Reel life with Keef

Reel life with Keef Contractor, investor, husband and father showing my reel life and my path to financial freedom.

11/14/2025

Is it just us or are home sales cooling everywhere?

11/12/2025

The tax code rewards people who move smart.




Sometimes the truth hurts.
11/12/2025

Sometimes the truth hurts.

A lower payment feels good today, but debt that long keeps you broke tomorrow.A 50-year mortgage sounds good until you d...
11/11/2025

A lower payment feels good today, but debt that long keeps you broke tomorrow.

A 50-year mortgage sounds good until you do the math.
Sure, the payment looks smaller, but that extra 20 years will cost you a fortune in interest.

Let’s say you buy a $300,000 house.
At a 6.5% rate on a 30-year loan, you’ll pay about $682,000 total.
Stretch that same loan to 50 years and you’ll pay around $1.1 million.

That’s over $400,000 more just to have a smaller payment.

The bank wins every time.

11/11/2025

Would you spend 4 million on a trailer park?

11/08/2025

You’re not “just” anything.
You’re building something you can’t see yet.
And so did we.


Y’all have watched us build rentals, break stereotypes, and (try to) break the algorithm. 💥But we’ve outgrown “Reel Life...
11/08/2025

Y’all have watched us build rentals, break stereotypes, and (try to) break the algorithm. 💥
But we’ve outgrown “Reel Life with Keef.”

It’s not just about reels anymore. It’s about real talk, real estate, and real inspiration.

So we need your help… 👇

What should we rename this part of our brand?

Here are some options we’re tossing around:

🔹 Keef & Jess Invest
🔹 Real Talk with Keef & Jess
🔹 The Real Deal with Keef & Jess
🔹 Real Estate with Keef & Jess
🔹 Built Different: Keef & Jess
🔹 Still Building: Keef & Jess

Got a favorite? Or something better? Drop it in the comments.

We’ll pick our top 3 and let y’all vote on the final name! 🗳️

Thanks for being on this wild ride with us.

& Jess

11/08/2025

“I’m a nobody… just a painter.”
That’s what someone told me today.
And it hit me, because I used to say things like that too.

I was “just” a carpenter’s helper.
Then I became a carpenter.
Then a framer.
Then a business owner.
Then a contractor.
Now I’m an investor.

Every stage of your life teaches you something for the next one.
The version of me swinging a hammer at 6 a.m. never imagined this life but every nail, every late night, every risk got me here.

So no… you’re not “just” anything.
You’re building something you can’t see yet.
Keep showing up.

People asked why we bought gold bars from Costco. Now they are over $4k each
11/08/2025

People asked why we bought gold bars from Costco. Now they are over $4k each

When people give us money to advertise for things like this it’s a 💯 write off for them. As long as they advertising and...
11/07/2025

When people give us money to advertise for things like this it’s a 💯 write off for them. As long as they advertising and not donating

11/07/2025

You’re just doing it for the write-off!’
Yeah… and losing $700–$800 every time. 😂
What’s your best kept tax write-off secret?

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North Myrtle Beach, SC
29582

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