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Monday 10am - 3pm Tuesday 10am - 4pm Wednesday 10am - 4pm Thursday 10am - 4pm

Calle Creative

I help small business owners attract their dream clients through unique designs and beautiful branding!
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01/16/2025

🚨 When’s the Last Time You Checked In on Your Brand? 🚨

If your answer is “uh…never,” don’t worry—you’re not alone! But here’s the deal: auditing your brand isn’t just helpful; it’s essential.

Your brand is the heart of your business. It’s how people recognize, trust, and connect with you. But as your goals and trends evolve, your brand should too. Outdated visuals or unclear messaging can confuse your audience and hold you back.

Think of a brand audit as a wellness check for your business—and I’ve got just the thing to get you started! Download my Free Brand Assessment Guide by grabbing the link in my bio to pinpoint what’s working and what needs a refresh.

Let’s make sure your brand is shining bright! ✨

01/16/2025

Feeling Social Media Overwhelm?

Social media can feel like a big, noisy party—but here’s the secret: you don’t have to shout to stand out. Real conversations are where the magic happens.

Engaging with your audience builds trust, shows your brand is human, and gets the algorithm to work in your favor. Even just 10 minutes a day—replying to comments, answering DMs, or asking a fun question—can create real connections that keep people coming back.

Think about it: when’s the last time you felt connected to a business? Probably when they took time to connect with you.

This week, make engagement a priority and watch your brand shine. Need help? Let’s chat! ✨

01/16/2025

Stay Trendy Without Losing Your Identity

Trends can be exciting, right?

They’re a fun way to keep your brand fresh and relevant. But here’s the thing: jumping on the wrong trend can make your brand feel out of touch—or even confuse your audience.

Picture this: You’re a cozy coffee shop known for its vintage charm. Suddenly, you switch to a futuristic neon aesthetic because it’s trending. What happens? Your loyal customers, who love your warm, nostalgic vibe, feel out of place. You’ve lost what made your brand special.

Here’s how to adapt trends the right way:
✨ Stick to what aligns with your brand values.
✨ Use trends as inspiration, not a blueprint.
✨ Test small changes before committing to a big rebrand.

Trends are fun, but your brand’s authenticity is what keeps people coming back. Sprinkle in trendy touches without losing sight of who you are.

Thinking of a refresh? Let’s chat! Your brand deserves to be timeless and on-trend.

01/13/2025

Working on some package designs and pulled out this bad boy right here to make sure what I am designing is legible.

Does anyone know what this is?

01/13/2025

High-Quality Images Matter for Your Business!

Let’s face it—people love looking at pretty images. Whether it’s your website, social media, or marketing materials, visuals play a HUGE role in grabbing attention and making a lasting impression.

Here’s why high-quality images are non-negotiable:
✨ They Attract Attention: Clear, bright, and well-composed images make people stop scrolling and start engaging.

✨ They Show Professionalism: Blurry or dark photos send the wrong message about your business. High-quality images say, "I take my work seriously."

✨ They Tell Your Story: A great image communicates your brand’s vibe and mission without saying a word.

And here’s a tip: if you’re on a budget, check out Unsplash! 🌟 It’s an amazing resource for free, high-quality images you can use for commercial purposes. No more excuses for low-quality visuals—step up your game with stunning, professional-looking content.

Don’t let dark, out-of-focus, or confusing visuals hold you back. Invest in quality images, and watch how much better your business looks (and performs)!

01/13/2025

🌟 Your Brand Story Matters 🌟

Your brand isn’t just about a logo or colors—it’s about the story you’re telling. People don’t just connect with what you do; they connect with the why behind it.

Here’s why your “why” is so important:

✅ Emotional Connection: Your audience wants to feel something when they engage with your brand. A strong “why” helps them connect with your mission on a deeper level.

✅ Trust and Loyalty: Sharing your “why” shows that your brand stands for something bigger than just selling a product or service. This builds trust and turns customers into loyal advocates.

✅ Memorability: A great story sticks. When your brand has a compelling narrative, it’s not just seen—it’s remembered.

Take Pasco Kids First, for example. We crafted their branding to tell a story of hope and protection:
🛡️ The shield symbolizes their commitment to protecting families.
🤝 The hands—both adults and children—represent unity, support, and reaching for the stars.
✨ This reflects Pasco Kids First’s mission: to provide families with the resources to rise, recover, and thrive.

When your brand story is rooted in your “why,” it creates a lasting impression and fosters a genuine connection with your audience.

So, ask yourself: What’s my why? Let your brand tell a story worth sharing. 💙

01/12/2025

Stay Authentic with Your Branding

Your brand should reflect who you truly are—not just what you think people want to see. Authenticity is what builds trust, connection, and loyalty with your audience. Here’s how to keep it real:

✅ Know Your Core Values: Stay true to what your business stands for. Let your values guide your designs, messaging, and

✅ Be Consistent: Authenticity shines through when your visuals and voice match your mission, across all platforms.

✅ Connect Personally: Share your story, your “why,” and the passion behind what you do. People connect with people, not just products.

✅ Avoid Trends (When They’re Not You): Trends come and go, but your brand should always feel true to you.

Authenticity isn’t just a buzzword—it’s the secret to building a brand people believe in. 💙

01/11/2025

Every designer has their own unique process—that’s what makes working with us so exciting! ✨

Here’s a little sneak peek into how I bring brands to life.

If you’re thinking about a rebrand or even just a refresh, let’s chat!

Shoot me a DM, and let’s get started creating something amazing for your business.

01/09/2025

Someone was asking if I had any examples of print designs and as I was going through some of my print work I found this gem!

And since it's so cold here in Florida (cold of us at least) I thought I would share something from a little bit warmer area.

I used to do a lot of work for them "back in the day" and thought I would also share this one since we just celebrated the New Year!

Wow 14 years later and I am still designing.

01/09/2025

Consistency is Key in Branding!

Your logo and marketing materials should always work together to tell a cohesive story. That’s exactly what we achieved with Pasco Kids First! From their logo to even the event cookies, every detail stays perfectly on brand. 🍪✨

Why does consistency matter?
✅ Builds Trust: A cohesive look shows professionalism and reliability.
✅ Boosts Recognition: The more consistent your branding, the more memorable your business becomes.
✅ Strengthens Your Message: Unified materials reinforce your mission and values.

When every element aligns, your brand shines. 🌟

01/08/2025

Your Logo Doesn’t Have to Say It All!

A logo doesn’t need to shout everything your business does—it just needs to make an impact. Take KitKat’s rebrand as an example: they embraced a simple design that reflects their candy bars without overloading the message. 🍫✨

🔑 Key Takeaway: Simplicity is memorable. A clean, focused logo communicates confidence and leaves room for your brand to grow.

Remember, your logo is part of the story, not the whole book. Keep it simple, smart, and striking.

01/08/2025

Know Your Audience—It’s Non-Negotiable!

Trying to design, market, and deliver an amazing service without knowing your target audience is like throwing darts in the dark. Here’s why it matters:

💡 Clarity: When you know who you’re speaking to, your message becomes clear and compelling.
📈 Efficiency: Stop wasting time and money on marketing that doesn’t hit the mark.
🤝 Connection: Understanding your audience helps you create services they actually need—and love!

Without a clear target, even the best ideas struggle to make an impact. Take the time to define your audience—you’ll thank yourself later. 🙌

01/08/2025

Your Logo, Fonts, and Colors Are Just the Beginning!

Once you’ve nailed down your brand’s logo, fonts, and colors, designing merch and marketing materials becomes a breeze. Here’s why:

✅ Unified Look: Your brand elements tie everything together, from T-shirts to business cards, making your materials instantly recognizable.
✅ Creativity Unleashed: With your core design set, you can focus on creating fun, eye-catching merch and impactful marketing pieces that resonate with your audience.
✅ Stronger Brand Presence: Consistent designs build trust and make your brand memorable—on every platform and product.

Ready to bring your brand to life? Let your creativity shine! ✨

01/07/2025

Why You Need a Style Guide from Your Graphic Designer

A style guide isn’t just a “nice-to-have” – it’s the blueprint for your brand’s visual identity. Here's why it matters:

✅ Consistency is Key: Ensure your colors, fonts, and logo are used the same way across all platforms. This builds trust and recognition.

✅ Saves Time: No more guesswork! Whether it's your website, social media, or print materials, a style guide keeps your design process smooth and efficient.

✅ Future-Proof Your Brand: As your business grows, your style guide becomes the go-to resource for keeping your branding cohesive—even if you work with new designers or agencies.

Investing in a professional style guide now means a polished, consistent brand that stands out everywhere.

01/07/2025

We thoroughly enjoyed collaborating with Amanda Murphy to craft a fresh and distinctive look that truly helps her stand out. Amanda brings a wealth of knowledge and an incredible passion for supporting families.

The design reflects the essence of partnership and family connection while incorporating the “M” from Murphy. Amanda’s dedication to guiding families through every step of building a secure future is truly inspiring. Working with her is more than collaboration—it’s a shared commitment to making a difference.

01/06/2025

🔥 Over the next two weeks, I’m sharing must-know tips on how to not suck at branding in 2025! 🚀

From avoiding common mistakes to building a brand that truly connects, these tips are designed to set you up for success in the new year.

👀 Follow along here on social media, and keep an eye out for my emails and blog posts. You won't want to miss this!

Comment below if you are ready to not SUCK at 2025.

01/06/2025

In 2024 my word was Strength and so much happened last year, especially at the end of the year with a double hurricane. Not only my house took a hit but my business took a huge hit as well, but it was the strength and determination that kept me going those last three months. And it's incredible that even thought I had less branding clients I was only off by two thousand dollars from my revenue goal. I was shocked! So I might have worked less but I made more!

In 2023 my word was Growth and wow did I do some growing! Personally and professionally!

In 2022 my word was Community and I jumped right in to get to know my community and get involved.

In 2021 I don't recall my word but it was probably Learn, there was a ton of learning that happened in 2021.

This year my word is Balance, I found that during the hurricane and also taking that vacation in May with my family that I craved that total disconnection time with my family. This year I am hoping to take more vacations with my family and doing total disconnection. I know with my amazing clients and my future clients that will be possible!

What is your word for 2025?

Address

New Port Richey, FL

Opening Hours

Monday	10am - 3pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm

Telephone

+16786037295

Website

http://Callecreative.com/

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It's been a while since I put together a font bundle! These fonts can be found on Google fonts, Creative Market Place and Creative Fabric.Do you have a favorite font?#branding #marketing #business #branding #brandstrategy #brandidentity #brandingdesign #brandingagency #brandingtips #brandinginspiration #brandingexpert #brandingideas #brandingcoach #brandingconsultant #branding101 #brandingadvice #brandingagency #brandingagencylife #fontstyle #fontdesign #fonts #fallfonts

Fall is coming and I am here for all the fall color combos! Have you ever found a photo that was so inspiring and you just wish you could figure out the colors to go with it? Well I found this really cool website called @coolors.co and you can upload any image and it gives you suggested color combos that go with that image! 😱Picking out colors from client inspiration photos has just made my life so much easier. Let me know in the comments if this trick is helpful for you as well! Certainly! Here's the group of hashtags:#LogoDesign #BrandIdentity #GraphicDesign #Branding #LogoDesigner #DesignInspiration #VisualIdentity #CreativeDesign #BrandCreation #DesignAgency #BrandStrategy #LogoDevelopment #DesignTrends #BrandDesigner #CustomLogos

From sketchbook to final logo design! Sketching my ideas out first always me to make sure the direction that I am thinking works, it lets me explore things faster than I could create it on the computer, it's like a massive creative mind dump. And a mom's life here, trying to work and opening a cheese stick for my little one. 😂 #ContainerPools #ShippingContainerPools #ModernPools #InnovativeDesign #EcoFriendlyPools #UpcycledPools #intentionalbranding #smallandmightbusiness #smallandsupercharged #graphicdesign #graphicdesigner #graphicdesignertampa #womenwhodesign #womensupportingwomeninbusiness #herestothecreatives #welovebranding #branding101

When the music goes so perfectly with the branding ❤️ #logodesigner #brandingdesign #branddesigner #graphicdesigncommunity #graphicdesigntips #graphicdesignersofinstagram #branddesignerfl #graphicdesignfl #logochallenge #logoname #graphicdesigner #hollistic #event

Would you rather have just one logo or would you like to have a whole suite of logos to choose from to make your marketing more dynamic?#DesignInspiration #BrandIdentity #LogoDesign#GraphicDesign #LogoDesigner #VisualIdentity#CreativeBrand #LogoInspiration #DesignPortfolio#BrandStrategy #LogoCreation #DesignAgency#BrandingExpert #LogoArtist #DesignCommunity#BrandDevelopment #LogoInspo #CreativeDesigner#VisualBrand #LogoLove #DesignStudio#BrandMarketing #LogoIdeas #ArtisticDesigns#IdentityDesign #LogoBranding #GraphicDesignerLife#BrandStory #LogoArtistry #DesignTrends

Designing icons for our clients isn't just about aesthetics; it's about distilling complex ideas into simple, impactful visuals that enhance user experience and brand identity. Each icon tells a story, communicates a message, and adds a touch of creativity to our designs. We love the challenge of capturing the essence of a brand or concept in a single image, making it instantly recognizable and memorable. Icons are the tiny but mighty ambassadors of our designs, and we take pride in crafting them for every project. #IconDesign #Creativity #BrandIdentity

Be strong in the boundaries you set. I will not work on the weekends, I will not take client calls in the evenings, I will not give up any more of my time with my children to meet your last minute deadlines. The last three years I have worked really hard on growing my business, still saying yes to things I should say no. And it took me having the flu and my husband dragging me to the ER to realize, I am still not setting strong boundaries. I took a client call righty before he took me to the ER, the week before Christmas. So when people call me over the weekend or in the evenings I am not going to answer. Many of us built our own business so we can have a better life work balance. That's right LIFE work balance. Life comes first, not work. Because if I keep running myself on empty to work my business there is nothing left to give to my kids. What boundaries are you setting this year? #digitalmarketingtips #digitalproducts #digitaldesigner #instagramgrowth #viralreels #networkmarketing #instagram101 #branding #branddesigner #artist #digitalartist #boundaries #settingboundaries

Having just one version of your logo just isnt going to cut it if you plan on building a strong brand awareness! Lets set up a meeting and talk about why you need more than one logo. #BrandIdentity #LogoDesign #VisualStorytelling #BrandConsistency #CreativeBrand #LogoVariations #DesignInspiration #Branding101 #LogoCrafting #IdentityDesign #BrandStrategy #GraphicDesign #UniqueLogo #MarketingDesign #LogoEvolution #BrandRecognition #CreativeIdentity #LogoInspo #BrandingTips #LogoDevelopment #VisualBrand #BrandExpression

I love that I have the ability to hand draw my client logos. Starting first with my sketchbook, then brining it into my iPad to turn my drawing into a digital drawing and then I polish it off with the desktop version of Illustrator. It's definitely a process that I feel is incredibly important to designing a unique and premium brand for you. That in the end you gain more clients and can charge a premium price, especially when you can look the part. What are your branding goals for the new year? #iPadDesign #DigitalArtistry #CreativeOnTheGo #ProcreateMagic #TabletCreativity #DesignOniPad #DigitalIllustration #GraphicDesignLife #iPadProArt #MobileDesign #VisualCreativity #ProcreateDesigns

These little farm animals were just too cute not to share again. During the summer I was asked to help redo Odessa Animal Sanctuary's logo and I jumped at the chance to spend sometime with the animals to be able to redesign their logo. I think it turned out really well. You can see more on the website. #GraphicDesign #LogoDesign #OdessaAnimalSanctuary #AnimalLovers #DesignAgency #NewLogo #business #contentmarketing #digitalmarketing #digitalmarketingconsultant #digitalmarketingtips #entrepreneur #growthmarketing #graphicdesign #graphicdesigner #instagramgrowth #logomaker #instagramgrowthtips #brandingstrategist #instagrammarketing #brandingstrategy #brandingstudio #instagramstrategy #marketing #marketingdigital #marketingstrategy #marketingtips #onlinemarketing #logodesigner #smallbusiness

This year has been my best year yet as a branding designer. Thank you to all the amazing businesses that trusted me with your new brand! I am so looking forward to 2024! #marketing #business #branding #brandstrategy #brandidentity #brandingdesign #brandingagency #brandingtips #brandinginspiration #brandingexpert #brandingideas #brandingcoach #brandingconsultant #branding101 #brandingadvice #brandingagency #brandingagencylife #smallbusinesshumor #brandinghumor

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Hello, I’m Christina

I am a mother to two wonderful boys and an fat orange tabby and a wife to a husband that puts up with my crazy ideas and inspirations (blame Pinterest!). I have a passion for all things design and paper, I love a good quality paper to design on. I spend most of my days helping small businesses compete with large box companies with massive budgets and a large marketing team. I believe everyone should be able to have unique high quality and custom design at an affordable price. One of my favorite quotes is “Successful mothers are not the ones that have never struggled, they are the ones that never give up, despite the struggles.” I apply this quote in everything I do to succeed in a strong work life balance. Let’s connect and partner up on your next design project, may it be a new businesses card or a whole re-branding effort. I am here to do the job!

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01/13/2025

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01/09/2025

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01/08/2025

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01/08/2025

01/07/2025

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01/06/2025

01/06/2025

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