CPG Insiders

CPG Insiders, hosted by advertising veterans Dr. Mark Young and Justin Girouard, in collaboration with Jekyll + Hyde Labs, invites you to explore the inner workings of the Consumer-Packaged Goods (CPG) industry. We've successfully navigated the intricacies of this sector, helping hundreds of challenger brands enter the market. With over three decades of advertising experience, our team is committe

d to sharing in-depth insights into how brands and retailers interact with consumers across various platforms - in-store, online, and beyond. Jekyll + Hyde Labs is a full-service advertising agency that specializes in challenger brand Consumer Packaged Goods. By partnering with truly innovative brands and products, we improve the lives of our clients, our team members and most importantly the consumer. We leverage a scientific approach to both creative and strategy, and with over 25 years of experience with direct-to-consumer roots, we have become the Challenger brand CPG growth experts.