The Media, Audience & Content Marketing Association - MACMA

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The Media, Audience & Content Marketing Association - MACMA

WELCOME TO MACMA'S FACEBOOK PAGE! We provide a forum for education and networking for the consumer and B-to-B media publishing industries.

By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and B-to-B publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.

08/01/2024

📻 MACMA Podcasts are always available online at the-macma.org/macma-podcasts.

Let industry experts offer their expertise, while you are at home or on the go. Our 13 pre recorded sessions offer something for everyone. Subscribe to stay up to date and receive notification of new episodes. Let us know what you'd like to learn about in the comments!

07/31/2024

Join MACMA Live in Chicago, on September 26, 2024 for a day of education and networking! Registration opening soon! www.the-MACMA.org

07/30/2024

As always, some fantastic tips to try. Let us know how they work for you.

07/25/2024

Listen to The Audience Architect, Episode #13 -
Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.

Find Episode #13, and all others, at https://bit.ly/3y07sFz?

07/24/2024

ONEcount's Bold Mind Think Tank Virtual Mixer is in it's 4th consecutive year of weekly forward-thinking conversations. Bring your ask, share your use cases, or just listen in & enjoy casual conversation with your industry peers. Wednesdays, 5:30 pm EST. Email [email protected]

07/23/2024

07/17/2024

From summer virtual mixers to the Holiday Extravaganza, has a universe of activities and events scheduled for the rest of the year. Sign up for out newsletter to stay informed. Become a member to get all the benefits and discounts.

Learn more at www.the-macma.og

07/15/2024

Don't MISS OUT on earning one of 3 scholarship totally $6,000! MACMA Scholarship applications are DUE TODAY.

To apply please complete the scholarship application and send it back to MACMA no later than July 15, 2024. Application: https://bit.ly/3zp4Z7K

07/12/2024

High School Grads & currently enrolled college students are eligible to apply. DUE MONDAY. www.the-macma.org/scholarships

07/11/2024

✉️ Save the Date! Thursday, September 26th. CHICAGO!
Join MACMA in person for another great event packed with hot topics and top industry professionals!

07/10/2024

Join your colleagues at Bold Minds Think Tank: Virtual Summer Sizzler! Hosted by director/volunteer Joanne Persico and ONEcount.

Register once & attend as many as you can at www.the-macma.org or email [email protected]

07/08/2024

For over a decade, the Media, Audience & Content Marketing Association (MACMA) has provided scholarships to graduating high school seniors and those already enrolled in higher education institutions. We proudly allow deserving students to complete their education and meet their full potential.

Applicants must be a graduating high school senior or current college student who will be enrolled in a college/university program during the 2024-2025 academic year who is a MACMA individual or corporate member, the immediate family of a MACMA member, or an employee of a MACMA sponsoring company (as of June 1, 2024). Prior winners are not eligible. Each applicant must complete a current Scholarship Application and essay questions.

A total of 3 scholarship recipients will be selected: Scholarship amounts will be one $2,500.00 scholarship, one $2,000.00 scholarship and one $1,500.00 scholarship. Winners were announced the second week in August.

Learn more at www.the-macma.org

07/05/2024

A relaxing, non-recorded Think Tank group where we discuss latest trends, hot topics like AI, generational marketing, all in the marketing, sales, events, audience, content, lead gen space. Attendees can bring a challenge question or an Ask and the group responds with suggestions, ideas, etc.

Dates: 7/10, 7/17, 7/24, 7/31, 8/7, 8/14, 8/21, 8/28
Time: 5:30pm - 7pm ET

Register at www.the-MACMA.org See you there!

07/04/2024

Happy 4th of July from MACMA!

Today, MACMA would like to honor the values of freedom, unity, & progress that this day represents. Let's also remember the power of marketing to bring people together, create positive change & build a better future for all. www.the-macma.org

07/03/2024

MACMA's , Audience Architect, is a great resource for taking your business to the next level.

* Navigating the Zero Click world
* Transforming Behavioral Insights into Action
* Scaling Engaged Niche Communities
And MORE!

Listen here: https://bit.ly/4catSTf

07/01/2024

MACMA Scholarship submission deadline is July 15! $6000 is set to be awarded.
Available to members, sponsoring company employees, & their immediate families. APPLY TODAY!

Application information at https://www.the-macma.org/scholarships

06/28/2024

Count on the Media, Audience and Content Marketing Association to provide you with the industry-leading content and information you need to know to elevate your email campaigns (and so much more)!

06/27/2024

Community is one of the most valuable benefits of a MACMA Membership. The ability to connect with colleagues for help with pressing problems, a word of encouragement or to simply make new friends is what keeps so many of our members renewing their memberships, year after year.

👭 Exclusive Opportunities to Network
📑 Monthly e-Newsletter
🌐 Complimentary Access to Webinars (non-members $35)
📚 Listing in the MACMA's Online Membership Directory
🎓 Eligibility to Apply for MACMA Scholarships (Includes Immediate Family)

https://www.the-macma.org/join-or-renew

Are you or your company a member yet?

06/26/2024

Can't make it July 17? ONEcount's Bold Mind Think Tank Virtual Mixer takes place EVERY Wednesday 5:30pm-7pm ET. Four years running!

Bring your ask, share your use cases, or just listen in and enjoy casual conversation with your industry peers.

www.the-MACMA.org

06/25/2024

ABX takes the precision and targeting of traditional ABM and adds an intense focus on the customer at every stage of the buying cycle, using account intelligence to know when and how to engage and what to say to each account. Share your experience, we want to know.

06/24/2024

Giving back to the community– For over a decade, MACMA has provided scholarships to graduating high school seniors and those already enrolled in higher education institutions. We proudly allow deserving students to complete their education and meet their full potential.

Applicants must be a graduating high school senior or current college student who will be enrolled in a college/university program during the 2024-2025 academic year who is a MACMA individual or corporate member, the immediate family of a MACMA member, or an employee of a MACMA sponsoring company (as of June 1, 2024).

Prior winners are not eligible. Each applicant must complete a current Scholarship

Application and essay questions. Applications available here: https://bit.ly/4c2VNo4

06/21/2024

We all know that membership has its privedges. But, did you know how MACMA may help your career?

06/20/2024

You know Memberships has its privledges. Why not take advantage of it now?

06/20/2024

💰 📚 🎓 Eligibility: Applicants must be a graduating high school senior or current college student who will be enrolled in a college/university program during the 2024-2025 academic year who is a MACMA individual or corporate member, the immediate family of a MACMA member, or an employee of a MACMA sponsoring company (as of June 1, 2024). Prior winners are not eligible. Each applicant must complete a current Scholarship Application and essay questions.

Scholarship applications are considered blinded, ensuring that no one on the scholarship committee or anyone involved in the review process is aware during deliberations of a candidate’s identity or relationship to current or former MACMA members or sponsors. Each applicant is judged purely on the relative strength of their application and the quality of their responses.

Each applicant is judged purely on the relative strength of their application and the quality of their responses.

Awards: A total of 3 scholarship recipients will be selected: Scholarship amounts will be one $2,500.00 scholarship, one $2,000.00 scholarship and one $1,500.00 scholarship. Winners were announced the second week in August.

Application Process:
To apply please complete the scholarship application and send it back to MACMA no later than July 15, 2024. More info at https://www.the-macma.org/scholarships

06/19/2024

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Browse our collection of episodes featuring discussions with leaders and experts in the industry, including our most recent episode "Navigating the Zero Click World" with Tahnee Perry. Tahnee is the visionary behind 'Zero to Unicorn,' the #1 AI and marketing newsletter, known for her innovative strategies and exceptional team-building skills.

https://www.the-mcma.org/macmapodcasts

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+18562578117

Website

http://www.the-macma.org/

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MACMA Scholarships

💰 📚 🎓 Eligibility: Applicants must be a graduating high school senior or current college student who will be enrolled in a college/university program during the 2024-2025 academic year who is a MACMA individual or corporate member, the immediate family of a MACMA member, or an employee of a MACMA sponsoring company (as of June 1, 2024). Prior winners are not eligible. Each applicant must complete a current Scholarship Application and essay questions. Scholarship applications are considered blinded, ensuring that no one on the scholarship committee or anyone involved in the review process is aware during deliberations of a candidate’s identity or relationship to current or former MACMA members or sponsors. Each applicant is judged purely on the relative strength of their application and the quality of their responses. Each applicant is judged purely on the relative strength of their application and the quality of their responses. Awards: A total of 3 scholarship recipients will be selected: Scholarship amounts will be one $2,500.00 scholarship, one $2,000.00 scholarship and one $1,500.00 scholarship. Winners were announced the second week in August. Application Process: To apply please complete the scholarship application and send it back to MACMA no later than July 15, 2024. More info at https://www.the-macma.org/scholarships

Scholarship coming soon

👀📚 💵 Did you know that immediate family of MACMA members are eligible for college scholarships? Stay tuned for more info in the next few weeks. #Memberbenefits#JoinMACMA#CollegeScholarships

MACMA's monthly podcast, The Audience Architect, is the Ultimate Resource for Media, Audience, and Content Marketing Professionals! It features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics. Find the latest episode (Episode #7) as well as an archive of all previous episodes here: https://shows.acast.com/64b2d72871b62900119dcdda/episodes/658daab55886b000167b266f? #candidconversations #wheretheconversationhappens #contentmarketing #fulfillmentservices #events #audiencedevelopment #podcast #learnfromthebest #fulfillment #content #audience #media #contentmarketing #b2c #b2b #themacma #MACMAmembership

MACMA members enjoy MORE - more access, more content, more opportunities, more perks... Memberships start as low as $50/year! Learn more about member benefits here: https://lnkd.in/gRmCEJMh #wheretheconversationhappens #media #marketing #content #technology #audience #fulfillmentsevices #themacma #joinMACMA #MACMAmembership #podcast #keynote #learnfromthebest

Thank you to all of #MACMADay2023 Presenting Sponsors! #JoinUs #wheretheconversationhappens SFG, CDS Global, Inc., Darwin CX, eMagazines, Mather Economics, Omeda BPA Worldwide/Alliance for Audited Media

Our July 22nd Conversation on Transitioning to Virtual

Our July 22nd Conversation on Transitioning to Virtual Meetings

Customer Data & Revenue Producing Ideas

Our May 13th chat on using customer data and insights to fuel revenue growth.

Our May 6th Fireside Chat

Our May 6th Facebook Live on Audience Development in Unprecedented Times

We are live at the MCMA's March Education Session on paywalls and pay meters...our panel should be starting momentarily.

Welcoming remarks - April Luncheon

MCMA March Luncheon: Using Big Data to Improve Your Business

Closing out our March Luncheon! Thank you to all who attended!

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Our Story

The MCMA is built upon more than 60 years of professionalism, dedication, and commitment of the FMA/NTCFI… reconceived, redefined, reconstructed … and reinvigorated to help meet the challenges of today’s publishing industry, where Media are myriad, Content is King, and Marketing is multi-channel. It’s been called. “The New Subscription Economy” and it’s now utilized by Publishers and Direct-To-Consumer Marketers alike.

It’s all about CONTENT! Content that engages the customer, that differentiates the brand, that addresses the Buyer where they are on their journey. And, that’s why that word plays so prominently in our name.

MEDIA plays in there as well – Content needs to live in many places and on many platforms – it’s whenever, wherever, on whatever (device) your customers want to enjoy your content.

The MARKETING effort is more complex, more disparate, more challenging, more demanding. There are more platforms, more sources, more data, more vendors, more metrics, more to execute, more to manage … more of everything – except time & staff.