000 Magazine (2025)

18/02/2025

Gianpiero Moretti gave Formula 1 a new look in 1964, albeit from the driver’s perspective. After struggling with the oversized steering wheel in his own race car, he devised a solution: a hand-made, alloy-spoked, small-diameter steering wheel. With a thick, leather-covered rim, the grippy wheel made it easier to drive the car. By 1966, nearly all F1 drivers were using one of Moretti’s wheels.

His success in Formula 1 gave birth to Momo—a company name made from the first two letters of Moretti and Monza. With the creation of the Prototipo, around 1966, sports car owners were finally able to enjoy the benefits of his original concept.

The earliest design had the name “prototipo” engraved in lower-case, sans-serif letters on the center spoke. Later on, the name would be painted. The spokes were anodized in silver or black and drilled with two or three holes each, holes that gradually increased in size as they moved toward the steering column.

Four diameters were available at the introduction of the Prototipo: 320, 350, 370, and 380 millimeters as measured from outer edge to outer edge—though custom sizes were specially produced for some race cars.

Gianpiero Moretti sold Momo in 1996. The company’s current owners still produce the Prototipo, and it remains true to the early design—though there are differences. The current version is only offered in one size—350 mm—and the painted Prototipo name on the front of the center spoke now has a rounded rectangle around it.

The Momo Prototipo, with its thicker grip and leather spoke pads, is arguably the most popular steering wheel for early 911, 912, and 914 hot rods. The Prototipo is seen so often in older Porsche street cars that it’s hard to believe it wasn’t offered as an option. Is it so popular because it hasn’t changed much in 51 years? Maybe. Or maybe it’s just hard to improve on a design born of the golden era of F1. 🏁

From issue 002 (“Anorak”) Words by  Photos by , Porsche Archive

16/02/2025

Today is the first public day of “The People’s Champ: The Impact of Ken Block” exhibit at the . It’s an incredibly well-curated, complete picture of Ken’s incredible influence in the automotive world. From creativity, and pushing the proverbial envelope, set higher limits for all of us.

Thank you, Ken, for pushing us forward.

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13/02/2025

Feels good to be home 🏠 👏

The 911 Turbo S 000 Commission was front and center among a variety of other display cars for its first West Coast Warm Up event at ahead of its official grand opening.

Club Wheelhouse is an automotive-inspired members’ club, luxury hangout, storage facility, and beautiful event space in Marin, California. Our Warm Up brought over 60 VIP guests to Club Wheelhouse to enjoy great food, company, and a Peak Turbo chat hosted by our co-founder, Pete Stout.

The event itinerary was broken up by ample opportunities to mix, mingle, and check out our display car selection, including: Club Wheelhouse’s 930 Turbo, Pete’s PTS Irish Green 991.2 Carrera, a Brewster Green 718 Spyder 000 Package, Basalt Black Carrera GT, the first Singer, a 500E, Ferrari 250 SWB, and of course, the 911 Turbo S 000 Commission.

As ever, we were thrilled by the response to and our latest project with Porsche Sonderwunsch. Thank you to everyone who shared the Club Wheelhouse space with us. Our next Turbo S stop lands us at the for The People’s Champ, an exhibit dedicated to the impact of . See you there!

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11/02/2025

Those intimately involved in the development of the Boxster were long convinced that plenty of untapped potential lay dormant within the mid-engine platform. If dropping in an even larger engine would involve too much cost and complexity, not to mention the threat of stepping on the hallowed 911’s toes, then perhaps a better solution could be found by taking inspiration from a phrase often attributed to the late Colin Chapman, founder of Lotus Cars: “Simplify, then add lightness.”

The working title originally given to this new project was “Boxster R”—a moniker clearly inspired not by one of the company’s early mid-engine spyders, but rather by what is perhaps the most minimalist of all factory-built 911s.

Aside from the new roof, aluminum doors, borrowed from the 997 Turbo and GT3, a unique set of 19-inch cast alloy wheels produced by BBS (the lightest cast 19” wheels in period), folding carbon-fiber bucket seats from the 997 GT3, and a variety of other “lightweighting” exercises shaved an impressive 80 kilograms (176 pounds) off the regular Boxster S. The curb weight of the lightest possible Spyder came down to just 2,811 pounds—some 66 pounds less than the initial target.

Not every automotive journalist who attended the 2009 Monterey press launch, or subsequently drove the press car, managed to grasp the significance of what van de Weerd had accomplished with the Spyder, because most seemed too preoccupied with the unorthodox roof design to notice. But Sam Smith most certainly did, penning this succinct summation in a 2010 review for Jalopnik: “A base Carrera is not this friendly. A GT3 is not this forgiving. No 911 pivots this well. This is the best-handling car Porsche currently makes, which puts it high in the running for best-handling new car, period.”

From issue 032 (NOW AVAILABLE - Link in bio 🔗)
Written by Alex Palevsky
Photos by

10/02/2025

Have you ever seen a 000 limited edition S Subscription? 😳

These magazines may look familiar, but each 260-page S Subscription hardcover issue comes with a signed lithograph of the hero car and an individually numbered/personalized alloy plate on each cover so you know it’s yours. All four quarterly issues are also delivered with a handmade aluminum slipcase, perfectly painted in a unique Porsche color every year. 🎨

But more than the magazine itself, 000 S Subscriptions unlock access 🔑 You’re the first to hear about 000 special events, collaborations, products, and vehicle edits.

Limited to 999 subscribers, only a small portion are still available worldwide. Shoot us a DM if you are interested in learning more about S Subscriptions 💪 📚

📸 Issue 018 captured by

06/02/2025

Now available in limited quantities: the 000 x 43i Pikes Peak poster 🐷🖼️

This limited edition 18x24 print, beautifully photographed and autographed by renowned photographer , captures Ken Block’s infamous car during the 2022 . The shot was captured at 5:53 AM during the middle section practice session at 16 Mile as the sun rose over the mountain.

It’s a noteworthy collectible for any motorsport fan and helps support , the foundation created by the family of . The charity hopes to identify, nurture, and support talented and “motivated misfits” in action sports, motorsports, and creative arts who may build on the legacy left by Ken.
 Grab yours today (link in bio) 🔗

03/02/2025

Like so many of us, Keen’s formative experiences as a driver left an imprint. Unlike most of us, his teenage years saw him scoring seat time in race cars. At an age when many of us were sn**ching drives in Dad’s sedan, Keen was stealing positions from skilled drivers behind the wheel of his father’s ex-Supercup 993 race car. So it makes sense that he’d look for the road-going equivalent: the 993 Carrera RS.

While the 993 RS is short on creature comforts, Porsche upended its toy box when it built these cars. The result looks like the 993 that an enthusiast might build with perfect 2021 hindsight. The factory-rolled fender arches hunker down over the wheels and tires, while the subtle canards up front and a less-than-subtle adjustable wing in the rear make it clear that this is more than a massaged 993.

Like the 993 RS, the 993 Cup has a nose that’s stitched to the tarmac. It’s eager to get more speed out of you. Need to nip your line? The car’s there for it, ready to help tidy up and sn**ch an apex at the last second.

In a quiet moment, I ask Leh if he thought his career would be where it is today without the 993 Cup. He goes quiet, his brown eyes darting between thoughts. “I learned so much race craft against those guys that were good in 996 Cups,” he says. “They were faster in the straights and I was faster everywhere else, trying to find a way to pass them… It definitely taught me a lot of things about race craft and a lot of things about driving, for sure.”

There’s no universe in which Leh Keen isn’t a driver, but this is the first time all day he reveals the racer at his core, and it’s clear that the 993 Cup played a key part in making this part of him. The best cars do things like that, becoming more than an amalgamation of parts and experiences. That’s all the more true when you meet one at 16 and it sets your life on fire. Leh’s affection for this old Supercup racer is obvious, and his love for its road-going counterpart is merely an extension of that—in the Carrera RS, he has a chance to take the 993 Cup everywhere he wants to go.

From issue 020 Written by  Photos by

29/01/2025

“Vorsprung durch Technik.” Roughly translated into English as “Progress through Technology,” this German phrase had faded into obscurity until a British ad executive stumbled upon it written on an old poster hanging in Audi’s Ingolstadt
factory. The tagline became the centerpiece of the brand’s wildly successful 1982 U.K. advertising campaign, helping to propel Audi out of the shadows of its Volkswagen parent and into the same realm of premium luxury products as BMW and Mercedes-Benz.

By this point, Audi had already begun to rebrand its most driver-focused models into the “S” series, which had kicked off with the 80-based S2 coupe in 1991. The new coupe failed to ignite much spark in the market. Its platform, however, would serve well as the basis for something a bit spicier: a model that could legitimately take on the BMW M3 in a way that stayed true to Audi’s iconoclastic roots.

This new super-wagon would be a bit smaller, a bit lighter, and a bit more nimble. Perhaps most importantly, however, it would not be developed by Audi alone. Instead, the car would carry both Audi and Porsche badges, something reflected in its internal designation of “P1”—ostensibly for “Porsche 1,” though that P
could just have easily stood for “Piëch.”

Porsche’s re-engineering of Audi’s 20-valve, turbocharged inline-five served as a fitting epilogue for this characterful powerplant. With 315 hp (DIN), it even eclipsed the maximum power of the legendary Sport Quattro homologation special—at least in roadgoing trim.

The full boost hit is thrilling, the nose lifting and tail squatting in the lower gears before the speed really starts to pile on. Having to be in the right gear to find boost when you want it is an integral part of the RS2 experience, too—part of the challenge, so to speak.

Porsche certainly delivered with the RS2, but perhaps in a more specific and limited way than we’d have liked. Even if its place in history is well assured, it remains a rather blunt—if highly effective—instrument.

From issue 031  Written by ,  Photos by

28/01/2025

Finally thawed from the 000 “Warm Up” at ❄️

On Saturday, we hosted the second leg of the 911 Turbo S 000 Commission’s tour with our friends at Porsche Warrington. The cars & coffee welcomed an array of vehicles (and a couple of motorcycles 🤯) into the dealership footprint. Four 911 Turbos, including a very special one-of-one 911 50 Jahre Turbo built for Jerry Seinfeld, occupied one area, while three 000 718 Spyders flanked our latest 911 Commission. Beyond that were some modern GT machinery—a Shark Blue GT4RS, China Grey GT3, Black GT3RS, and a Dolphin Grey 911 S/T.

The total display helped fully illustrate the 911 Turbo S 000 Commission’s storyline—the motorsport ties, the Turbo powerplant, and of course, our latest collaboration with Porsche Sonderwunsch. 🤝

We are so grateful to have made a stop on the East Coast to meet new friends, chat with long-time subscribers, and create even more awareness for the 911 Turbo S 000 Commission that we’re giving away to benefit .

If you missed the event, you can still enter to win at 000sweepstakes.com (link in bio). 🔗

📸 @‌openinanewtab 📸 @‌laskowskiphotographie

24/01/2025

Does the 911 S/T really command the $100K+ premium over the GT3? 🤔 💰

This less-is-more 992 celebrates 60 years of the 911 and is therefore limited to 1,963 cars. Its name is a reference to a small number of competition-prepared 1968-1972 911s that came to be known by a colloquial catchall: 911 ST.

Where the 992 GT3 RS finds additional performance on track with extraordinary chassis and wild aerodynamic upgrades, the 992 S/T leans on lightweighting and an eight percent lower final drive ratio to trim two-tenths of a second from its 0-60 time when compared to a six-speed manual GT3 Touring.

Through the first few bends of Highway 1, the S/T already feels sharper than the current GT3—with quicker turn-in and unexpected agility at the rear end given its lack of rear-wheel steering.

The wall of sound in the cockpit is closer to a race car’s than any road-going 911 in memory—and then you roll the windows down. The fact that it’s still possible to sell a new car that sounds like this in 2024 is utterly astounding. Bright, revvy, sonorous, and powerful, this is not just one of Porsche’s great powertrains but one of the automotive greats full stop. 🏁

One could perhaps make a case that the edgier and more prickly GT3 is the more stimulating of the pair. In truth, the S/T just does everything better, which makes it difficult to perceive as anything other than a 911 that’s been upgraded with the chassis—and gearing—that the GT3 should have received in the first place.

One can only hope that the S/T is merely the coming-out party for a new chassis setup—much as the 911R was for the 991.2 GT3’s six-speed manual gearbox—and that similar tuning will reappear next year in the forthcoming 992.2 GT3. 🙏

Not subscribed yet? Get acquainted with 000 Magazine by purchasing an in-stock single issue (link in bio) 🔗

From issue 029 (SOLD OUT) Written by .stout  Photos by

23/01/2025

East Coast car events are usually dormant during the dead of winter, but and have teamed up to buck the trend. Join us this Saturday, January 25 from 9-11 AM, for a 000 “Warm Up” at Porsche Warrington.

This Cars & Coffee will also welcome the 911 Turbo S 000 Commission into the showroom, allowing local enthusiasts to check out our latest Porsche Sonderwunch project in person—and even enter to win it as part of our 000 Sweepstakes.

The car pays homage to the #000 Turbo S that set the production car record up Pikes Peak in 2022, making it the first to finish the course in under 10 minutes (9:53). It will be surrounded by highly-coveted 000 Spyders and gems from Warrington’s inventory and collection.

This event is the second stop in the 911 Turbo S 000 Commission’s cross-country trip. After making its debut at , where the #000 Turbo S race car was prepared, we are excited to bring it to one of our proud East Coast partners—Porsche Warrington—the same dealership that showcased the #000 Turbo S race car a year ago.  

22/01/2025

How good does the 911 Turbo S 000 Commission look in white? 😍 😮‍💨

We knew better than to pack up our cameras after Flat Six Fest at @‌theconcoursclub. The next day, we came back to put the 911 Turbo S 000 Commission in front of our lens in and around this beautiful members-only facility.

The editors of 000 personally optioned the prize car through Porsche Sonderwunsch and @‌championporsche to pay homage to the record-setting #000 race machine.

We are incredibly grateful to everyone who has entered the 000 Sweepstakes so far because ultimately, that means we’re making a bigger impact for @‌43institute, the non-profit founded by the family of late motorsports icon Ken Block to create pathways for underserved, highly driven “motivated misfits” with aspirations in action sports, motorsports, and the creative arts.

Don’t miss out—enter the 000 Sweepstakes today via http://000sweepstakes.com ! (link in bio) 🔗

21/01/2025

Never forget where you came from 🤝

—and the Maraj family—deserve special mention. It was the first to support with an ad in 2016, and they have not only never wavered but have joined us in our motorsport initiatives as well.

There were doubters to our #000 Turbo S campaign. “Why do you even bother?” asked a cynical voice on a call just before the 2022 climb. It was a fair question; we were the underdog in our class. Not only had the car never turned a wheel in competition, it wasn’t a competition car. Or, for that matter, a racy GT2 RS or GT3 RS.

Still, we had aces up our sleeves, most notably Tom Pelov (de facto team manager) and Victor Scanapico (head mechanic). Tom kept everything moving at Champion Motorsport when it came to sourcing things that didn’t exist. Victor reportedly lived in the Turbo S for months to prepare it for Pikes Peak.

That Victor lived in this car for months is evident. You see it in the smallest details, such as buttons for the electrical kill and fire-suppression system mounted where the central cupholder was. A small floor for Donner’s feet under the pedals—taken from a 992 GT3 Cup—demonstrates the level of thoughtfulness that went into preparing the car.

The rest, as they say, is history. And it felt incredibly special to bring the 911 Turbo S 000 Commission—the car we fashioned with Porsche Sonderwunch to pay tribute to the Pikes Peak record-setter—home to where it all started with Tom, Victor, and the Champion family in tow. 🏁

Thank you to everyone who attended our intimate “Peak Turbo” gathering, and helped us write another important chapter in our ongoing story with Champion.

15/01/2025

A sports car built in 1973 can’t accelerate that fast, can it? Seriously? 🤯

Back on track for the first time in 16 years, 917/30-003 blasts by the pits, crests the hill, and disappears. The car, which weighs about 2,000 pounds and sends 1,200-1,300 horsepower to its rear wheels, leaves two mementos in its wake: a pair of thick, black tire marks broken only by upshifts from second gear to third and then from third gear to fourth.

Mark Donohue famously declared that he wanted a car with enough power to spin the tires in every gear. In this car, he got his wish. “At this time,” said Donohue after his final race in the car, “there is nothing in the world any quicker, any better handling, any more advanced technically, or any more fun to drive. It is, to me, the perfect race car.”

Is it, 45 years later, the greatest race car of all time? It’s on the short list, that’s for damn sure. It was the final—and most powerful—variant of Porsche’s 917.

Porsche built just six 917/30s, three of which raced in period. While four examples have been painted Sunoco Blue at some point, only two—chassis 002 and 003—are correct in the blue-red-yellow livery. Both were used by Penske Racing in 1973, with 002 serving primarily as a backup car while 003, driven and engineered by Donohue, won five consecutive Can-Am races. In 1975, Donohue used 917/30-003 to set a closed-course speed record of 221.120 mph at Talladega.

Fast-forward to 2017, and 917/30-003 is at Mazda Raceway Laguna Seca for testing after a full restoration at in nearby Scotts Valley, California.

Canepa’s crew says it clocked the big blue 917/30 at 168 mph with a radar gun. The fastest prototype in this year’s IMSA race at Laguna Seca was clocked at 148.796 mph.

From issue 004 Written by Preston Lerner Photos by and

14/01/2025

Timing is everything ⏱️

000’s first timepiece, produced in collaboration with , is here. The “Edition 9:53” watch pairs B.R.M’s exceptional production quality with 000’s function-first visual language and helps celebrate three major milestones: David Donner’s historic win at the 100th Pikes Peak International Hill Climb (and record-setting PPIHC Certified Course Time of 9:53), the arrival of the 911 Turbo S 000 Commission, and the 50th anniversary of the original 1975 911 Turbo that appeared on the winning #000 race car’s livery.

The result is a timepiece unlike any in B.R.M’s catalog or history. The blacked-out Edition 9:53 follows the philosophy of white-on-black analog gauges for maximum readability while adding small hits in red at the 9-minute and 53-second markers on the chronograph dials. The sub-dials, simple lumed hands, and “double-flat” bright screws machined in-house are more firsts for B.R.M, while the back crystal is inscribed with David Donner’s signature. The black rotor is individually numbered and engraved with Donner’s PPIHC Certified Course Time and the same phrase that appeared on the hood of the winning #000 Porsche: “Print isn’t Dead.”

Only 22 pieces—deliberately chosen to honor the 2022 record-setting Pikes Peak run—will be available. More details about this timepiece are available on our website (link in our bio).

13/01/2025

Thank you to for having us at this year’s Flat Six Fest!

The luxury automotive club—located just outside of Miami—was everything it promised to be and more. The main building, which was designed by Pininfarina, housed more than 400 guests and treated us to incredible food, hospitality, company, and an impressive assortment of Porsches on and off the track.

Our 911 Turbo S 000 Commission was front and center, allowing even more people to check out the car in person with our magazine’s co-founder, Pete Stout.

We ended the day with an epic sunset photo session with a 991 Speedster and 992 GT3 Clubsport on The Concours Club’s main attraction: the track.

We’re looking forward to coming back here soon. See you all at DRT!

09/01/2025

The official 000 Sweepstakes prize car has landed! 🛬

We teamed up with @‌championporsche, an Exclusive Manufaktur Partner in Pompano Beach, Florida, to spec the “Peak Turbo” 911 (992) Turbo S 000 Commission. Appropriately enough, the official $286,000 giveaway car is white, just like the #000 Turbo S that climbed the Pikes Peak International Hill Climb course in less than 10 minutes—the first production road car to do so.

Thank you, Champion Porsche, for helping us bring another 911 Turbo S 000 Commission into reality.

Enter the 000 Sweepstakes today (000sweepstakes.com) and join over 20,000 others who have put their name in the hat to park this incredible machine in their garage later this year.

07/01/2025

Proof that Porsches still work in the snow ❄️

We discovered that UK enthusiasts have a different tolerance for inclement weather. An incredible variety of serious machinery braved the snowstorm to enjoy 2025’s first Bicester Heritage Scramble in and around the venue’s former RAF buildings and aircraft hangars.

Thank you to everyone who stopped by the MT Yard to chat with us, experienced 000 Magazine in person, and thoroughly examined the 904 GTS from Issue 020 amidst other legendary motorsport equipment.

Again, we must thank James Turner and the team at @‌sportspurpose for helping us start our next chapter abroad. We’re looking forward to sharing 000 with European fans in 2025!

📸 .photography
📸 @‌jathuthillai

000 Magazine