Cheri Cobb

12/19/2025

Without lead tracking, decisions are based on assumptions instead of data.

Lead management for doctors who are already paying for marketing but not seeing conversions. Why follow-up & tracking matter.

12/18/2025

12/18/2025

Your marketing looks profitable… until you try to track it.

After working with med spas doing $500K–$1M a year, I see this all the time: immaculate marketing, strong teams, ads running but no clear visibility into what’s actually driving patients.

Social media analytics show likes, views, and clicks.
Call tracking shows calls, conversations, and intent.

When phones are ringing but no one knows:
• where calls came from
• which ones were answered
• which turned into booked appointments

ROI becomes a guessing game.

That’s why call tracking matters and why tools like are non-negotiable for practices that want clarity, not assumptions. It connects marketing activity directly to real patient conversations so you can finally see what’s worth scaling.

Do you know exactly which channels are driving your patient calls right now, or are you still relying on Instagram analytics to tell the story?

12/17/2025

Hot take:
Your marketing probably isn’t broken.

Your lead follow-up is.

I just dropped a video explaining why most medical practices don’t need more leads, they need someone to own what happens after the inquiry comes in.

If leads are coming in but bookings aren’t matching the spend, this will hit close to home.

Watch the FULL video.
https://youtu.be/s1qGB8d_xT4

12/16/2025

More marketing isn’t the answer if leads aren’t being nurtured.

Every unreturned call, missed follow-up, or forgotten inquiry is money already spent and never recovered.

12/12/2025

Dr. Pen or Skin Pen and why?

12/11/2025

If you want to dominate 2026 👇

You cannot market your practice the way everyone else does.

The aesthetic industry is shifting fast and the providers who adapt early will always win.

I put together the real 2026 aesthetic marketing trends that will actually separate you from your competition… not the fluffy sh** you see on TikTok.

These are the patterns I’ve watched since I first started working in the industry and the same strategies I use to help doctors, dentists, injectors, and high-level med spa owners grow cash pay services without guessing.

If you are serious about attracting high-intent patients, building a brand that feels personal, and creating content that actually converts, this carousel will help you see exactly where the industry is headed.

And if you want deeper support 😝
• Apply for The Takeover for done-for-you marketing and growth systems (one practice per zip code)
• Enroll in The Social MD if you want to learn the strategy yourself (social media marketing course for medical professionals)

2026 belongs to the providers who take their visibility and patient experience seriously. Are you ready for that kind of growth?

12/09/2025

You can be the most talented in your zip code, but if patients do not feel connected to you, they will choose someone else who shows up online with clarity, personality, and confidence.

Plastic surgery internet marketing is changing fast. Learn the new 2026 strategy surgeons need to stand out, attract patients, and grow without relying on paid ads.

12/08/2025

If your current marketing team tells you to only talk about your treatments, that should tell you everything. They do not understand this new wave of marketing at all. Stop wasting your money,

12/08/2025

You don’t need more followers.

You need more of the right patients finding you and saying “This provider is a perfect fit for me.”

In this video, I show you how to use your client journey, red flags, and green flags to shape your messaging so high-intent cash-pay patients self-select in (and everyone else quietly bows out).

Watch NOW - https://youtu.be/GHOpTe7Oifg

12/07/2025

I really used to lose jobs for speaking up about broken systems and operations!