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Helping You to Put an End to All the Guesswork Involved in Digital Marketing | Start Generating More Customers Through Paid & Organic Advertising 🚀

11/08/2024

Stop Killing Your Content Marketing: Here are 10 Deadly Mistakes You Must Avoid

We need to have a real chat about your content marketing strategy. If you’re making these common mistakes, your content is suffering. It's not your fault, but it’s time to change that. Today.

Mistake #1: No Content Strategy.
I see this over and over again: businesses jumping into content creation without a clear game plan. Wanting to “just get started” without thinking ahead leaves you nowhere. You NEED a strategy, period.

Mistake #2: Skipping Audience Research.
If you’re not listening to your audience, you’re just yelling into the void. You need to know who you’re talking to, what they love, and what keeps them awake at night. Tailoring content to them is non-negotiable.

Mistake #3: Low-Quality Content.
You think anyone cares if you post daily when your content is junk? Quality matters more than quantity. Give them content they can't ignore—be memorable or be forgotten.

Mistake #4: Ignoring SEO.
You want traffic, right? Then SEO needs to be a friend, not an afterthought. If you’re ignoring keyword research and proper optimization, your content won’t go anywhere—at least nowhere that matters.

Mistake #5: Over-Promoting.
Here’s the ugly truth: no one cares about your product. They care about themselves, their problems, and their lives. Create content that addresses them, not just why they should buy from you.

Mistake #6: No Clear CTA.
You wrote an amazing piece, and that’s great. But if you’re not telling your audience what to do next, you’re wasting your breath. Every single piece of content should have a purpose so make it clear.

Mistake #7: Not Analyzing Your Performance.
How will you get better if you don’t know what’s working? Data drives improvement. Dive into those metrics, understand the engagement, and iterate. That’s how you win.

Mistake #8:
Being Inconsistent. The market doesn’t sleep, and neither should your content schedule. Consistency builds trust, and trust builds sales.

Mistake #9:
Failing to Update Content. Content is never truly finished. If it's outdated, it’s dead weight. Keep it alive, keep it fresh.

Mistake #10:
Ignoring Distribution. It’s not enough to create great content, you have to get it in front of the right people. Use social media, email, partnerships—whatever it takes to get those eyeballs on it.

It’s time to stop making these rookie mistakes and work on your content game. Your audience deserves it, and so do you.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising

11/07/2024

Mastering the Art of Ad Impressions: The Hidden Metric that Drives Brand Visibility

Ad impressions are like that billboard on the highway—everyone sees it, but how many actually remember it or act on it? Let’s dive deep into why ad impressions are one of the most misunderstood yet vital metrics that marketers must master in 2024.

Impressions Are About Visibility, Not Engagement
Every time your ad appears on a screen, it counts as an impression. Simple, right? But here's where most marketers get tripped up: impressions are about visibility, not necessarily effectiveness. Just because your ad is visible doesn't mean it’s resonating. It’s a pulse-check on how often your message is being exposed, but not how many people care.

And this distinction is everything.

Why Should You Care About Impressions?
Ad impressions are a metric that sits comfortably in the "upper-funnel" territory. Think of it as a brand awareness builder—a tool to expose your audience to your message and spark some initial curiosity. It’s about laying the groundwork so your brand becomes recognizable. It’s essential if you want your audience to even know you exist.

The Catch with High Impressions
Here’s the kicker: Many marketers chase high impression numbers without understanding the quality behind it. You can have a million impressions, but if those impressions aren't relevant or don’t lead to engagement, they’re just vanity metrics. Jared Silverman from NP Digital puts it perfectly: "Impressions give you a pulse on reach, but their true value comes when analyzed alongside other metrics like engagement and conversion."

Optimizing Ad Impressions for Better Results
Target Relevant Keywords: Use tools like Ubersuggest to make sure your ads are seen by those actively searching for related content.

Optimize Your Placements: No point showing your ad on the wrong website. Strategically choose ad placements to maximize visibility to your target audience.
Pair Impressions with CTR: A high number of impressions with a low click-through rate (CTR) is a signal that your messaging needs a tweak.

Ad impressions are your key to understanding the scope of your campaign’s reach. But the real magic happens when you pair those impressions with other insights to fine-tune, optimize, and genuinely connect with your audience.

Are you making your ad impressions count?

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising

11/06/2024

Mastering AI Content Strategy in 2025: Here’s What You Need to Know

AI in content marketing is the hottest trend, but it’s only as good as your strategy. I’ve seen too many marketers try to automate everything without a clear direction, and then wonder why results fall flat. So let’s break down how to create a winning AI content strategy in 2025 that actually works.

1. Audience Analysis (But Make It Smart)
You can’t just throw content at the wall and see what sticks. AI tools like BuzzSumo and Ahrefs don’t just analyze keywords—they reveal what makes your audience tick. They show where content gaps exist, what your competition is doing, and more importantly, what your audience truly cares about. Use that data. The better your insights, the sharper your strategy.

2. Ideation: Get Creative, AI-Style
Think AI tools are only for automation? Think again. Semrush can help generate fresh content ideas by analyzing trends and audience behavior. These tools aren’t replacing creative thinking but amplifying it. They give you the spark, and you turn it into fire.

3. Content Creation: Efficiency Over Quantity
Writing doesn’t have to be a slog. AI assistants like Grammarly and Jasper make content creation faster and cleaner. But remember, the goal isn’t to pump out 100 mediocre blog posts, it’s to craft content that connects. Quality > quantity. Always.

4. Distribution: Automate for Consistency
A lot of marketers complain about inconsistency, posting schedules all over the place, content scattered across channels. AI-driven platforms that can automate your posts are the answer. There are plenty of them online, and they ensure everything goes live on time, and track the results. When distribution becomes seamless, your focus shifts to what really matters—engaging with your audience.

Stop Wasting Time, Start Owning Your Content

2025 is the year to stop seeing AI as a shortcut and start seeing it as a game-changer. Master the tools, refine your strategy, and lead with purpose. The marketers who understand this will win. The rest? They’ll be playing catch-up.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising

11/05/2024

Are You Prepared for When Your Trend Dies? Here's Your Playbook

Every trend has an expiration date. If you think your brand is safe riding the wave of a viral moment, think again. The market gets oversaturated, people lose interest, and eventually, your shiny trend stops shining. So what’s next?

We’ve seen it happen over and over: the cycle of growth, maturity, and decline. Trends pop off, excitement skyrockets, and then, boom, content fatigue sets in. Suddenly, your brand’s once-coveted product is one of many copycats. The question isn’t if this will happen; it’s when.

And how will your brand survive when the hype fades?

Some brands know exactly how to pivot. They leverage urgency by making products limited edition, which gives them exclusivity and creates scarcity.

Others expand their range: think about Adidas dropping fresh takes on the Sambas to keep them relevant. And then there’s the holy grail, community building. A lot of brands don't just push a product; they open their brand arms wide and invite people in, transitioning consumers from one-time buyers to loyal advocates.

Virality is great, but let's not kid ourselves—it’s not permanent. When the hype wave inevitably breaks, you need to have a plan in place. Are you expanding the product range? Are you creating scarcity and urgency? Are you turning your customers into a dedicated community?

This is what separates those that fade away from the brands that evolve. Don’t just be the next best trend, be the brand that outlasts the trend.

So, what’s your play when your trend stops trending?

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising

11/04/2024

How We Gave a Business Owner Her Life Back

Let me tell you about Mary, one of my best clients. Mary was overwhelmed. She had big dreams for her brand but found herself drowning in all the little tasks that took her away from her true passion—creating content. That's when I stepped in.

When Mary came to me, she was struggling to find time to film and create. She was trying to do everything:

marketing strategy,
content creation,
app integrations

All on her own.

She knew she needed help but wasn’t sure where to turn.
I engaged my team and got to work right away. We started managing content creation and app integrations as well as leading the strategy. Mary’s dreams started to turn into reality.

I focused on one main goal: giving Mary her freedom back, allowing her to focus on what only she could do. Being the face of her brand.

And it worked.

Mary says it herself: without the help we provided, she wouldn’t have had the time to film, and her business wouldn’t have progressed. Together, we brought her brand vision to life, and we gave her back the freedom she needed to put her focus where it truly mattered.

I’m incredibly proud of the work my team and I did for Mary, but more than anything, I’m proud to see her thriving. If you're an entrepreneur feeling overwhelmed, remember: you don’t have to do it all alone. It’s time to take that weight off your shoulders and focus on what makes your brand, your brand.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

11/01/2024

Gen Z is Ad-Tolerant, But They Still Don’t Trust You—Here’s What Marketers Are Missing

It’s a marketing paradox: Gen Z and millennials are increasingly tolerant of ads, but trust in those ads is plummeting. Forrester’s latest insights make it clear that your audience might be seeing your ads, but that doesn’t mean they’re buying into what you’re selling.

These younger demographics are spending more time on social media than ever, clocking in at over seven hours a week on platforms like TikTok and Instagram. With social channels mimicking TikTok’s ad-laden, swipe-friendly experience, it’s no wonder ad tolerance is up. Younger consumers are acclimated to the continuous stream of content, with sponsored posts blending into the algorithm-driven feeds they’ve grown up with.

But here’s the problem: just because they’re not actively annoyed by ads doesn’t mean they trust them. In fact, trust is at an all-time low. Only 22% of Gen Z and 12% of older consumers trust social media advertising. And branded posts aren’t faring much better. The disconnect is glaring—if your audience is seeing the ad but not trusting it, what’s the point?

Marketers need to pivot from merely being visible to being credible. Influencers and content creators remain powerful drivers of purchasing decisions, particularly for Gen Z and millennials. But instead of relying on flashy sponsorships, brands need to foster real, lasting relationships with creators who have genuine influence. It’s time to go beyond surface-level partnerships and build authenticity that resonates.

Another key takeaway? The desire for an “always-on” social strategy doesn’t mean bombarding audiences with messages. Younger audiences may be tolerant of ads, but they’re also selective about what they engage with. Only 37% actually pay attention to the ads they see—the rest are just noise.

The game has changed. Visibility isn’t enough; building trust is the ultimate play. Brands need to create content that’s interesting, relevant, and, most importantly, credible.

The question is: Are you ready to make that shift?

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/31/2024

New Month, New Marketing Moves: The Updates You Need to Dominate

Let’s cut straight to it, this past month, some serious game-changers dropped in marketing. If you miss them, your strategy could already be lagging. Here’s your chance to catch up fast.

X Says Goodbye to Full Blocking
Twitter (or X, as it insists on being called) updated its block feature. Now, blocked users can see your content, they just can't interact. A soft block, if you will. If you're managing brand reputation, think twice about what this change could mean for visibility.

TikTok x Headspace Collab
Mental health is marketing’s new favorite buzzword, and TikTok just partnered with Headspace for World Mental Health Day 2024. 20,000 creators get six months of free access. If your brand hasn’t yet woven wellness into its content strategy, now’s the time.

YouTube's Search from Comments Feature
YouTube is making it easier for viewers to find exactly what they’re looking for by letting them search from comments. Brands leveraging YouTube can benefit by optimizing comment sections with keywords for discoverability.

Instagram Reel Thumbnails Are Editable
Instagram confirmed you can now edit the cropped thumbnails of live Reels. Say goodbye to awkward default images. This is a visual branding game-changer, and it’s exactly the level of detail audiences notice.

Tumblr Community Report
Tumblr’s new report reveals a key insight: marketers see fandoms as critical, yet most aren’t engaging them effectively. Fandoms are communities; ignore them at your own risk. Build real connections, and the returns are huge.

Name Your Instagram Drafts
Instagram now allows creators to name their saved drafts, making content planning that much easier. It’s a small tweak, but efficiency adds up when you’re creating at scale.

These updates aren’t just footnotes. They’re shaping how we interact, create, and market online. Now’s the time to leverage these changes—before your competitors do.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/30/2024

How Often Should You Post on Social Media? It Depends

Finding the right posting frequency is a nightmare. You Google it, you scroll through guru advice, and suddenly you're stuck in a minefield of conflicting rules and generic tips.

Post three times a day? Once a week? Who even knows? Truth is, there are no absolute rules, just what works for you.

Step one: know your goals.
Are you after engagement, brand awareness, or sales? The answer to this question dictates your posting rhythm. Consistency is important, but it's not about flooding your audience. Quality trumps quantity if you're looking to connect deeply with your followers.

Plan your platforms.
Threads might love a fast-paced posting schedule, while Instagram could demand fewer, high-quality visuals. Each platform has its own vibe, and you need to respect it.

Don't just guess—check the real data.
Look at your insights. Where is your audience most active? What's working? Lean into that. This isn't about taking some guru's advice on TikTok and running with it blindly. This is about knowing your followers better than anyone else.

And finally: don’t forget about you.
Burnout is real, and it’s the silent killer of creativity. Your posting schedule needs to be realistic. It’s not just about what's ideal for your growth; it's about what's manageable for you. If you can’t sustain a daily grind, cut it back. Your consistency, even if it's twice a week, is way more effective than burning out and disappearing for a month.

So, what’s the magic number? It depends on your goals, platforms, and data. Most importantly, it depends on your capacity.

Forget blanket rules. Use strategy, insight, and balance.

Ready to rethink your posting schedule? Let's chat about it.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/29/2024

The Influencer Era Is Dead – What Comes Next?

Let's not sugarcoat it: the influencer era, as we knew it, is over.

The days when a selfie with a product could translate into instant sales are gone. Consumers are too savvy for that. They want more. They want genuine connections, authenticity, and to see the people who make up the brands they love.

We're witnessing the rise of a new strategy: employees as the face of your brand. This isn't about hiding behind a shiny logo or perfectly curated content anymore. It's about bringing real people—the ones who work day in and day out—to the forefront. Brands like ASOS and Anthropologie are already doing it, and it's working.

Customers crave human connection, and they want to see the authenticity that comes with employees representing the company.

For B2B brands, the shift is just as significant. Forget about trying to mimic consumer brands with flashy campaigns. Instead, they're focusing on thought leadership and niche influence. LinkedIn is becoming a hotbed for this kind of marketing, where industry experts and key voices drive brand credibility and awareness.

And let's talk about influencer-led communities. It's not enough to have followers anymore. Communities are where the magic happens. Audiences want to belong to something bigger than just being a fan. They want to connect, engage, and even take ownership of a brand's story.

The next big move? Private fan spaces and fewer, but more meaningful, influencer relationships. It's about quality over quantity. Instead of hiring ten influencers for one campaign, brands are building deeper, more impactful relationships with fewer creators. It's a shift towards genuine influence rather than broad reach.

The era of shallow influence is over, and a new wave of authenticity is upon us. Start thinking about how your brand can embrace this shift.

From putting employees in the spotlight and cultivating niche communities to building deeper influencer relationships.

The rules have changed. Are you ready to play by them?

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/28/2024

Bad Posts Are a Gift in Disguise, Here’s Why

Every marketer knows that sinking feeling: you post what you think is pure gold, and it bombs.

Been there? So have I.

But here's the thing—bad posts are inevitable, and they’re one of the best tools you’ve got if you know how to use them.

After writing A LOT OF social posts, I’ve learned this: failure is data. Data that helps you grow. Instead of hitting delete and moving on, dissect what went wrong. Was the hook weak? Did the topic matter to your audience? Did you evoke any emotion? 90% of the time, the answer lies in one of these places.

Then, there's the next step; experimentation. A bad post shouldn’t kill your creativity, it should push you further. Don’t protect your ego by playing it safe. Use 10-20% of your posts to experiment.

-new formats
-edgy hooks
-storytelling shifts

It’s this playfulness that leads to breakthroughs.

The final part? Let go of the outcome. Consistency is what really matters. The results I got from all my posts didn’t happen because I obsessed over each flop. They happened because I showed up every day, analyzed, iterated, and posted anyway.

Your bad posts? They’re not failures. They’re lessons that make you sharper, so don’t waste them.

I’m curious to know: What did your last ‘bad’ post teach you?

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/25/2024

Here’s Why Google Search Is Becoming Obsolete (And what it means for marketers)

If you’re anything like me, you’ve probably been annoyed by the endless hunt for the right answer online. Clicking through a dozen links, hoping one of them actually delivers what you need. But it looks like our days of frustration might be numbered.
OpenAI's SearchGPT is out here, rethinking how we find information on the web, and honestly, it’s kind of wild.

This new prototype isn’t just about giving you a list of links to click through. It’s about giving you the answer you’re looking for, right away, while also showing exactly where it’s pulling that info from. Fast AI answers with legitimate sources? Count me in. SearchGPT is designed to make finding trustworthy information simpler and actually work in harmony with content creators, journalists, and publishers.

Right now, it's only being tested with a small group of users, but I’m already imagining the possibilities. If this rolls out the way it should, it could be a total game-changer, especially for those of us in digital marketing.

Think about it: an AI that benefits content creators by driving quality traffic back to the original source. Imagine your content not getting buried in search results but actually highlighted and credited properly. That’s the future we’re talking about here.

This could change the game for SEO and content strategy in ways we’re just beginning to understand.

Stay ahead of the curve, and absolutely don’t let this one pass you by!

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/24/2024

These Ten words are killing your email campaigns (according to the latest rules)

Listen, if you’re still using certain words in your email campaigns, you might as well be writing them directly to spam. There are some words that email marketers love, but scammers love them even more.

And that spells disaster for your email's chances of being seen.

A recent study by ZeroBounce identified the top 10 riskiest words in email marketing. These are words that, because of their association with scams, have a high likelihood of sending your carefully crafted emails straight to the spam folder.
The analysis was brutal: using machine learning, ZeroBounce assigned a weighted score to each word based on appearance frequency, click-through rate, and damage potential. Here’s what they found.

Top 10 Words to Avoid:
Money
Investment
Credit
Billion
Free
Loan
Debt
Cash
Cost
Income

No surprises here, these are all about money. It’s the kind of language that scammers thrive on, so email filters have learned to mark them as risky. The top culprit, "money," appeared 1,143 times and earned an 83.56% infection rate. Not great for building trust, right?

And then there’s "free," that classic sales hook that’s now painfully predictable. It had the highest appearance frequency, 2,266 times, but the lowest click-through rate, at just 0.56%.

That’s a clear sign: people are catching on. They’re tired of empty promises and gimmicks.

What Should You Do Instead?
Focus on words that build trust, foster curiosity, and deliver genuine value. Think less "get-rich-quick" and more "solve-your-problem." Your audience is savvy, they know when they’re being sold to. The key is to write like you're talking to a friend, not like you're pitching a timeshare.

Every word matters and the wrong word can tank your open rates faster than you can say “free cash giveaway.”

Audit your email copy. If you cut out the spammy language, you will watch your engagement rise.

Remember: marketing is about connection. And the first step to connection? Staying out of the spam folder.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/23/2024

If Your Audience Isn’t Engaging, It’s Not Them, It’s You

Let's be brutally honest, if you're posting content and getting crickets in return, your audience isn’t the problem. You are.

It’s time we dig into what really makes people want to engage online. And I don't mean just tossing out another ‘like’ bait post. I mean truly understanding what compels a user to stop the scroll and click, comment, or share.

Why Engagement Isn’t Vain but Vital
First off, let's squash the idea that seeking engagement is a bad thing. There's this perception out there that caring about likes, comments, or shares makes you shallow—that these are just "vanity metrics." But let's be real. More engagement means more visibility, increased follower growth, richer data for insights, and the motivation to keep pushing forward. It’s not about vanity; it’s about strategy.

What's Missing?
Chances are, you’re missing the mark because your content is mismatched with platform expectations. TikTok isn’t the place for a LinkedIn thought piece. And Instagram isn’t looking for a word-heavy analysis. Every platform has its culture and its vibe. Learn it, and work with it.

Here’s where it often falls apart: most brands don’t make it easy for their audience to engage. Engaging shouldn’t feel like a chore. Give clear permission and direction. Ask them to share their experience. Make it a simple and direct action.

Be More Than a Brand
Another key? Be human. More than a brand, be a personality. Have fun, show behind-the-scenes moments, be a source of real value, be a friend to your audience. People engage with people, not faceless logos.

What Makes You Engage Online?
Take a moment. Think about what makes you stop and engage online. Is it a post that gets you laughing? A piece that educates you or inspires you to take action? You have to figure it out.

Leave your thoughts below.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

10/22/2024

The Marketing Moves That Are Changing the Game Right Under Your Nose

If you’re not on top of these new features, your competitors might leave you in the dust. Let’s break down what’s happening in the marketing lately so you can get ahead of the game—before it’s too late.

1. Threads Wants to Build Communities with 'Loops'
Threads is evolving. A new community feature called "Loops" is in the works, designed to bring users into niche groups. Think Reddit-style subreddits, but for Threads. If you’re targeting niche audiences, this could be your ticket to capturing their attention in a more intimate setting.

2. YouTube Shorts Expands Capabilities
YouTube Shorts is getting serious about engagement, introducing longer videos and remix templates to make content creation even easier. There’s also a trends page to make sure creators never run out of ideas. As a marketer, consider how your brand could capitalize on this to make deeper connections with your audience.

3. TikTok's Flip Stories—Double the Engagement
TikTok just brought in “Flip Stories,” a way for creators to add hidden content behind their stories. It’s all about the mystery. Imagine what you could do with this to build suspense or intrigue around your brand. FOMO is real, and this feature is your key to unlocking it.

4. Pinterest’s Halloween Trends Are Already Booming
Pinterest’s 2024 Halloween report is out, and it’s showing surges in everything from sports-themed costumes to ghost-shaped pizzas. Leveraging trending cultural events is a no-brainer for keeping your audience engaged, and these insights give you the inspiration you need for festive campaigns.

5. Facebook Is Courting Gen Z, Aggressively
Facebook is trying to get Gen Z back with a major redesign. Expect a TikTok-like video feed and new dating features. If you’ve written Facebook off for younger audiences, now might be the time to rethink your approach.

6. Meta AI Is Spreading
Meta’s AI chatbot is going global. Six new countries, including the UK and Brazil. The potential for personalized conversations with audiences through chatbots has never been more accessible. Time to start thinking about how AI can power your next marketing move.

These trends aren’t just fun facts—they’re opportunities. Use them to drive your strategy forward before everyone else catches on. Want to stay ahead? Bookmark this and start planning.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising.

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