XP Land

15/08/2024

Experiential world-building transforms storytelling into immersive, multi-sensory experiences that captivate and engage audiences. Leaders like Michael Barclay II, Ron Goldenberg, and Ariel Foxman craft detailed narratives that connect deeply with participants, creating unforgettable memories through meticulously designed environments and events.

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18/07/2024

It takes months — sometimes years — to brainstorm, plan (and rework, reconfigure, adapt, pivot…) and execute events and experiences. With big budgets and even bigger expectations, experiential trends must be durable and long-lasting to survive. Who better to break down the ins and outs than Fri Forjindam and Aamna Jala? Click below to uncover the four keys to future-proofing XP trends, as defined by Aamna and Fri.

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09/07/2024

Exciting news in fan engagement! Netflix is set to launch its first two Netflix Houses in 2025, transforming former department stores in King of Prussia, PA, and Dallas into immersive entertainment hubs. Covering over 100,000 square feet, these spaces will offer themed shopping, dining and experiences around hits like “Bridgerton” and “Stranger Things.”

“Netflix is making a significant bet on experiential marketing. I think super fans will go and pay to participate. These seem to be marketing efforts more than revenue generators, but let’s see…” - Joe Killian, Founder, Killian + Company

Discover what even more of our industry experts think about this game-changing initiative!

01/07/2024

Get ready for an unforgettable July! Our July XP Guide is live, from drone shows and epic festivals to Wimbledon and the Summer Olympics. Our latest XP Guide covers the biggest and best events of the month.

Dive into the world of immersive experiences and see how our XListers are leading the way in making every moment extraordinary.

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27/06/2024

This weekend, The Sphere is taking experiential entertainment to new heights (and beyond concerts!). It starts with the historic NHL Draft, making its debut at this next-gen venue as the first sports entity to stage an entire event.

Next week, the celebration continues with an epic Fourth of July immersive experience presented by Verizon with the custom content, XO audio, an all-new Exosphere experience. 🎆🇺🇸

20/06/2024

Congratulations to the WXO team on filling House of Yes with so much energy during last week’s WXO Summit — a difficult feat in such an iconic nightlife venue.

Our CEO, Erica Boeke, took the stage for Experience Shark Tank — as Ms. Wonderful of course — alongside Lou Pizante, Tom Gabbard, Bree Stallings and Giulia Ferrari. We can’t wait to visit Altea.emotions’ Dios de los Mu***os theme park, “Calaverandia” and Eliran Farhi’s gamified basketball courts.

19/06/2024

New York City’s theater scene is in the midst of a revolution. Immersive theater experiences are redefining audience engagement by inviting attendees to become part of the performance, breaking the fourth wall and creating unforgettable, interactive experiences. Despite challenges, the popularity of immersive theater is growing, blurring the line between fiction and reality.

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10/06/2024

Experience the vibrancy of June with XP Land!

This month is brimming with exhilarating events from coast to coast. Dive into the colorful celebrations of Pride Month, featuring parades, parties, and powerful performances in cities like NYC, LA, and Provincetown. Whether you’re soaking up culture at the Tribeca Film Festival or rocking out at the No Values Festival, June is packed with unforgettable experiences!

Read the full XP Guide below ↓

28/05/2024

“Awe is the moment you’ve reached outside yourself, and now you’re part of something greater.” — Debi Wong, an acclaimed interdisciplinary artist and XLISTER, captures the transformative power of awe in her innovative work as the Founding Artistic Director of re:Naissance Opera.

By merging opera with video game elements, Debi creates immersive experiences that blend human voice, movement and motion capture technology. Her award-winning creations provide storytelling experiences that connect deeply with audiences and transcend the ordinary.

We’re still reeling from the magic of the XP Fronts at C2 Montréal, shared through the wise words of Debi and others. Check out more insights at xp.land.

               

24/05/2024

“We try to create experiences that are authentic, dynamic and personal.” — Dr. Lee Francis, aka Dr. IndigiNerd, CEO of A Tribe Called Geek (ATCG) Media, emphasized the importance of genuine and impactful connections at the XP Fronts at C2 Montréal.

As the founder of Indigenous Comic Con (IndigiPopX) and Red Planet Books and Comics, Dr. Lee sparks imaginations and reshapes perceptions around Native American and Indigenous voices, creativity and communities through vibrant pop culture.

               

24/05/2024

“The future is experiential and sustainable.” — Vivian Belzaguy Hunter, Founder & Sustainability Director at Ascendance Sustainable Events, envisions a world where immersive experiences and environmental responsibility go hand in hand.

Speaking at the XP Fronts at C2 Montréal, Vivian highlighted her role in Ultra Music Festival’s award-winning “Mission: Home” program, proving the power of engaging communities in sustainability efforts. As the founder of Ascendance Sustainable Events, she empowers organizers to transform events into positive environmental influences.

Let’s embrace this vision and create unforgettable experiences while caring for our planet.

               

24/05/2024

“Don’t be afraid to tell your story seven different ways to seven different people.” — Ron Goldenberg, VP of International Marketing & Innovation at BSE Global (Barclays Center / Brooklyn Nets) highlights the power of versatile storytelling.

With experience spanning the NBA and major sports teams, Ron understands the impact of tailored narratives and shared his insights at the XP Fronts at C2 Montréal. By diversifying messages, you can reach multiple audiences and make your words stick in a meaningful way.

               

23/05/2024

“The future of experiential is going to include a lot more purpose-driven and niche events.” —Lesly Simmons, Head of Community Innovation at Amazon, envisions a vibrant future for the experiential industry at the XP Fronts at C2 Montréal.

Lesly has a proven track record of engaging diverse audiences through impactful and inclusive events. Her dedication to creating meaningful experiences inspires us to also design events that resonate deeply with our communities.

Embrace this vision to connect authentically and leave a lasting impact.

               

22/05/2024

“There are three pillars for a successful experience: a great story, a passionate fanbase, and a strong business model.” — Erica Boeke, CEO and Founder, XP Land

Learn from the pros with XP Land. CEO Erica Boeke and other speakers have been dropping knowledge bombs all over the stage at the XP Fronts at C2 Montréal this week.

By joining our community, Erica also makes a promise: “We’ll turn you into discerning experiential connoisseurs like ourselves!”

22/05/2024

Thank you to everyone who made the XP Fronts possible! 👏 We wanted to share a few celebratory scenes from the Après XP Fronts cocktail hour, co-hosted with wonderMakr and AREA15. 🥂

22/05/2024

“The Sphere is the end of architecture like the iPhone was the end of product design.” — Bjarke Ingels

At the XP Fronts at C2 Montréal, renowned architect and founder of BIG, Bjarke Ingels illustrated how screens are becoming more experiential and integrated into our built environment as technology evolves, reflecting his belief that architecture should enhance how we live.

“With AI, we are inundated with beautiful imagery that has no anchor in reality. The analog has a new kind of luxury,” he added.

21/05/2024

21/05/2024

At AREA15 we are not prescriptive with our spaces. We believe the new world of IP needs to leave room to the imagination.” Dan Pelson, Chief Operating Officer of AREA15 and XLIST Councilmember, offered his take on the rise of new business models in a panel at XP Fronts at C2 Montréal.

Creating extraordinary stories means breaking out of prescribed containers, particularly when presenting experiences in bold spaces and destinations like AREA15 in Las Vegas.