The Happy Self-Publisher

02/01/2025

🤣😆😂 Have a great day!

01/31/2025

Thanks to Merriam-Webster! Visit their website at https://bit.ly/3TrCZb5 to learn more.

01/30/2025

Should you set up a pre-order for your book?

What is a pre-order?
Setting up a pre-order for your book allows you to make it available for sale on Amazon (and other channels) up to one year before the book is released. Amazon generates a pre-order sales page for customers to pre-order their book and receive it or ship it on its release day. Customers are charged for the book the day it is purchased. You receive your royalties per their regular royalty payment schedule after your book release day.

Why set up a pre-order for your book?
You’re ready to publish your book and are full of anticipation. Maybe you’ve heard of the pre-order option for making your book available early. There are many reasons to take this route — more time to find readers, generate anticipation, and line up reviews for your book launch. Who wouldn’t want those? But the pre-order option may not be for everyone.

The advantages of setting your book for pre-order
Because you already have an Amazon sales page, you can advertise your book pre-release and send readers to your sales page instead of hoping they’ll remember months down the road. If they take the time and energy to click on your sales page, give them an opportunity to act on their need.

The disadvantages of book pre-orders
To take advantage of the pre-order option, your manuscript needs to be mostly complete. That means your manuscript should just need final editing or proofreading before making your book available for pre-order. You’ll also need to complete interior formatting and cover design in advance.

https://happyselfpublisher.com/should-you-set-up-a-pre-order-for-your-book/

01/29/2025

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01/28/2025

Designing Your Book Launch Email Strategy

In the weeks leading up to your book launch, your email strategy builds excitement for your book and talks about your progress with readers.

01/27/2025

"If there's a book that you want to read, but it hasn't been written yet, then you must write it."
— Toni Morrison

01/23/2025

The time to launch your book is before it's finished! Learn more in this interview from the Monetization Nation Podcast! https://podcast.monetizationnation.com/how-to-write-and-publish-a-book

01/21/2025

Choose the Best Categories and Keywords for Your Book

We’ll focus on the importance of exploring the best categories and keywords to maximize Amazon ranking and visibility of your book.

01/20/2025

“Write it. Shoot it. Publish it. Crochet it, sauté it, whatever. MAKE.” – Joss Whedon
Photo by Christin Hume on Unsplash.

01/16/2025

How to price your self-published book

Price is a crucial factor in determining a book’s success. Many authors are tempted to set their book prices high to maximize royalties and/or recoup publishing costs. Conversely, some are so eager to move their books, that they price them too low to generate enough income to cover their ad costs. While there are reasons to set your book price high or low or somewhere in between, the choice of how to price your self-published book is best made intentionally.

Self-published book price range
According to Scribe Media, a low cost for an ebook is somewhere in the $.99-3.99 range. This strategy works well to improve your sales rank, get readers hooked on a series, increase visibility as an author, or even drive traffic to your business website.

Some authors launch their books at $.99 to generate crucial first-week sales activity to delight the Amazon algorithms.
Doing so may be effective if you have a decent following, but you may miss out on full-price sales from those you know who will buy your book at any price.

To maximize the perception of the book’s value, you may choose to price your ebook higher. The high end of the range is $7.99-9.99. Authors choose this route to maximize credibility and royalties. Doing so may be at the expense of the overall number of books sold as readers gravitate toward lower-priced options.

And, of course, there are the prices in between. To “split the difference” between value-priced and perception, are ebooks priced at $4.99-$6.99?

So how do you decide what price is best for your book?

Start with your goals, your vision for success, and where you are in the author spectrum.

Research other books in your genre. If most ebooks in your genre sell for $2.99, that’s a great place to start.

Next, look at how your book stacks up against the competition. Be honest with yourself about the quality of the cover, interior layout, editing, and page count.

Plus, the cost of your book and associated advertising fees factor into your price.

https://happyselfpublisher.com/how-to-price-your-self-published-book/

01/14/2025

Welcome Email Templates for Writers

Your welcome email sets the tone for your interaction with your readers and is an essential tool for engaging them.

01/13/2025

Your book cover matters more than you might think!