Gearhead

Gearhead The brand for rockers, rebels, and weirdos since 1993. Record label, Magazine, Clothing and Accessor Gearhead® Productions, Inc. Michelle joined forces.

is a California S Corporation, owned and operated by Rev. Michelle Haunold and guided by a board of directors. Overseeing the entire Gearhead® brand, the company manages the federally registered trademark, copyrights, and licensing for all the Gearhead® products including a clothing line, a record label, a magazine and other printed matter. Gearhead is recognized internationally as the place to go

if you dig rock and roll and American car culture! Gearhead® started as a magazine in 1993, the brainchild of former owner Mike LaVella. The magazine was inspired by the culture around hot rods, custom cars and rock n’ roll. It was an immediate success and the worldwide demand led to the creation of the clothing line shortly after the launch of the magazine. In 2000, the brand expanded to include the record label when Rev. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over sixty records as well as a expand the line of clothing and accessories and the continuation of the magazine. Internationally recognized, the distinct logo and products associated with the brand have been sold to over 50 counties. Gearhead® products and music have been featured in major motion pictures, national radio shows, TV shows, advertisements and national magazines, including multiple MTV productions, West Coast Chopper motorcycle events, Rockstar and Sega video games, ads from Airwalk, Vans and Roxy and magazines including Rolling Stone, Spin, Newsweek, Women’s Wear Daily and Alternative Press. The Gearhead® brand continues to grow and change, pulling design elements and inspiration from the past but barreling down the road towards the future.

Twenty years ago, the world was a very different place. MySpace was the coolest social media phenomenon and the Razr Fli...
12/31/2024

Twenty years ago, the world was a very different place. MySpace was the coolest social media phenomenon and the Razr Flip Phone was cutting edge technology. Facebook (known then as The Facebook) had just launched. The Glastonbury festival featured headliners Oasis, Paul McCartney and Muse. Society was experiencing political, social and technological upheaval in unprecedented ways. Live Strong bracelets and Uggs topped the list of fashion must-haves. And right in the middle of it all, a small but mighty record label released the 4th and final album from Bay Area new-wave popsters Red Planet.

We Know How It Goes showcased a dreamier synth-pop array of songs than their three prior releases. Songs evoking the 80s sensations Simple Minds and Modern English, as well as layered pop harmonies and melodies reminiscent of Pet Sounds era Beach Boys filled the full-length CD with sweet melancholy sensations. Swirling colorful images played among the snotty themes of goth girls, clove ci******es, and ending relationships were common themes of Red Planet’s previous releases.

Now, twenty years later, gifted with a talented remixing and remastering by guitarist/keyboard wizard Chris Dunn, this dreamy-pop masterpiece is once again surfacing for a second look and listen. The classic Speak and Spell artwork still adorns the front cover, but the subtle reworking of these melodic masterpieces brings the yearning melancholy out front, raising the harmonies up in the mix, and emphasizing the dancing interplay of guitar and keyboards around the clever and sometimes poignant lyrics.

Available now for streaming and download on Bandcamp (https://redplanetsf.bandcamp.com/album/we-know-how-it-goes-20th-anniversary-deluxe-edition) the reissue will be available world wide in early 2025 on all streaming platforms.

It's almost time!
10/11/2024

It's almost time!

08/26/2024
Can't
08/11/2024

Can't

The Rocketz
07/28/2024

The Rocketz

Drunk Injuns time!
04/21/2024

Drunk Injuns time!

02/28/2024
MINISTRY, GARY NUMAN, FRONT LINE ASSEMBLY
02/28/2024

MINISTRY, GARY NUMAN, FRONT LINE ASSEMBLY

Gearhead: Greasin’ the wheels of punk culture since 1993. 30 years ago, Michelle Haunold and Mike LaVella were both revi...
01/03/2024

Gearhead: Greasin’ the wheels of punk culture since 1993. 30 years ago, Michelle Haunold and Mike LaVella were both reviewers at legendary San Francisco punkzine Maximum Rocknroll. Haunold’s then-day job was at Reckless Records. One day, LaVella came in with copies of his new ‘zine, Gearhead, for consignment. Featuring an interview with Illinois punk terrors Didjits, a feature on Big Daddy Roth’s Ratfink Reunion, and a split 45 featuring Gas Huffer and Supercharger both covering The Rezillos, Gearhead solidified the collision between garage rock, ‘77 punk, and greaser/hot rod culture that came to define a large corner of the ‘90s rock underground. Little did the pair realize this was the beginning of a partnership that built a lifestyle empire, centered around the internationally recognized Gearhead Brand. And thus would Planet Earth be introduced to the Swedish rock ‘n’ roll underground, giving predominance to The Hellacopters and especially the hit single juggernaut that is The Hives. Gearhead also helped introduce Austin punk hellions The Riverboat Gamblers to the world, issuing their classic Something To Crow About album. And there was plenty more choice voltage where those came from. 30 years — that’s a lotta busted amplifier tubes and burnt-out cheater slicks! Happy 30th anniversary, Gearhead! Crank it up for 30 years of Gearhead!
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Address

New York, NY

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm

Telephone

(916) 897-2451

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For the next few months, we’ll be looking back at the 30 year history of Gearhead. Make sure to check back regularly for a behind-scenes-look as Gearhead grew from a glimmer to an internationally-recognized lifestyle brand. Today we look at the very first product released by Gearhead in 1993. From the very beginning it was all there — killer low-brow reading, rippin’ tunes and cool as heck threads. This vision for a brand came from the noggin of one Mike LaVella, fully formed and roaring to life like a nitro-fueled funny car. San Francisco in the early 90s was a hot bed of garage-punk goodness. Raw-ass rock n roll abounded with bands like Supercharger rubbing elbows with The Mummies, Pansy Division and if course the now famous Green Day. It all bubbled up from the dive bars and backstreets of a city bursting with creativity and originality of the DIY era touted by Maximum Rock n Roll, mom and pop vintage clothing stores and art and self expression not seen since the heyday of the early 60s. Gearhead officially started documenting this scene as well as becoming an essential part of it. #gearhead #gearheads #diy #lifestyle #gearheadrocks #records #tshirts #magazine #kustom #kustomkulture #lowbrow #lowbrowart #diylifestyle #gearheadlife #supercharger #gashuffer #sanfrancisco #legacy #legacybrand

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Gearhead® Productions, Inc. is a California S Corporation, owned and operated by Rev. Michelle Haunold and guided by a board of directors. Overseeing the entire Gearhead® brand, the company manages the federally registered trademarks, copyrights, and licensing for all the Gearhead® products including a clothing line, a record label, a magazine, digital content and other printed matter. The Gearhead flags logo is recognized internationally as a calling card to all DIYers-- it’s the place to go if you dig underground rock and roll and the ingenuity of American car culture! Gearhead® started as a magazine in 1993, the brainchild of former owner Mike LaVella. The magazine was inspired by the DIY culture around hot rods, custom cars and rock n’ roll. It was an immediate success and the worldwide demand led to the creation of the clothing line shortly after the launch of the magazine. In 2000, the brand expanded to include the record label when Rev. Michelle joined forces. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over sixty records as well as a expand the line of clothing and accessories and the continuation of the magazine. Internationally recognized, the distinct logo and products associated with the brand have been sold to over 50 counties. Gearhead® products and music have been featured in major motion pictures, national radio shows, TV shows, advertisements and national magazines, including multiple MTV productions, West Coast Chopper motorcycle events, Rockstar and Sega video games, ads from Airwalk, Vans and Roxy and magazines including Rolling Stone, Spin, Newsweek, Women’s Wear Daily and Alternative Press. The Gearhead® brand continues to grow change and expand, pulling design elements and inspiration from the past but barreling down the road towards the future.