01/12/2024
Behind the curtain (TLDR). This was our process for the Richardson Sports video:
- Client briefed us on the idea, Quality in Every Stitch v2
- We concept Hat Valley with the RS team, crafted up a loose storyline and interview questions and started preproduction: gear, locations, lodging, snacks, shot list, snacks, all the things.
- Meanwhile we started putting together a playlist of vibe inspiration for the music creation, discussing with RS team - heaps of vibe alignment. Discussion of guitar tones, and musical eras and favorite artists and why it works. It’s the best.
- Production in Eugene for 2 days: 4 interviews, b roll of many many locations, snacks and about 30 soda waters (just me) and some waffles.
- Back to Portland where we then track the songs. Monday morning at 9 am and you’re tracking music professionally, you have a “this is my job now” moment and get back to work. Four 2 minute songs in 4 hours and then home with Tommy to mix.
- Video editing and art / design prep along with photo selects and color grading are next. Lots of revisions, nothing that sexy in this phase but it’s also everything. F**k this up and you lose.
- Edit rounds galore, client feedback. First one is always scary, because there’s always so much feedback. It’s the moment you realize how different the vision in your head is from the vision in their head - and then the process of aligning those visions or creating a better more singular vision (the goal, and outcome of this video - I think).
- Final color graded video is delivered, along with multiple vertical and horizontal short cut “teaser” videos. We pride ourselves on the borderline obscene amount of content we deliver. We also hand over youtube thumbnail, selects and really whatever else is requested.
- Delivery to the masses, along with the moment of complete exhilaration at finishing a big project. Also, the inevitable crash and panic of now what - until you look at your todo list and realize it will be fine.
Credits:
Tommy Hazerian: Music production, overall production and logistics
Jeff Hammond: Videography and Lighting
Benj Zeller: Art Direction
Nick Arneson: Creative Direction, Music Production, Snacks
If you've made it this far, let's hang out.
Welcome to Hat Valley, where the beer runs cold, the track at Hayward runs hot, and tie-dye is a wardrobe staple. Richardson is proud to present the second i...
