
02/28/2025
Ownership, Embracing Collective Power
Shopping with small businesses should not be a trend or an obligation—it should be a movement toward economic empowerment, sustainability, and community growth. While supporting Black-owned businesses is vital, the deeper message is about fostering a culture of unity, collaboration, and self-sufficiency that goes beyond race.
The Legacy of Black Wall Street
One of the greatest historical examples of economic self-sufficiency and unity was Black Wall Street in Tulsa, Oklahoma. This thriving community of Black entrepreneurs, professionals, and families built a powerful local economy that circulated wealth among its own people, creating a blueprint for success. Businesses flourished, homes were owned, and generational wealth was being cultivated—until the horrific 1921 massacre destroyed it. Yet, the lesson remains: when we intentionally support one another, we thrive together.
Why Shopping Small Matters
Shopping with small businesses—whether Black-owned, women-owned, or family-run—keeps money circulating within the community. It strengthens the local economy, creates jobs, and provides opportunities for innovation and financial independence. When you spend with small businesses, you’re investing in dreams, in legacies, and in people who pour their passion into their work.
The Power of Unity
True economic empowerment comes when we move beyond momentary support and into intentional, sustained collaboration. We must do more than just “buy Black” during Black History Month or on Small Business Saturday—we must make it a habit. That means recommending small businesses, investing in them, collaborating with them, and ensuring that success is not just an individual goal but a collective reality.
Just like Black Wall Street, we must recognize that our power lies in our ability to work together. We must eliminate the mindset of competition and instead embrace cooperative economics, group economics, and mutual success. Every dollar spent at a small business is a step toward rebuilding the kind of community wealth that was once thriving—and that can thrive again.
So, let’s commit to making small business support a lifestyle, not just a hashtag. Because when small businesses win, communities win.