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The World Floor Covering Association (WFCA) announced the retirement of chief operating officer Steve Abernathy, effecti...
24/01/2025

The World Floor Covering Association (WFCA) announced the retirement of chief operating officer Steve Abernathy, effective December 31, 2024. With nearly four decades of leadership in the flooring industry, Abernathy has been a driving force behind transformative initiatives that have strengthened both the WFCA and the broader industry, the company stated. See the full story here: https://bit.ly/3CorOdO

Mohawk Flooring’s RevWood Wet Protect is a laminate flooring with waterproof 💧 tech that’s made to last. The flooring sy...
24/01/2025

Mohawk Flooring’s RevWood Wet Protect is a laminate flooring with waterproof 💧 tech that’s made to last. The flooring system comes with a lifetime surface and subfloor warranty to protect against leaks, spills and minor floods. 🌊 It’s also carbon-negative, proving you can have beauty without compromise! ♻️

In both fashion and flooring, matching the accessories to the foundational pieces is no longer a faux pas. Take the maxi...
23/01/2025

In both fashion and flooring, matching the accessories to the foundational pieces is no longer a faux pas. Take the maximalist approach with full outfits of cherry red 🍒 and royal amethyst bedrooms, embracing the boldness of color drenching. 🪻

Read more about the global trends driving design in “Eye on 2025” on page 34 of FCW’s Outlook 2025 issue!

In the wake of the devastating Los Angeles wildfires, Claire Buchanan-Gaughan, president of Floorish, shared her story w...
22/01/2025

In the wake of the devastating Los Angeles wildfires, Claire Buchanan-Gaughan, president of Floorish, shared her story with FCW in this letter to the editor. https://bit.ly/40rLLrZ

COREtec Floors is all-in on building consumer demand and driving conversions at specialty retail. The brand is paving th...
22/01/2025

COREtec Floors is all-in on building consumer demand and driving conversions at specialty retail. The brand is paving the way for media investment strategies that focus on driving consumers in-store asking for COREtec by name.

COREtec has created a consumer journey experience that takes SFN members through each stage, step by step – from awareness to conversion and beyond – complete with tips on how the retailer can leverage the brand’s investments and engage consumers at each stage.

Read the full story: https://bit.ly/42og1qg

The World Floor Covering Association (WFCA) announced the retirement of Jeffrey King, its legal counsel since 1995, mark...
22/01/2025

The World Floor Covering Association (WFCA) announced the retirement of Jeffrey King, its legal counsel since 1995, marking the conclusion of a remarkable career dedicated to supporting the flooring industry, the company stated.

Succeeding King as WFCA’s legal counsel on January 1, 2025, is Kaytie Pickett, a partner in the Litigation Practice Group at Jones Walker LLP. https://bit.ly/4aq0bgZ

In a newly released press statement, Novalis Innovative Flooring announced its 4th Sustainability Report, reaffirming it...
22/01/2025

In a newly released press statement, Novalis Innovative Flooring announced its 4th Sustainability Report, reaffirming its commitment to the core principles of quality, integrity and a deep respect for both people and the planet, established by its founder, Dr. Z.L. Wu. https://bit.ly/3WxZlsH

Here at the Shaw Flooring Network (SFN) convention, Shaw Floors' leadership took the time to thank members of the NFA fo...
22/01/2025

Here at the Shaw Flooring Network (SFN) convention, Shaw Floors' leadership took the time to thank members of the NFA for their business and partnership. Read the whole article here: https://bit.ly/4hs5uP4

Stanton Carpet’s Peak Point in City Cellar is a laminate plank making a bold statement— it’s modern, durable, strong and...
22/01/2025

Stanton Carpet’s Peak Point in City Cellar is a laminate plank making a bold statement— it’s modern, durable, strong and stylish. Its classic style replicates the look of natural wood, combining function and fashion. 🪵

Anderson Tuftex has refined its brand strategy and message with a new, premium carpet collection featuring 10 wool produ...
21/01/2025

Anderson Tuftex has refined its brand strategy and message with a new, premium carpet collection featuring 10 wool products, 5 synthetics and a dedicated merchandising system that highlights the exclusivity of the line. In addition, the brand has significantly expanded its core soft surface offerings.

Here, John Stephens and Dakota Aft highlight the new lines and display systems.

Baltic Stone from Mannington Floors' Adura Max collection features a dark and dramatic Storm 🌫️ coloring, which contrast...
21/01/2025

Baltic Stone from Mannington Floors' Adura Max collection features a dark and dramatic Storm 🌫️ coloring, which contrasts with the white veins of the time-weathered soapstone pattern. The aged surface is highlighted by its organic imperfections, creating a timeless and bold look.

Here at Shaw‘s believe convention in Orlando, it spotlighted its commitment to St. Jude Children’s Research Hospital. At...
21/01/2025

Here at Shaw‘s believe convention in Orlando, it spotlighted its commitment to St. Jude Children’s Research Hospital. At the 2024 Memphis marathon, the Shaw team raised more than $600,000. Reagan and Amelia Echols  share their passion for St. Jude with attendees and invited everyone to participate this year whether it’s through running in Memphis or selling the St. Jude carpet pad. 

Three members of CCA Global Partners Retail Group cooperative were honored for their exceptional achievements and contri...
21/01/2025

Three members of CCA Global Partners Retail Group cooperative were honored for their exceptional achievements and contributions during the annual conneXtion convention at the Ga***rd Palms Resort & Convention Center in Orlando, Fla.

Read the Full Story here: https://bit.ly/40pOnGR

Here at SFN Convention 2025, Philadelphia Commercial is leaning into the convention theme, Believe, with its message tha...
20/01/2025

Here at SFN Convention 2025, Philadelphia Commercial is leaning into the convention theme, Believe, with its message that all dealers are in the commercial space, whether they do a few Main Street projects or have full-scale commercial businesses. In addition, Philadelphia Commercial significantly expanded its hard surface offerings with a full complement of commercial vinyl made in its Ringgold, Ga. facility.

Here are Michael Ferguson, Lauren Daniels, Tara Currier and Brad Harvey of Philadelphia Commercial.

The World Floor Covering Association (WFCA) invites attendees of The International Surface Event (TISE) 2025, held Janua...
20/01/2025

The World Floor Covering Association (WFCA) invites attendees of The International Surface Event (TISE) 2025, held January 27-30 at the Mandalay Bay Convention Center in Las Vegas, to experience a lineup of certifications, networking opportunities and celebrations. Guided by the theme Create Tomorrow Together, this year’s programming showcases WFCA’s commitment to shaping the flooring industry’s future through collaboration and progress. Learn more: https://bit.ly/40moQ1o

While undergoing a total rebrand, including a website relaunch and logo change, Stanton Carpet is still leaning into its...
20/01/2025

While undergoing a total rebrand, including a website relaunch and logo change, Stanton Carpet is still leaning into its signature style. Soft luxe and sophistication come together in Stanton’s Fort William offering.

Read more about Stanton’s rebrand in “Elevated by Design” on page 4 of FCW’s “Outlook 2025” issue!

Here at the Shaw Floors Shaw Flooring Network (SFN) convention, the event kicked off with insight into the inspiration b...
19/01/2025

Here at the Shaw Floors Shaw Flooring Network (SFN) convention, the event kicked off with insight into the inspiration behind the theme Believe and what customers will see on the expo floor.

Read More on FCW's website, here: https://bit.ly/4g7mFoe

Ahead of its convention, Shaw welcomed its Shaw Flooring Network (SFN) Dealer Council members for a “soft kickoff” netwo...
19/01/2025

Ahead of its convention, Shaw welcomed its Shaw Flooring Network (SFN) Dealer Council members for a “soft kickoff” networking event here, thanking them for their partnership and sharing some thoughts on what to expect in the days ahead.

“This is such a great event. This is the soft kickoff for a really significant event for the Shaw Flooring Network,” SFN vice president Danny Crutchfield shared with attendees here. “The point of tonight is to recognize the Dealer Council. We were customer-centric before being customer-centric was cool. Being part of this group is one of the greatest honors. This group challenges us, they support us, they love us, they care about us, they help us and there’s power in that. I’m grateful and thankful for everything you do to inspire our team and the work we do. It helps that you believe in us.”

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