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http://www.mortonmarketing417.com/

Morton Marketing 417 LLC, Philadelphia, PA (2025)

05/14/2025

She came to me exhausted.

Posting every day.
Bouncing between Instagram, TikTok, Facebook—trying to keep up with everything.
And still, nothing was working.

She told me, “I feel like I’m doing all the right things... so why isn’t this paying off?”

And I get it. Because I’ve heard this so many times.

Over the last 4 years, I’ve worked with more than 100 businesses—and I’ve seen the same myths pop up over and over again. Well-meaning advice that’s actually leading business owners straight to burnout.

So here’s what I WON'T tell you as a social media agency owner:

“Just post more.”
Nope. Without a strategy, more content just means more noise. You need intention behind every post.

“Be on every platform.”
Trying to do it all = guaranteed overwhelm. You only need to show up where your audience actually is—and do it well.

“Canva templates will save you.”
They help, but pretty graphics won’t fix unclear messaging or weak storytelling. Content that connects always wins.

“You can DIY this forever.”
Sure, you can… but it’ll cost you time, energy, and likely your sanity. Most of our clients are ready to get results without the guesswork.

“All you need is one viral post.”
Viral doesn’t pay the bills—consistency does. We build strategies that grow with you.

Bottom line? Social media doesn’t need to feel like a second job. It just needs to work.

Ready to stop spinning your wheels? Let’s get intentional.

05/12/2025

Someone pinch me…

Because this morning, Morton Marketing 417 had our very first official meeting with a national brand (okay, technically international if you count their independently owned locations in Mexico 🇲🇽)… and they’ve officially joined the Morton Marketing 417 family!

Over the next three weeks, my team and I will be deep in the onboarding process—learning everything we can about their voice, values, and vision so we can help them show up online in a way that’s not just polished, but purposeful. We’re talking engaging content, real community building, and strategy that actually moves the needle.

I had a quiet moment after the call where I just sat and took it all in—because if you would’ve told me a few years ago, when I was running this thing solo and trying to figure out how to make content that people actually cared about, that we’d be here… partnering with a national (ahem, international!) brand to help lead their social media strategy… I probably would’ve laughed. Or cried. Or both.

I don’t take this for granted. I never will. Every single client who trusts Morton Marketing 417 with their voice and message is part of this family.

And this new partnership? It’s a big moment for us. One I’m proud of. One I’m celebrating. One that lights a fire in me to keep building and showing up with purpose.

Here’s to getting started. Here’s to my team who makes it all possible. And here’s to creating real-deal social media magic—together.

#417

05/03/2025

There’s just something about starting your Saturday morning surrounded by people who care...

Not just about fitness, but about each other. And today… was one of those morning I"ll carry with me for a long time.

My incredible client, , hosted the Emma Huffman Memorial Workout in honor of Mental Health Awareness Month—and it was everything community should be.

Emma was a local college student. Bright, full of life, and deeply loved. Last February, she took her own life while away at school in Florida.

Her favorite phrase—“I like you already”—has become something of a heartbeat in this community. It says everything about the way she saw people.

Her dad spoke today. He called himself a “judgment-free zone,” and I felt that in my bones. Because I am too.

I didn’t know Emma personally, but I like to think we would’ve been friends. I like to think a lot of us felt that way.

As someone who has personally struggled with suicidal ideation—and survived an attempt—it meant more than I can put into words to see the turnout today.

83 people came out. AYB originally hoped for 50. They surpassed that with so much love and energy.

We moved together. Breathed together. Shared breakfast under the warm spring sun. And planted a tree in Emma’s memory. There were tears, yes—but also laughter, sweat, hugs, and conversations that reminded us all: you are not alone.

If you’re someone who’s suffering quietly—please, hear me: you don’t have to do it alone. Keenan Vogt and I are safe zones. No judgment. Just people who care.

AYB, thank you—for choosing to use your platform not just for fitness, but for healing. For showing what it looks like to turn pain into purpose. For creating a space where people feel seen.

And as Emma would put it, we like you already💚

04/30/2025

5 brutal social media truths I told business owners this month👇

1. Your social media profile is your modern-day business card.

If your page looks like a rainbow explosion of graphics, no real people, or hasn’t been touched since 2018 — you’re already losing customers.

Over 40% of people decide whether or not to trust you based on your social media presence alone. First impressions happen online now, not at your front desk.

2. People have a shorter attention span than a goldfish.

Goldfish = 9 seconds. Humans = 8.

If you’re not grabbing attention, connecting, or making it easy for people to care, you’re invisible.
Social media should feel like a conversation, not a billboard.

3. If you're running Facebook ads without a strong organic strategy, you're wasting your money.

You can pour thousands into ads, but if someone clicks over to a dead page with no value, no personality, no trust built — they’re gone.

Organic content is what makes your ads work, not the other way around.

4. Posting every day without a real strategy is like painting your walls a different color every morning and wondering why your house still looks chaotic.

Consistency is good — but strategy is what gets you results.

Random posting = random results.

5. If all your content sounds like a template or a robot wrote it, don’t be surprised when people stop paying attention.

You don’t have to be perfect, but you do have to be real.

People don’t want another "perfectly polished" brand. They want to hear from you.

👉 We have ONE spot left for May onboarding.

If you know you need real strategy, real messaging, and real results — not just more noise — send me a message.

Let’s get you set up the right way.

https://calendly.com/mortonmarketing417/30min

04/23/2025

I used to send proposals and cross my fingers that just one business would say yes.⁣
⁣
Now?⁣
⁣
In just 7 days, we signed 3 new social media management clients this month.
⁣
In April alone, we’ve onboarded 3 incredible brands—and in May, two more are already set to kick off (one of them’s a national brand 👀🎉).⁣
⁣
It’s been a whirlwind—the best kind.
⁣
But this growth didn’t come from ads or cold DMs.⁣
It came from our reputation on social media. From referrals. From the real results our clients are seeing.⁣
⁣
We’re becoming the go-to organic social media agency in our community—helping business owners show up with confidence, consistency, and strategy that actually works.⁣
⁣
Because social media shouldn’t feel random or rushed.⁣

It should feel intentional. Strategic. Aligned.⁣
⁣
And that’s exactly what we do.👏🏻
⁣
If you’ve been watching from the sidelines, consider this your sign:⁣
⁣
We have ONE spot left for a May onboarding.⁣
⁣
Let’s talk about what it could look like for your business to grow on social media while you focus on what you do best.🎉
⁣
Book your complimentary discovery call here: https://calendly.com/mortonmarketing417/30min

03/30/2025

Cheers to Morton Marketing 417 celebrating 4 years in business today🎉

Four years ago, I sat in my car after being fired—humiliated, ashamed, and completely lost.

I had done everything right.

The multiple degrees.
The international travel experience.
The ambition.

And yet, there I was—being walked out of an office, told, “Good luck.”

Did my poor mental health from prior toxic work environments contribute to this moment?

Absolutely.

But, nothing prepares you for rock bottom.

That feeling of shame presses on your chest, day after day, sometimes for months.

But looking back, that moment wasn’t my downfall—it was my redirection.

Deep down, I had been toying with the idea of running my own business. But if I’m being honest, I wouldn’t have found the courage to do it on my own.

So, the universe had to shove me.

And I took that risk.

I invested thousands of dollars I didn’t have into business & marketing courses (thank God for payment plans).

I cold-called businesses, hoping someone—anyone—would take a chance on me.

And yes, I still sent out job applications, just in case this whole thing didn’t work out.

But every single day, I woke up and decided to try again.

And somehow, step by step, I built something I once thought was impossible.

Fast forward to today—four years later.

🚀 2021-2022: Signed my first client. Worked 12-hour days. Spoke at my first conference. I spent every moment proving (mostly to myself) that I could do this.

🌎 2022-2023: Hired help. Had my 10th speaking engagement. Featured in an online magazine. I spent this year continuing to build.

🔥 2023-2024: Took my first international business trip. Landed a national TV segment. National speaking gig. That’s when I realized this wasn’t just a “small business”—it was the real deal.

💡 2024-2025: Fully booked. Built a team. Clients across the country. BBB accredited and a member with local chamber. A national brand proposal. Keynote speaker.

And then, a realty check..

"Christine, you treat yourself like an employee in your own business... an employee who's afraid they’ll get in trouble by the boss."

Oof. They weren’t wrong.

I built this business from nothing—but I was still waiting for permission.

🚫 Permission to rest.
🚫 Permission to set boundaries.
🚫 Permission to own my success without constantly proving my worth.

Not anymore.

This year, I’m doing things differently:
✔️ Three vacations—because rest isn’t a reward; it’s a necessity.
✔️ Strict business hours—because I built this business for freedom, not burnout.
✔️ Firm boundaries—because saying yes to everything is a fast track to exhaustion.
✔️Find a hobby - because life is meant to be experienced outside my 4 white office walls.
✔️ Prioritizing my personal life—because I refuse to build a business that leaves me empty.

So, as I step into year FIVE, I’m kicking it off in the best way I know how—a massage, a deep breath, and a reminder that success isn’t just about building.
It’s also about being.

You know the rule when you’re on an airplane? "Put your oxygen mask on first?"

That’s my new motto.

When I take care of myself, I show up better—for my clients, my team, and this business I’ve poured my heart into.

So, as I step into year five, I’m doing it on my terms.

Not proving.
Not people-pleasing.
Not waiting for permission.

I’ve earned my seat at the table & always have.

Cheers to four years. The best is yet to come💜🎉

03/24/2025

Today was a full-circle moment.

The last time I stood in front of high school students, I was the teacher.

Today, I was the speaker.

The mentor.

And I couldn’t have asked for a better group to speak with than the juniors and seniors in the GO CAPS program through Springfield Public Schools, Springfield, MO.

GO CAPS gives students hands-on experience exploring different career paths—through job shadows, business tours, and conversations with professionals.

Honestly? I wish something like this existed when I was in high school.

Because I remember the pressure of being asked, “What do you want to do with your life?”—by teachers, coaches, administrators, everyone. It played on repeat in my head.

The funny thing is, I knew I wanted to study journalism. But with the economy in the tank, it didn’t feel like a safe choice. What I wanted and what I felt was available to me were two very different things.

That’s exactly why I wanted to have this conversation with these students—because I wish someone had told me back then that you don’t have to have it all figured out.

Should you explore your options, job shadow, and ask the big questions like these students are doing?

Absolutely.

But life will take you places you never expected. You’ll change your mind. Your passions will evolve.

I followed my passion, studied journalism, and still realized the form of storytelling I was searching for wasn’t in news—it was in entrepreneurship, social media marketing, and keynote speaking.

Today, I got to share that perspective, answer some incredible questions about marketing (including how to promote their pickleball tournament!), and remind them that uncertainty isn’t a roadblock—it’s part of the journey.

To the students I spoke with: Keep exploring. Keep learning. And trust that your path will unfold exactly as it’s meant to.

03/20/2025

5 things I’ll never tell business owners as a social media agency owner who’s helped 100+ businesses👇

1️⃣ “Just post more, and you’ll see results.”
Nope. Posting without strategy is like throwing spaghetti at the wall and hoping it sticks. Engagement, conversions, and visibility come from a plan—one that aligns with your audience, messaging, and business goals.

2️⃣ “You should be on every platform.”
I’d never tell you to spread yourself thin trying to master Instagram, TikTok, LinkedIn, and Facebook all at once. We help our clients focus on where their audience actually is and create content that works, instead of wasting time on platforms that won’t move the needle.

3️⃣ “Just use Canva templates, and you’re good to go.”
Aesthetics are nice, but if your messaging isn’t clear, your brand voice isn’t strong, and your content isn’t built to convert, all the pretty graphics in the world won’t help. Social media is about connection first, visuals second.

And let’s be real—static posts alone aren’t cutting it anymore. Balancing content with video is what stops the scroll, builds trust, and gets your audience to actually engage.

4️⃣ “You can DIY your social media forever.”
You wouldn’t DIY your legal contracts or your oil changes, so why are you spending hours trying to figure out social media instead of running your business? Our clients come to us when they’re tired of trying to do it all and are ready for real results—without the stress.

5️⃣ “All you need is a viral post.”
Going viral is fun, but it doesn’t equal long-term success. My team and I focus on building sustainable social media strategies that keep your business growing month after month—because one viral post won’t pay the bills.

Building a strong social media presence takes time, strategy, and the right tools.

It’s not about quick fixes or viral moments—it’s about creating a sustainable, authentic connection with your audience that supports your business goals.

If you're ready to move beyond these myths and want a strategy that actually works, let’s chat.

I’d love to help you get the results you’re aiming for👇

https://calendly.com/mortonmarketing417/30min

Morton Marketing 417 LLC

05/14/2025

05/12/2025

05/03/2025

04/30/2025

04/23/2025

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm