Weave Words

Weave Words ๐Ÿ’ญInstagram coach for fashion businesses.
๐Ÿ’ญ Copywriter & Content Strategist
๐Ÿ’ญBookings open for February 2022.

Ever seen the fonts of the new tech-savvy, modern companies like Netflix, Spotify and Google - they all use sans serif f...
03/31/2022

Ever seen the fonts of the new tech-savvy, modern companies like Netflix, Spotify and Google - they all use sans serif fonts, these fonts are readable, and donโ€™t have extra elements in them as opposed to say a legacy based traditional or timeless brands, usually use serif fonts. โฃ
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So when choosing a font itโ€™s important to know what impression you want to give, because even if people are not aware of what exactly these fonts are they do resonate with them and leave an impression โฃ๐Ÿ‘ฃ
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๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฌ๐จ๐ฆ๐ž ๐Ÿ๐จ๐ง๐ญ๐ฌ ๐ญ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ฎ๐ฌ๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐›๐š๐ฌ๐ž๐ ๐จ๐ง ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐œ๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ž. ๐ƒ๐Œ ๐ฆ๐ž ๐ข๐Ÿ ๐ข๐ญ ๐๐จ๐ž๐ฌ๐งโ€™๐ญ ๐Ÿ๐š๐ฅ๐ฅ ๐ข๐ง ๐š๐ง๐ฒ ๐จ๐Ÿ ๐ญ๐ก๐ž๐ฌ๐ž ๐œ๐š๐ญ๐ž๐ ๐จ๐ซ๐ข๐ž๐ฌ ๐š๐ง๐ ๐ˆโ€™๐ฅ๐ฅ ๐ก๐ž๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐Ÿ๐ข๐ง๐ ๐š ๐Ÿ๐จ๐ง๐ญ. โฃ๐Ÿค

03/29/2022

Here it is... My secret to switching seamlessly between multiple brand kits while creating posts for clients or different businesses

If you are a founder, or creator with multiple brands, courses etc this is how you can seamlessly create your posts and stories using Canva ๐Ÿ‘€

This not only helps you keep on brand, and increase recall value with consistent colours and fonts, it also ensures youโ€™re saving time โœŠ๐Ÿผ

Are you struggling to grow on Instagram? Is your reach through hashtags extremely low? The problem can be anything rangi...
03/28/2022

Are you struggling to grow on Instagram? Is your reach through hashtags extremely low? The problem can be anything ranging from non-searchable irrelevant hashtags to not using the right number or not focusing on optimising them.

The โ€œ no checklistโ€ to making sure all these mistakes are not whatโ€™s causing your hashtags to have poor reach is right here, make sure you cross out each one of them and watch your page grow.

Customers are vigorously shopping online, looking for gifts for their loved ones, so how can you make the most of this p...
02/12/2022

Customers are vigorously shopping online, looking for gifts for their loved ones, so how can you make the most of this profitable holiday?โฃ
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๐‘๐ฎ๐ง ๐š ๐ฌ๐š๐ฅ๐žโฃ
โฃYes, sales, discounts are the best way to stand out from your competitors but when and how you do it is of utmost importance. โฃ

โฃCreate a budget, target the right audience by figuring out your demographic, and run paid ads so your sale message is out there โฃ
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๐๐ซ๐จ๐ฆ๐จ๐ญ๐ž ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌโฃ
โฃValentines can be tricky if your brand isnโ€™t selling products that fit right in with the love and hearts theme, but hereโ€™s the good news - you can find unconventional and out of the box ways to run campaigns by making your products fit in the theme โฃ
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๐‚๐ซ๐ž๐š๐ญ๐ž ๐ฎ๐ซ๐ ๐ž๐ง๐œ๐ฒ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐š๐ง๐ ๐ฉ๐š๐ข๐ ๐š๐๐ฌโฃ
The idea is to put your sale out there, so when someone lands on your website thatโ€™s the first thing that should be visible and the same should apply to all your ads.โฃ
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๐Ž๐Ÿ๐Ÿ๐ž๐ซ ๐ฌ๐จ๐ฆ๐ž ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง โฃ
โฃThis holiday is about love, and your loved ones and adding a personal touch to it is exactly what makes it special โฃ

โฃNotes, gift boxes, a card anything that adds a little something to the gift for lovers โฃ
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๐‹๐ž๐š๐ง ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž ๐†๐š๐ฅ๐ž๐ง๐ญ๐ข๐ง๐ž๐ฌ ๐ญ๐ก๐ž๐ฆ๐ž โฃ
โฃValentine's day is for everyone, and a lot of brands are leaning into the Galentine theme, celebrating single women who support each other. โฃ

Redefine the concept for your brand, stand out and still make the most out of this loved holiday โฃ
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๐’๐š๐ฆ๐ž-๐๐š๐ฒ ๐จ๐ซ ๐…๐š๐ฌ๐ญ ๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ฒโฃ
โฃAs much as you think, this is one thing that helps you get an edge over your competitors, highlighting this in your posts and ads will help you get orders from all those people who are buying last-minute gifts - cause trust me itโ€™s a thing. โฃ
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Have you landed at a page and questioned, what are they up to? These are the companies overlooking their โ€œbrand pillarsโ€...
02/12/2022

Have you landed at a page and questioned, what are they up to? These are the companies overlooking their โ€œbrand pillarsโ€ โฃ
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I have often seen brands overlook this as an exercise that needs to be incorporated in your daily brand strategy, itโ€™s done and then forgotten and thatโ€™s why we often come across a lot of brands especially on social media trying to figure out what they are exactly communicating or selling, so why is brand pillars important?โฃ
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1. ๐ˆ๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ข๐ง๐  ๐ฉ๐ข๐ฅ๐ฅ๐š๐ซ๐ฌ which you can then use in creative ways to build out your content strategy for various platformsโฃ
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2. ๐ˆ๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ข๐ง ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ , again a huge part in your digital strategy such as creating an audience for your paid ads, imagine spending $1000 on ads and not reaching the right target market โฃ
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3. ๐ˆ๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐ฌ๐ฎ๐š๐ฅ ๐ข๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ and tone of voice overall - what are your colours, are you a bold and outspoken brand or a little funny and ditsy brand, all of this comes from revisiting your brand pillars. โฃ
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Swipe to see a mini-guide on how you can build your brand pillars โฃ
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The about page can be really tricky especially for fashion and beauty brandsYour about page is a sweet balance between s...
02/02/2022

The about page can be really tricky especially for fashion and beauty brands

Your about page is a sweet balance between selling your brand and inviting your customers to experience something unique.

It is the primary and most specific description of what your brand is about, and one way to start on this if youโ€™re stuck is coming up with a phrase that describes your brand the best and using that as a base to articulate your brand itself.

Tiktok and Reels have helped brands figure out how to go viral, but holding your consumerโ€™s attention for longer than th...
02/02/2022

Tiktok and Reels have helped brands figure out how to go viral, but holding your consumerโ€™s attention for longer than that one swipe to the next reel is something that a lot of brands struggle with.

Every brand can have a viral moment, like House of Sunnyโ€™s Hockney dress, or Lirika Matoshiโ€™s strawberry dress, but itโ€™s important to move beyond these and create an identity and persona that doesnโ€™t need to be a part of the latest trend and still retain their consumer's interest

Swipe left to see how you can do it.


If everyone is your customer, youโ€™re selling to no one.Recognise your nicheIncorporate it into your strategyImplement it...
02/02/2022

If everyone is your customer, youโ€™re selling to no one.

Recognise your niche
Incorporate it into your strategy
Implement it on all platforms

Inspired photographyExpressive quotesCreative typography- All of them create a mood board, but also your brand.         ...
02/02/2022

Inspired photography
Expressive quotes
Creative typography

- All of them create a mood board, but also your brand.

Your brand is the soul of your business, so make sure when it connects to other souls, your relationship is built to las...
02/02/2022

Your brand is the soul of your business, so make sure when it connects to other souls, your relationship is built to last.

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