Dental Marketing Secrets Podcast

12/19/2023

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running.

This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future.

In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!

Crank the volume and tune in!
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Need help with implementation?

Contact me via email to learn more:
[email protected]

10/31/2023

Know your numbers.

How often do we hear this? ALL. THE. TIME.

But do you truly know what a patient is worth to you?
And more importantly, do you know how much you can afford to invest to acquire a new patient?

Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth.

In this short episode, we dive into:

🔘How to calculate Lifetime Value of a Patient
🔘What this data means and how to apply it to your practice
🔘How growth-minded companies use this to drive massive growth
🔘and more!

Tune in to get a leg up on your competition...

Download Lifetime Value Worksheet:
https://sppdental.com/lifetime-value-of-a-patient/

10/25/2023

Arizona.
Texas.
Colorado.
Oklahoma.
North Carolina.
Kentucky.

Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close)

Here are a few of the topics we address in this episode:

🔘Medicaid, drill & fill, and other common misconceptions
🔘Marketing in the city vs. small town
🔘Community involvement
🔘Making your marketing dollars go further
🔘Better lifestyle
🔘Big opportunities available

If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first!
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Connect with Dr. David Whitlock
email: [email protected]
www.ruralpractices.com

10/23/2023

The final episode in our 3-part series on the book Traction by Gino Wickman.

In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.

Here are a few highlights:

🔘How to create a Scorecard to give you an accurate pulse on your practice
🔘3-Step Process for solving issues
🔘Empowering your team through Processes
🔘Creating ROCKS and a Meeting Pulse to power your vision to reality

Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

10/12/2023

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.

In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.

These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.

Here are a few highlights:

🔘Walt Disney and his unique vision
🔘Why CORE VALUES are, in fact, a big deal
🔘How to avoid getting distracted - CORE FOCUS
🔘My own 3 core values for my business
🔘Acres of Diamonds
🔘How to get the Right People in the Right Seat

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

09/19/2023

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.

If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.

🔘Used by over 10,000 companies and organizations
🔘Based off of 20 years of teaching coaching, planning, and problem solving leadership problems
🔘6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, People
🔘Letting Go of the Vine story
🔘The 3 Choices you can make
🔘Embracing the 4 Fundamental Beliefs

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.

08/24/2023

What's Really Driving New Patients? Here's How To Find Out

In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.

Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.

Key highlights from this episode:

🔘How one Chicago practice increased new patients by 17% in just 3 months
🔘Understand the true impact of each marketing campaign
🔘4 Data Points you need to be tracking
🔘Four common mistakes
🔘How to get started

Tune in and turn up the volume!
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Connect with CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.

Learn More:
www.CallRail.com

08/17/2023

More Google Reviews = More Social Proof, More Visibility, More Patients

It’s time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them.

🔘Build Social Proof, Trust, and Credibility
🔘Improve Your Local SEO (Tap into the algorithm for more exposure!)
🔘Quality, Quantity, & Frequency
🔘A-S-K to G-E-T
🔘How one office generated 88 5-star Google reviews in one week
🔘In-Office Flyers, Review Cards

Let’s do this!

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Want marketing help?
Connect with Mark at [email protected]

07/28/2023

5x Practice Growth. That’s what we’re talking about in this episode.

I’m joined by childhood friend Dr. Weston Spencer () to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.

Here are just a few things that Wes and I dive into:

🔘Marketing Mindset: recognizing the opportunities and embracing a ‘figure-this-out mentality’
🔘Start Internal before External
🔘Practice Takeover: How to do it properly
🔘The Trust Test
🔘What’s Next after practice growth

Turn up the volume and grab a pen and paper for this one!

07/07/2023

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective.

Here's just a few of the things we dive into:

🔘The proper Money Mindset
🔘The concept of 'Infinite Banking' and how to make it work for you
🔘Marketing Budget based on the season of your practice

Tune in!

05/16/2023

🎧TUNE IN: Episode #74
When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager.

With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.

I'm joined by Lorie Streeter, Vice President of American Association of Dental Office Management - AADOM who brings 33 years of experience to the discussion table, both as an office manager and as a marketer.

You don't want to miss this!
https://podcasts.apple.com/us/podcast/the-dental-marketing-secrets-podcast/id1481597799?uo=4

05/09/2023

Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for-

Schedule flexibility, training opportunities, leadership and advancement, competitive pay-

All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months.

So how on earth are you able to find, attract, and keep (longer) the right people?

In this episode, I share insights from Steve Cadigan, LinkedIn's first Chief HR Office and consultant to organizations nationally and internationally.

Listen now and start preparing yourself to better attract the right people!

12/15/2022

Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer.

But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete.

Imagine if you were able to have your patients be the one to rave about your practice on social media...how do you think that would affect your practice?

Social proof.
Instant credibility.
Immediate trust.

That's exactly what Scott Linford has created over the past few years...an automated system that motivates patients to share their favorite things about your practice...in an authentic, natural way.

Join us this episode as I interview Scott and break down how to unlock more referrals via your patients!

11/15/2022

The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email.

Listen in and take notes. ..

And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - [email protected]

11/02/2022

Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing:

How to get your emails delivered, opened, and read
What to write?
What should your email look like?
Should I use images, bolded text, graphics, etc?
What email marketing service provider should I use?
How often should I email my patients?
Lots of fantastic questions answered in this episode so be sure to tune in and take notes!
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If you are looking for a fantastic email marketing service provider, then I recommend ConvertKit. This is what I personally use for my business and what I like to use with my clients.

I've tried all types of providers (Keap, Constant Contact, Active Campaign, Mailchimp to name a few) and I love how simple and visual ConvertKit is to use. It has all the functionality that you'll need, too.

If you want to give it a try, you can get access to a free 14-day trial and check it out.
Click here: https://convertkit.com?lmref=uV4e_g

I am proud affiliate of ConvertKit so if you end up using ConvertKit, I do get a referral fee (sa-weeet!).

10/25/2022

Join us for our Email Unleashed series on how to leverage the hidden potential.

Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals.

In Part 1, you'll learn...

Why email?
What makes email so darn special?
Multiple ways to use email (some you probably haven't heard of)
The 2 main types of emails
Defining your purpose
Tune in and take notes!

And if you interested in having us handle all of your email, then click here:
https://markthackeray.com/dfy-email/

10/18/2022

As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search.

Tune in to find answers to these questions:

What should my Google Ad budget be?
Why did Google overspend my account?
How often should I change my budget?
What does ‘limited by budget’ mean?
What should my CPC be?
How long do I try Google ads before coming to a conclusion?
Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head.

And if you would like to get serious about creating more leverage in your practice, then give us a call.

Limited Offer: Right now…you can receive a $400 Ad Credit when you start a 3-month Google Ads campaign.

For more information, email: [email protected]

10/14/2022

In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time.

One of the best ways to do that is through Paid Search Ads or Google Ads.

Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.

10/10/2022

How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort?

Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we’ll break down what those are and what to do about them.

Give a listen if you are running social ads right now or thinking about it in the future.

10/06/2021

09/07/2021

What are people saying about your business online?

This is the heart of today's episode- managing your online reputation.

Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online.

Specifically, we get into:

▪️ How to generate more reviews
▪️ What to do when you receive a negative review?
▪️ How much an increase in review rating can mean to your business (this even surprised me!)
▪️ How many reviews should you have?
▪️ and more

Start listening NOW.

https://dentalmarketingsecretspodcast.com/60-what-people-are-saying-about-your-practice-w-avalon-hartman/

This is something all practices need to focus on throughout the year.



EmpathIQ

05/24/2021

LinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥

This is a topic I've wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is just what I was looking for. Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insight to help other practices follow in her footsteps.

Here's what we dive into:

▪️ Why LinkedIn?
▪️ How you can find more of your top patients on LinkedIn
▪️ How to get started / What to post / How often

Plug in the earbuds and let's get started!

Unleashing Influence

05/19/2021

Time to turn the table around 😁😁

Listen to Mark Thackeray get interviewed by Regan Robertson on the Everyday Practices Podcast.

Tune in as Mark breaks down what all dental patients really want to know, how to hold your marketing accountable, and three common mistakes to avoid!

👇👇
https://open.spotify.com/episode/4lR0R8UEB6biCUugbugpON?si=eWdcFIo2QBa_2zVGffg9Vw

04/27/2021

Your website needs to do MORE. It needs to attract. It needs to connect. It needs to invite them into the storyline.

That's 👆 what we're talking about on this episode of the podcast with guest Sarah Johnson of JamboJon Websites.

Soooo much great insight!

Give a listen!

https://dentalmarketingsecretspodcast.com/56-why-just-having-a-website-wont-cut-it-with-guest-sarah-johnson/

03/18/2021

"Practice Transition." Two words that have the potential to dramatically impact your career for better or worse.

If you are thinking of buying, selling, or merging your practice then this episode is for you.

Whether this is your first deal if you’ve been through this before, this interview will help you navigate the transition process in the most successful way possible.

Joining me on the show are two people who have assisted in more than 1,000 practice transitions:

Bill Barrett: CEO of law firm Mandelbaum Salsburg P.C., co-chair of the National Dental Law Center, and author of the book ‘Buy, Sell, Merge’.

Justin Baumann: Practice transition expert for ddsmatch.com, representing the seller as the team leader, coordinating efforts with valuation specialists, attorneys, & accountants to create the best transition possible.

Here’s just a taste of what we touch on in this episode:

-The pitfalls of ‘going it alone’ or using a family friend with little or no experience in the dental industry
-Mission critical due diligence that should take place
-Practice Evaluation: what’s your practice really worth?
-How to plan for a successful transition in the future

You may not be involved in a transition right now. It may not even be on your radar.

But you will still want to carefully review this episode so you know what steps you should be taking for when it’s time to sell or make a change!

https://dentalmarketingsecretspodcast.com/54-how-to-navigate-dental-practice-transitions-with-bill-barrett-justin-baumann/

03/16/2021

Most practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)

But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity.

So how do you stand out?

That's what we're talking about on this episode with Regan Robertson. Specifically, we dive into:

-3 Levels of Authentic Marketing
-How to Uncover the Story Your Practice is Telling
-Creating an Unforgettable Experience (even as an introvert!)

Grab a pen and let's get started!

https://dentalmarketingsecretspodcast.com/53-authentic-marketing-with-guest-regan-robertson/

Productive Dentist Academy

03/09/2021

Dr. Chad Johnson joined the show and shared his experience cutting ties with PPOs and moving to Fee-For-Service.

Anyone else wanted to do this??

Then you will definitely need to listen to this episode!

https://dentalmarketingsecretspodcast.com/52-moving-from-ppos-to-fee-for-service-with-guest-dr-chad-johnson/





Productive Dentist Academy

02/16/2021

Are you charging the right fees??

This one strategy has an enormous impact on your practice profitability.

In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on.

Specifically, we dive into:

🔹The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeover

🔹How do you know if you are charging the right amount?

🔹What type of impact can this have on my practice?

🔹Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??)

You are going to love this! Tune in and take notes.