Link Up Leaders Podcast

Stop reaching more people on your ad campaign! Brand’s most important goal for their campaign is to REACH the target audience. This is a good goal! But reaching them isn’t enough, you have to MAKE AN IMPACT! How can you touch your audience emotion? There are 4 audience themes that are mentioned in this episode. ✅ Lifestyle ✅ Buyer Persona ✅ Low-Value look-a-likes ✅ High-Value look-a-likes Identify which category fits your customers then plan your strategy! 👉 Watch the full episode of How to Navigate Facebook Advertising Changes with Colby Flood on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/aIQeC9xQ-Os #ios #updates #insights #analytics #targetaudience #marketingstrategy #audiencethemes #adcatergory #adcampaign #advertising #linkupleaders #podcasts #podcastshow #snippets #ecommercebusiness #marketplace #multichannel #sellingplatform #ecommercechannel #retailers #onlinesellers

Selling on Amazon is a huge pain! 😩 Amazon sellers will agree how difficult it is to sell on Amazon! Don’t get them started with the seller support! 😵 The reason why most sellers are opting to seek out other channels to sell on! And Walmart is one of the top choices! We can see that Walmart is going to get bigger in the eCommerce space! 🙌 What to know why? 👉 Watch the full episode of eCommerce Predictions for 2022 with Liz Downing on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/aJBwjBkXbCY #linkupleaders #podcasts #podcastshow #snippets #ecommercebusiness #amazon #amazonsellers #walmart #walmartsellers #marketplace #multichannel #sellingplatform #ecommercechannel #retailers #onlinesellers

Best platform to contact your suppliers from China? WeChat! It started as a messaging app then grown massively and turn into a super app today! Having a billion users from China, it has been a huge part of their every day life. They use WeChat in almost everything! As if it's impossible to exist in China without it. 🤭 If you are doing business in China, using this platform to communicate with your suppliers is definitely an advantage! 👉 Watch the full episode of Selling to In-Store Retailers Part 2 with Steven Selikoff on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/NpE8__ELZ1U #linkupleaders #podcasts #podcastshow #snippets #sellinginstoreretailers #wechat #messagingapp #communicationplatform #communicationchannel #suppliers #business #productdevelopment #productdevelopmentacademy

SOCIAL MEDIA MARKETING HACKS! Steps brands must make to have a successful strategy: ✅ Brands strategy This is where you need to identify your value as a brand, your competitors’ opportunity, your target persona, and your brand persona. ✅ Content strategy Identify what conversations and stories you are going to tell your audience that systematically grow, convert, and retain. ✅ Social strategy This is where you will lay out your plan on how you will implement your content strategy and actually publish your content. There are important aspects of these strategies that are often overlooked. So we need to step back and check our plan every now and then. Make sure that we are hitting the nail on the head with the strategies we are making! 👉 Watch the full episode of Facebook Groups for eCommerce Businesses with Katie Wight on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/vYGRGK6dHgc #socialmedia #socialmediamarketing #socialmediamarketingstrategies #socialmediatips #socialmediatipsndtricks #marketingstrategies #brandstrategies #contentstrategies #socialstrategies #marketingtrends #marketing101 #kwcontent

The truth about successful entrepreneurs? Read this! 👀 Failures in their business never stop them. When things don’t work, business owners make drastic changes to see what DOES work. It is necessary to do bold things as a rule. Test everything and contemplate what your business could be. You will make mistakes, maybe a ton of them! But as a result, you’ll learn from these mistakes and become even more successful. If you want to be a successful entrepreneur, you need to build the same success mindset! 👇👇👇 Follow us for more business tips and to keep you updated on our upcoming podcast episodes about Supply Chain and eCommerce! . . . #saturdaypost #saturday #weekendpost #motivation #quotes #success #successquotes #successmindset #successfulmindset #successminded #successmotivation #successtip #keytosuccess #successhabits #successfulquotes #successgoals #successowner #ecommerce #ecommercebusiness #business #socialmedia #onlinemarketing #marketing

Biggest mistakes sellers are making in their Amazon SEO? Putting the words onto the images on their A+ content! 🤦 That’s how you lose half of your SEO on your listing. For you to let Amazon’s algorithm recognize your product and learn what your product is, you have to put the right keywords not just in your description section but on your A+ content or EBC as well. Learn how to do SEO the right way! 👉 Watch the full episode of Amazon SEO with Mark Casey on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/Qwbdnx3sllA . . . #SEO #searchengineoptimization #amazonseo #keywords #keywordsoptimization #algorithm #amazonebc #apluscontent #amazonlisting #productlisting #markcaseyseo

Prime Day has ended! Amazon sellers who participated in Prime day took advantage of the extra volume of sales. Every seller considered and prepared their supply chain so that they can keep up with the game! But don’t you know, the discipline of having your supply chain prepared for Prime day or any other sale day can bring you more advantages? Watch until the end to know why! 👉 Watch the full episode of Preparing for Prime Day with Adam Shaffer on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/c_QT2luXwEE #primeday #amazonprimeday #amazon #deals #amazondeals #directsales #worksmarternotharder #targetclearance #amazondeal #amazonfashionfinds #amazonshopper #amazondealoftheday #eCommercepodcast #podcastepisode #businesspodcast

Cryptocurrency is becoming more and more popular among people today. The excitement and the noise aren’t going away anytime soon! With all the buzz around cryptocurrency, bitcoin, and blockchain, many marketplaces and big retailers are supporting and accepting this digital currency for online purchases. And there is no reason for small eCommerce stores to not accept Bitcoin as a form of payment! Maybe it’s the perfect time to start! Do you want to learn more about cryptocurrency? 👉 Watch the full episode of eCommerce Businesses in the Metaverse with Eric Martindale on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/hMaQ6XMrxX0 #metaverse #ecommercebrands #bitcoins #cryptocurrency #crypto #blockchain #ecommerceretailers #digitalpayments #digitaltransactions #elitecommercegroup

Let’s admit it, we can’t fix everything all at the same time! You have to focus on a certain touch points that you need to optimize right now. Then after 90 days, reset your growth plan on the weak spot of your funnel. Being focused can make your blows count and actually leverage your business! Learn more from this episode! 👉 Watch the full episode of Conversion Rate Optimization with Jeremy Epperson on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/80RmUhj597M #growthplan #focusedstrategy #optimizinggrowth #conversionrate #conversionrateoptimization #optimization #salesgrowth #conversionguides

The Evolution of Growth Marketing with Evan Padgett

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. -- 💥About Our Guest!💥 Evan Padgett is an eCommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an eCommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa. In the same company, Evan worked as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget. After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time. When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos Stealth Venture Labs has been advertising on Facebook since 2008 as operators of their own eCommerce brands, so they know what it takes to scale your brand with positive ROAS. As operators, they hated agencies, so they formed the “anti-agency” agency that al

In-house 👈 vs 👉VA 🧐 In this time when digitalization and technology are at their peak, there are discussions about whether a business’ workforce has to remain in-house or should be done virtually. The benefit of having in-house staff will be easier and faster coordination and collaboration since everyone will be in the same facility. Talking to your colleague can be a step away! Virtual assistants, however, are working remotely and can be in any part of the world. 🌎🌍🌏 Depending on the industry you are in, using either or both can be advantageous. The key is hiring the ✨RIGHT TALENT ✨ for the position. Whenever they might be, they can help leverage your business! 📈 There are more details that Lipi shared in this episode! 👉 Watch the full episode of Organizational Structure for Amazon Businesses with Eli "Lipi" Lipshatz on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/6vP5Z7s_7Z0 #hiringstaff #inhousestaffs #virtualassistance #virtualworkforce #officeworkforce #multiplyme #operationsmanagement #SOPs #organizationalstructure #amazonbusiness #escala

Augmented Reality Marketing with Rich Watson

One of the main reasons that consumers choose to purchase certain products IRL instead of online is because they want to be able to see, feel, and interact with the product. On this episode of Link Up Leaders, Francois and Lisa are joined by Rich Watson, who will walk us through how augmented reality marketing can make eCommerce ads and marketplaces feel more like shopping IRL. -- 💥About Our Guest!💥 Rich Watson is an Augmented Reality & Facebook Ad Strategist, Conscious Marketing Advocate, and Future Technology Enthusiast Augmented Hype helps eCommerce businesses to leverage a proven AR strategy to improve their ad performance and increase revenue. Learn more at https://augmentedhype.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com