Daily Executive News Summaries for Decision Makers.
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The Future Of Dating
EHARMONY.CO.UK - Nov 30 - eHarmony's latest white paper about the future of online dating is a collaboration between relationship experts eharmony.co.uk and Imperial College Business School MSc Management students. By 2050, there will be ~8.1M UK residents aged 80 or older. That With increasing life...
Test the concept, but also test the messaging
Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.
Why I love London School of Economics - Borderless Thinking
Hinge's New Campaign Highlights Real Love Stories as Users Delete the App
THE DRUM - Hinge's latest campaign, "The Moment I Knew," features five short films and outdoor ads showcasing real-life relationship stories where couples realized they no longer needed the app and deleted it. Each film ends with Hinge's mascot, Hingie, humorously meeting its end. The campaign, part...
Survey Finds 1 in 4 Young Married Couples in Japan Met Through Dating Apps
JAPAN TIMES - A survey by Japan's Children and Families Agency found that ~1 in 4 married people under 40 met their spouse through a dating app, surpassing work and school as common meeting places. The survey, which included 20K people, highlighted that the biggest obstacle to marriage is the lack o...
Grindr Introduces Tennis-Inspired 'Grunt' Notification Sound to Celebrate US Open and LGBTQ+ Culture
WHAT'S TRENDING - Grindr introduced a new 'grunt' notification sound to celebrate the US Open tennis tournament, reflecting the sport's playful connection with LGBTQ+ culture. The feature plays when users 'tap' on potential matches, adding humor to interactions. The 'grunt' is inspired by the noises...
ProSiebenSat.1 & ParshipMeet Group Q2 Financial Results
PRESS RELEASE - ProSiebenSat.1 reported a solid 5% year-over-year revenue growth for Q2, reaching EUR 907M. The company is a significant player in European media, operating a variety of TV channels and digital platforms. Its Dating & Video segment, ParshipMeet Group, includes well-known dating platf...
When you choose love,
you always choose right!
Dating App First Round's On Me Raises $3M
AXIOS - The dating app First Round's On Me (FROME) has raised $3M in seed funding to expand its focus on in-person dating. Unlike traditional swipe-based apps, FROME requires users to suggest or plan a date when they match. Since its launch in 2020, the app has facilitated ~8K dates and 50 in-person...
These date questions will spark authenticity, and might make you fall in love! (from a CourtlandBrooks.com team member) https://bit.ly/3VO4WtK
Cut through the BS and quickly establish connectedness, intimacy, & trust
VR boosts empathy
According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.
Tom Peters has a GREAT new book out. "The Excellence Dividend" brings together his wisdom and his analysis of 100 top business mastery books! I interviewed him with the help of James, Boris and Shiraz from the Prolific Wisdom community.
Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings ...
Quit Dating Apps, Russia Tells Border Region Citizens Over Security Fears
CNN - Russian authorities have urged residents in border regions and military personnel to stop using dating apps and limit social media use to prevent Ukrainian forces from gathering intelligence. The warning comes as Ukraine advances into the Kursk region, capturing settlements and posing security...
AI Exposes Height Lies on Dating Apps: Women Use ChatGPT to Catch Deception
FIRST POST - Women on dating apps use ChatGPT to expose men who lie about their height, a trend highlighted by OkCupid's finding that many men exaggerate their height to attract dates. Tired of the deception, women are leveraging AI to estimate real heights from photos, adding a tech-savvy twist to....
3 Moderation Methods To Manage Hate Speech On Dating Sites
BESEDO.COM - Aug 28 - International news has recently been inundated with stories following the events of "Unite the Right rally", in Charlottesville, Virginia, where white supremacists marched while chanting hateful slogans. In the face of this, Bumble and OKcupid...
Translating Cognitive Processing to Market Research
Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.
Tom Peter's has a GREAT new book out. "The Excellence Dividend" brings together his wisdom and his analysis of 100 top business mastery books! I interviewed him with the help of James, Boris and Shiraz from the Prolific Wisdom community.
Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings ...
Grindr Should Face Suit Over Death of Child App User, Judge Says
BLOOMBERG LAW - A magistrate judge recommended that most of the wrongful death and negligence claims against Grindr proceed in a case involving a minor, "A.V.," who died by su***de after using the LGBTQ+ dating app. The child's family alleges that Grindr's app features, which connect users based on....
Better in Person Dating App Launches Bold Campaign to Curb Dishonest Behavior
ADAGE - The new dating app, Better in Person, launched with a bold campaign targeting dishonest behavior in online dating, specifically taking aim at "f**boys." The app's campaign, titled "Report Every F**boy You Know," features billboards and other outdoor advertisements in LA, New York, and coasta...
Muslim Dating App 'Muzz' Brings Laughter to Houston With Comical Billboards
CLICK2HOUSTON - The UK-based Muslim dating app, Muzz, has expanded its reach to Houston, capturing attention with witty billboards like "200,000 Muslims in Houston ... and ya'll are still single?" Muzz, launched in 2015, has become a leading Muslim marriage app with ~10M users. Julia Cardenas, a Hou...
Fuse App Introduces Collaborative Matchmaking With Friends and Family
BIZWOMEN - Elodie Clowes and Amanda Karr have launched Fuse, a matchmaking app that integrates friends and family into the dating process. Unlike traditional dating apps, Fuse allows users' close ones to participate in selecting potential matches. After launching a beta version, Fuse is now official...
What Internet Dating Leaders Are Speaking Where?
OPW - Future Events - The next Web Summit is on Nov 11-14th in Lisbon and, so far, lists the CEO of Grindr, George Arison. See link. The Sifted Summit is on Oct 2-4 in London, and the COO/Co-Founder of Hily & Taimi, Jake Vygnan is listed as a speaker. See link. Past Events - NOAH connects Europe's d...
Study Finds Most Men Favor Career-Focused Partners Over Traditional Gender Roles
TORONTO SUN - A study by the dating app Flirtini reveals that most men today prefer partners who prioritize their careers over traditional gender roles. The survey of 2K men from Gen X, Gen Z, and Millennials shows that ~75% are open to dating women who focus on their careers rather than starting a....
Dating App Thursday Expands to San Francisco
TECH CRUNCH - Thursday, the dating app, which is available only on Thursdays, has expanded to San Francisco. By limiting access to one day a week, it encourages users to schedule real-life meetups promptly, addressing "swiping fatigue". Thursday limits matches to 10 per day, encouraging serious dati...
A Courtland Brooks https://bit.ly/4csCDIm favorite quote...
"If I was down to my last dollar, I'd spend it on public relations"
- Bill Gates
Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.
If you want to feel what its like to walk in some elses shoes, you should turn to Virtual Reality. It will make you more empathetic.
According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.
Grindr Reports Strong Revenue Growth and $25M Operating Income in Q2 2024
PRESS RELEASE - Grindr reported a 34% increase in revenue for Q2 of 2024, reaching $82M, with an operating income of $25M. Despite a net loss, the company achieved an adjusted EBITDA margin of 45%. Grindr has raised its full-year guidance, anticipating a revenue growth of 27% or greater and an adjus...
Dan Ariely - Keynote Fireside Chat, Lessons/Learning From Behavioral Economics
LTR - Professor Dan Ariely, an expert in psychology and behavioral economics from Duke University, discusses his journey and insights into behavioral economics, dating, and human motivation. Known for his best-selling books "Predictably Irrational" and "The Upside of Rationality," Professor Ariely e...
Understanding human behavior and applying behavioral science to business is one of the core resources you should tap into to take your business to the next level.
If you’re new to behavioral science, then welcome to the community! You can join our monthly bulletin here for more great insights.
Club Pillar Is a New Sober-Focused Dating App
PR NEWSWIRE - Club Pillar, a new membership-based dating app centered on sobriety, is launching with a waitlist of ~5K people. Founded by Jessie Urvater, the app caters to younger generations interested in sober and sober-curious lifestyles. A survey shows that 65% of Millennials and Gen Zers prefer...
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