Cheri Cobb

10/31/2025

10/30/2025

Call me a nerd 🤓 but I track everything.

Because in marketing, the numbers don’t lie (feelings do)

We use to track every lead for our aesthetic practices from Google searches to Instagram clicks to those QR codes from in office events!!!

It shows us exactly which marketing efforts are actually bringing in clients (and which ones just look cute online 😜).

What’s tracked can be improved and I’ll choose data over guessing any day.

10/26/2025

www.chericobbcreative.com

10/25/2025

Most doctors don’t realize how much trust is lost when they never show up on camera.

Your patients want to see YOU not just your logo or your treatments.

In this week’s YouTube video, we’re talking about camera confidence for doctors and how consistent video content helps you strengthen patient relationships and builds an EMPIRE aka a personal brand!

🎥 Watch the full video now!

Follow Dr. Erin Sheffield and all of the amazing things she’s doing in the community of medicine

10/24/2025

I learned this the hard way

what you post is what you attract.

When I used to share all my behind-the-scenes clips from client shoots, my DMs were full of “Can you shoot content for my spa?”

Not “Can you help me grow my practice?”

And that’s when it clicked.

I was showing people the camera, not the strategy.

So if your feed is full of discounts, promos, and specials… don’t be surprised when your inbox is full of bargain hunters.

You’re training your audience on how to see you.

Start posting like the expert you are not the deal they can catch.

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