I’ve helped 100’s of business owners for social media and this is what I’ve discovered👇
As you can see, 2024 was BUSY🥳🔥👏🏻
My team and I have worked with a VARIETY of industries.
Depending on who you speak with, some might say that I should niche down to ONE industry to help.
But for me? Not my approach.
Why?
As a former journalist and teacher, I thrive on learning.
I love to read, immerse myself in new cultures, and dive deep into research.
To me, there’s no industry we can’t understand or conquer.
Every business has its own unique story, and it’s our passion to help those stories shine.
So, instead of narrowing our focus, my team and I embrace the diversity of our clients.
After all, the more perspectives we have, the richer the narrative we can create.
Comment “INDUSTRY” to learn more about our social media marketing services!
We have two spots open for social media management
Happy October 1st!🎃
As autumn sets in, we’re embracing 31 new days of opportunity at Morton Marketing 417!
This month is shaping up to be one of our busiest yet—a true testament to our dedication and growth.
We’re thrilled to onboard a full-scale social media management client and expand our team by adding two social media strategists.
Plus, we’re gearing up for exciting proposals and meetings with local powerhouses eager to elevate their social media presence.
On a personal note, I’m honored to speak at the “Lunch & Learn: Women in Business Leveraging Social Media” with the @springfieldgreenecountylibrary
And to serve as Chair Captain for the @sgfchamber “60 Minutes to Success” event.
Lastly, as a dream come true, I’ll be the keynote speaker at the 2024 Springfield BBB Torch Awards for Ethics.
This season of growth has inspired me to invest in leadership coaching, because scaling a business isn’t just about strategy—it’s about showing up as the best version of myself for my clients and team.
BUT…
None of this would be possible without your support, and for that, I’m incredibly grateful.
The future is bright, and we’re just getting started!
Ready to dive in with us?
Let’s keep writing this story together.
Here’s to October and the journey ahead🚀
How to NOT be a carbon copy of your competitors👇
When was the last time you looked at your overall marketing strategy?
Let’s say you’re running Google ads.
Great.
Google is a research and conversion tool.
Consumers are using it today to find the solutions to their problems whether that’s
🏡a roofer after a bad storm
🕷️a pest control company to get the spiders off their deck
🫧a window cleaner to clean their business
BUT…
What google doesn’t have is up-to-date real world content that shares your messaging and primes them to buy from you so you’re already top of mind when a problem arises.
That’s why if you’re not using social media as a research and conversion tool, you’re missing out👏🏻
Organic social media content allows the consumer to clearly see how you can help them through engaging videos, behind-the-scenes moments, pictures of your staff and more.
I mean think of your own buying habits, where do you go when you need a solution?
🤯Social media recommendations and google.
So what’s one way to differentiate yourself from your competitors?
Add organic social media content to your marketing plan that involves short-form video NOT just canva graphics.
The best way to do this?
Book a call with my team and me to see how we can help elevate your social media game with our social media marketing services.
We’ll help you build a powerful digital storefront that not only attracts but also converts.
No, but seriously!😉😂
If you’re a current or past client and loved working with us, TELL YOUR BUSINESS OWNER FRIENDS!
We would love to help them save time, create kick ass, engaging content and stand out from their competitors!
We have one spot open for social media management!
Does this sound familiar? 👀⬇️
You’re consistently posting on social media for your business, whether organically or with paid ads, but you’re not attracting the right people, let alone those willing to pay your prices.
Engagement with your audience? It’s down the drain.🚽
Social media is a time suck for such little ROI.
This was exactly what my client faced before they invested in my social media marketing services.
For two years, they were running Facebook ads that weren’t converting.
And their organic social media posts? Inconsistent at best.
In just three months, my client saw a 156% increase in new clients from our organic content strategy.👏🏻👏🏻👏🏻
How did we transform the business?
1️⃣ Omnipresence Marketing Strategy: My client didn’t just rely on social media marketing. It’s crucial to have multiple visibility tactics for your business. All these tactics should funnel into your main platforms, like social media or your website, to keep potential buyers engaged.
2️⃣ Targeted Organic Social Media Content: We got crystal clear on who she wanted to attract. This allowed us to create content that resonated with their audience’s desires, struggles, and emotional pain points. Our goal was for their audience to think, “Wow, how are they in my head?”
3️⃣ Storytelling Content: Many social media strategies lack storytelling. People connect with people, not hard sells. Sharing the story of your business, its values, goals, and the people behind it can make all the difference.
Social media marketing doesn’t have to be hard and if it is, it’s time to chat with my team and I!
We have one spot open for social media management!
Here’s why👇
People make purchases based on two primary reasons⬇️
👏🏻People buy from people. They need to feel as if they can connect with you, that you understand what they are going through, and that they genuinely like you as a person.
👏🏻They trust you have the solution. They see you as an expert who can provide the solution in the most efficient way possible.
You can’t establish this trust and authority if you’re only👇
❌Talking about the deliverables of your services.
❌Listing what’s included in your course or membership.
❌Simply telling them to buy this or that.
Consumer behavior doesn’t work like that anymore.
And if you’re trying to get consumers to buy, you need to understand HOW they buy.
Today’s consumers do not want to be sold directly to.
They want to feel empowered and come to the conclusion that they need and want your product or service on their own.
Hardcore selling and promotional content, which you might be relying on right now, doesn’t allow for this to happen.
Instead it does the opposite, it repels them.
So what should you post?
It’s time to chat with my team and I to find out!
We have one spot open for social media management for an August 5 start date!
“Today, was actually fun,” said one of my clients employees as I was leaving their video content shoot this morning.
I’ll be totally transparent, this isn’t always the case as getting on video isn’t on everyone’s comfort level.
(Which is totally fair, btw.)
But at Morton Marketing 417, we strive to always make video content shoots: strategic, seamless and FUN.
👏🏻We prep ahead.
👏🏻We show you what we are looking for through an example.
👏🏻We coach you through the entire video.
👉And most importantly, we cheer you on🥳
The consumer today wants you to SHOW not just tell them how you can help them.
And there is no better way then through video.
I mean, just peep some of the shots I took today.
It screams “no job is too big for us” and “we will take good care of you from start to finish.”
Looking for 👇
🫧Window Cleaning
🫧Pressure and Soft Washing
🎄Holiday Lighting
🍁Gutter Cleaning
💡Interior Fixture Cleaning
You need Squeegee Squad 417, you will not be disappointed🫧👏🏻
I don’t think we give ourselves enough credit in life.
Six years ago, I drove cross country in my 2015 Nissan Rogue and moved myself to Missouri with a few suitcases and my childhood bedroom TV. For weeks after I moved into my apartment, I slept on the floor until I could save up some money to just buy a bed.
Three years ago, I was fired from a job, suicidal and broke.
This week, I had the opportunity to represent MY business, my full team If you will, as the CEO of Morton Marketing 417 LLC for an event with the @sgfchamber which has nearly 300+ businesses in it.
And then took myself out to dinner at one of my favorite restaurants in Ozark since significant other was busy tonight.
I don’t say this to brag, but it hit me like a ton of bricks as I walked to my dream BMW SUV after dinner that I custom built.
Like you truly can make a comeback in life.
Will you fight like hell to just survive?
100%
But there will be a day that YOU THRIVE.
And you’ll be at awe in how far you have come. I know I was tonight and legit sat in my car in silence with tears streaming down my face with just an overwhelming sense of gratitude💜
Cheers to the women who are legit the BOSS BABES of their life!
Side note: who else enjoys going out to eat with just themselves?? 🙋🏻♀️
Video: @tenowski.branding
It nearly killed me…
Being fired was one of the most embarrassing moments of my life.
I was already struggling with my mental health from past toxic work environments and childhood trauma.
And this was just like throwing gasoline on an already 12 foot blaze.
I was a woman with a masters degree.
I was a woman who had traveled the world.
I had never even gotten a demerit in high school.
Never got in trouble with the law.
And here I was, driving home after being walked out of the office and told “good luck.”
Now, I’ll be transparent, my already ongoing mental health issues played a role in getting fired. I’ll take full responsibility.
But nothing in this world prepares you for the shame that comes with hitting rock bottom.
It sits on your chest for WEEKS, months even.
But when I look back on that day now, 3 years later, I think of it as blessing and a push from the universe.
I had been toying with the idea for months prior of being my own boss.
And God knew that if he didn’t throw me out and light my life on fire, I’d never find the courage to do it.
So here I was, broke, jobless and no self-esteem.
What did I do?
I decided to go for it.
Risk it ALL.
Spent thousands of $$ and enrolled in a business marketing course. (Thank the Lord for payment plans😅)
Started calling businesses and ppl I knew.
Still applied for jobs, JUST IN CASE.
And just kept getting up each day, believing I’d make it happen, one way or another.
And now, here we are 3 years later👇
- Book full of business across the nation
- National and local speaking gigs
- International business trips
- National TV segments for business
- A full team
- My dream car
- Close group of friends
- Down 50+ pounds
And so much more.
Like, we made it.
We got ourselves out of the trenches.
As we celebrate 3 years of business today, I want to dedicate it to anyone feeling like they just need to “make it” until the end of the day.
To those in full su
