Gearhead

Gearhead The brand for rockers, rebels, and weirdos since 1993. Record label, Magazine, Clothing and Accessor Gearhead® Productions, Inc. Michelle joined forces.

is a California S Corporation, owned and operated by Rev. Michelle Haunold and guided by a board of directors. Overseeing the entire Gearhead® brand, the company manages the federally registered trademark, copyrights, and licensing for all the Gearhead® products including a clothing line, a record label, a magazine and other printed matter. Gearhead is recognized internationally as the place to go

if you dig rock and roll and American car culture! Gearhead® started as a magazine in 1993, the brainchild of former owner Mike LaVella. The magazine was inspired by the culture around hot rods, custom cars and rock n’ roll. It was an immediate success and the worldwide demand led to the creation of the clothing line shortly after the launch of the magazine. In 2000, the brand expanded to include the record label when Rev. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over sixty records as well as a expand the line of clothing and accessories and the continuation of the magazine. Internationally recognized, the distinct logo and products associated with the brand have been sold to over 50 counties. Gearhead® products and music have been featured in major motion pictures, national radio shows, TV shows, advertisements and national magazines, including multiple MTV productions, West Coast Chopper motorcycle events, Rockstar and Sega video games, ads from Airwalk, Vans and Roxy and magazines including Rolling Stone, Spin, Newsweek, Women’s Wear Daily and Alternative Press. The Gearhead® brand continues to grow and change, pulling design elements and inspiration from the past but barreling down the road towards the future.

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Gearhead: Greasin’ the wheels of punk culture since 1993. 30 years ago, Michelle Haunold and Mike LaVella were both revi...
01/03/2024

Gearhead: Greasin’ the wheels of punk culture since 1993. 30 years ago, Michelle Haunold and Mike LaVella were both reviewers at legendary San Francisco punkzine Maximum Rocknroll. Haunold’s then-day job was at Reckless Records. One day, LaVella came in with copies of his new ‘zine, Gearhead, for consignment. Featuring an interview with Illinois punk terrors Didjits, a feature on Big Daddy Roth’s Ratfink Reunion, and a split 45 featuring Gas Huffer and Supercharger both covering The Rezillos, Gearhead solidified the collision between garage rock, ‘77 punk, and greaser/hot rod culture that came to define a large corner of the ‘90s rock underground. Little did the pair realize this was the beginning of a partnership that built a lifestyle empire, centered around the internationally recognized Gearhead Brand. And thus would Planet Earth be introduced to the Swedish rock ‘n’ roll underground, giving predominance to The Hellacopters and especially the hit single juggernaut that is The Hives. Gearhead also helped introduce Austin punk hellions The Riverboat Gamblers to the world, issuing their classic Something To Crow About album. And there was plenty more choice voltage where those came from. 30 years — that’s a lotta busted amplifier tubes and burnt-out cheater slicks! Happy 30th anniversary, Gearhead! Crank it up for 30 years of Gearhead!




Address

New York, NY

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm

Telephone

(916) 897-2451

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Gearhead® Productions, Inc. is a California S Corporation, owned and operated by Rev. Michelle Haunold and guided by a board of directors. Overseeing the entire Gearhead® brand, the company manages the federally registered trademarks, copyrights, and licensing for all the Gearhead® products including a clothing line, a record label, a magazine, digital content and other printed matter. The Gearhead flags logo is recognized internationally as a calling card to all DIYers-- it’s the place to go if you dig underground rock and roll and the ingenuity of American car culture! Gearhead® started as a magazine in 1993, the brainchild of former owner Mike LaVella. The magazine was inspired by the DIY culture around hot rods, custom cars and rock n’ roll. It was an immediate success and the worldwide demand led to the creation of the clothing line shortly after the launch of the magazine. In 2000, the brand expanded to include the record label when Rev. Michelle joined forces. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over sixty records as well as a expand the line of clothing and accessories and the continuation of the magazine. Internationally recognized, the distinct logo and products associated with the brand have been sold to over 50 counties. Gearhead® products and music have been featured in major motion pictures, national radio shows, TV shows, advertisements and national magazines, including multiple MTV productions, West Coast Chopper motorcycle events, Rockstar and Sega video games, ads from Airwalk, Vans and Roxy and magazines including Rolling Stone, Spin, Newsweek, Women’s Wear Daily and Alternative Press. The Gearhead® brand continues to grow change and expand, pulling design elements and inspiration from the past but barreling down the road towards the future.