72point US

08/24/2023

Pet parents! Did you know a wagging tail doesn’t always signal happiness? In our recent poll of cat & dog owners for Stella & Chewy's a whopping 92% of respondents still believe myths about their furry friends.

More research findings as reported by Good News Network:

A new survey of pet parents looked into some of the most popular myths about pet care—and some may surprise you. A whopping 92 percent of respondents still believe myths about their furry friends, according to the poll of 2,000 dog and cat owners. Contrary to popular belief, 68% of dog parents did...

05/17/2023

👏 A big shoutout to our team for the impressive headlines achieved across top-tier publications and specialist titles these past few weeks.

Our most recent research-led stories have covered everything from food, furry friends, spirituality and sustainability to books, budgeting, mental health and moms. ❤️

04/27/2023

Do you use research to support creative ideas and drive campaigns?
💡 Here are seven tips for immediately improving your online surveys.
❓ From asking yourself why you’re running the research, to choosing & using question types wisely — Marie Haaland, our Head of Editorial, shares her sage advice!
🔎 Read Marie's blog post here: https://hubs.ly/Q01MXcl_0

04/12/2023

We’re excited to be taking part in a fresh round of career fairs in San Diego on Thursday April 13th!
⚡ San Diego State University Just In Time Career Fair (Visit our booth!)
⚡ UC San Diego Virtual Spring Career Fair (Group & 1:1 sessions available)
Registrations via Handshake.

03/23/2023

MAKE A SPLASH THIS SUMMER: MEDIA COVERAGE TRENDS & TIPS

😎 The summer months have some of the most popular date pegs & seasonal topics for news coverage – making it tough for PR stories to break through.

🙋 Our Media Campaign Analyst, Allie, shares insights & tips to achieve earned media coverage.

☀️ What are you waiting for? Dive into the report & blog post here: https://hubs.ly/Q01HXmlM0

02/10/2023

Planning to watch the Big Game with your pet?
A OnePoll study for PetSmart suggests they might be a bigger sports fan than you!

79% said they watch sports with their pets
78% think their pet even has a favorite athlete
87% said they have or would consider naming a pet after an athlete – Lionel, Messi, Bolt, Fenway, Maholmes, Jackson, Hulk, Labron, Japhet were some great examples!

https://hubs.ly/Q01zLfW00

Is your pet a bigger sports fan than you? A new survey suggests that, yes, they probably are.

01/17/2023

We kick-started 2023 with the latest module of our Talent Development Program (TDP).
Two days of practical sessions & activities for our current cohort:
💡 Delivered by professional trainers
📈 To develop leadership skills
👏 Congrats & thanks to everyone who took part!

We hope our colleagues from across NY, CA and TX enjoyed the experience.
We look forward to the final module in April and offering similar initiatives to more of our team later this year!

12/23/2022

📸 It’s time to vote for “Picture of the Year 2022”!

Take a look at this awe-inspiring gallery of pictures taken by photographers for our sister news agency, SWNS. These are the 100 most compelling images of the year, as chosen by their picture editors.

You are invited to help choose this year’s winner by voting for your favorites. Simply check the ❤️ icon next to the photos you love.

Get involved and help pick a winner, here: https://hubs.ly/Q01wrh9Z0

12/22/2022

🎉 2022: That's a wrap!

We've celebrated weddings, engagements, babies, furry babies, friendships, family, get-togethers, travel, adventures and so much more. Here are just a few of the highlights our "Pointers" have shared from their year!

Happy holidays and here's to an incredible 2023!

10/13/2022

Looking for the next step in your career? We are hiring!

✔️ Media Liaison
✔️ Editorial Account Manager

⚡️ As we continue to expand our media team, these new flexible roles offer the opportunity to develop & grow within a friendly organization.
⚡️ Take a look at the job descriptions & benefits package: https://hubs.ly/Q01pzTjk0

10/12/2022

We're excited to be returning to Hofstra University today!

📣 72point US is proud to take part in the Communications & Media Career & Internship Fair

📍 We'll be at the Hofstra University Lawrence Herbert School of Communication, 1pm to 3.30pm ET

🤝 Come say "hi" to Marie, our Head of Editorial and Van, our Head of Media Liaison

👩🏽‍💻 Can't make it? Don't worry, find out more about us and our current opportunities on our 'Work with us page': https://72point.news/work-with-us

10/05/2022

🎉 TWO of our earned media reports are featured in the new CoverageBook.com PR showcase gallery.

Our 'Great Resignation' story for Wisetail and 'Mother's Day Gifting' for Angara jewelry achieved impressive coverage for the brands – achieving 244 & 164 pieces of coverage respectively.

An amazing achievement by our team! And we're honored to be featured alongside other incredible campaigns in the showcase.

👁 Check out the CoverageBook PR showcase: https://hubs.ly/Q01n-cW10

Created to help you get inspired, learn from what others are doing and find innovative new tactics to raise the PR bar.

08/15/2022

Looking for the next step in your career? We are hiring!

☑️ Media Liaison
☑️ Research Account Executive

These positions offer the opportunity to develop & grow within a friendly organization.
Take a look: https://72point.news/work-with-us

03/21/2022

The power of polls! A ‘March Madness’ survey by our research partner OnePoll lands on CBS Mornings ‘Talk of the Table’ segment. Watch here:

03/08/2022

To celebrate we asked our team to share advice that has made a difference to them, and people in their lives who have helped to elevate and drive them. These are some of the responses from our inspiring women:

03/08/2022

Happy International Women’s Day.
Our wonderful Claudia Gutierrez created this animation to celebrate .
We are incredibly proud of the talented and inspirational women of 72point US who work across editorial, research, media liaison, account management, design & production, operations and our leadership teams. Thank you.

02/02/2022

With the news in that Punxsutawney Phil has seen his shadow, predicting six more weeks of winter, here's a fun fact ⤵
❄️ 58% believe that whether or not the groundhog sees its shadow on Groundhog Day DOES actually determine the length of winter 👀

01/19/2022

No one said online dating is easy… but here a few things that influence a first impression
😁 smile
👀 eyes
🕺🏽 clothes
🧔🏽 haircut
🔤 spelling & grammar
📸 photos & video
⚠️ type of content shared
https://hubs.ly/Q012rdlz0
Survey by OnePoll on behalf of Spark Aligners

76% of Americans said they don’t always smile in photos, negatively affecting others’ impression of them at first glance on dating apps. Things like clothes, backdrop, or location where the i…

12/24/2021

📸 Vote for your favorite photo of the year!
Our sister news agency SWNS has released its annual ‘Picture of the Year’ gallery. This is a collection of the 100 most compelling images SWNS has run in 2021, as chosen by their picture editors.
You are invited to help choose this year’s winner by voting for your favorites. Simply check the ❤️ icon next to the photos you love: https://images.swns.com/?page_id=3509
“A great news photograph can be many things, but its core quality is that it tells you a story that lives in your memory”

11/25/2021

Thanksgiving: time for reflection, appreciation and gratitude. We wish you all a restful and enjoyable Thanksgiving weekend. 🧡

11/24/2021

The holidays are about to get heated.
OnePoll research reveals nearly two-thirds of vaccinated Americans have banned unvaccinated family members from their holiday gatherings this year.

The study by OnePoll, conducted on November 2, surveyed 2,000 Americans in an effort to provide insight on how the COVID-19 vaccine has impacted people's relationships with their loved ones.

09/17/2021

Our research division OnePoll ran a survey in response to the news that Jennifer Aniston had dropped friends over their vaccination status. The poll revealed 1 in 7 vaccinated Americans have done the same.
⤵ Read the story here, covered by the Today Show ⤵

https://www.today.com/health/1-7-people-have-ended-friendships-over-covid-19-vaccine-t231279

The survey of 1,000 Americans found that many were willing to drop a friend who refused to be vaccinated against COVID-19.

09/03/2021

🎤 *Taps mic* 🎤 We would like to take a moment to thank the awesome 72point US team and our amazing clients for everything achieved together this year... so far! New ‘Pointers’, new friendships, new beginnings, new work and incredible coverage.
👏 Well done team 👏

07/30/2021

Should the search for a new Jeopardy! host end with LeVar Burton?! Our OnePoll survey asked 1,000 Americans who they think should be the show's permanent host...

https://www.onepoll.us/should-the-search-for-a-new-jeopardy-host-end-with-levar-burton/

A OnePoll survey asked 1,003 Americans their opinions on how ABC’s long-running game show "Jeopardy!" has evolved since the death of former host Alex Trebek last year.

07/21/2021

When is a sandwich not a sandwich? When it’s a hot dog, of course. 🌭👀
A OnePoll study for Applegate reveals more than half of Americans think hot dogs are sandwiches.
And 75% have even put condiments on the bun before the hot dog.

06/25/2021

For we conducted a OnePoll survey with 1,000 LGBTQIA Americans. Our research revealed:
◦ 1 in 3 LGBT employees worry about workplace bullying
◦ 25% fear not even being hired in the first place
◦ >50% of trans, non-binary and gender-questioning workers surveyed said they don’t feel comfortable being themselves at work
◦ 47% of all respondents believe that their workplace could be doing more to support transgender rights
🔗 Read the results in our survey blog: https://www.onepoll.us/one-in-three-lgbt-employees-worry-about-workplace-bullying/

OnePoll conducted a survey of 1,000 Americans on the LGBTQIA spectrum. The research revealed 1 in 3 LGBT employees worry about workplace bullying.

05/21/2021

Something for the weekend?
Research for Sport Clips Haircuts found one in five American men would bring back the classic 80s mullet hairstyle.👌
Next up were 90s “curtain bangs” and the 2010s “undercut”👇

https://people.com/style/one-in-five-american-men-want-mullet-back-in-style-survey

Fifty-five percent of men surveyed admitted they want to change up their look but are afraid to try something new

05/04/2021

Do you know what moms really want for Mother's Day? A night of uninterrupted sleep! 😴 😍 Check out the research findings from a OnePoll study for Mattress Firm - featured here on Good Morning America.

04/22/2021

Our earth 🌎 Our home 🏡
Happy Earth Day 💚
Three days of climate action culminate in today’s . Check out earthday.org for details of events near you.

04/21/2021

We are recruiting for a number of new roles across our editorial, sales and account management teams. We have exciting plans and offer great opportunities for development within a growing company. Take a closer look at our openings in New York, California and Texas: https://72point.news/work-with-us