8News WRIC Advertising

09/01/2022

WRIC.com, the station site for ABC 8News - WRIC is the #1 digital source of local news and information in Richmond! In July 2022, we had twice the unique visitors of our local station competitors. Get more eyeballs on your message!

07/15/2022

Kudos to Ben Arnold and Maria Badillo of our Creative Services team. ABC 8News - WRIC picked up a first-place award at the Virginia Association of Broadcasters June ceremony for our Recycle Right commercial. Part 2 of 2.
https://youtu.be/9l3nfnjzSn0

The saga continues. WRIC Creative Services presents a lesson in recycling properly.

07/15/2022

Kudos to Ben Arnold and Maria Badillo of our Creative Services team. WRIC picked up a first-place award at the Virginia Association of Broadcasters June ceremony for our Recycle Right commercial. Part 1 of 2.
https://youtu.be/Fem8JkxBdQY

WRIC Creative Services presents a lesson in recycling properly.

06/21/2022

WRIC has debuted a new graphics package that combines boxy elements and more subtle 3D effects while still incorporating nods to the metallic, glassy looks and light bursts that have long dominated newscasts’ design.
https://www.newscaststudio.com/2022/06/17/wric-new-graphics-package-2022/

06/20/2022

Richmond Flying Squirrels fans, assemble!

The Flying Squirrels are inviting all Marvel fans for the first Defenders of the Diamond night in Richmond! Dress as your favorite hero for a night full of super FUNN on June 25th!

Enter now for a chance to win four flexible ticket vouchers to any Flying Squirrels game!

https://www.wric.com/defenders-of-the-diamond-sweepstakes/ #//

06/20/2022

Incredibly proud of our ABC 8News - WRIC team!

We’ve been honored with *THREE* Regional Murrow Awards- it’s a prestigious journalism honor!

We won awards for Excellence in Innovation, Excellence in Diversity, Equity and Inclusion, and Overall Excellence!

So honored to be part of this team! We work hard everyday to make a difference in this wonderful community!

05/12/2022

Proud to support our Richmond community through our ongoing partnership with Puritan Cleaners !

Puritan Cleaners 100K Meals Pizza Party 2022

05/07/2022

Help us celebrate moms for the entire month of May! Share a photo of you and your mom for a chance to win a $100 Visa gift card and a FREE Wax Pass from European Wax Center valued at up to $480!

https://www.wric.com/my-mom-and-me-photo-sweepstakes/ #/rounds/1/gallery/

Help us celebrate moms for the entire month of May! Share a photo of you and your mom for a chance to win a $100 Visa gift card and other great prizes!

05/06/2022

Getting ready to roll for the Richmond Flying Squirrels 2022 season! Nutzy was our guest of honor at WRIC this week, shooting a new promo.

05/06/2022

WRIC was announced as winner for the Best Sweepstakes category at the Annual Second Street Awards! We were recognized for our Holiday Light Tour Sweepstakes in support of Conexus .

http://ow.ly/G1qn50J1A5r

02/24/2022

How can brands make timely decisions about whether to adopt or ignore a marketing trend?

1. Use External Data Sources To Guide Your Decision
2. Run Content By Trusted Consumers
3. Make Sure You Won’t Alienate Or Confuse Your Audience
4. Pay Close Attention To Your Direct And Indirect Competitors
5. See If A Trend Will Help Reach Your Target Demographic

http://ow.ly/SCL450I1Ft6

While leveraging one trend might work well for a particular brand, trying to incorporate the same trend into another brand’s strategy may not have any impact at all—or worse, it might damage a brand in the eyes of consumers if the effort doesn’t feel genuine to its story and ethos.

02/23/2022

Brands need to take user experience to heart. Instead of high volume, focus on quality. Every piece of content a brand generates is either going to help potential customers buy, or drive them into the arms of your competition.

We're here as trusted partners to businesses in the Richmond community. Looking for a consultative partner for your marketing needs? We can help.

https://www.wric.com/advertise/contact/

Please drop us a line, we’d love to help address your business needs. Call us at 804-330-8893 or fill out our online form.

02/22/2022

If a picture says a thousand words about your product or service, then how many does a video say? Videos are a great medium to showcase company culture and in-depth benefits of what you provide, and they’re an easy way to get people excited.

Interested in video production? Reach out to us at https://www.wric.com/advertise/contact/

http://ow.ly/zGWR50I1EX2

Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.

01/28/2022

We're helping local customers find your business faster with custom contesting on WRIC. Sedona Taphouse is featured this month on our contest page: http://ow.ly/p7UJ50HGASR

Interested in learning more? Visit our advertising page and get in touch! https://www.wric.com/advertise/contact/

Sedona Taphouse is offering the chance to win a $500 gift card exclusively to our contest subscribers! Enter now for a chance to win!

01/19/2022

After 35 years, Carl Archacki, Senior Account Executive, has retired from the WRIC Sales Department. Carl's humor, empathy, faith, and community activism is legendary.

In May 1979, Archacki graduated from Ashland University with a Bachelor of Arts in Communication and entered the broadcast sales arena with the CBS affiliate, WSEE in Erie, Pennsylvania. In 1986, Archacki moved to Richmond, Virginia, to begin a sales career with then WXEX, which became WRIC (Richmond's local ABC affiliate) in 1990.

For three decades, Archacki has been an active parishioner of the Cathedral of the Sacred Heart, where he has been involved with various ministries. Archacki's role in activism outreach activities has included work with Equality Virginia, the Human Rights Campaign, the Richmond Ad Club, the Richmond Aids Business Council, the Richmond City Democratic Party, and the Richmond Gay Pride Coalition.

Carl, we hate to see you go, but we are so excited for your next chapter! No doubt, you'll continue to be a change maker.

01/05/2022

Thank you to the newsroom for keeping us on top of local news online! Proud to be Richmond's top digital news source for the last 5 months on WRIC. ABC 8News - WRIC

12/07/2021

Ready to see Richmond's Holiday Lights in style? We're offering a chance to win a free Holiday Lights Limo Tour courtesy of Richmond Limousine!

WRIC 8 News and Virginia School for the Deaf and the Blind present the 2021 Great Holiday Light Tour Sweepstakes - an effort to help raise awareness of the Conexus Gift of Light Campaign.

Sign up now for a chance to win a free Holiday Lights Limo Tour for you and up to four guests. We'll also throw in a $150 gift card for Tarrant's West Restaurant to make it the perfect night! Simply enter your email address below and complete the entry process for a chance to win.
https://www.wric.com/great-holiday-light-tour/?platform=hootsuite&utm_campaign=Facebook_Post #//

Interested in running your own contest?
Visit https://www.wric.com/advertise/contact/

See Richmond’s holiday lights in style! Enter for a chance to win a free Holiday Lights Limo Tour for you and up to four guests courtesy of Richmond Limousine! We’ll also throw in a $15…

12/06/2021

For the third year, 8News is proud to partner with Conexus Vision for the Gift of Light Campaign.

Conexus Vision is a 501(c)(3) organization that helps local children in our school see better. It is a very simple process for children in our area. and sets up a time to screen students from K-12th grade.

After the eye exam, children can pick out frames of their choice from a very large selection. Prescription glasses are made for them and within two weeks those children are seeing better.

https://www.wric.com/community/8news-and-conexus-partner-for-gift-of-light-campaign/?platform=hootsuite&utm_campaign=Facebook_Post

Conexus Vision is a 501(c)(3) organization that helps local children in our school see better.

12/02/2021

We are now accepting nominations for Remarkable Women in the Richmond community! Please nominate a woman who has made a tremendous difference in self achievement, community contribution and family impact.
https://www.wric.com/remarkable-women-contest/?platform=hootsuite&utm_campaign=Facebook_Post #//
Learn more about last year's Remarkable Women:

Dr. Damika Neblett Robinson:
https://www.wric.com/news/local-news/remarkable-women-2021-dr-danika-neblett-robinson/?platform=hootsuite&utm_campaign=Facebook_Post

Vanessa Crawford:
https://www.wric.com/news/local-news/remarkable-women-2021-vanessa-crawford/?platform=hootsuite&utm_campaign=Facebook_Post

Dr. Kelly Lastrapes
https://www.wric.com/community/remarkable-women-2021-dr-kelly-lastrapes/?platform=hootsuite&utm_campaign=Facebook_Post

Nominate a remarkable woman in your community today! We want you to share the story of a woman who has made a difference in self achievement, community contribution and family impact.

12/02/2021

Help us light up Richmond! This year we’ll see you in person at Kanawha Plaza when we turn on Richmond’s holiday lights and bring you the sights and sounds of the season. On Friday, Dec. 3, we count down to flip the big switch that powers up the city for the holidays. Live coverage begins at 5 p.m and the city’s skyline will light up at 6 p.m.

https://www.wric.com/rva-illuminates/?platform=hootsuite&utm_campaign=Facebook_Post

RVA Illuminates is Friday, Dec. 3. Join us downtown for Richmond’s grand illumination. It’s an RVA and 8News tradition and we’re flipping the switch at 6 p.m., lighting the city’s skyline and bring…

11/24/2021

This year, we are grateful for joining our friends and families across the table on Thanksgiving. Over the past two years, the world has changed. Being present with those we care for has become more important than ever. Wishing you and yours a very happy holiday.

11/23/2021

This Black Friday, in store shopping and buying local is in.

Customers want to buy items from local businesses as a way to support homegrown companies and cut down on shipping delays.

Given the choice between a mass-produced item or a local product, customers will increasingly buy local. American-made products will also see more sales in 2021.

http://ow.ly/eCib50GRp37

Black Friday is always a spectacular affair, but things will look quite different in 2021. After last year’s holiday season at the height of the pandemic, shoppers and retailers are now looking to get back to normal while holding on to some new habits.

11/22/2021

Have you wondered when the best time to start your holiday marketing season is on social media?

During the festive season, people turn to their social feeds for gift ideas. 49% of global surveyed shoppers say that Facebook is influential in their festive season shopping, and 47% of consumers start thinking about festive season gifts before November. Social media usage will increase from early October to New Year’s, when it will finally peak.

https://about.easil.com/thanksgiving-images-social-media/?platform=hootsuite&utm_campaign=Facebook_Post

In this post, you'll discover bucketloads of Thanksgiving Images (and ideas) you can create for your social media marketing for Thanksgiving every year.

11/19/2021

In the aftermath of a global outbreak, more and more Black Friday shoppers now queue in virtual stores rather than physical stores.

This means a spike in online Black Friday traffic and a lot of potential revenue for e-commerce businesses of any size.

What is your business doing to drive online sales?

https://sleeknote.com/blog/black-friday-marketing-strategies?platform=hootsuite&utm_campaign=Facebook_Post

Looking for good Black Friday marketing strategies? Read this article to learn how to drive more customer engagement during the holidays.

11/11/2021

Businesses are competing with tons of e-commerce this shopping season. You don't have to have a marketing team to make your digital storefront look good on Google.

Update your Google My Business profile so people know when you're open, see photos of your interior, and encourage your customers to post reviews. Keep your business hours and information up to date. If you're doing a special promo, highlight it on social channels, and consider a paid media strategy.

Prefer a team to assist? We're here.


https://www.wric.com/advertise/contact/?platform=hootsuite&utm_campaign=Facebook_Post

Please drop us a line, we’d love to help address your business needs. Call us at 804-330-8893 or fill out our online form.

11/10/2021

Now is media planning season for 2022. Why plan ahead? Early birds get the most efficient rates for TV, know when political windows are coming, and have first shot at local sponsorships, contests, and promotions. Annual planning also helps our media team craft a customized approach to help your business WIN.
http://ow.ly/iygJ50GKPcp

WRIC ABC 8News helps organizations connect with our audience, using compelling videos, graphics and more to tell a unique story.

11/08/2021

Welcome to 8News WRIC Advertising! We are the sales and media strategy division of 8News WRIC in Richmond, Virginia. We love working with local businesses, and this page was created to share advertising tips, best practices, and connect with our local market.
Let us know what you'd like to learn about in

http://ow.ly/p2xj50GIvtp