06/30/2023
Does your business need more exposure? Consider using i4Dezin for your internet marketing needs. We have successfully promoted and helped businesses grow since 2010.
When considering internet marketing;
A little explanation of how FB or Google ads work.
Depending on key words or phrases each click has value and you bid for clicks. This is where the term PayPerClick comes into play.
In other words high value keywords explained;
If you had a maid service in Miami there are literally tens of thousands of maid services targeting Miami so “maid service Miami” has lot of competition and extremely valuable = higher pay per click fees.
Whereas “mopping floors Miami” would be of smaller value.
Depending on budget Google ad words is also a good option but can get expensive fast so it has to be very well thought out and considered the ad content and title. Depending on the platform Google AdWords or Facebook ads but if done correctly can be huge ROI depending on product or service you are trying to sell.
FB ads are similar but they also have option on picking demographics; age groups, activities, interests, etc.
Whatever you decide it must be extremely targeted because you don’t want to waste money on for instance low value keywords and demographics because it can ad up fast.
Over the last 5 years everything SEO has gone paid. FB, Google, Twitter, etc etc
We have provided organic SEO (search engine optimisation) on our sites but paid ads dominate a search page now and the major search engines change algorithms very often.
With FB ads visual images and graphics are key.
Google AdWords not so much but much more expensive with no choice of audience/demographics as in the Facebook ads.
We have done organic SEO since 2010 but things have rapidly changed to paid ads the more data they collect now on users. If you would ever like to discuss any PayPerClick options send a PM and will gladly provide a quote and discuss with you further budget options to best suit your needs.
