We help businesses run successful Facebook & Instagram Ad campaigns through Education, Strategy, and Coaching.
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Rob and Lynne Alfano are a dynamic duo in digital marketing, blending over two decades of individual expertise into a powerhouse partnership. Rob, a career digital marketing professional, brings a growth-driven and analytical mindset from sectors like Insurance, Financial Services, Big Tech, B2B, and DTC commerce. His resume includes a significant role in Facebook's Business Advertising Education
Group, where he found his passion for helping small businesses. Lynne, combining the worlds of education and entrepreneurship, has an 8-year legacy as a high school teacher and over twenty years as a coach. Her experiences in teaching, direct mail marketing, network marketing, and most recently Facebook and Instagram advertising, make her a unique force in digital marketing education. Together, they steer their agency Gardenstar Marketing, focusing on amplifying small business success through social media advertising. Rob's analytical approach to marketing is complemented by Lynne's rich teaching background and entrepreneurial spirit. This synergy has not only driven their professional success but also shapes their personal lives. Rob, a football enthusiast and retro video game aficionado, and Lynne, a dedicated mom and coach, bring their diverse passions and experiences to every aspect of their work, empowering and inspiring others in the ever-evolving digital landscape.
๐๐ข๐๐ก ๐จ๐ฆ ๐ง๐ข๐ ๐ข๐ฅ๐ฅ๐ข๐ช ๐ถ๐ป ๐ผ๐๐ฟ ๐๐ฅ๐๐ ๐๐๐๐๐๐ข๐ข๐ ๐๐ฅ๐ข๐จ๐ฃ ๐ณ๐ผ๐ฟ ๐ฎ ๐๐๐ฉ๐ ๐ค&๐ ๐ฆ๐๐ฆ๐ฆ๐๐ข๐ก!
Whether you are reading the book and have questions or just have Facebook & Instagram Ads questions in general, jump on live we would love to help!
๐ง๐๐๐ก๐ ๐ฌ๐ข๐จ, ๐ง๐๐๐ก๐ ๐ฌ๐ข๐จ, ๐ง๐๐๐ก๐ ๐ฌ๐ข๐จ!
We could not have done this without your support! Appreciate you all!
Thank you for helping us spread the word!
Our Book is finally Launched! ๐๐
Instead of tears and frustration, you can laugh and learn your way to running successful Facebook ads with โZuck my Lifeโ. Written with the wit and experience of 20+ years in corporate digital marketing and a two-year stint in Facebook's Business Advertising Education Group, Rob Alfano alongside his wife and co-pilot Lynne will guide you through the digital maze known as Facebookโs ad platform. Unlike other yawn-inducing books on the subject, "Zuck My Life" not only provides a solid education on Facebook ads but will also have you laughing out loud at the confusing and oftentimes absurd processes of the Facebook ads system. Aimed at entrepreneurs, small businesses, and the โI-clicked-once-and-Iโm-lostโ individuals, this book is your ticket to understanding Facebook ads even if your previous attempts resulted in a few stray clicks and a depleted ad budget. If you've ever sighed "Zuck My Life" at baffling ad outcomes, this book is your game-changer. Ready to swap those groans for grins and elevate your ad game? Let's go!
Facebook Instant Forms, also known as Facebook Lead Ads, offer a streamlined way for businesses to collect information from potential customers directly through the Facebook platform. Here are some key benefits:
Higher Conversion Rates: By minimizing the steps needed for users to submit their information, Instant Forms can lead to higher conversion rates compared to traditional online forms.
Mobile Optimization: Designed with a mobile-first approach, these forms provide an excellent user experience on smartphones, where the majority of Facebook users access the platform.
Customizable Forms: Businesses can customize forms to collect exactly the information they need, from basic contact details to more specific questions relevant to their marketing efforts.
Easy to Use: Users can complete the forms with pre-filled information from their Facebook profiles, reducing the effort required to submit their details.
Integration with CRM Tools: Instant Forms can be integrated with many Customer Relationship Management (CRM) systems, allowing for seamless lead management and follow-up.
Targeted Lead Generation: When combined with Facebook's powerful targeting capabilities, Instant Forms can help businesses reach specific segments of their audience with tailored messages.
Cost-Effective: Compared to other lead generation methods, Facebook Instant Forms can be a more cost-effective solution, especially considering the platform's vast user base.
Privacy Compliant: Facebook has built-in features to help businesses comply with privacy regulations like GDPR, by providing necessary consent checkboxes and privacy policy links directly on the form.
Instant Feedback: Businesses can quickly gather feedback or conduct surveys using Instant Forms, enabling real-time market research and customer engagement.
Analytics and Optimization: Facebook provides analytics on form performance, allowing businesses to optimize their campaigns for better results over time.
These benefits make Facebook Instant Forms a powerful tool for businesses looking to enhance their digital marketing and lead generation strategies.
Due to some technical difficulties with approval, unfortunately we still have not received our link to launch the book. Be sure to get on the VIP Waitlist to be the first to know when it finally launches! Thank you again for all of your support!
Welpโฆstill waiting for our Link to Launch our book. Weโve had some technical difficulties but praying it will all be ready soon ๐๐ป! Thank you all so much for your support, we really appreciate it!
The first step to advertising on Facebook & Instagram is setting up a Facebook Business Page. Check out the beginning of Chapter 3 where we begin to go into this further.
Thank you to those that helped us pick the coverโฆhere it is! Get on our VIP Waitlist and be the First to Know when it Launches!
We let our audience pick a cover for our new book "Zuck My Life". See what they chose for us!
Join our VIP Waitlist at www.robandlynne.com or www.zuckmylife.com
Join our Free Facebook Group - https://www.facebook.com/groups/fbinsta101
๐๐ป๐๐๐ฎ๐ป๐ ๐๐ผ๐ฟ๐บ๐, also known as ๐๐ฒ๐ฎ๐ฑ ๐๐ผ๐ฟ๐บ๐, on Facebook and Instagram ads are designed to facilitate the lead generation process directly within these platforms. These forms are attached to ads and load instantly when a user interacts with the ad, such as by clicking a call-to-action button. A key feature of Instant Forms is that they are pre-filled with the user's profile information, such as name, email address, and phone number, which saves users time and effort in filling out the form. This ease of use not only enhances the user experience but also tends to improve the performance of marketing campaigns by increasing the likelihood of form completion and submission.
The primary goal of using Instant Forms is to efficiently collect information from potential customers who are interested in the products or services advertised. This method is particularly effective because it minimizes the steps a user must take to express interest, thereby reducing drop-off rates and increasing the overall conversion rate of lead generation campaigns. Instant Forms can be customized to include specific questions that are relevant to the business's needs, allowing for the collection of valuable leads directly through Facebook and Instagram's advertising platforms.
๐ง๐๐ ๐ ๐ง๐ข ๐ฉ๐ข๐ง๐! Can you please help us pick a Book Cover?! Comment '1' or '2'. Thanks so much for your assistance! ๐๐
Finally a Facebook Ads Book Written for Normal People...
"๐ญ๐๐ฐ๐ธ ๐ ๐ ๐๐ถ๐ณ๐ฒ" makes learning Facebook ads fun and easy, thanks to Rob and Lynne Alfano's humor and 20+ years of experience. It's perfect for small businesses, entrepreneurs, or anyone struggling with Facebook ads.
No more searching the internet for weeks and months to learn how to get a Facebook & Instagram Ads Campaign running for your business!
The Book Launches on 2 / 24 / 24, so visit www.RobandLynne.com to get on our waiting list now to be first in line as well as get updates and insider information.
Join us LIVE to hear about the big project weโve been working on! ๐ข๐๐ป
๐๐ป Weโve been working on a huge project and canโt wait to share with you what it is.
๐ค Any guesses?
Build Relationships and Loyalty.
Conversation has the power to help businesses build deeper relationships with customers. Connect with your customers with ads that click to message, and build loyalty through exclusive offers and unique brand experiences.
๐ฏ Ad Targeting: Reach Your Ideal Customer on Facebook ๐ฏ
Are you struggling to connect with the right audience on Facebook? Today, weโre diving into the art and science of ad targeting. Itโs all about reaching those who are most likely to love and engage with your products or services. Letโs unravel the secrets! โจ
1๏ธโฃ Understanding Your Audience: Before anything else, who is your ideal customer? Think about age, interests, location, and behavior. The more detailed your customer avatar, the better your targeting can be.
2๏ธโฃ Custom Audiences are Key: Already have a customer list or website visitors tracked by Facebook Pixel? Create Custom Audiences to target ads to these high-potential groups.
3๏ธโฃ Lookalike Audiences for Expansion: Once you have a Custom Audience that performs well, use it to create a Lookalike Audience. This lets Facebook find people similar to your best customers.
4๏ธโฃ Interest and Behavior Targeting: You can target people based on their interests, activities, and even the pages they like. This is powerful for reaching new people who havenโt interacted with your brand yet but are likely to be interested.
5๏ธโฃ Layering Your Targeting: Donโt be afraid to layer different targeting options. Combine location, demographics, interests, and behaviors to refine your audience.
๐ค Question of the Day: Have you tried any advanced targeting strategies on Facebook? Share your experiences below! ๐
Remember, effective targeting is about quality over quantity. Itโs better to reach 100 people who are likely to engage than 1,000 who will scroll past your ad.
4 Effective Ad Strategies for Small Businesses on Instagram
Hey everyone! ๐
Today, weโre diving into the world of Instagram advertising. If youโre running a small business, Instagram can be a goldmine for reaching your target audience. But where do you start? Iโm here to break down four tried-and-tested strategies that can elevate your Instagram ad game. Letโs get started! โจ
1๏ธโฃ Leverage User-Generated Content (UGC): People trust people. When your customers post about your products or services, itโs authentic and relatable. Repurpose these posts in your ads to add a layer of credibility and realness that resonates with your audience.
2๏ธโฃ Use Instagram Stories Ads: Stories are where people spend a lot of their time. Create engaging, full-screen ads that appear in stories. The key? Make them as natural and โstory-likeโ as possible. Think less โsalesyโ and more โstorytellingโ.
3๏ธโฃ Targeted Hashtags and Interests: Instagramโs targeting options are robust. Use specific hashtags and interests to reach the audience that aligns with your business. Dive into IG analytics to see which hashtags are bringing in the most engagement and tailor your ads accordingly.
4๏ธโฃ Carousel Ads for More Storytelling: Carousels let you use multiple images or videos in a single ad. Itโs perfect for storytelling, showcasing different products, or detailing a single productโs various features. Think of it as a mini-catalog for your audience.
๐ฅ Pro Tip: Always test your ads. Try different images, captions, and calls-to-action (CTAs) to see what works best with your audience. Data doesnโt lie!
Remember, thereโs no one-size-fits-all strategy. The key is to test, learn, and adapt. Have you tried any of these strategies? Share your experiences and letโs learn together! ๐
Happy advertising! ๐
๐จBe aware of this common SCAM! Many people get these messages through their pages or Instagram accounts. Meta will not message you directly with issues, it will always be a notification in Business Suite, your Business Account or Ads Manager. Please never click through a message like this.
Join Our Free Facebook Group - https://www.facebook.com/groups/fbinsta101
Get Our Strategy Guide - www.facebook101.com
Book a Free 15 Min Strategy Call - https://api.leadconnectorhq.com/widget/bookings/robandlynne
Learn more about us, our background, why we started this business and how you we can help you with Facebook & Instagram Ads.
Overwhelmed by Facebook Ads? Tried and Failed or Donโt know where to even Begin? Learn from a Former Meta Employee! Find the winning Ad strategy for YOUR business & finally get RESULTS! Get Our Free Strategy Guide and Bonus!
Visit www.facebook101.com to download!
Tune in to the live broadcast on www.ChampionNationLive.com for the next 5 days during the Comeback Champion Summit. Join the best, brightest, and most brilliant minds as they unite on one stage with one mission at this moment to provide valuable insights, enabling you to achieve more, do more, and have more!
Catch our keynote presentation on:
Date: January 2nd, 2024
Time: 1:00 PM EST
Room Workshop: Room 4: Finally Free
Rob and Lynne Alfano are a dynamic duo in digital marketing, blending over two decades of individual expertise into a powerhouse partnership. Rob, a career digital marketing professional, brings a growth-driven and analytical mindset from sectors like Insurance, Financial Services, Big Tech, B2B, and DTC commerce. His resume includes a significant role in Facebook's Business Advertising Education Group, where he found his passion for helping small businesses. Lynne, combining the worlds of education and entrepreneurship, has an 8-year legacy as a high school teacher and over twenty years as a coach. Her experiences in teaching, direct mail marketing, network marketing, and most recently Facebook and Instagram advertising, make her a unique force in digital marketing education. Together, they steer their agency Gardenstar Marketing, focusing on amplifying small business success through social media advertising. Rob's analytical approach to marketing is complemented by Lynne's rich teaching background and entrepreneurial spirit. This synergy has not only driven their professional success but also shapes their personal lives. Rob, a football enthusiast and retro video game aficionado, and Lynne, a dedicated mom and coach, bring their diverse passions and experiences to every aspect of their work, empowering and inspiring others in the ever-evolving digital landscape.
Prosper, TX
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Thank you for helping us spread the word!
We just got the first ever physical copy of our book โZuck My Life!โ Canโt believe this is realโฆ
We let our audience pick a cover for our new book "Zuck My Life". See what they chose for us! Join our VIP Waitlist at www.robandlynne.com or www.zuckmylife.com Join our Free Facebook Group - https://www.facebook.com/groups/fbinsta101
Join Our Free Facebook Group - https://www.facebook.com/groups/fbinsta101 Get Our Strategy Guide - www.facebook101.com Book a Free 15 Min Strategy Call - https://api.leadconnectorhq.com/widget/bookings/robandlynne Learn more about us, our background, why we started this business and how you we can help you with Facebook & Instagram Ads.
