OFF-WHITE MEDIA

04/20/2020

McCann Team // Dana and Shaun

The Mike McCann Team // Dana + Shaun

Showcased Dana, Shaun, and their beloved pup as they shared what they loved about their home-buying experience with The Mike McCann Team in Philadelphia.

Client brief:
- show The Mike McCann Team from the clients' perspective
- should feel more elevated than a typical testimonial
- show a happy couple, but keep it genuine



The pup made noise each time we asked interview questions. We tried putting the little guy upstairs, downstairs, everywhere--but we could still hear him being restless. He needed to be near mom and dad. So, we improvised by putting him on a leash attached to the tripod. He's just out of frame, watching his people during the whole interview.

04/17/2020

The New School Jazz // East of the Sun

The New School Jazz // East of the Sun

Students of the School of Jazz and Contemporary Music at The New School perform “East of the Sun” by Brooks Bowman, arrangement by Baden Goyo.

Client brief:
- make it feel like a live performance
- show the skills of each musician
- keep it as fluid as possible



To get a music video type feel from a live performance, it was tricky. The band had to play several times until they had a take they liked. And we shot four cameras every take. Once they had a good take, we played the music back to the band, and moved the camera crew in closer for the tight shots. We wouldn't have had the feeling of being up close with the band--on stage at times--without this technique.

04/16/2020

Doylestown Health Foundation // Donor Wall Unveiling

Doylestown Health Foundation // Donor Wall Unveiling

In a landmark event on December 17, 2019, major donors gathered with local dignitaries, cardiovascular critical care staff, and Doylestown Health leadership to celebrate the ribbon-cutting for the Woodall Center for Heart and Vascular Care, and the reveal of the three-story major donor recognition wall in the newly completed Gorsky Atrium of the Cardiovascular and Critical Care Pavilion.

Client brief:
- keep it elegant, inspiring
- show the progress
- feature each speaker
- show the new additions of the hospital rooms, hallways

04/16/2020

Doylestown Health Foundation // Donor Wall Installation

Designed in recognition of the tremendous generosity of those donors who supported the development of the Cardiovascular and Critical Care Pavilion and ONE VISION: The Campaign for Doylestown Health, the three-story donor recognition wall in the Gorsky Atrium is a triumph of art and architecture. Many hands and many careful hours of planning and installation made this masterpiece come to life.

04/13/2020

AIA Pennsylvania // PSFS

AIA Pennsylvania // PSFS

Worked with David Brownlee and the Pennsylvania Chapter of the American Institute of Architects to create a short film about the PSFS Building, located in Philadelphia and winner of the "Fifty Year Timeless Award" from the AIA.

Client brief:
- tell the story of PSFS
- show the significance of the building
- show how PSFS continues to be a building of note in architecture

04/12/2020

DJI // YWCA Drobots

DJI // Inspiring Girls with STEM

Documented the partnership of DJI, the marker leader in easy-to-fly drones and aerial photography systems, with YWCA and Drobots to bring science and tech to girls. These programs offered girls and young women the chance to learn about STEM subjects with the Tello drone from Ryze, and the Spark from DJI. Drobots, a summer camp provider focused on robotics, partnered with the YWCA to offer this unique and interactive experience.⠀
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Client Brief:
- show girls learning tech and STEM
- show girls engaged
- make it cinematic given restraints (strict flying regulations)
- show Tello drone as accessible and easy to use

After filming two days of the camp, it was inspiring to witness this group of girls experimenting with technology, confident that they could learn and master new skills.

04/11/2020

RATP Dev // Let's Connect

RATP Dev // Let’s Connect

RATP Dev operates and maintains urban and intercity transportation systems on four continents, in order to make distances shorter, boost regional economies and bring people together. These are the stories from operators and passengers across the US, from Florida to Indiana to Texas to DC.

Client Brief:
- show connection between operators (drivers) and passengers
- show RATP Dev's reach across the US
- make it emotional



Me: I'll need you to position the bus this way. (hand gestures)
Client 2: Great, so the bus goes this way. (opposite hand gesture)
Me: Yeah, not really, that's the opposite. (original hand gesture again)
Client 2: Oh, right right. You mean like this. (incorrect gesture)
Me: Okay, let's pretend my head is the front of the bus. (lies down on ground pretending to be bus)

04/10/2020

Where production meets agency.

Where production meets agency.