Scale Social

scale your social media presence. on autopilot.

01/17/2024

"Can you double my Etsy store traffic with just $1/day in ad spend?"

That's what one of our clients asked us to work on. For some context:
1️⃣ Client runs a fairly successful jewelry business (~400 orders to date, 1 year history)
2️⃣ Client has run some ad campaigns before but wasn't productive, store has grown organically through Etsy's own traffic
3️⃣ As a small business owner, Client does not have a big ad spend budget, so are looking for ways to creatively get more out of the dollar spent.

Here's are the result and some learnings:
1️⃣ We finished creating some UGC content for the Client on Dec 29th (~$120 per video, total of 3 videos where Client's product is being used by customers)
2️⃣ We created a custom ad campaign on Meta (focused on FB and IG), set ad budget to $1/day.
3️⃣ After 14 days, we spent a total of $10.25 and generated 154 new leads for our Client, of which 110 have landed on our Client's Etsy product page, generating $74.98 in net new sales for Client.
4️⃣ Return on Ad Spend (ROAS) is at 7.3X, far exceeding an industry average of ~3X (which is considered quite good already).
5️⃣ At the same time, we ran $1/day on Etsy Ads, which generated a disappointing ROAS of 1.6X.

In summary: creating *great* UGC and proper placement in Meta's ads can be 4.5 times more effective than spending ad $s on Etsy Ads.

If you run an Etsy store and would like to learn more about how we can help you spend your ad dollars more cost effectively, drop us a DM!

01/15/2024

🚀 Powering Small Businesses with Social Media 🌟

In today's digital age, a robust social media presence is more than just an option; it's a necessity for small businesses. Why? Because it's where your customers are! Let's break down the benefits:

1️⃣ Increased Visibility: Reach more potential customers than ever before.
2️⃣ Enhanced Engagement: Build real connections and foster loyalty.
3️⃣ Cost-Effective Marketing: Promote your business without breaking the bank.
4️⃣ Insights into Customer Behavior: Learn what your customers love directly from their interactions.
5️⃣ Improved Customer Service: Quick, responsive communication at your fingertips.

Embrace the power of social media and watch your small business soar to new heights. With Scale Social, it’s easier than you think!

01/12/2024

🌟 Special Offer for New Followers: Get Your Free Social Media Audit! 🌟

We've got a welcome gift for you! For a limited time, we're offering a FREE Social Media Audit to our new followers. It's the perfect opportunity to get expert insights on your social media strategy. Here's what you can expect:
🔍 In-depth analysis of your current social media presence.
📈 Recommendations for improvement.
🚀 Tips to boost engagement and reach.

Whether you're a small business owner or an aspiring brand, our audit can help set you on the path to social media success. To claim your free audit, simply follow us and send a DM with the code 'SCALE2024'. Let's unlock the potential of your social media together!

01/10/2024

📚 Social Marketing 101: Let's Talk Engagement 🌟

Engagement isn't just about counting likes and comments. It's about sparking conversations, building relationships, and creating a community around your brand.

In today's Social Marketing 101, we dive into the art of engaging your audience:
1️⃣ Respond Promptly: Show your audience you’re listening by responding to their comments and messages.
2️⃣ Ask Questions: Encourage interaction by asking your followers for their opinions or experiences.
3️⃣ Create Relatable Content: Share stories and content that resonate with your audience's interests and needs.
4️⃣ Host Live Sessions: Strengthen the bond with your followers through live Q&As, tutorials, or behind-the-scenes peeks.
5️⃣ Run Contests and Giveaways: Boost engagement with fun and rewarding activities.

Remember, authentic engagement is key to building a loyal following. Stay tuned for more tips in our Social Marketing 101 series!

01/08/2024

🤔 The Real Talk of Social Media for Small Business Owners 🌟

We get it. Managing social media for your business can feel like juggling while learning to unicycle.

It's more than just posting; it's like a constant buzz of updates, responses, and trying to stand out in an ever-crowded space. And let’s not even start on figuring out if it’s really helping your business grow.

But here's the good news - you don't have to do it alone. At Scale Social, we're here to take the wheel (or unicycle) and turn those challenges into opportunities. Let's navigate this journey together and make social media a breeze for your business. Because your focus should be on running your business, not on decoding the digital world.

01/05/2024

🌡️ Transforming HVAC Marketing: A Scale Social Case Study 📈

Today, we're excited to share a snapshot of our journey with a local HVAC company, showcasing how we turned their social media channels into powerful tools for business growth. Facing low engagement and limited reach, they partnered with us to revitalize their online presence. Our strategy? A mix of informative content, targeted campaigns, and responsive community management. The result? Increased engagement, higher service inquiries, and a strong, loyal online community.

Check out the original proposal for this client to see just how we're heating up the digital space for local businesses!

If you run a local HVAC business, you're absolutely welcome to borrow this "playbook". Comment below or DM us for a free PDF copy for your own use. Of course, we'd be more than happy to run your social accounts for you as well!

01/03/2024

🌟 Authenticity & Value: The Heart of Social Media Growth 🌱

In the bustling world of social media, what truly sets a brand apart? It's simple: being authentic and providing value. At Scale Social, we believe the key to growing your social presence isn't just about posting regularly — it's about making each post count. Connect with your audience by sharing genuine stories, offering helpful insights, and creating content that resonates.

When your followers find real value in your posts, engagement naturally follows. Let's infuse authenticity into your strategy and create content that's not just seen but felt. Because when you're real, your audience grows with you.

01/02/2024

🌐 Exciting News: Scale Social's Website Has a Brand New Look! 🎉

We're thrilled to announce that our website has undergone a fabulous transformation! It's not just a new look; it's a whole new experience. Our updated website now reflects the innovation and dynamism that Scale Social stands for.

Here’s what’s new:
✨ Sleek, user-friendly design for easier navigation.
✨ Updated services page with detailed information on what we offer.
✨ A fresh section integrated with our IG account that offers you insights and tips on social media marketing.
✨ Enhanced mobile responsiveness for a seamless experience on all devices.

We invite you to explore the new website and see the changes firsthand. Your feedback is invaluable to us, so don’t hesitate to let us know what you think. Visit us now at www.getsocialscale.com and join us in celebrating this new chapter for Scale Social!

01/01/2024

🌟 Meet the Visionary Behind Scale Social: Runbin D**g 🚀

Today, we're proud to feature the inspiring journey of our founder, Runbin D**g. A blend of passion, innovation, and determination, Runbin's story is at the heart of Scale Social. Starting as a small business owner himself, he understood the struggles of managing social media effectively. His vision? To create a solution that empowers businesses, big and small, to harness the power of digital platforms without the overwhelming complexity and cost.

From early challenges to celebrating milestones, Runbin's journey reflects our mission: making social media simple, accessible, and impactful for all. Join us as we celebrate the spirit of entrepreneurship and dedication that continues to drive Scale Social forward.

01/01/2024

🎆 Hello 2024 - A Year of New Beginnings and Boundless Opportunities! 🎇

Happy New Year from all of us at Scale Social! As we step into 2024, let's embrace the promise of growth, innovation, and stronger connections. This year, we're more committed than ever to helping your business thrive on social media. Get ready to elevate your online presence and achieve new heights with us!

Here's to a year of success, creativity, and impactful social media strategies!

12/29/2023

🌱 Growing Success Stories: Gaga.Taro's Journey with Scale Social 🚀

Celebrating a milestone with our client, Gaga.Taro! In just one month, we've taken their social brand from the ground up - from zero to a thriving community of 218 followers, surpassing expectations and well on the way to our three-month target of 300.

This incredible growth is a testament to the power of dedicated social media strategy and creative collaboration. A big shoutout to Gaga.Taro for trusting us with their digital journey. Here’s to more growth, engagement, and success!

12/27/2023

🌟 The Journey to Social Media Success: It's a Marathon, Not a Sprint 🏃‍♂️🏅

Embarking on a social media growth journey is like running a marathon. It requires patience, consistency, and strategic planning. At Scale Social, we understand that each step, from the first post to the thousandth follower, is crucial. We're here to guide you through this journey, leveraging our expertise to navigate the twists and turns of the digital landscape.

Whether you're starting from scratch or looking to enhance your existing presence, remember: every like, comment, and share is a stride towards your goal. Together, let's build a lasting, engaging, and flourishing online community for your brand.

Ready to go the distance?
"

12/25/2023

🎄 Merry Christmas from the Scale Social Family! 🎅

As we gather to celebrate this joyous season, we want to express our heartfelt gratitude to our amazing clients, supportive community, and dedicated team. Your trust and collaboration have made our journey this year truly magical. May your holidays be filled with joy, laughter, and success on social media!

Here's to a season of love, connection, and community - both online and offline. 🌟

12/22/2023

🥟 From Dumplings to Local Success - Mama Chen's Story 🥟

Meet Mama Chen, the heart and soul behind one of Durham's new favorite dumpling spot . With Scale Social's touch, their social media now reflects the warmth and vibrancy of their brand and community that they represent.

We're proud to help local gems like Mama Chen's Kitchen connect with their community!

"

Does your business have a success story with us? Share it using ! Or visit our website to start your own success story.

12/20/2023

We're excited to launch Social Marketing 101 from Scale Social - an educational series that dives into the fundamentals of social marketing for small business owners. 🚀

In our first installment, let's dive into the ✨ Importance of Branding for Small Businesses. ✨

Your brand is more than just a logo; it's the heart and soul of your business. 🌟 As you consider your brand identity, the following core components of your brand can set your small business apart, build trust, and create lasting connections with your audience.

Ready to elevate your brand game? Stay tuned for valuable insights, tips, and actionable steps to kickstart your branding journey! 🚀💼

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We built Scale Social to make it easy for you to manage your social media so you can focus on what you do best 💪 DM or email us for a free consultation.

12/18/2023

At Scale Social, part of our mission is to help educate local small business owners and empower them with the tools necessary to run their own social accounts - even if that means foregoing our services.

At the end of the day, building a successful social presence is a discipline of consistency and thoughtful planning. We're breaking down the playbook into a 3-part series.

Follow up and comment below if you'd like to see more!

We built Scale Social to make it easy for you to manage your social media so you can focus on what you We built Scale Social to make it easy for you to manage your social media so you can focus on what you best 💪

DM or email us for a free consultation.

12/17/2023

🎉 Exciting News! 🎉

We're thrilled to announce that Scale Social has officially joined the Wake Forest Area Chamber of Commerce! 🌐✨ As a dedicated supporter of local businesses, we're excited to strengthen our ties with the vibrant community in Wake Forest.

Being part of the Chamber allows us to connect with fellow entrepreneurs, share insights, and contribute to the growth of our local business ecosystem. 🤝💼 We believe in the power of collaboration and are committed to empowering small businesses in the Wake Forest area!

We built Scale Social to make it easy for you to manage your social media so you can focus on what you do best 💪

DM or email us for a free consultation.

12/17/2023

"It's a necessary evil."
"I know we need to be on social, but it's just not in my thing."
"I can do it...it's just WAY too time consuming..."

As small business owners, we know the pain point all too well. Social media. UGH.

We built Scale Social to make it easy for you to manage your social media so you can focus on what you do best 💪

DM or email us for a free consultation.

12/17/2023

93% of small businesses struggle with common social media challenges.

As a small business owner, you have a lot on your plate. It is often very difficult to find time to create relevant content to post on social media.

We built Scale Social to make it easy for you to manage your social media so you can focus on what you We built Scale Social to make it easy for you to manage your social media so you can focus on what you best 💪

DM or email us for a free consultation.

12/17/2023

We provide small business owners with a risk-free solution to scaling their social presence:

1️⃣ We begin with a free consultation - we'll build your a customized playbook
2️⃣ We run a 2 week risk-free pilot - we'll prove the value of what we do
3️⃣ ...and if you like what you see, we can discuss a formal engagement

We built Scale Social to make it easy for you to manage your social media so you can focus on what you do best 💪

DM or email us for a free consultation.

Address

Raleigh, NC

Telephone

+19842595320

Website

http://www.scalesocialai.com/

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HVAC Client Proposal

🌡️ Transforming HVAC Marketing: A Scale Social Case Study 📈 Today, we're excited to share a snapshot of our journey with a local HVAC company, showcasing how we turned their social media channels into powerful tools for business growth. Facing low engagement and limited reach, they partnered with us to revitalize their online presence. Our strategy? A mix of informative content, targeted campaigns, and responsive community management. The result? Increased engagement, higher service inquiries, and a strong, loyal online community. Check out the original proposal for this client to see just how we're heating up the digital space for local businesses! If you run a local HVAC business, you're absolutely welcome to borrow this "playbook". Comment below or DM us for a free PDF copy for your own use. Of course, we'd be more than happy to run your social accounts for you as well! #CaseStudy #HVACMarketing #ScaleSocialSuccess #DurhamNC #WakeForestNC #RaleighNC #NorthCarolina #LocalBusiness #SocialMediaMarketing #smallbusinessowner #smallbusinessowners #smallbusinessownerproblems

🎆 Hello 2024 - A Year of New Beginnings and Boundless Opportunities! 🎇 Happy New Year from all of us at Scale Social! As we step into 2024, let's embrace the promise of growth, innovation, and stronger connections. This year, we're more committed than ever to helping your business thrive on social media. Get ready to elevate your online presence and achieve new heights with us! Here's to a year of success, creativity, and impactful social media strategies! #HappyNewYear #Welcome2023 #NewBeginnings #ScaleSocial #DurhamNC #WakeForestNC #RaleighNC #NorthCarolina #LocalBusiness #SocialMediaMarketing

🎄 Merry Christmas from the Scale Social Family! 🎅 As we gather to celebrate this joyous season, we want to express our heartfelt gratitude to our amazing clients, supportive community, and dedicated team. Your trust and collaboration have made our journey this year truly magical. May your holidays be filled with joy, laughter, and success on social media! Here's to a season of love, connection, and community - both online and offline. 🌟 #MerryChristmas #SeasonsGreetings #ScaleSocial #DurhamNC #WakeForestNC #RaleighNC #NorthCarolina #LocalBusiness #SocialMediaMarketing