GD USA Magazine, 594 Dean Street, Office 22, New York, NY (2025)

02/14/2025

Design agency Sunhouse has refreshed the visual identity and packaging of skincare brand Simple. The new design seeks to enhance the brand’s efficacy credentials with a premium touch, while reflecting its ethos: “Everything your skin needs. Nothing it doesn’t.” The new design uses geometric shape language born from the leaf shapes in the logo, to balance Simple’s expertise with the inherent kindness the brand carries. The packaging design has been simplified and sharpened through intentional use of typography, color palette, and finishes, driving efficacy and gravitas in a crowded and often complex marketplace.
Enter your own packaging design at GDUSA.com

02/13/2025

Just in time for the Year of the Snake, Design Army conceived a serpent-forward campaign for Morphe‘s Forbidden collection. “The campaign is designed for the younger generation – so we intentionally used AI to capture their imagination,” says Pum Lefebure, chief creative officer and co-founder, Design Army. “We imagined this whole new world that’s quasi-futuristic, lush, and paradisical. Yet, we wanted it to be believable so we combined it with real elements. The result is a cool, unique mixed-reality with bold visuals. It’s definitely not the usual beauty campaign.”
More at GDUSA.com

02/12/2025

Hunt Hanson has crafted a new identity for Spanish wine producer Freixenet, accompanied by a redesign of its hero product, Freixenet Cordon Negro. The rebrand marks a significant milestone for the brand, reflecting its ongoing global growth and heralding a new chapter in its history. The design firm crafted the letterforms of the new wordmark drawing inspiration from the original Freixenet façade at its winery entrance in Sant Sadurní d’Anoia. The new logo also features a distinctive X element, said to symbolize a contemporary evolution of Freixenet’s essence. This icon is intended to serve as a focal point across diverse touchpoints.
More at GDUSA.com

02/06/2025

We invite you to enter Graphic Design USA’s 2025 American Package Design Awards™. This 62nd anniversary edition comes at a time when package design and its related disciplines are alive with growth and change. Why? Because creative and marketing professionals — and their clients — are challenged as never before to convey the message, tell the story, advance the brand, amplify the experience, make the sale. Amid the cacophony, clutter and confusion, effective package design is the difference maker — tangible, immediate, interactive, emotive. Our annual competition celebrates beauty and clarity of communication, of course, but importantly, the power of effective and strategic design to forge a connection at the moment of truth before, during and after the sale.

01/18/2025

Walmart brand refresh sparks controversy. More at gdusa.com

01/10/2025

Hiring and compensation trends for creative leaders. Lots of hiring and career tips at gdusa.com

01/10/2025

Span brands foster care non- profit that keeps siblings together. Read more about this and other recent rebrands at gdusa.com

01/09/2025

Leo Burnett and Wolff Olins connect with Carribean. More at gdusa.com

01/08/2025

2024 Package Design Award Winner: Sheetz Brand Design Studio
Calling all package designers ✨Enter our 2025 American Package Design Awards Competition to be considered. Deadline to enter is February 14th 🏆

Our 61st anniversary American Package Design Awards™ showcase stands among the largest. Nearly 300 winning projects and campaigns from talented design firms, agencies, departments and institutions, selected from many times the entries.

Title: Sheetz Take Home Coffee 2.0 Sheetz Brand Design Studio
Director of Brand Design: Tammy Dunkley
Senior Creative Manager: Zack Sheffield
Senior Graphic Designer: Molly Humphrey
Senior Digital Designer: Keith Hall
Visual Media Specialist: Jorge Jovel
Graphics Team: Vinnie Caroselli, Molly Spinos, Savannah Summa
Digital Team: Maggie Matela, Andy Menarchek, Susanna Foglia
Copy Writer: Rachel Tasker
Illustrator: Nate Cepis
Creative Project Coordinators: Lauren Gearhart, Ashley Langston, Bree Gearhart, Miranda Soliday, Saidi Craig, Garrett Jacobs

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01/06/2025

2024 Package Design Award Winner: Seedhouse
Calling all package designers ✨ Enter our 2025 American Package Design Awards Competition to be considered. Deadline to enter is February 14th 🏆

Our 61st anniversary American Package Design Awards™ showcase stands among the largest. Nearly 300 winning projects and campaigns from talented design firms, agencies, departments and institutions, selected from many times the entries.

Client: Marie Jeanne
Title: Marie Jeanne Packaging Design
Creative Director: Bryan Vanderwarker
Art Director: Krissy Vanderwarker
Designers: Ashley Miyagawa, Laurea McLeland
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12/11/2024

Bold, Original and Divisive

Jaguar has teased its upcoming rebrand to accompany its all-electric vehicle initiative. The luxury car brand describes the new positioning as “Exuberant Modernism” characterized by “bold designs, unexpected and original thinking.” The rebrand features a new thin and rounded typeface, a shift from the original logo to an ultramodern wordmark that combines uppercase and lowercase letters. The visual identity, says the company, will also be making use of “exuberant colors” and is introducing a “newly reimagined Jaguar leaper” logo, which is Jaguar’s “precious mark of provenance.”

Read more at gdusa.com

12/09/2024

Pantone Color Of The Year 2025
Pantone has named PANTONE 17-1230 Mocha Mousse the Pantone Color of the Year selection for 2025. A rich brown hue, Mocha Mousse suggests cacao, chocolate and coffee, appealing to the desire for comfort, connection and harmony. Every year, Pantone selects a color that seeks to capture the global zeitgeist — the Color of the Year expresses a mood and an attitude, reflecting collective desire in the form of a single, distinct hue. Over the years, the selection has proven to influence fashion, interior, product, graphic and package designers.

“Underpinned by our desire for every day pleasures, Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with a subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelops us with its sensorial warmth.”

Read more at gdusa.com

11/01/2024

Our annual “Responsible Designers” feature, sponsored by Domtar, recognizes creative professionals who are embracing responsibility writ large in terms of how, when, why and for whom they work.
These are individuals who are using graphic design principles, talents and skills to make the world a better place for people and nature as they see it.
In 2024, the topics that our cohort advance extend far beyond what we could imagine when this special report was originally conceived decades ago.

In this post, we feature Johnny Selman, Neeta Verma, and Richard A. Hooper.

Be sure to check out the feature on our website: https://gdusa.com/features/responsible/gdusa-2024-responsible-designers

10/25/2024

2023 Award Winner: Cherie Chan
Calling all designers, entries due today! ✨ Last chance to enter our American Graphic Design Awards Competition to be considered 🏆

The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms and studios, ad and creative agencies, in-house departments, freelancers, students and more. It honors outstanding work of all kinds - end-of-year best-of-year in two dozen categories across all print, digital and interactive media. This is our 61st Anniversary.

Client: MULTISWEET
Title: MULTISWEET Visual Identity

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10/23/2024

2023 Award Winner: Resource Branding
Calling all designers, entries due this week! ✨ Enter our American Graphic Design Awards Competition to be considered. Deadline to enter is October 25th 🏆

The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms and studios, ad and creative agencies, in-house departments, freelancers, students and more. It honors outstanding work of all kinds - end-of-year best-of-year in two dozen categories across all print, digital and interactive media. This is our 61st Anniversary.

Client: Electric Owl Studios
Title: Electric Owl Studios Branding
Creative Director: Rick Grimsley
Designer: Liz Northcutt
Copywriter: Jessica Childers
Strategy: Jessica Childers
Web Developer: Erik Rühling
Account Managers: Cat Burrow, Sarah Krausen

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10/21/2024

2023 Award Winner: Tenderling Design
Calling all designers, entries due this week! ✨ Enter our American Graphic Design Awards Competition to be considered. Deadline to enter is October 25th 🏆

The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms and studios, ad and creative agencies, in-house departments, freelancers, students and more. It honors outstanding work of all kinds - end-of-year best-of-year in two dozen categories across all print, digital and interactive media. This is our 61st Anniversary.

Client: Signia by Hilton Atlanta
Title: Signia by Hilton Atlanta F&B Menus 2023
Creative Director: Penny Moore
Art Director: James Moore
Designers: Cara Smyrl, Mallory Cheatham

10/18/2024

2023 Award Winner: Seedhouse
Calling all designers, one week left until the deadline! ✨ Enter our American Graphic Design Awards Competition to be considered. Deadline to enter is October 25th 🏆

The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms and studios, ad and creative agencies, in-house departments, freelancers, students and more. It honors outstanding work of all kinds - end-of-year best-of-year in two dozen categories across all print, digital and interactive media. This is our 61st Anniversary.

Client: Cannawerks
Title: Cannawerks Packaging and Brand Design
Creative Director: Bryan Vanderwarker
Art Director: Krissy Vanderwarker
Designer: Ash Miyagawa

10/16/2024

2023 Award Winner: Mira Dandiker from Syracuse University College of Visual and Performing Arts/Communications Design
Calling all designers, this could be you ✨ Enter our American Graphic Design Awards Competition to be considered. Deadline to enter is October 25th 🏆

The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms and studios, ad and creative agencies, in-house departments, freelancers, students and more. It honors outstanding work of all kinds - end-of-year best-of-year in two dozen categories across all print, digital and interactive media. This is our 61st Anniversary.

Title: BaoBaoQ: Chinese Barbecue Fusion
Creative Director: Mira Dandiker
Art Director: Mira Dandiker
Designer: Mira Dandiker

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