Cheri Cobb

Ever taken on a client who questioned your prices from the start? Let me tell you—it’s rarely worth it. I learned the hard way that discounting your worth doesn’t win loyalty, it drains you. Know your value, spot the red flags, and don’t be afraid to say no. Your ideal clients will never make you feel undervalued. #KnowYourWorth #AestheticMarketing #ClientBoundaries

3 Days in the Life: Med Spa Events, Content Creation & Growing Aesthetic Clinics

Welcome to a sneak peek into my last few days, packed with med spa events, content creation, and a bit of self-care! 🎬 From helping a med spa prep for an upcoming event to filming fresh content at the office and squeezing in a quick IV hydration session—it's all about making every moment count in this industry. Oh, and yes, I treated myself to some Hydrinity skincare—because we all deserve a glow-up! SEE THE FULL VIDEO - https://youtu.be/5q2ZWIjJfX0

In this video, we're talking all about "more followers" and what they really mean for your aesthetic practice and most importantly why follower count shouldn’t be your main goal. Instead of focusing on just increasing your numbers, it’s time to build a community of raving patients who are genuinely engaged with your content. We’ll explore why engagement, content quality, and sustainable growth are far more valuable than a big follower count. https://youtu.be/qbu8EKkpkbo?si=Iw_HJnXCpx8j9YYs

Tired of Generic Marketing? Choose a TeamThat Gets Aesthetics

Tired of cookie-cutter marketing companies that don’t understand the aesthetics industry? Make the switch to a team that truly knows the ins and outs of your field. With the right expertise, your marketing can finally reflect the unique value your practice brings. Receive Simple Marketing Tips straight to your inbox each month - https://chericobb.ck.page/b068d5aa24

Stop Throwing Money Away: The Real Reason Your Marketing Isn’t Working

Ever find yourself wondering where to invest in digital marketing for the best return? Or if you even need a website? 🤔 The truth is, there’s no one-size-fits-all answer. Your marketing strategy should be as unique as your practice! A lot of clients have wasted money on things like billboards, without knowing if they even worked. Here’s the deal: as an aesthetic service provider, your website is non-negotiable—it’s your digital hub! It's where IT GOES DOWN literally—where potential clients learn about you, trust is built, and buying decisions are made. Remember, social media is just the beginning of the marketing funnel. Your ultimate goal is to guide them to your website, where you can capture data, retarget, and convert! Ready to uncover the hidden potential and find the money you’re leaving on the table? Book a 1:1 Strategic Marketing Consultation today, and let’s craft a strategy that works for you! https://chericobb.com/services/

A Consistent Hydrfacial Marketing Plan

Ready to add a lil' spice to your HydraFacial marketing strategy and attract more clients to your clinic? In this video, we dive deep into the selling points of HydraFacial and how you can effectively market this popular treatment that's taking over the social media game. Whether you're crafting a comprehensive HydraFacial marketing plan, developing engaging HydraFacial marketing material, or launching a compelling HydraFacial marketing campaign, this breakdown has got you covered. Hydrfacial Marketing Plan - https://chericobb.com/hydrafacial-marketing-strategy/

Maximize Your Med Spa Event Success: Free Checklist

Let's plan your next event! Attention aesthetic service providers! 💉✨ If you're a med spa owner, aesthetic dentist, dermatologist, or an independent medical aesthetician, this is for you! https://chericobb.ck.page/8c6b8d79a4 Hosting events can be great for cash flow and generate $60k to even $100k in one night. With proper planning and the tips we'll discuss, I’m confident your next med spa event will be a success. 🥳 I've been at these events, helping our clients sell more treatment packages just by being myself and engaging with attendees. The impact is real, and you can achieve the same! Grab a pen, notebook, coffee, or even a shot of tequila—whatever your preference—and head on over to YouTube. Watch till the end and get access to my free med spa event checklist. Start planning your successful event today! 📋👇

Billboards vs. Consistent Marketing: What Works for Aesthetic Providers

Billboard promotions in 2024? They're a waste of your marketing budget for medical and dental aesthetic services. We've seen clients spend big on billboards without knowing how many leads they generated. People say it's for brand awareness, but you can achieve even greater brand awareness by posting consistently online. Building trust with your audience through a consistent marketing strategy is key. Invest in what truly works!

New YouTube Video Up Now

Struggling to connect with clients over your latest skincare technology? Instead of just announcing a new micro-needling device, try this approach: 🌟 Address the real issues—“Are you struggling with acne, dark spots, or enlarged pores?” 🌟 Share personal experiences—“Watch me treat my own dark spots and see the results.” 🌟 Focus on solutions, not sales—Clients want to see genuine results and relatable stories. No one likes feeling sold to—show your expertise and build trust by sharing real experiences and effective treatments. Ready to elevate your client engagement? Book a strategic marketing audit to uncover the best tactics for your aesthetics practice!

Curious about what happens to all that awesome content we shoot each month? 📸 It's not just for show! We sprinkle it all over your website, use it for social media campaigns, make your email blasts pop, and even give your Google My Business profile a makeover! 💫 Ready to take your online presence to the next level? Let's talk about the takeover........ our all-in-one marketing solution! #ContentGoals #MarketingMagic https://chericobb.com/services/