enhances construction projects and boosts marketing efforts this National Construction Appreciation Week. Explore five key reas...
09/13/2024
The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country.
09/05/2024
Happy NFL Opening Day.
09/02/2024
08/26/2024
It’s ! And if you want to learn about expert public relations, don’t pay for another overpriced conference. Just talk with your dog. Think about it. Dogs p*e on our walls, chew up carpets, rip through couches, sit on our pillows, put their paws on our kitchen counters and interrupt the beginning of every single virtual meeting. And what do we do when they make a mess, cost us money or bark over a client? We think it’s cute and post a picture on social media. Then they go outside and we pick up after them. If another human looks at us even slightly silly, we want to slap them. Dogs have an amazing brand. They’re the real experts.
08/21/2024
When you combine art + storytelling, it's truly a special combination for hashtag production. The Flip Side was proud to work with the Phoenix Airport Museum at Phoenix Sky Harbor International Airport. Learn more about this documentary-style video featuring artist Merrill Mahaffey below. He shares the inspiration behind his giant Grand Canyon masterpiece that welcomed thousands of travelers for decades at Sky Harbor.
For Merrill Mahaffey, the land is the essence of art. That became a theme for him. “I quit rock climbing, so I had to find some other way to experience
08/16/2024
When we started our business 15 years ago, we didn't expect a prospective client to propose paying us with gift cards from a sushi restaurant.
08/15/2024
Video production can include long hours on your feet. You sometimes move constantly. You sometimes practically stand still for hours. You encounter wet and uneven surfaces. You climb mountains. Some projects require specific footwear. At the same time, you want to look professional. How do you choose the correct shoes for your work?
08/12/2024
🏅 Congratulations to this year's athletes! Over the years, we've been fortunate to work with three athletes who won medals. Their discipline, dedication and determination is inspiring!
08/08/2024
Happy International Cat Day! Like cats, businesses must adapt to various situations and environments. Or like our cat, take a moment to nap before the next meeting.
08/02/2024
This summer, I visited The Grand Canyon Of The Yellowstone at Yellowstone National Park. The canyon varies from 800 to 1200 feet in depth and from 1500 to 4000 in width. Its length is about 24 miles. For businesses, Yellowstone National Park reminds us of the importance of sustainability, creating a strategy for far into the future and thinking beyond instant profits in exchange for lasting success.
07/12/2024
Standing for a brighter future. The foundation of success starts with education. For this video shoot, it was about small business owners taking college classes to improve their companies.
06/28/2024
We're setting up for a company town hall live streaming to a global audience. One of the event's objectives was to build excitement and enthusiasm. The interview and employee question and answer segment were non-scripted, creating an authentic and transparent feel. The personalities of the moderator and subject of the event worked in tandem and felt natural. Afterward, it's important for stakeholders to discuss the highlights and what to improve for the next time.
06/21/2024
Arizona is known for its diverse terrain from the Saguaro cacti-dotted desert to Flagstaff's cool pines and Sedona's red rocks. Few people outside of our state think about lakes. But one of our favorite drone and hashtag locations – especially for nighttime – is Tempe Town Lake. Happy National Arizona Day!
City of Tempe Government
Be the first to know and let us send you an email when The Flip Side Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Contact The Business
Send a message to The Flip Side Communications:
Videos
The sun sets over Tempe's Town Lake Pedestrian Bridge with people biking, jogging and capturing moments on camera.
City of Tempe Government
#Tempe #TempeTownLake #ExploreArizona #videoproduction #TheFlipSide
Bird Watchers
Bird Watchers
#arizona
Cave Creek Cowboy
Wrangling the sunset in Cave Creek, Arizona.
#arizona #travel
Cavecreek,arizona
Visit Arizona
Tripadvisor
Carefree/Cave Creek Chamber of Commerce
Jerome Timelapse
Exploring the haunts this Halloween season in Jerome, Arizona
#arizona #travel #halloween
Visit Arizona Town of Jerome Jerome Chamber of Commerce
Summer Tails 9/22
This summer, we are celebrating the various creatures we have encountered during our #video production shoots. Geese are actually very extroverted and often get along with other livestock and fowl.
#videoproduction #theflipside #animals
The Flip Side Summer Tails 8/25
This summer, we are celebrating the various creatures we have encountered during our #video production shoots. This particular dog couldn't hear, but that didn't stop him from watching airplanes in the sky.
#videoproduction #theflipside #dogs
The Flip Side Summer Tails
This summer, we are celebrating the various creatures we have encountered during our #video production shoots. You may already know owls can turn their heads 270 degrees, but did you know they can also swivel their toes?
#videoproduction #theflipside #owls
This summer, we are celebrating the various creatures we have encountered during our #video production shoots. This llama made sure we knew to get its good side. After all, llamas can shoot spit up to ten feet away.
#videoproduction #videography #theflipside
This summer, we are celebrating the various creatures we have encountered during our #video production shoots. Today, we turn to one of our very first shoots when we met a group of playful cats at HALO Animal Rescue. One of the cats appeared to display some enhanced capabilities. While these cats were very active, according to purina.co.uk, cats spend 70% of their lives sleeping. In our experience, can openers will awaken them 100% of the time.
#videoproduction #videography #pets #theflipside
An animated ad for Childhelp's National Child Abuse Hotline
Video production from a different standpoint. #videoproduction #videography #theflipside
We help companies tell their stories from the inside out through video production, public relations, media training and employee communications. Our combined broadcast journalism and corporate communications backgrounds help our clients effectively - and creatively - share their messages with customers, employees, the news media and their communities. We work with businesses of all sizes - from garnering news coverage, managing crises, launching new products, creating a social media presence to producing a variety of videos.
Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.
Keith turned his passion for journalism and helping people into working with companies to effectively tell their stories from the inside out. The art of storytelling: That's what makes companies human. Every organization has a story to tell. Keith is president of The Flip Side Communications, which offers video production, employee communications, public relations and media training. Keith has spoken to a variety of organizations including the Greater Phoenix Chamber of Commerce, Better Business Bureau, Arizona State University, International Association of Business Communicators, Public Relations Society of America, Business Wire, International Association of Venue Managers, Arizona Prosecuting Attorneys’ Advisory Council, Kiwanis Club and SCORE.
Loren Yaskin brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart.
She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) and local media attention. Loren also didn’t follow the conventional norm to publicity, taking a grassroots approach to help her clients build connections within their communities, seeking out smaller organizations to spread their messages. For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie. She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids. At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids, leading its public relations efforts in Arizona. Loren also graduated from Northwestern University. Loren is past president of the Phoenix chapter of the International Association of Business Communicators.
