Link Up Leaders Podcast

Stop reaching more people on your ad campaign! Brand’s most important goal for their campaign is to REACH the target audience. This is a good goal! But reaching them isn’t enough, you have to MAKE AN IMPACT! How can you touch your audience emotion? There are 4 audience themes that are mentioned in this episode. ✅ Lifestyle ✅ Buyer Persona ✅ Low-Value look-a-likes ✅ High-Value look-a-likes Identify which category fits your customers then plan your strategy! 👉 Watch the full episode of How to Navigate Facebook Advertising Changes with Colby Flood on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/aIQeC9xQ-Os #ios #updates #insights #analytics #targetaudience #marketingstrategy #audiencethemes #adcatergory #adcampaign #advertising #linkupleaders #podcasts #podcastshow #snippets #ecommercebusiness #marketplace #multichannel #sellingplatform #ecommercechannel #retailers #onlinesellers

Selling on Amazon is a huge pain! 😩 Amazon sellers will agree how difficult it is to sell on Amazon! Don’t get them started with the seller support! 😵 The reason why most sellers are opting to seek out other channels to sell on! And Walmart is one of the top choices! We can see that Walmart is going to get bigger in the eCommerce space! 🙌 What to know why? 👉 Watch the full episode of eCommerce Predictions for 2022 with Liz Downing on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/aJBwjBkXbCY #linkupleaders #podcasts #podcastshow #snippets #ecommercebusiness #amazon #amazonsellers #walmart #walmartsellers #marketplace #multichannel #sellingplatform #ecommercechannel #retailers #onlinesellers

Best platform to contact your suppliers from China? WeChat! It started as a messaging app then grown massively and turn into a super app today! Having a billion users from China, it has been a huge part of their every day life. They use WeChat in almost everything! As if it's impossible to exist in China without it. 🤭 If you are doing business in China, using this platform to communicate with your suppliers is definitely an advantage! 👉 Watch the full episode of Selling to In-Store Retailers Part 2 with Steven Selikoff on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/NpE8__ELZ1U #linkupleaders #podcasts #podcastshow #snippets #sellinginstoreretailers #wechat #messagingapp #communicationplatform #communicationchannel #suppliers #business #productdevelopment #productdevelopmentacademy

SOCIAL MEDIA MARKETING HACKS! Steps brands must make to have a successful strategy: ✅ Brands strategy This is where you need to identify your value as a brand, your competitors’ opportunity, your target persona, and your brand persona. ✅ Content strategy Identify what conversations and stories you are going to tell your audience that systematically grow, convert, and retain. ✅ Social strategy This is where you will lay out your plan on how you will implement your content strategy and actually publish your content. There are important aspects of these strategies that are often overlooked. So we need to step back and check our plan every now and then. Make sure that we are hitting the nail on the head with the strategies we are making! 👉 Watch the full episode of Facebook Groups for eCommerce Businesses with Katie Wight on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/vYGRGK6dHgc #socialmedia #socialmediamarketing #socialmediamarketingstrategies #socialmediatips #socialmediatipsndtricks #marketingstrategies #brandstrategies #contentstrategies #socialstrategies #marketingtrends #marketing101 #kwcontent

The truth about successful entrepreneurs? Read this! 👀 Failures in their business never stop them. When things don’t work, business owners make drastic changes to see what DOES work. It is necessary to do bold things as a rule. Test everything and contemplate what your business could be. You will make mistakes, maybe a ton of them! But as a result, you’ll learn from these mistakes and become even more successful. If you want to be a successful entrepreneur, you need to build the same success mindset! 👇👇👇 Follow us for more business tips and to keep you updated on our upcoming podcast episodes about Supply Chain and eCommerce! . . . #saturdaypost #saturday #weekendpost #motivation #quotes #success #successquotes #successmindset #successfulmindset #successminded #successmotivation #successtip #keytosuccess #successhabits #successfulquotes #successgoals #successowner #ecommerce #ecommercebusiness #business #socialmedia #onlinemarketing #marketing

Biggest mistakes sellers are making in their Amazon SEO? Putting the words onto the images on their A+ content! 🤦 That’s how you lose half of your SEO on your listing. For you to let Amazon’s algorithm recognize your product and learn what your product is, you have to put the right keywords not just in your description section but on your A+ content or EBC as well. Learn how to do SEO the right way! 👉 Watch the full episode of Amazon SEO with Mark Casey on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/Qwbdnx3sllA . . . #SEO #searchengineoptimization #amazonseo #keywords #keywordsoptimization #algorithm #amazonebc #apluscontent #amazonlisting #productlisting #markcaseyseo

Prime Day has ended! Amazon sellers who participated in Prime day took advantage of the extra volume of sales. Every seller considered and prepared their supply chain so that they can keep up with the game! But don’t you know, the discipline of having your supply chain prepared for Prime day or any other sale day can bring you more advantages? Watch until the end to know why! 👉 Watch the full episode of Preparing for Prime Day with Adam Shaffer on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/c_QT2luXwEE #primeday #amazonprimeday #amazon #deals #amazondeals #directsales #worksmarternotharder #targetclearance #amazondeal #amazonfashionfinds #amazonshopper #amazondealoftheday #eCommercepodcast #podcastepisode #businesspodcast

Cryptocurrency is becoming more and more popular among people today. The excitement and the noise aren’t going away anytime soon! With all the buzz around cryptocurrency, bitcoin, and blockchain, many marketplaces and big retailers are supporting and accepting this digital currency for online purchases. And there is no reason for small eCommerce stores to not accept Bitcoin as a form of payment! Maybe it’s the perfect time to start! Do you want to learn more about cryptocurrency? 👉 Watch the full episode of eCommerce Businesses in the Metaverse with Eric Martindale on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/hMaQ6XMrxX0 #metaverse #ecommercebrands #bitcoins #cryptocurrency #crypto #blockchain #ecommerceretailers #digitalpayments #digitaltransactions #elitecommercegroup

Let’s admit it, we can’t fix everything all at the same time! You have to focus on a certain touch points that you need to optimize right now. Then after 90 days, reset your growth plan on the weak spot of your funnel. Being focused can make your blows count and actually leverage your business! Learn more from this episode! 👉 Watch the full episode of Conversion Rate Optimization with Jeremy Epperson on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/80RmUhj597M #growthplan #focusedstrategy #optimizinggrowth #conversionrate #conversionrateoptimization #optimization #salesgrowth #conversionguides

The Evolution of Growth Marketing with Evan Padgett

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. -- 💥About Our Guest!💥 Evan Padgett is an eCommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an eCommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa. In the same company, Evan worked as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget. After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time. When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos Stealth Venture Labs has been advertising on Facebook since 2008 as operators of their own eCommerce brands, so they know what it takes to scale your brand with positive ROAS. As operators, they hated agencies, so they formed the “anti-agency” agency that al

In-house 👈 vs 👉VA 🧐 In this time when digitalization and technology are at their peak, there are discussions about whether a business’ workforce has to remain in-house or should be done virtually. The benefit of having in-house staff will be easier and faster coordination and collaboration since everyone will be in the same facility. Talking to your colleague can be a step away! Virtual assistants, however, are working remotely and can be in any part of the world. 🌎🌍🌏 Depending on the industry you are in, using either or both can be advantageous. The key is hiring the ✨RIGHT TALENT ✨ for the position. Whenever they might be, they can help leverage your business! 📈 There are more details that Lipi shared in this episode! 👉 Watch the full episode of Organizational Structure for Amazon Businesses with Eli "Lipi" Lipshatz on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/6vP5Z7s_7Z0 #hiringstaff #inhousestaffs #virtualassistance #virtualworkforce #officeworkforce #multiplyme #operationsmanagement #SOPs #organizationalstructure #amazonbusiness #escala

Augmented Reality Marketing with Rich Watson

One of the main reasons that consumers choose to purchase certain products IRL instead of online is because they want to be able to see, feel, and interact with the product. On this episode of Link Up Leaders, Francois and Lisa are joined by Rich Watson, who will walk us through how augmented reality marketing can make eCommerce ads and marketplaces feel more like shopping IRL. -- 💥About Our Guest!💥 Rich Watson is an Augmented Reality & Facebook Ad Strategist, Conscious Marketing Advocate, and Future Technology Enthusiast Augmented Hype helps eCommerce businesses to leverage a proven AR strategy to improve their ad performance and increase revenue. Learn more at https://augmentedhype.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The first step merchant should do is to identify what will be the reward of the referred customer and the promoter. Is it a gift card, discount, cash, or coupon? If the consumer decided to become a promoter of a store, they can get a unique referral link that will direct on to the store that can be posted on their social media accounts. Remember, the reward has to be worth it for them to take! Do you refer your friends for a reward? (We’re guilty of it! 🤭) Let us know if you do! Type “YES” in the comments! 👉 Watch the full episode of Referral Marketing with Raúl Galera on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/6Ugnh4UGOaA #referral #referralmarketing #referralmarketingtips #marketing101 #marketingtips #referralrewards #rewardscoupon #discounts #customreward #referralfriends #referralcandy

Buy With Prime with Lesley Hensell

On today's episode of Link Up Leaders, Francois and Lisa are joined by Lesley Hensell who will answer the question, "What is Buy With Prime?". -- 💥About Our Guest!💥 Lesley Hensell oversees the client services team at Riverbend Consulting, where she is Co-Founder. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Riverbend Consulting solves problems for Amazon sellers. The company keeps Amazon accounts healthy and tackles sellers' most vexing issues. With more than 125 years of ex-Amazon wisdom plus a team of 3P sellers and experienced business consultants, Riverbend provides the know-how and persistence to help sellers win. Riverbend wants to get sellers' accounts reinstated, their ASINs selling, and provide peace of mind that they have real experts on their side. With Riverbend, issues with Amazon are solved. Learn more at https://riverbendconsulting.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifi

Direct Mail Marketing Best Practices with Michael Epstein

On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative. -- 💥About Our Guest!💥 After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9-figure private equity-backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. After leading a turnaround and successful exit for a $200M portfolio of aftermarket automotive brands, he now serves as CMO of a leading venture-backed eCommerce aggregator, eCommerce Brands. Additionally, he's a principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. PostPilot is led by eCommerce industry veterans who have each run multiple 8 & 9-figure DTC brands for over 20 years. Having successfully leveraged direct mail to reach and retain customers that weren't engaging with digital ads & emails, they created PostPilot to make sending personalized, automated postcards and handwritten cards as easy as email. Learn more at https://www.postpilot.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland,

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Amazon sellers, do you aim for your product to be featured in an editorial? Here’s what you should have to qualify: ✅ Excellent keywords rank ✅ At least 4-star reviews ✅ 100 ratings and above Publishers are looking for products that are converting (because of course, commissions! 🤑). So you have to note that your product has to be performing well to be featured. Want to learn more about editorials? Make sure to check this one out! 👉 Watch the full episode of Amazon Affiliate Marketing with Maya Harper and Eric Suddarth on our YouTube channel! 👇👇👇 Youtube: https://youtu.be/QX9An6NaVo0 #affiliatemarketing #amazoneditorial #amazonaffiliatemarketing #amazonaffiliates #amazonsellers #earnonamazon #editiorialcommision #salestraffic #amazonproducts #sellerrocket

Amazon Aggregator Update with Josh Dittrich

On this episode of Link Up Leaders, Francois and Lisa are chatting with Josh Dittrich to discuss the current landscape of the Amazon Aggregators and the recent changes occurring in the industry. -- 💥About Our Guest!💥 Josh Dittrich is a visionary entrepreneur, seller, investor, advisor, husband, and father of five. Most recently he built and sold two eCommerce businesses for 8 figures and was recently featured in a Business Insider article about how he did it. This has inspired him to write the book "Aggregator Navigator - The Ultimate Guide to Maximizing the Exit of Your Amazon Brand" to demystify the selling process of selling to an aggregator. He is also the founder of BrandedSeller.com, a Full-Service eCommerce Growth Accelerator that focuses on growing your profits and enterprise value through hands-on management with every aspect of your eCommerce business. BrandedSeller.com is a Full-Service eCommerce Growth Accelerator that focuses on growing your profits and enterprise value through hands-on management with every aspect of your eCommerce business. Learn more at https://www.brandedseller.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Data-Driven Decision Making with Laura Meyer

On today's episode of Link Up Leaders, Francois and Lisa are speaking with Laura Meyer of Envision Horizons to learn more about how eCommerce businesses can use data to make the next best decision for their business. -- 💥About Our Guest!💥 Laura Meyer is the Founder and CEO of Envision Horizons, an Amazon Brand Management provider. She founded the company in 2017 after working for Amazon Media Group in New York City. Her mission is to make Amazon less stressful and more profitable for brands. She has successfully consulted and managed over 200 Amazon businesses and even has a private label and importing business she co-founded with her husband. Last year Laura was named Forbes Next 1000 entrepreneurs to watch. In addition to running Envision Horizons, Laura is an angel investor in mission-driven companies. When she isn’t working she enjoys spending time with her husband, young daughter, and two dogs on their farm. Envision Horizons is an Amazon solutions provider. Founded in 2017, the company started as a full service agency and has recently released myHorizons an Amazon Brand Management software. myHorizons is an analytics solution for brand selling on Seller Central that is designed to give actionable insight. In 2020 Envision Horizons was recognized by Business Insider as one of the top 18 Amazon Advertising Agencies and currently manages over 65K ASINs on Amazon. Learn more at https://www.envisionhorizons.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or some

The eCommerce Maturity Model with Kathleen Booth

While the eCommerce industry is still quite young in the grand scheme of things, the COVID-19 pandemic has accelerated the growth of the industry by an estimated 10 years. With such growth and all the unexpected and unprecedented challenges that the pandemic brought on, eCommerce businesses were forced to mature. On this episode of Link Up Leaders, Francois and Lisa are joined by Kathleen Booth to learn more about The eCommerce Maturity Model. -- 💥About Our Guest!💥 Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank. Powered by AI and predictive automation, Tradeswell is the only real-time ecommerce operating system that unifies retail, marketing, inventory, and finance data to deliver a single source of truth for small DTC brands and global category leaders alike. Learn more at https://www.tradeswell.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! S

Amazon Posts and Amazon Live with Daniel Fernandez

On this episode of Link Up Leaders, Francois and Lisa are chatting with Daniel Fernandez all about Amazon Posts and Amazon Live. We'll discuss how Amazon business owners can gain access to these features, the benefits of going live and posting, and the regulations around each. -- 💥About Our Guest!💥 Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather. AMZclever.com is a full-service agency that manages and grows brands on Amazon and Walmart since 2015. Amongst their clients there are brands ranked in the Inc’s 500 Fastest Growing Companies list, public companies, and consumer products startups. AMZ Clever has brought immense success for CPG brands on Amazon in categories ranging from health and beauty, dietary supplements, personal care, to grocery and gourmet as well as in consumer electronics and apparel. Their core services include Amazon full-channel management, Amazon PPC management, and expanding internationally with Amazon. Learn more at https://www.amzclever.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on Link