sparks & honey

18/04/2024

Climate change and extreme weather events are putting increased pressure on both civil society and the private sector to integrate a climate adaptation mindset in the development of vital infrastructure. From advanced materials capable of withstanding extreme conditions to smart grids that adapt to energy demands in real-time to green infrastructure that enhances biodiversity while protecting urban areas, this sparks & honey briefing will spotlight the pioneering technologies ushering a new era of infrastructure. Join us for a discussion that not only showcases how these infrastructure innovations are reshaping industries, influencing insurance models, and altering consumer expectations but also emphasizes a shift toward a future where infrastructure is designed with adaptability, resilience, and sustainability at its core.

11/04/2024

Which foods will be all the rage in 2024? In this briefing, we’ll look at foods that are set to have their moment, from whole cacao, to faux fish, to clean caffeine, new players are set to reshape people’s relationship with food.

02/04/2024

The streaming wars of the past years have raised the bar for engagement, as consumers are inundated with content from both big box studios and smaller creators. To remain profitable, many studios are relying on proven IP, churning out reboots, sequels, and remakes. But many viewers are experiencing franchise fatigue and craving unique content. What if entertainment brands measured the success of content based on more than short-term performance indicators and gave creators the freedom and flexibility to produce more original content?

28/03/2024

Philanthropy has witnessed transformative change over the last several years, amidst consumer economic anxiety, new demands for transparency, generational nuances ranging from Boomer wealth transfer to new Gen Z giving patterns and other drivers. Traditional giving models are being rethought, and new tools and methods are presenting big questions. From increasingly impactful technologies like AI to new people-powered models like giving circles, we are in the early stages of a great leap forward towards the future of philanthropy.

21/03/2024

What are the tangible skills that generative AI will bring to the creative workforce in 2024?

Let’s imagine that Generative AI had a resume, what skills would be listed? What roles would they be best suited for within your creative agency? This briefing will focus on the impact of generative AI in the changing landscape of the creative service industry. We will look at how AI is pitching creative ideas, generating reports, and more, to strategize the most effective response for creative service firms, and the implications for employment and product quality.

07/03/2024

Awareness if the Gen Z mental health crisis has spurred historic funding from governments, non-profits, and brands over the past five years. Yet, the harsh reality of the crisis persists with 49% of Gen Z struggling to find mental health resources and 1 in 4 reporting a mental health decline in 2023. In this session, the s&h team will delve into the barriers preventing Gen Z from accessing appropriate care, such as therapist availability, affordability, and cultural competence, while also exploring the role of emerging technologies, social ecosystems, and generational differences in mental health discourse and treatment.

29/02/2024

Gen Z have grown up in a world of seemingly unlimited choice – and it's impacted how they align their loyalty to brands. The traditional market strategy of providing additional value in exchange for consumer allegiance is less effective for a generation well-versed in dupes, the resale market, and brand callouts online. In this briefing we'll explore what it takes for a brand to inspire loyalty – from Gen Z values alignment to rethinking the value proposition and customer appreciation.

15/02/2024

From the Super Bowl and the Olympics to Fashion Week and Art Basel — attention-grabbing tentpole events are shifting in 2024 to align with emerging expectations. In this briefing, the sparks & honey team will discuss the now and next of cultural moments and unpack how savvy brands are showing up in this evolving landscape.

13/02/2024

The U.S.economy has a new star: women. New buzz words like “girl economy” are taking over the news and social conversation, with many saying the ’internet’ is a girl’s world. Underneath the pinks shades of barbiecore, girl-math, and swiftie’s friendship bracelet social feed lays a solid foundation impacting this cultural shift and what and how we consume.

In this briefing, we’ll explore cultural elements and tensions from new family dynamic, college attendance for women to how young women in metro areas are out-earning their male counterparts and discuss what this can mean for today’s marketing stories and the next cycle of innovative products.

08/02/2024

In celebration of African Americans and the Arts this Black History Month, sparks & honey will be highlighting the influential figures who have used their creativity and resilience to drive impact across a vast array of fields and expertise. Join us in this reflection on art, resistance, and the future ahead.

25/01/2024

Integrating cutting-edge tech while maintaining the allure of luxury is a delicate dance. It’s about pushing boundaries without pushing customers away in a world where luxury is meant to be understated, timeless, manifest strong fundamentals, and avoid unnecessary frills.

18/01/2024

With the wrap of CES what key technology from the show can we expect to see land at scale in the consumer market? Where do we think these products and technologies can shape our lives and lifestyles in the coming year? Where and how should brands be tapping into these tech futures? Tune in for the cultural intel on what’s hot or what’s not in consumer electronics 2024.

09/01/2024

In this first briefing of the new year, the s&h team will unpack the major trends we anticipate will impact 2024 and discuss how organizations and individuals can future-proof themselves for the year to come.

14/12/2023

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13/12/2023

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12/12/2023

Whether you design sneakers, brew coffee or head a startup, understanding the cultural and social landscape that your customers belong to is a must for building brand loyalty.

Culture in Five offers five ways for you to rethink the value of inclusivity for your business — and build brand loyalty.

Download here:

Consumers are demanding that inclusion be baked into the mindset of every brand, regardless of audience, product or service. In fact, 81% of consumers surveyed in sparks & honey’s Responsible Marketing Index study agreed that brands and businesses have a role to play in addressing social is

11/12/2023

Culture Briefings are on holiday, but check out our full library of Briefings here: https://bit.ly/48dBtOA

08/12/2023

Explore the tensions and contradictions revealing the nuanced behaviors and attitudes driving not just Gen Z’s future, but those of your organization‘s rising consumers, employees and the future leaders of tomorrow. As Gen Z gains economic, social, and political power, the changes they'll look to make will be structural, but not superficial. Do you know what Gen Z is up to?

Download the report:

Over two years into a global pandemic, along with rocketing inflation, climate disasters, and now, Russia’s war on Ukraine, Gen Z is growing up and navigating a complex and uncertain world with the rest of us — but they’re handling it all in surprising ways. Gen Z, young people born after 1997...

06/12/2023

The one certainty is that everything is uncertain. How do you navigate a business in this environment? No matter what changes in the world, understanding the cultural context of uncertainty is the first step in planning for the future. Knowing where you stand in relation to the world around you means you can innovate and produce in ways that are true to your brand.

Download the s&h Intelligence Report:

The one certainty is that everything is uncertain. How do you navigate a business in this environment? No matter what changes in the world, understanding the cultural context of uncertainty is the first step in planning for the future. Knowing where you stand in relation to the world around you mean

05/12/2023

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30/11/2023

Congrats to our sister agency Interbrand on their 24 year of Best Global Brands! sparks & honey's Terry Young and Kristin Cohen were there to celebrate the ringing of the Nasdaq closing bell.

30/11/2023

Luxury EV makers need to lead the charge in sustainable practices. In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, in practice the market if facing important challenges including the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

30/11/2023

Today at 12pm | EV’s Green Dilemma: https://bit.ly/3uByFMH

Luxury EV makers need to lead the charge in sustainable practices. In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, in practice the market if facing important challenges including the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

29/11/2023

RSVP: https://bit.ly/3MXT3h5
In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, but in practice the market is facing important challenges with the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

💥 Special Guests 💥
Jacomien van Tonder, Director, Metal Tech Alley
Fergal Concannon, VP of Mining Solutions, Davra

28/11/2023

As we head into the busiest weeks of the year for restaurants and bars, s&h is asking bartenders and workers what's happening in the premise. We will explore cocktail, patron, and promotional trends to understand how culture is changing the way consumers drink, socialize, and plan their nights out.

28/11/2023

Today at 12pm | Behind the Bar: What's Happening on Premise: https://bit.ly/47yoRkY

As we head into the busiest weeks of the year for restaurants and bars, s&h is asking bartenders and workers what's happening in the on premise. We will explore cocktail, patron, and promotional trends to understand how culture is changing the way consumers drink, socialize, and plan their nights out.

27/11/2023

Get your drinks ready, we're having a mid-day cocktail hour!

As we head into the busiest weeks of the year for restaurants and bars, s&h is asking bartenders and workers what's happening in the premise. We will explore cocktail, patron, and promotional trends to understand how culture is changing the way consumers drink, socialize, and plan their nights out.
RSVP: https://bit.ly/3R1cbvQ

💥 Special Guest 💥
David McElwee, Bartender, Clandestino

27/11/2023

💥 Get Briefed: https://bit.ly/3T0Ve7I 💥

🍸 Behind the Bar: What's Happening on Premise
👽 Weekly Culturecast
🚗 EV’s Green Dilemma

22/11/2023

RSVP: https://bit.ly/3ujkDis
Luxury EV makers need to lead the charge in sustainable practices. In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, in practice the market if facing important challenges including the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

💥 Special Guests 💥
Jacomien van Tonder, Director, Metal Tech Alley
Fergal Concannon, VP of Mining Solutions, Davra