Don Sainte-Johnn RADIO Consulting

07/24/2024

🟥 American adults engage with audio for more than four hours daily, as a Nielsen and Edison Research report highlights. Radio continues to dominate ad-supported listening, making up 67% of the total, while podcasts contribute 20%, music streaming 10%, and satellite radio 3%. This study did not account for non-ad-supported listening, such as some satellite radio content.
🟥 Younger adults, aged 18 to 34, are shifting their listening habits towards on-demand options. Despite this shift, 45% of their listening time is still devoted to radio, exceeding the 37% spent on podcasts and the 18% on streaming audio or satellite radio.
🟥 For adults over 35, radio remains the primary choice, capturing 74% of their listening time. In comparison, podcasts account for 13%, music streaming 9%, and satellite radio 4%. These insights are derived from Nielsen’s "The Record" report, which combines data from Edison Research's quarterly Share of Ear study and Nielsen's advanced audio measurement technology.

07/22/2024

07/15/2024

The Enduring Popularity of FM/AM Radio in Today's Digital Landscape

Since the start of paid Radio ads in the last century, the industry has maintained a stronghold in the media world, connecting listeners worldwide with music, talk shows, marketing messages, and more. However, with the rise of digital strategies, some might claim that Radio needs to be more modern-school to appeal to modern consumers.
Contrary to the belief that Radio might lose its appeal in the digital era, recent data from Nielsen and Edison Research presents a surprising revelation.
• It indicates that Radio remains the top choice for American adults' daily audio consumption, despite the rising popularity of podcasts and music streaming services.
• The findings, based on listening habits in the first quarter of 2024, highlight a significant generational divide, with younger audiences increasingly drawn to on-demand audio content.
American adults spend more than four hours each day consuming audio content, with Radio accounting for 67% of ad-supported listening, compared to 20% for Podcasts, 10% for Music Streaming, and 3% for Satellite Radio (excluding non ad-supported Satellite Radio).
The preference persists even as younger listeners, aged 18 to 34, allocate only 45% of their listening time to Radio, favoring podcasts (37%) and streaming audio (18%) more frequently.
Nielsen's "The Record" report, compiled from Edison Research's quarterly Share of Ear study, reveals that Radio's appeal extends beyond its traditional formats. It continues to resonate due to its unmatched reach (touching 91% of adults monthly), cost-effectiveness in advertising, and ability to integrate seamlessly with digital platforms. The integration includes online streaming options and innovative formats like Podcasts, broadening its listener base and offering advertisers new avenues to engage with audiences.
Moreover, Radio's role in local community engagement remains PIVOTAL, supporting local events, businesses, and charitable causes while providing essential news and emergency updates. FM/AM’s ability to create personalized and impactful messages tailored to specific audiences further solidifies its relevance in today's diverse media landscape.
While digital platforms have expanded consumer choices, Radio's adaptability and enduring appeal as a medium for entertainment, information, and advertising ensure its continued prominence in American culture.

07/12/2024

The Nielsen Radio Rankings for June, released on July 11, show KYMX (Mix 96) as the top performer in Sacramento. It achieved a rating of 9.0 and surpasses KSEG (The Eagle) at 8.3 in the Adult Contemporary category.
Following closely is KFBK, leading in News/Talk and ranking third overall with a solid 7.2 rating. In fourth place is New Country KNCI with a 5.8, followed by KKDO Alternative ALT 94.7 at 5.2.
The market’s other AC contributor, The Breeze (KBEB) and V101.1 (Classic Hip Hop) are seeing slight declines with ratings of 4.7 and 4.4 respectively.
Leading in the CHR sphere, KUDL (The End) moved up to 8th place, while now 100.5, with its Hot AC vibe, ranks 9th with a stable rating of 3.6.The River (KVRV) rounds out the top ten, playing Classic Rock and showing a decline in ratings.
In terms of stations in the Top 20 rankings, iHeart leads with 6 stations, Audacy follows with 5, Bonneville has 3, and Entravision and California State University each have 2. Lotus and Lazer each have 1 station in the Top 20.
Public radio holds a combined share of 4.4, showing a minor downward trend.

06/11/2024

Storytelling captivates, makes broadcasts unforgettable

06/07/2024

Remember: authenticity is key!

Whether hosting a talk show or spinning the latest hits, your genuine passion and personality shine through the airwaves. Connect with your audience by being yourself, and watch your listenership soar!

09/06/2023

08/03/2023

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06/29/2023

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The Decline of AM/FM Radios in New Vehicles: A Changing Landscape
🩸GET THE STORY: https://lnkd.in/gprAd8qX

06/23/2023

In a groundbreaking move, a prominent Portland radio station has unveiled what they claim to be the world's first radio station with an AI DJ.

GET THE STORY HERE: https://tinyurl.com/bfka69wc

05/23/2023

Get the FREE report here: https://tinyurl.com/3mzmfhwz

05/10/2023

To view the story, Click the URL in the Comment below.

05/04/2023

Get a FREE 16-page transcript of a Q&A session from a genuine job interview for the radio station program director position. Send email request: [email protected]

04/18/2023

03/28/2023

The Zzyzx is a highly skilled and experienced individual who understands the critical importance of ratings and the need to deliver winning numbers to the sales department. In addition, the Zzyzx is a committed advocate for P-1 listeners and strives to champion their wants and needs, always putting research to work to stay in touch with their target audience.
The Zzyzx recognizes the power of imagination, knowledge, creativity, attitude, focus, and technology and knows that great radio is like great theater. Zzyzxs are leaders, coaches, directors, and savvy business team members who value "people skills" and are devoted to creating a stimulating, positive, and challenging environment for their team of creative individuals.
🩸A successful Zzyzx understands that building a great radio station is an ongoing marathon with no finish line and that the price of success is always more competition. Therefore, the Zzyzx is a decisive, strategic thinker, and an excellent listener, always hearing the ideal radio playing in their head and striving to put that station on the air every set, every quarter-hour, every day.
🩸Zzyzxs accept responsibility for diligent planning and prudent allocation and care of the company's most precious resources—talent, time, and cash. The Zzyzx demand and works to sustain a "no surprises" environment, keeping the General Manager and the General Sales Manager aware of what is happening on the air, in the programming department, and in the market.
Zzyzxs understand that every programmer has the same sixty minutes to "program" each hour, and they will use every minute to full advantage in the battle for listeners' time, mind, loyalty, and recall. As a result, the Zzyzx keeps their station fresh, compelling, entertaining, informative, topical, local, relatable, memorable, and "on strategy" every hour of every day.
🩸An effective Zzyzx knows how to use their time, continues to take positive, proactive actions to change the world in which The Zzyzx lives and works, and maintains integrity by always under-promising and over-delivering, especially when the General Manager, clients, and listeners are involved. The Zzyzx understands they can never execute a plan alone and must consistently inspire, motivate, direct, and lead a team to win. The Zzyzx realizes that the studio is a stage, not an office. The most crucial activity in the entire radio station happens in a room where performers talk to themselves and push buttons.
🩸A successful Zzyzx focuses their efforts on results rather than their work, builds on strengths, constantly stays in touch with cutting-edge developments and concepts in their format, and has developed a network of gifted minds—a speed dial of world-class thinkers.
🩸The Zzyzx ensures that the latest promo (s) involving a client is the most effective, best-written, best-produced, most engaging, and entertaining creative on their air. The Zzyzx protects the license because there is no radio station without it.
🩸Zzyzxs alway give listeners reasons to listen longer and to listen again, knowing there is never an excuse for bad manners. The Zzyzx understand the most effective way to deal with vendors, record people, and others who must get their attention is to let them do their jobs, constantly aware that someday these folks may be of value to the radio station.
🩸The Zzyzx realizes that jingles, promotions, contesting, promos, and station advertising are tools to get and keep the staff excited and enthusiastic about accomplishing the station's [audience] goals. A successful Zzyzx welcomes outside opinions and counsel because 🩸The Zzyzx is always open to new ideas.
Zzyzxs never underestimate the competition; they genuinely enjoy what they are doing, have fun doing it: and customarily win in the ratings. The Zzyzx is enthusiastic about sharing what they know and is committed to a lifetime of learning, reading, observing, and growing; possessing boundless curiosity and an almost childlike, contagious exuberance, The Zzyzx dares to be naive and stay impassioned.
Finally, they stay passionate about creating, reinventing, and staging great radio every day, 24/7/365... GET MORE HERE: https://tinyurl.com/yc2w4zdw

03/16/2023

Dancing with an AI: RadioGPT's Latest Moves

This technology uses OpenAI's GPT-3 language model, which powers ChatGPT, to generate content based on the company's TopicPulse program, which identifies news and events trending on social media. The generated content is then read out loud using an artificial yet … GET MORE: https://tinyurl.com/mawjrccb

03/13/2023

Many makers of electric vehicles have begun removing AM radios, and government officials are concerned that inaccessibility to those airwaves could pose a risk GET MORE: https://lnkd.in/gxaSpxVu

03/11/2023

FIRST TIME IN 35 YEARS, VINYL SURPASSED CD SALES

The Recording Industry Association of America's annual report states that vinyl sales surpassed CD sales in the United States for the first time since 1987, with 41 million vinyl units sold compared to 33 million CDs. >>> GET DETAILS: https://tinyurl.com/97bbz8zd

03/09/2023

[random order]

*** Local events and activities: Stay connected with the local community and check for upcoming events, festivals, or concerts that can be promoted on-air.

Co-hosts and producers: Collaborate with co-hosts and producers to brainstorm ideas, discuss show topics, and gather information for on-air content.

GET MORE:

[random order] *** Local events and activities: Stay connected with the local community and check for upcoming events, festivals, or concerts that can be promoted on-air. Co-hosts and producers: Collaborate with co-hosts and producers to brainstorm ideas, discuss show topics, and gather information

03/02/2023

Things That Make Radio Stations Great:

1) Engaging content: Great radio stations deliver content that is interesting, informative, and entertaining, keeping their listeners engaged and coming back for more.

2) A strong identity: A clear and strong brand identity is crucial to any successful radio station. This includes a unique and recognizable logo, jingle, and on-air personalities that listeners can identify with. GET MORE: https://lnkd.in/gd7853kF

02/24/2023

Here are some statistics about radio stations in the USA:

According to the Federal Communications Commission (FCC), as of January 2022, there were a total of 33,467 licensed broadcast radio stations in the United States.
a) 6676 Commercial FMs
b) 4509 AM Stations

The most common radio format in the US is country music, followed by news/talk and religion.

In terms of ownership, the largest radio group in the US is iHeartMedia, followed by Audacy and Cumulus Media. GET MORE HERE: shorturl.at/aP249

02/17/2023

Radio - Reinvent, Remain Relevant

Radio has been around for over a century, and it has evolved significantly over the years. However, with the rise of digital media and streaming services, traditional radio faces increased competition and the need to adapt to remain relevant.
Here are some ways radio can reinvent itself:

1) Embrace digital: Many traditional radio stations are already streaming their broadcasts online, but they can take things further by creating digital platforms, such as mobile apps or podcasts. Providing on-demand content allows listeners to engage with content and exposes them to new content.

Read more: https://www.linkedin.com/pulse/radio-reinvent-remain-relevant-don-s%25C4%2581inte-johnn-ms-idt

02/17/2023

Radio - Reinvent, Remain Relevant

01/31/2023

We have a perception problem.