Marketing Online

Marketing Online Home services, business owners, online entrepreneurs , Insurance, Retail products, health, beauty, makeup and many other different categories :)

As business owners we often ignore a very important website problem:
Broken links that mean 404 errors, which are bad for both the user experience and search engine optimization. The faster you can identify and fix broken links using your analytics tool, the better. It’s very easy to check and fix the problem. Find your Google Analytics account, go to your for Behavior tab, find your Site Cont

ent, find your All Pages report. Search for the page title of your 404 page (i.e., “404 Page Not Found”) and select Page Title as your Primary Dimension in the top left-hand corner. When you click through to “404 Page Not Found” (this will be slightly different for every site), you’ll find a list of URLs that are returning a 404. You can then use the Secondary Dimension drop-down in the top left-hand corner to select Full Referrer, which will show you URLs referring traffic to your 404s. This is helpful if you want to ask them to link somewhere else.

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