Don Sainte-Johnn RADIO Consulting

10/23/2024

08/21/2024

08/15/2024

Say what?

07/24/2024

🟥 American adults engage with audio for more than four hours daily, as a Nielsen and Edison Research report highlights. Radio continues to dominate ad-supported listening, making up 67% of the total, while podcasts contribute 20%, music streaming 10%, and satellite radio 3%. This study did not account for non-ad-supported listening, such as some satellite radio content.
🟥 Younger adults, aged 18 to 34, are shifting their listening habits towards on-demand options. Despite this shift, 45% of their listening time is still devoted to radio, exceeding the 37% spent on podcasts and the 18% on streaming audio or satellite radio.
🟥 For adults over 35, radio remains the primary choice, capturing 74% of their listening time. In comparison, podcasts account for 13%, music streaming 9%, and satellite radio 4%. These insights are derived from Nielsen’s "The Record" report, which combines data from Edison Research's quarterly Share of Ear study and Nielsen's advanced audio measurement technology.

07/15/2024

The Enduring Popularity of FM/AM Radio in Today's Digital Landscape

Since the start of paid Radio ads in the last century, the industry has maintained a stronghold in the media world, connecting listeners worldwide with music, talk shows, marketing messages, and more. However, with the rise of digital strategies, some might claim that Radio needs to be more modern-school to appeal to modern consumers.
Contrary to the belief that Radio might lose its appeal in the digital era, recent data from Nielsen and Edison Research presents a surprising revelation.
• It indicates that Radio remains the top choice for American adults' daily audio consumption, despite the rising popularity of podcasts and music streaming services.
• The findings, based on listening habits in the first quarter of 2024, highlight a significant generational divide, with younger audiences increasingly drawn to on-demand audio content.
American adults spend more than four hours each day consuming audio content, with Radio accounting for 67% of ad-supported listening, compared to 20% for Podcasts, 10% for Music Streaming, and 3% for Satellite Radio (excluding non ad-supported Satellite Radio).
The preference persists even as younger listeners, aged 18 to 34, allocate only 45% of their listening time to Radio, favoring podcasts (37%) and streaming audio (18%) more frequently.
Nielsen's "The Record" report, compiled from Edison Research's quarterly Share of Ear study, reveals that Radio's appeal extends beyond its traditional formats. It continues to resonate due to its unmatched reach (touching 91% of adults monthly), cost-effectiveness in advertising, and ability to integrate seamlessly with digital platforms. The integration includes online streaming options and innovative formats like Podcasts, broadening its listener base and offering advertisers new avenues to engage with audiences.
Moreover, Radio's role in local community engagement remains PIVOTAL, supporting local events, businesses, and charitable causes while providing essential news and emergency updates. FM/AM’s ability to create personalized and impactful messages tailored to specific audiences further solidifies its relevance in today's diverse media landscape.
While digital platforms have expanded consumer choices, Radio's adaptability and enduring appeal as a medium for entertainment, information, and advertising ensure its continued prominence in American culture.

07/12/2024

The Nielsen Radio Rankings for June, released on July 11, show KYMX (Mix 96) as the top performer in Sacramento. It achieved a rating of 9.0 and surpasses KSEG (The Eagle) at 8.3 in the Adult Contemporary category.
Following closely is KFBK, leading in News/Talk and ranking third overall with a solid 7.2 rating. In fourth place is New Country KNCI with a 5.8, followed by KKDO Alternative ALT 94.7 at 5.2.
The market’s other AC contributor, The Breeze (KBEB) and V101.1 (Classic Hip Hop) are seeing slight declines with ratings of 4.7 and 4.4 respectively.
Leading in the CHR sphere, KUDL (The End) moved up to 8th place, while now 100.5, with its Hot AC vibe, ranks 9th with a stable rating of 3.6.The River (KVRV) rounds out the top ten, playing Classic Rock and showing a decline in ratings.
In terms of stations in the Top 20 rankings, iHeart leads with 6 stations, Audacy follows with 5, Bonneville has 3, and Entravision and California State University each have 2. Lotus and Lazer each have 1 station in the Top 20.
Public radio holds a combined share of 4.4, showing a minor downward trend.

06/11/2024

Storytelling captivates, makes broadcasts unforgettable

06/07/2024

Remember: authenticity is key!

Whether hosting a talk show or spinning the latest hits, your genuine passion and personality shine through the airwaves. Connect with your audience by being yourself, and watch your listenership soar!