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09/25/2024

Happy to share that I'll be speaking at Webinar: Unlocking Success with the Ultimate Crowdfunding Kickoff Event! Make sure to attend it tomorrow.

06/21/2024

A glimpse into the Chinuch campus campaign video in Florida 😍
Watch the full video at chinuchcampus.com

06/18/2024

✨ Sneak peek into a very special video! ✨ What keeps the spark alive between husband and wife? 💖

04/21/2024

4 questions every fundraiser must ask!
If you know the answer, you’ll get the treasure! 💰💰💰

Ever feel like a slave to chasing donations, pursuing donors, and racing to reach the goal?

Well…if we ask ourselves these 4 questions, we can truly be free…

…and the donations will simply keep flowing!

These are the FOUR most important questions every fundraiser should be asking themselves this Pesach 🍷🍷🍷🍷

1. Who has donated to us so far?
2. What made them donate to our cause?
3. How many became consistent donors? And how many donated only once then stopped?
4. Why didn't they continue to donate to us?

Did you know…

Over 80 percent of organizations don't analyze their lists and miss out on developing long-term relationships with donors.

This fact doesn’t sit right with me.

Because bringing in a new donor costs 10 times MORE than maintaining an existing donor!

Organizations invest a fortune in advertising for every campaign, gain hundreds or thousands of donors, and a minute after they reach the desired goal, they forget about all these new donors…

And then…
just before the next campaign…
it all starts over from scratch!

And what happens?

The number of donors decreases…
Donation amounts plummet…

Busy surviving,
unable to think about long-term goals,
the organization falls into financial difficulties
and is forced to cut back on activities
and, God forbid, even close down 😢

😃 What will a wise person do?
Ask, learn, and draw lessons.

😡 What does a wicked person think?
That the donor is a credit card, gave his donation and finished his role.

😕 What will happen with the “simple" one?
He will complain about not having money and will cut back on the activities of the organization.

🤐 And the one who does not know to ask?
If until now you didn't know what to ask, now there are no more excuses!

How can we effectively analyze lists of thousands and keep in touch with donors to ensure they keep giving, boost donation amounts, and even bring along their friends? 📈

More on this in our next post!

With all our 💛, we wish you true freedom in fundraising, and may the donations flow to you without interruption!

A Happy and Kosher Passover!

Bracha Torenheim, Mentor for Organizations

P.S. Find out how to boost donations and bring in new donors for your organization! We’ve got ALL the secrets and behind-the-scenes advice from the greatest, most talked-about fundraising events that raised millions! 💰💰💰

P.P.S Join our silent WhatsApp group and you’ll never miss out on a TOP TIP. Put them into action, and you’ll find yourself raising more donations than you ever could’ve imagined!
https://chat.whatsapp.com/FekdwR0N5hm7c9Yr5dyqhP

04/21/2024

מהן 4 הקושיות שכל מגייס כספים חייב לשאול את עצמו?
והתירוץ שיוביל אותך אל המטמון! 💰💰💰

"עבדים היינו
בריצה אחרי הכספים והתרומות,
ברדיפה אחרי תורמים
ובמירוץ להגיע אל היעד!

אך אם תשאלו את עצמכם את ארבע הקושיות הללו ותשכילו ללמוד מהתירוץ,
תהיו בני חורין אמיתיים והתרומות פשוט לא יפסיקו לזרום!

ואלו הן:

1. מי תרם לנו עד עכשיו?

2. למה תרם למטרה שלנו?

3. כמה נהיו לתורמים קבועים וכמה מהם תרמו פעם אחת והפסיקו?

4. מדוע לא המשיכו לתרום לנו?

הידעת ש:
מעל 80% מהארגונים לא מנתחים את הרשימות שלהם ולא מפתחים קשרים לטווח ארוך עם התורמים❓

הנתון הזה פשוט לא נותן לי מנוח.

כי להביא תורם חדש
עולה פי 10
מאשר לשמר תורם קיים!

ארגונים משקיעים הון עתק בפרסום בכל קמפיין,
צוברים מאות או אלפי תורמים,
ודקה אחרי שהגיעו ליעד הנכסף,
שוכחים מהתורמים…

ואז,
ממש לפני הקמפיין הבא,
מתחילים הכל
מ ה ה ת ח ל ה !

ומה קורה?

מספר התורמים פוחת,
גובה התרומות יורד,
עסוקים בהישרדות,
לא מסוגלים לחשוב על יעדים לטווח ארוך,
הארגון נקלע לקשיים כלכליים
ונאלץ לצמצם בפעילות
וחלילה אף להיסגר 😢

חכם מה יעשה?
ישאל, יחכים ויפיק לקחים.

רשע מה הוא חושב?
שהתורם הוא כרטיס אשראי, נתן את תרומתו וסיים את תפקידו.

תם מה יהיה איתו?
יתבכיין שאין לו כסף ויקצץ בפעילות העמותה.

ושאינו יודע לשאול?
אם עד עכשיו לא ידעת מה לשאול,
עכשיו כבר אין תירוצים!

את פתח לו…

הנה, ארגנו לכם את ארבעת הקושיות 🍷🍷🍷🍷

וכעת, לתרוץ:
באילו אמצעים ניתן לנתח רשימות של אלפים
ואיך לשמור על קשר רציף עם תורמים
בכדי שימשיכו לתרום,
יעלו את גובה התרומה
וגם יביאו חברים? 📈

על זאת ועוד, נפרט בהרחבה בפוסט הבא! ✨
הצטרפו עכשיו לקבוצה השקטה, אל תפספסו את הטיפים ועצות הזהב של צוות TOP 360 , אם תעקבו ותיישמו תוכלו לגייס הרבה מאוד כסף כדי למנף את הפעילות של העמותה שלכם !

כאן תגלו איך להקפיץ את גובה התרומות ולהזרים תורמים חדשים עבור העמותה שלכם!
כל הסודות ומאחורי הקלעים של אירועי ההתרמה הגדולים, המדהימים והמדוברים שגייסו מיליונים! 💰💰💰
https://chat.whatsapp.com/LAWtwIDRTh93cpI3sWQZr2

מאחלת מכל ה- ❤️, חירות אמיתית בגיוס כספים, ושהתרומות יזרמו אליכם ללא הפסקה!

חג פסח כשר ושמח!
ברכה טורנהיים,
אסטרטגית שיווקית ומנטורית לחברות ולעמותות בארה״ב וברחבי העולם

03/22/2024

Was Mordechai a master of marketing? 📣

As we gear up to celebrate Purim, it got us thinking: What can the Megillah teach us about crafting a wildly successful marketing campaign? And here's the kicker—was Mordechai actually a secret master of marketing?

Here’s our 5 TOP secrets to great marketing ALL from the Megillah:

🎭 Grab Attention with Drama: Ever noticed how the Megillah hooks you from the very first sentence? That's the power of drama! In marketing, don't be afraid to spice things up with a little suspense, humor, or even a plot twist. Keep your audience on the edge of their seats, eagerly awaiting what happens next.

📖 Character Development Matters: Just like Esther evolves from a humble maiden to a courageous queen, your brand persona should grow and develop over time. Show your audience the journey you've been on, the challenges you've faced, and the victories you've achieved. Let them see the real, relatable humans behind the logo.

‼️ Inject Emotion into Every “Chapter”: The Megillah doesn't just tell a story—it makes you feel something. Whether it's fear, joy, or righteous anger, emotion is the secret sauce that makes your narrative stick. Tap into your audience's emotions to create a connection that goes beyond mere transactions.

🔁 Embrace the Art of Repetition: Just as every word of the Megillah must be heard, consistently reinforce your brand message across all marketing channels. Whether it's your tagline, key value propositions, or brand voice, repeat them strategically to ensure they resonate with your audience and become firmly associated with your brand. By doing so, you'll create a cohesive brand identity and increase brand recall, making it easier for people to remember and connect with your brand.

🌟 End on a High Note: The Megillah doesn't leave you hanging—it wraps up with a satisfying conclusion that leaves you cheering. Similarly, your brand story should end with a bang, leaving your audience eager to take action. Whether it's making a purchase, signing up for a newsletter, or sharing your story with friends, give them a clear call to action.

Want more? Follow us on Instagram & LinkedIn 🥰

Together, we’ll take a page out of the Megillah and craft marketing narratives that resonate, inspire, and ultimately drive your success!

Happy Purim!

Bracha Torenheim & The TOP 360 Team 🚀

03/13/2024

💰The Story Behind the Fundraising Success of Strivright💰
This incredible organization was struggling financially 💸.
Bracha and TOP team stepped in and helped them to raise funds.
Hear what Strivright's head of development department is saying 🎙️

03/08/2024

Girl Power 💪

03/06/2024

How you can raise more money from top donors? 💰
Eli Beer Hatzalah with a top fundraising tip is for organizations to effectively showcase their mission and impact.

03/05/2024

Strong branding builds trust with donors and raises awareness, attracting more support and driving success for nonprofits to help more people!

02/28/2024

How to maximise your crowdfunding campaign?
Tom from CauseMatch explains ✨
🚀

02/27/2024

Countless nonprofits are making incredible impacts 🌟, yet many hesitate to embrace fundraising, often holding back from asking for donations.
Remember, if you're passionate about a cause, why not share the opportunity?
🤝 Let others join in and contribute to the amazing work you're doing. Believe in your mission ❤️ and don't be shy to invite support. Your cause deserves it! 💪🌈

02/25/2024

We are truly humbled and deeply grateful to have received such heartfelt feedback and warm words from Rabbi Arthur Schneier, the esteemed Senior Rabbi at Park East Synagogue. You are a blessing to the world! 🌍

02/21/2024

If the honoree had a blast, mission accomplished! 🎉
Thanks, Leah, for your warm words. 🙏
Big shoutout to the TOP team for your amazing work! 👏

02/14/2024

Peek behind the scenes of the impactful Kickoff event for Mishpachtainu! ➡️ Swipe through and see how Top Media helped empower single mothers with this inspiring gathering.

02/11/2024

Forge a community, not just funds. Crowdfunding: where dreams meet a tribe of believers. Join us on this transformative journey to success for your non-profit! 🌟

01/25/2024

May this New Year for be a season of abundant growth for your cause, attracting generous donors who share your passion and vision. Remember, every seed of support, every sapling of kindness, has the power to blossom into a thriving future. 🌱🌳🌞

This Tu Bishvat, let's celebrate the enduring strength and generosity of nature, and channel that spirit into nurturing a brighter future for all. May your non-profit's mission bloom with purpose, reach new heights, and inspire others to give root to good! 🌱

Happy Tu Bishvat🌳 from all of us who believe in the power of collective impact!

01/01/2024

OYYL Celebrates Dinner in Honor of Rebbe and Rebbetzin’s Engagement✨

Producer/Director: Bracha Torenheim

Oholei Yosef Yitzchok Lubavitch, a school dedicated to chinuch al taharas hakodesh, celebrated the anniversary of the Rebbe’s engagement in its Grand Inaugural Dinner on Vov Kislev.

Created in partnership with Bracha Torenheim and her team at TOP 360, the event was a visual masterpiece featuring captivating videos and presentations centered around the theme of “America iz nisht andersh.”

Led by Rabbi Velvl Butman, Head Shliach of Westchester County, serving as MC, the evening began with heartfelt Tehillim for Israel, underscoring the crucial need for the pure davening and Torah learning of our children to safeguard our Land and Klal Yisroel.

The night resonated with joyous dancing, inspiring speakers, stunning chassidishe nigunim performed by the Kapele Choir led by Rabbi Yossi Cohen, and delicious food provided by Butcher Restaurant. Special thank you to Avi Berko and Ben Davidov from CH Butcher Grill House, whose personal touch ensured top-quality fare.

Founder Rabbi Mottel Schneiderman shared an inspiring story of divine guidance. When asking the Rebbe for a blessing to hold the Gala Dinner on Vov Kislev, he opened a letter in the Rebbe’s Igros addressed to Oholei Yosef Yitzchok Lubavitch of Morocco, wishing them success in their fundraising endeavor—a clear affirmation for the path ahead. Time and again, OYYL has experienced miracles with clear and direct guidance from the Rebbe’s letters.

Together with his wife, Mila, the Founders shared their personal story and inspiration leading to the creation of the school, following the loss of their infant son, Yosef Yitchok. Attendees pledged their support, laying the groundwork for a successful campaign and ensuring OYYL’s sustainable future in its new building. The school extends a big thank you to a generous philanthropist (who wishes to remain anonymous) for his awe-inspiring pledge of $180,000.

Renowned speaker, Rabbi Levi Goldstein, took the stage to share the Rebbe’s deep mesirus nefesh for chinuch al taharas hakodesh, firmly rooted in the principles of Chabad philosophy. No cause was more cherished by the Rebbe than the pure education of our children.

The evening also recognized real life champions of chinuch—role models, dedicated staff, and exceptional parents who have exceeded all expectations. This year’s honorees include Chona & Chana Gewirtz, recipients of the Chinuch Visionary Award; Rabbi Yisroel Kaplan, recipient of the Innovator in Chinuch Award; Morah Leah Goldstein, recipient of the Chinuch Leadership Award; and Meir & Chana Kabakov, recipients of the Parent Partnership Award. Their dedication sets a shining example for all.

On Vov Kislev, the day that forever united the Rebbe with his chasidim through his engagement to the Frierdiker Rebbe’s daughter, we, as chasidim, have a special role to play. This is also our personal day of engagement.

A special thank you to:
TOP Team:
Ariella Shapiro
Tomer Ratzabi Bar
Eitan Haioun
Ben Pellin

Oholei Yosef Yitzchok Lubavitch The Kapelle קאפעליא

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Videos

A glimpse into the Chinuch campus campaign video in Florida 😍 Watch the full video at chinuchcampus.com #TOP360

ish isha

✨ Sneak peek into a very special video! ✨ What keeps the spark alive between husband and wife? 💖 #TOP360

*This Lag B'omer,* something big is happening in Hebron! 🔥Keep an eye out for Avraham Fried's video for more details... 🎥

Broll day 🎬

💰The Story Behind the Fundraising Success of Strivright💰 This incredible organization was struggling financially 💸. Bracha and TOP team stepped in and helped them to raise funds. Hear what Strivright's head of development department is saying 🎙️ #TOP360

How you can raise more money from top donors? 💰 Eli Beer Hatzalah with a top fundraising tip is for organizations to effectively showcase their mission and impact. #TOP360 #nonprofit #fundraising #donorengagement

#TOP360 >Strategy >Branding >Production #behindTheScenes 🎬

How to maximise your crowdfunding campaign? Tom from CauseMatch explains ✨ 🚀 #TOP360

#BTS Mishpachtainu MIGHTY campaign video #top360

If the honoree had a blast, mission accomplished! 🎉 Thanks, Leah, for your warm words. 🙏 Big shoutout to the TOP team for your amazing work! 👏 #TOP360

May this New Year for #Trees be a season of abundant growth for your cause, attracting generous donors who share your passion and vision. Remember, every seed of support, every sapling of kindness, has the power to blossom into a thriving future. 🌱🌳🌞 This Tu Bishvat, let's celebrate the enduring strength and generosity of nature, and channel that spirit into nurturing a brighter future for all. May your non-profit's mission bloom with purpose, reach new heights, and inspire others to give root to good! 🌱 Happy Tu Bishvat🌳 from all of us who believe in the power of collective impact! #TuBishvat #NonprofitSuccess #Nonprofit #TopMeddia #Crowdfunding #Fundraiser #Fundraising