Online Personals Watch

11/01/2025

Test the concept, but also test the messaging https://glginsights.com/articles/use-science-to-make-your-product-launch-successful-concept-testing-and-message-testing/

Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.

10/01/2025

Why I love London School of Economics - Understanding & Influence

08/01/2025

GPT Search: a Game-Changer for Niche Brands Over Traditional SEO

LINKEDIN - Michael O'Sullivan, founder of HubPeople, shared a significant milestone. After OpenAI launched a new search tool called Search GPT on Dec 16, 2024, HubPeople saw its first user come through this tool on December 27. O'Sullivan believes that Search GPT will become a powerful way for small...

05/01/2025

Great CEOs make great decisions. Over the years I've noticed great CEOs of dating companies make slightly better decisions than other CEOs. We enable CEOs to make slightly better decisions. Slightly better decisions make the difference between mediocre company performance and stellar performance. -Mark Brooks, Courtland Brooks

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

04/01/2025

If you want to feel what its like to walk in some elses shoes, you should turn to Virtual Reality. It will make you more empathetic. https://neurosciencenews.com/virtual-reality-empathy-10039

According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.

03/01/2025

Why I love London School of Economics - One Community

01/01/2025

Dating Apps Prepare to Launch AI Features to Help Users Find Love

THE GUARDIAN - Match Group is increasing investment in AI with new products coming in March 2025 for its "AI transformation." Match Group's digital assistant will perform core dating tasks such as selecting the photos it calculates, which will garner the most responses and recommend prompts and info...

01/01/2025

Tinder Showcases Dance Duo in Latest Campaign

MARKETING BEAT - The ad 'Wherever It Takes You' devised by European agency LePub stars dance duo Victoria Vassiliki Daldas and Theo Zeitner. The duo met on Tinder and have become a lauded new act in dance music. The ad starts with their tour for their first album and flashbacks to moments throughout...

29/12/2024

A Courtland Brooks https://bit.ly/4fHyhPq favorite quote...

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

28/12/2024

Translating Cognitive Processing to Market Research https://glginsights.com/articles/use-science-to-make-your-product-launch-successful-concept-testing-and-message-testing/

Direct competitors to successful product innovations don’t always fail. The recipe for success? It’s grounded in behavioral science.

27/12/2024

Why I love London School of Economics - Borderless Thinking

23/12/2024

Online Dating Is About to Radically Change

CNN - Dating apps are on the cusp of a major transformation. Personalized chatbots dating other chatbots on your behalf. AI concierges fielding questions about potential matches. Advanced algorithms predicting compatibility better than ever before. At its investor meeting, Match Group teased plans t...

22/12/2024

A Courtland Brooks https://bit.ly/3YMBI1g favorite quote...

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

Courtland Brooks - Unique team of Internet dating and online social community business and marketing experts.

21/12/2024

VR boosts empathy https://neurosciencenews.com/virtual-reality-empathy-10039

According to a new study, virtual reality may be a useful tool for encouraging empathy and positive attitudes towards marginalized groups.

20/12/2024

Tom Peters has a GREAT new book out. "The Excellence Dividend" brings together his wisdom and his analysis of 100 top business mastery books! I interviewed him with the help of James, Boris and Shiraz from the Prolific Wisdom community.

Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings ...

19/12/2024

Hinge Fights Dating App Burnout With Serendipitous Love Stories

ADWEEK - Hinge's new campaign, "It's Funny We Met on Hinge," features real couples who unknowingly crossed paths before meeting on the app, addressing dating app fatigue and promoting authentic connections. Running from December to March, the campaign coincides with a peak period for dating apps. Hi...

18/12/2024

Grindr Issues Safety Warning After Assaults in New South Wales

NEWS.COM.AU - Grindr has issued a safety warning in New South Wales (NSW), Australia, following reports of assaults linked to meet-ups arranged through dating apps. ACON, an LGBTQ+ health group, reported incidents where groups targeted victims, moved to less traceable platforms, and lured them to is...

16/12/2024

Tinder's Overhaul: Short-Term Pain, Long-Term Gain for Match Group

WAL STREET JOURNAL - Tinder faces slowing growth and investor skepticism. Despite boasting 47M monthly active users, Tinder struggles with its hookup reputation and fake accounts. Match's recent analyst meeting unveiled a $1.5B buyback, its first dividend, and a forecasted revenue decline for Tinder...