Cheri Cobb

01/04/2026

Clients don’t wake up ready to book with you....

They warm up, then they search, then they decide.

01/01/2026

Marketing creates interest and lead management turns interest into appointments, most practices only invest in the first part.

12/31/2025

What's your fav New Year's Eve movie???

12/30/2025

CRM dashboards look great, but if no one is actively following up, they do not convert patients.

12/30/2025

The most expensive words in an aesthetic practice are “we’re slow today.”

After 15+ years inside medical offices, I can confidently say this. Most aesthetic practices already have patient demand.

Revenue is usually lost in the gaps between inquiries, consultations, and inconsistent or non-existent follow-up. That is where strong front desk systems, patient retention strategies, and consistent ex*****on make the biggest difference.

That is exactly why I created 37 Revenue Generating Activities for Aesthetic Practices.

This was built for practices with teams and focuses on practical aesthetic practice growth strategies, med spa revenue systems, and daily actions staff can execute to fill schedules and improve consistency.

Start with the easiest ones. Share it with your team. Implement a few at a time and track the results. That is how sustainable aesthetic practice growth actually happens.

& If you are on my email list, check your inbox because it is already there. If not....

Get it here - https://chericobb.com/medical-aesthetics-marketing-tips/

12/29/2025

More marketing will not fix missed calls and more ads will not fix slow follow up, systems fix that.

12/29/2025

I see the same issue in practices under $500K and practices near $1M, lead volume is not the problem, lead management is.

12/29/2025

https://youtu.be/5u-EDWs5-10?si=xAHXTLbVzHBXS6S5

Apply for marketing and growth support - The Takeover Application - https://chericobb.com/the-takeover-marketing-application/Business Inquiries/Partnerships:...

12/29/2025

When front desks are overwhelmed, lead follow up becomes optional instead of automatic.

12/29/2025

Here’s something that really stood out to me recently…

Most aesthetic providers I know are incredibly talented. They offer similar treatments, have strong training, and genuinely care about their patients.

So when results look drastically different, we have to ask — what’s actually separating one provider from another?

Watching Owning Manhattan reminded me that skill isn’t the deciding factor. Belief, confidence, and mindset play a much bigger role than we like to admit.

Would love to hear your thoughts — what do you think truly makes the difference?

https://youtu.be/5u-EDWs5-10?si=n20zI2ERG1GDfIUc

12/28/2025

If revenue is not matching your ad spend, ask this first, who actually owns the lead once it comes in?

12/24/2025

Leads without follow up are not bad leads, they are expensive missed opportunities.