Cheri Cobb

I help medical and dental aesthetic professionals build their businesses and brands with marketing! I'm Cheri Cobb! Social Media and Online Strategist!

I have a healthy obsession with creating content, especially video content. Come check me out on YouTube, Instagram & TikTok.

10/31/2024

Tonight was great! Congratulations on your big day Elizabeth on your big day 💍

10/30/2024

Welcome to a sneak peek into my last few days, packed with med spa events, content creation, and a bit of self-care! 🎬 From helping a med spa prep for an upcoming event to filming fresh content at the office and squeezing in a quick IV hydration session—it's all about making every moment count in this industry.

Oh, and yes, I treated myself to some Hydrinity skincare—because we all deserve a glow-up!

SEE THE FULL VIDEO - https://youtu.be/5q2ZWIjJfX0

10/21/2024

https://youtu.be/TGJfWp_38ac?si=Rg-1nHxeC7v3_zYH

10/19/2024

To the women out there juggling 1 million things remember, you’re the prize!

You work hard you deserve the best rather that’s five minutes of peace or something sparkly to celebrate you!

10/09/2024

Not it’s not a dream 💭 it’s the real deal

Imagine freeing up your time and never having to guess what works in your marketing!

My 30 Days of Marketing Ideas download gives you a full month of proven strategies to keep your aesthetic business shining & thriving no more wondering or wasting time.

Ready to simplify your marketing? Grab your free copy now!

10/05/2024

It was a gloomy day here in Savannah GA! But that’s okay because mentally I’m in waking up at 6 am to take photos on the beach 🏝️

Have you been to

09/29/2024

Why your website is key to growing your aesthetics practice 💻✨

Your website is more than a digital business card—it’s where potential clients learn about your services, book appointments, and decide if they trust you. Social media gets the attention, but your website drives the conversion.

Here’s how we drive traffic for our accounts:
1️⃣ Pinterest for visual searches
2️⃣ Regular blogs & service page updates
3️⃣ Share links in stories
4️⃣ Email blasts
5️⃣ SEO & keywords
6️⃣ YouTube (hello, Google-owned)
7️⃣ Automations like ManyChat
8️⃣ Google My Business profile
9️⃣Monthly giveaways

Need help optimizing your strategy for 2025? Start with a 1:1 audit today! Follow for more medical and dental aesthetics marketing tips!

TikTok keywords 9.16

Clever marketing ideas for med spas
Med spa marketing ideas
Medical spa marketing
Med spa content ideas
Medspa marketing tactics

Clever marketing ideas for med spas

09/26/2024

Ditch Outdated Tactics!

Here are 4 Creative Holiday Marketing Strategies for Aesthetic Clinics

1. Halloween Pumpkin Voting Contest 🎃

Have your team or even clients decorate pumpkins and display them in your clinic or on social media.

Invite Voting: Encourage your followers to vote for their favorite pumpkin by liking the photo or leaving a comment. Each vote counts as an entry to win a free service or product.

Promote Engagement: Announce the winner on Halloween and share the results on social media. It’s a great way to increase engagement and get people talking about your business!
Setting up a contest like this not only boosts visibility but also makes your clinic a fun, approachable place where clients feel connected.

2. Boo-Tox Campaign 💉

Capitalize on the spooky season with a “Boo-Tox” campaign! It’s a clever play on words that will grab attention and get people booking.

Special Pricing: Offer discounted rates on Botox or other injectables during the week leading up to Halloween.
Themed Packages: Create fun package deals like “Trick or Treat Yourself” that include a combination of Botox and skincare products.

Costume Encouragement: Encourage clients to come in costume or share photos of themselves post-treatment to enter a raffle. This adds a layer of fun and makes them feel more engaged with your clinic.

This campaign not only drives sales but also creates HYPE around your clinic as a go-to spot for beauty treatments.

3. Holiday Special Pricing Event 🎁

As the holidays approach, people are looking for ways to look their best for parties and family gatherings. Offer a special pricing event to draw them in.

Bundle Services: Offer special holiday bundles, such as a facial + injectable combo, for a limited-time discount.

VIP Day: Host a “Holiday Glow” VIP event where clients can book discounted services for one day only, complete with holiday-themed refreshments and gift bags.

Gift Cards: Promote gift card sales for clients who want to treat friends or family to your services.

This not only brings in immediate revenue but also encourages repeat visits and gift card redemptions, keeping your clinic busy even after the holidays.

4. TOX & Filler Walk-In Days

Create a sense of urgency and excitement with TOX & Filler Walk-In Days. These are perfect for clients who may not have planned ahead but want to look great for upcoming events.

Designated Days: Choose one or two days per week where clients can walk in for Botox and filler treatments without an appointment.

Limited Time Offers: Promote special deals for these days only, such as a percentage off per unit of Botox or a discount on filler syringes.

Exclusive Invitations: Send out email invites or SMS alerts to your subscriber list letting them know about the walk-in days.
This makes your existing clients feel special and keeps your practice top of mind.

Now which one will you try? Be sure to watch the FULL video uploaded to Youtube.
https://chericobb.com/aesthetic-practices-to-boost-year-end-sales/

09/17/2024

I used to get sad when things didn’t go as
“I planned”

Now I thank God for CHANGING the plans!!

09/16/2024

Raise your hand if you’re ready for more in-depth marketing tips for your aesthetics practice?

Did you know we publish blog posts weekly with step-by-step strategies to help take your business from zero to HELLO 🤑

Wanna make sure you never miss out? Join my email list and get notified each time a new post drops.

Or, head over to the link in my bio to start reading and learning today.

💡 Remember, it’s not just about reading—implementation is key to seeing results. Action takers are money makers!

Let’s grow our businesses together using creative marketing strategies!

09/04/2024

In this video, we're talking all about "more followers" and what they really mean for your aesthetic practice and most importantly why follower count shouldn’t be your main goal.

Instead of focusing on just increasing your numbers, it’s time to build a community of raving patients who are genuinely engaged with your content. We’ll explore why engagement, content quality, and sustainable growth are far more valuable than a big follower count.

https://youtu.be/qbu8EKkpkbo?si=Iw_HJnXCpx8j9YYs

08/28/2024

Ever find yourself wondering where to invest in digital marketing for the best return?

Or if you even need a website? 🤔

The truth is, there’s no one-size-fits-all answer. Your marketing strategy should be as unique as your practice! A lot of clients have wasted money on things like billboards, without knowing if they even worked.

Here’s the deal: as an aesthetic service provider, your website is non-negotiable—it’s your digital hub!

It's where IT GOES DOWN literally—where potential clients learn about you, trust is built, and buying decisions are made.

Remember, social media is just the beginning of the marketing funnel. Your ultimate goal is to guide them to your website, where you can capture data, retarget, and convert!

Ready to uncover the hidden potential and find the money you’re leaving on the table?

Book a 1:1 Strategic Marketing Consultation today, and let’s craft a strategy that works for you! https://chericobb.com/services/

08/26/2024

Ready to add a lil' spice to your HydraFacial marketing strategy and attract more clients to your clinic?

In this video, we dive deep into the selling points of HydraFacial and how you can effectively market this popular treatment that's taking over the social media game.

Whether you're crafting a comprehensive HydraFacial marketing plan, developing engaging HydraFacial marketing material, or launching a compelling HydraFacial marketing campaign, this breakdown has got you covered.

Hydrfacial Marketing Plan - https://chericobb.com/hydrafacial-marketing-strategy/

08/22/2024

Ever wonder why your marketing strategy isn’t giving what it’s supposed to give? Maybe it’s because you’re skipping the most crucial step:

building trust ‼️🫦💉🦷

Building trust with your followers is like dating—you have to put in the time before asking for a commitment.

Share your story, offer genuine value, and be consistent.

Trust isn’t built overnight; it’s nurtured through transparency and authenticity. Remember, people invest in people they believe in, not just products & services.

Date your audience first, and the sales will naturally follow.

PS: You may be missing a few screws in your current strategy.

Ready to fix that? Let’s talk. Start with a 1:1 strategic marketing consultation!

08/22/2024

Being selective about who you serve is crucial to building a sustainable and fulfilling business.

Lmk your thoughts on this as a business owner.

08/20/2024

If you’re attracting clients who can’t afford your services, it’s probably because your marketing isn’t speaking to the right people.

08/19/2024

Remember, the goal is to stay connected and visible during both slow and busy times. If you stop marketing, people won’t find you. And if they can’t find you, they can’t book with you.

08/15/2024

NO GATEKEEPING PLZ

🌟 We all have that ONE product we can’t live without. What’s yours?

Drop it in the comments TAG the brand and tell us why it’s your go-to! Sharing is caring—your favorite might just become someone else’s must-have.

08/14/2024

imagine kicking everybody out of the house so you can film a YouTube video…..,

Is it just me?

08/08/2024

Here’s to meeting amazing people who share my vision and help me grow into the woman I’m becoming.

May the ones who don’t fit this journey gently fade away, making room for those who lift me higher and bring positivity into my life.

08/03/2024

Obsessed with this version of me 🦷💉🍷🫦

How amazing does it feel when you align your business with your true self?

When you find your rhythm, everything clicks into place, and you can truly thrive.

By focusing on what sets you apart and speaking directly to your ideal clients, you can build the business and life you’ve always dreamed of. It’s not just about the treatments and services; it’s about creating an experience that’s authentically you.

Don’t you agree???

07/30/2024

People will forget that you exist if you don't constantly remind them...........

Post the content

07/26/2024

Marketing hot take 🔥

If you treat your patients like an ATM, they'll treat you like a vending machine - easily replaced.

Always Aim To Provide An Unforgettable Experience First.

07/23/2024

Just uploaded a new blog post for Aesthetic & Cosmetic Service Providers who want to increase sales and awareness online.

Hope you find it helpful.

https://chericobb.com/medical-aesthetics-marketing-tips-3/

07/22/2024

Let's plan your next event!

Attention aesthetic service providers! 💉✨ If you're a med spa owner, aesthetic dentist, dermatologist, or an independent medical aesthetician, this is for you!

https://chericobb.ck.page/8c6b8d79a4

Hosting events can be great for cash flow and generate $60k to even $100k in one night. With proper planning and the tips we'll discuss, I’m confident your next med spa event will be a success. 🥳

I've been at these events, helping our clients sell more treatment packages just by being myself and engaging with attendees.

The impact is real, and you can achieve the same!

Grab a pen, notebook, coffee, or even a shot of tequila—whatever your preference—and head on over to YouTube. Watch till the end and get access to my free med spa event checklist. Start planning your successful event today! 📋👇

Address

Savannah, GA
31419

Website

https://chericobb.com/

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Videos

In this video, we're talking all about "more followers" and what they really mean for your aesthetic practice and most importantly why follower count shouldn’t be your main goal. Instead of focusing on just increasing your numbers, it’s time to build a community of raving patients who are genuinely engaged with your content. We’ll explore why engagement, content quality, and sustainable growth are far more valuable than a big follower count. https://youtu.be/qbu8EKkpkbo?si=Iw_HJnXCpx8j9YYs

Tired of Generic Marketing? Choose a TeamThat Gets Aesthetics

Tired of cookie-cutter marketing companies that don’t understand the aesthetics industry? Make the switch to a team that truly knows the ins and outs of your field. With the right expertise, your marketing can finally reflect the unique value your practice brings. Receive Simple Marketing Tips straight to your inbox each month - https://chericobb.ck.page/b068d5aa24

Stop Throwing Money Away: The Real Reason Your Marketing Isn’t Working

Ever find yourself wondering where to invest in digital marketing for the best return? Or if you even need a website? 🤔 The truth is, there’s no one-size-fits-all answer. Your marketing strategy should be as unique as your practice! A lot of clients have wasted money on things like billboards, without knowing if they even worked. Here’s the deal: as an aesthetic service provider, your website is non-negotiable—it’s your digital hub! It's where IT GOES DOWN literally—where potential clients learn about you, trust is built, and buying decisions are made. Remember, social media is just the beginning of the marketing funnel. Your ultimate goal is to guide them to your website, where you can capture data, retarget, and convert! Ready to uncover the hidden potential and find the money you’re leaving on the table? Book a 1:1 Strategic Marketing Consultation today, and let’s craft a strategy that works for you! https://chericobb.com/services/

A Consistent Hydrfacial Marketing Plan

Ready to add a lil' spice to your HydraFacial marketing strategy and attract more clients to your clinic? In this video, we dive deep into the selling points of HydraFacial and how you can effectively market this popular treatment that's taking over the social media game. Whether you're crafting a comprehensive HydraFacial marketing plan, developing engaging HydraFacial marketing material, or launching a compelling HydraFacial marketing campaign, this breakdown has got you covered. Hydrfacial Marketing Plan - https://chericobb.com/hydrafacial-marketing-strategy/

Maximize Your Med Spa Event Success: Free Checklist

Let's plan your next event! Attention aesthetic service providers! 💉✨ If you're a med spa owner, aesthetic dentist, dermatologist, or an independent medical aesthetician, this is for you! https://chericobb.ck.page/8c6b8d79a4 Hosting events can be great for cash flow and generate $60k to even $100k in one night. With proper planning and the tips we'll discuss, I’m confident your next med spa event will be a success. 🥳 I've been at these events, helping our clients sell more treatment packages just by being myself and engaging with attendees. The impact is real, and you can achieve the same! Grab a pen, notebook, coffee, or even a shot of tequila—whatever your preference—and head on over to YouTube. Watch till the end and get access to my free med spa event checklist. Start planning your successful event today! 📋👇

Billboards vs. Consistent Marketing: What Works for Aesthetic Providers

Billboard promotions in 2024? They're a waste of your marketing budget for medical and dental aesthetic services. We've seen clients spend big on billboards without knowing how many leads they generated. People say it's for brand awareness, but you can achieve even greater brand awareness by posting consistently online. Building trust with your audience through a consistent marketing strategy is key. Invest in what truly works!

New YouTube Video Up Now

Struggling to connect with clients over your latest skincare technology? Instead of just announcing a new micro-needling device, try this approach: 🌟 Address the real issues—“Are you struggling with acne, dark spots, or enlarged pores?” 🌟 Share personal experiences—“Watch me treat my own dark spots and see the results.” 🌟 Focus on solutions, not sales—Clients want to see genuine results and relatable stories. No one likes feeling sold to—show your expertise and build trust by sharing real experiences and effective treatments. Ready to elevate your client engagement? Book a strategic marketing audit to uncover the best tactics for your aesthetics practice!

Curious about what happens to all that awesome content we shoot each month? 📸 It's not just for show! We sprinkle it all over your website, use it for social media campaigns, make your email blasts pop, and even give your Google My Business profile a makeover! 💫 Ready to take your online presence to the next level? Let's talk about the takeover........ our all-in-one marketing solution! #ContentGoals #MarketingMagic https://chericobb.com/services/

Transforming Followers Into Paying Clients

Let's talk about a marketing strategy that actually sticks Capturing leads is essential, but converting them into loyal clients? That's a diff story! While social media it's the tip of the iceberg. But what happens next? Without a solid plan to nurture these leads, they might drift away aka go right on over to your competitor's IG account! By capturing their info and adding them to your email list, you're opening the door to deeper connections. Sure, they might not be ready to commit just yet—maybe they're still exploring their options or waiting for the perfect moment to GO! But with a well-crafted email strategy, you have the power to stay top-of-mind, offering valuable insights, answering burning questions, and building trust along the way. So, while Instagram may be your social media playground, don't overlook the importance of email marketing. Together, they're a dynamic duo, guiding leads through the customer journey and ultimately, turning them into loyal clients. Struggling to get an ROI from your marketing efforts? Start with a "Strategic Marketing Aduit" https://chericobb.com/aesthetic-practice-marketing-products/

Discover the key to success in your medical spa's marketing efforts with my Email Marketing Strategy Guide. Learn effective tactics tailored specifically for medical spas and aesthetic practices including free examples and successful strategies. Download this free guide, 'The Ultimate Guide To Email Marketing for Aesthetic Service Providers,' and unlock the secrets to maximizing your spa's marketing potential today https://chericobb.ck.page/1f3a301dce

Psst... Wanna know the ONE thing your competitors are doing to steal your clients? Let's be honest: in the aesthetics game, it's not always a straight shot from posting on social media to making a sale or booking. Sometimes nurturing needs to happen in between.💃💖 Why? Because not everyone who sees your posts is ready to hit that "book now" button right away. And that's okay! Curious to learn more about how to finesse this process and turn those followers into loyal clients? 🤔💼 Book a strategic marketing audit session for an audit tailored just for your aesthetics business! 📈✨ https://chericobb.com/aesthetic-practice-marketing-products/

AGREED?

Ok IG friends what’s everyone watching on #Netflix?

Spend the day with me!! #aestheticsmarketing

Shoutout to @skinonmars @essentialmespa for blessing my son with his first #facial ever! He’s been wanting to get a facial for so long after watching me edit client videos he finally wanted to experience the hype for himself. 📣This is your sign to book Amari’s signature facial: Teen edition for your teenage child before it’s time to head back to school!!! Tell her we sent you 😜😇 P.s. - screaming 😱 inside I can’t believe I have a 16 year old!!! Omg!

Start by auditing what’s working! Then repeat. Create various forms of content to create an engaging experience for everyone! Video is my jam, we all know this but the truth is you have to mix it up. Follow @chericobb_ for more online marketing strategies just like this! #businessprofessional #contentmarketingtips #contentmarketingstrategy #chericobb #buildingwealth #dentalmarketingtips #womenownedbusinesses #savvybusinessowner #floridaesthetician