Imagine Advertising & Publishing, Inc.

06/19/2024

01/26/2024

Las Vegas Market! Text us to schedule an appointment 941-744-6977 or 770-630-3245. 😄🎉

10/31/2023

Hard at work on Halloween! 🎃 Happy Halloween from Imagine Advertising! 😄

07/27/2023

Visit us at Vegas market today - Monday. Q4 promotions, websites, SEO, social media and more!

01/13/2023

2023 Marketing Trends to boost your business

Top marketing trends in 2023 include influencer marketing, push notifications, visual storytelling, blogging, mobile optimization and email marketing.

12/06/2022

Getting ready to meet with customers from TN, AL, KY and MS. Looking forward to seeing everyone!

11/10/2022

Are you doing a mix of traditional and online advertising. If not, now is the time. We received this article today. What do you think about this topic? Have you had different experiences with some of these channels?

The busiest and most competitive shopping season of the year is here which means you need to drive quality foot-traffic to your stores, albeit virtual or physical.

But in my 15 years of running eCommerce departments at Home Depot and Cox, and now as Head of Industry for Commerce at Yext, I’ve found tried and true channels aren’t delivering the same traffic they used to.

Here's why:

1. Without cookies, you can’t rely on Meta advertising: It was great while it lasted, but now Apple has implemented new privacy standards designed to protect users’ information by blocking cookies, and Google will follow suit. Now that users – and their purchasing interests – can’t be tracked, Facebook and Instagram ads cost more but convert less.

2. You can tank your budget in a Snap: When Meta’s stocks declined with their conversion rates, Snap’s rose as marketers tried a new channel. But Snapchat’s audience just doesn’t seem mature enough: they reach a dazzling 75% of those under the age of 34, but retailers with target audiences outside of this age range should consider alternatives.

3. Pinterest has unmet potential: In 2021, shopping engagement on Pinterest grew by 20%. There’s definitely an opportunity to drive traffic, but the platform still has some improvements to make for user experience – and return-on-ad-spend (ROAS) typically reflects this.

4. You might be using Twitter wrong: Without a large following, Twitter won’t be a great source of traffic. Instead, consider it as a support channel. Customers who interact with a customer support representative via Twitter are more likely to purchase from you again – which is great because 64% of users would rather DM your customer service handle than call in for support.

5. Weigh your brand’s equity before using Amazon: Amazon can be an immense source of traffic – and revenue. The biggest downside is simply the lack of control over your brand and customer experience. When you consider listing with Amazon, be sure to weigh the pros and cons carefully, and take advantage of their brand registry resource.

6. TikTok: Don’t put all of your hopes into this one channel, given its uncertain political status and the resulting regulatory overhang. That said, it may help supplement traffic that would usually come from Meta advertisers.

7. Email and SMS marketing: Consider where your database is in their buying journey and tailor content and messaging accordingly. Users are quick to unsubscribe if they feel overwhelmed by communication.

11/09/2022

Great day in Valdosta meeting with retailers. 😃

10/17/2022

We're getting ready for High Point Furniture Market. Are you? Stop by and see us in the IHFC. Contact [email protected] or [email protected] for an appointment to plan your 2023 advertising.

08/29/2022

Happy Monday! Looking for a great promotion for fall? Call Bubba, the bulldog. He’s hard at work in the Imagine office. 🐾😃

08/09/2022

1. What will marketing look like in 2025?

Customer Lifetime Value will be the most important performance indicator in 2025. Although customer retention and lead generation hold a lot of value at present, they will drop down by 2025.

2. What are the new trends in marketing?

Some new trends in marketing include providing authentic content, utilizing chatbots and voice search, leveraging social media marketing, etc.

3. What are the major trends of advertising for 2022?

The major trends for advertising for 2022 include metaverse marketing, social media and content marketing including live content and short-form videos, etc.

07/19/2022

Imagine Advertising will be at the Las Vegas Furniture Market Thursday, July 21st thru Sunday, July 24th EOD. PM us if you would like to make an appointment. Looking forward to seeing our wonderful customers!

07/08/2022

07/08/2022

Look who came to work with us today. Noodle the Doodle. 🐾❤️ Have a great weekend everyone!

06/21/2022

Hello Summer! Imagine Advertising & Publishing, Inc. wishes you and yours, the best that the new season has to offer! Enjoy the longest day of the year! Don't forget to ask us about our programs to promote your Big Sales, all summer long! 866-832-3214! https://www.imagineadv.com

06/17/2022

Get your Imagine Advertising & Publishing, Inc. Ecommerce website, backed by powerful tools that help you find customers, ​drive sales, and manage your day-to-day. Contact us today and let's get you started! https://imagineadv.com/pages/websites

05/27/2022

Happy Memorial Weekend from Imagine Advertising & Publishing, Inc. Please be safe and remember why we remember.

04/28/2022

WHAT WE DO at Imagine Advertising & Publishing, Inc.
We have an unwavering passion to drive velocity for Brands & Retailers, focusing on where you're going and connecting your brand with customers. Great creative, a well-thought-out strategy & tactical ex*****on, can outsmart your competition - without having to outspend them. Call us today! 866-832-3214 https://www.imagineadv.com/

04/08/2022

UNBEATABLE PRICING, QUICK TURNAROUNDS AND HIGH QUALITY
Let us customize your design and print your signage. From posters, vinyl banners, wall decals, yard signs and floor graphics, we have the products that you are looking for. We want to be your go-to partner for all of your signage needs. https://imagineadv.com/pages/signage

03/11/2022

Your customers are out there, create unique messaging and build brand loyalty in ways like never before! Imagine Advertising & Publishing, Inc. can help! 866-832-3214 https://www.imagineadv.com

02/04/2022

Do you have a Marketing Plan for your Brand, Retail Store or Small Business for the rest of the year? Contact Imagine Advertising & Publishing, Inc.. It's easy, FREE, no strings attached & No sales pitch. Just a Conversation. Call Today! 866-832-3214

01/21/2022

During the last 2 years with Covid 19 looming, the growth in ecommerce, has led to a surge in competition for digital advertising. Leaving you with an entirely new landscape to navigate in your quest to gain and retain customers. Let Imagine Advertising & Publishing, Inc. help you! We've got a plan that will get you through! Give us a call! 866-832-3214
https://www.klaviyo.com/blog/ecommerce-marketing-predictions-2022

Marketers faced global shifts in how customers and brands interact, leaving a new landscape to navigate acquiring and retaining customers. Here’s what top ecommerce experts recommend to adapt.

01/14/2022

Let Imagine Advertising & Publishing, Inc. design, print and mail to existing customers or target customers around your area. We make it easy for you with our professional design, print services and national distribution rates. Depending on your budget and advertising needs we can:
~ Localize to Neighborhoods
~ Personalize to Households
~ Saturate Markets
Call today! 866-832-3214 https://imagineadv.com/pages/print-services