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Monday 8am - 5pm Tuesday 8pm - 5pm

VAW Media, Nashville, TN (2025)

04/16/2025

Ciao! It’s John, owner of VAW, and here’s a little about me…

I haven’t done this kind of post before, but I’m changing some things up in 2025, so why not start with who’s behind VAW?

02/28/2025

Make subtle changes to a content idea.

You can say the same thing, but in ways that people will resonate with that piece of content.

You can make a post contextual by:

- Changing the first 3 seconds (hook)
- Using different language (more technical vs layman’s terms)
- Using different backgrounds and settings
- Change the framing of the video (how-to based for YouTube, did you know for Instagram)
-Using different editing techniques (shorter or longer jumpcuts, more transitions, more sound effects.)
- Using different visual aids based on each platform
- Creating an entirely new script for each platform

02/14/2025

sorry to break it to you 🤷‍♂️

01/14/2025

How can you use this?👇

1. Analyze a video and determine what what happened at that specific moment in your video. Was it something you said? Something you did? Was it something in the video itself? The text overlay? Jot those down in a document

2. Cross reference groups of video based on topic. For example, if I had specific videos discussing website creation, I’d find all those videos and see what commonalities there are between each video. Which video had a longer view rate past 3 seconds?

3. Create a new video with a modified hook based on your findings. Make a strategic call, adjust, and create.

Common reasons people stop watching are:

- lack of information
- lack of clarity
- too much fluff
- nothing visually appealed them to watch (talking about formats here)
- no text on the screen showcasing what the video is about
- your specific verbiage

This tool is IMMENSLY helpful for creators and businesses alike.

Consider following for more helpful content 💪

01/10/2025

With TikTok potentially getting banned, it reminds me of a principle I’ve preached to my clients over and over again: Never put all your eggs in one basket.

Relying on just one platform—whether it’s TikTok, Instagram, or any other—is like building your house on rented land. If that platform disappears, so does your audience.

Right now, creators who ONLY post on TikTok are scrambling, wondering where to go, what to do, and how to secure their income or business.

This is why social media should be just the tip of the iceberg when building an audience. Diversification is key. Being present on multiple platforms allows you to reach new people, deepen connections with your existing audience, and build a more resilient online presence.

But here’s the thing: even diversifying across platforms isn’t enough. Social media platforms will always have their own rules and algorithms—you’re playing on borrowed time.

So, what’s the solution? Own your audience.

The best way to do that is to take the relationship beyond social media. And one of the most powerful ways to do that is by getting their email address (always with permission, of course).

An email list is like your safety net. It’s your direct line to your audience—one that can’t be taken away by an algorithm change or a platform ban. It’s the space where you can nurture relationships, share value, and build trust without distractions or competition for attention.

Getting a follower is great, but the real magic happens when you convert that follower into a subscriber, customer, or loyal fan—someone you can reach whenever you need to, no matter what happens to social media.

So, the question is: What are you doing today to make sure your audience isn’t just following you, but truly connected to you?

11/11/2024

My thoughts and experiences on creating content. For business owners and for content creators

06/11/2024

What do you like? Monopoly, baseball, donuts, reading books, watching birds, etc?

Seeing things you like makes you happy, right? You don't want to see things you don't, that wouldn't be too much fun.

Well this is what social media platforms are transforming into, showing you more things that you like.

It's the "TikTokification" of social media, and it's been happening and continues to happen across all platforms and algorithms.

The Interest Graph is what platforms are built off of, which means showing you more things that you like.

So when creating social media content, think about the following:

- How can I create content that people actually want to watch?

- How can I determine what my audience sees and wants to see?

- How can I create content that plays into the interest graph?

All these questions you should consider when creating a piece of content. Really think about these aspects, THEN create your piece of content.

06/10/2024

As much as you can.

As a business owner, creating attention for your business is what makes your business, well, a business.

Without attention, no matter the form, you will not be able to grow.

That's why when you post content on social media, post *as much as you can*

Why? It's like practicing baseball or piano or writing. The more you do it, the better you get at it. The same applies for social media.

So how do you create as much content as you can? Here's how:

Figure out who you are speaking to.

Set dedicated time to create content, or time block. Whether it is 30 minutes, an hour, 3 hours, 15 minutes. Create what you can.

Do not judge yourself after the first, second, third, etc post. The market will tell you if your post was good or not, loosely speaking.

THAT'S how you can truly gain more attention.

05/08/2024

you probably don't know what your customers want, here's how to figure it out

you obviously sell a product or a service, but is that product or service actually what your customer wants?

or is it the outcome your product or service achieves?

it's the outcome

people don't buy scrub mommies to say they have one (some do), they want clean dishes

people don't buy from brands because they only like the style of clothes, they buy because of status or because it makes them look better

people don't buy cologne and perfume only because it smells good, they want to attract a partner and come off as being a clean individual

see the trend?

now think about how you can do that for your target customers, and if you need help, dm us, we can help you with that

03/20/2024

Crafting a content strategy that serves and grows your audience requires a nuanced blend: 30% educational to inform, 30% problem-solving to provide tangible solutions, 30% entertainment to engage, and a mere 10% promotional to convert, ensuring value with every interaction.

03/19/2024

Struggling to come up with content ideas? Here’s how to fix that.

1. Look at your audience. What do they like to see and watch on social media? What are their interests? What are their hobbies? What are their opinions? Where do they “live” on social? What problems do they have?

2. Focus on value. People go to social media to get some value out of it, and your post should catch their attention. Focus on providing value not only in the form of education or entertainment, focus on not wasting your audience's time with your image, graphic, or video.

3. Dive into your niche Figure out what people like and don’t like to see within your niche on social media, then put your own spin on it, and don’t be afraid to try and create original pieces of content that no one has created before.

4. Don't limit yourself. Often times, business owners copy what others are saying and doing. There’s no differentiation there. Give away the secrets behind your service or product; they won’t copy it to a T. Try new content ideas and topics.

5. Exceed their expectations When you provide value, focus on exceeding their expectations so they continue to want to explore your brand or business.

Thanks for reading, and save this post for later.

03/18/2024

If you own a clothing brand, or any brand for that matter, these tips are for you ☝️

03/07/2024

🎯 Did you know your advertising strategy might be missing the mark, costing you not just 💸 but valuable time and effort? Advertising and consumer buying patterns/behvior go hand in hand, and not knowing when or why your customers are buying can be costing you big time...

💡 Why does this matter? Because advertising is not just about reaching out; it's about reaching out at the RIGHT TIME and in the RIGHT WAY. Consumer buying patterns offer invaluable insights into when your audience is most receptive to your messages and more likely to convert. Ignoring these patterns doesn't just cost you sales; it can significantly impact your market position and brand perception.

✨ Leverage data analytics and consumer insights. It's not just about running ads; it's about crafting messages that hit home at the PERFECT MOMENT. 🕒

It can be seen in an increase or a decrease in the following metrics over a specific period of time:

- Cost per Clicks 🔻
- Click Through Rates 🔺
- Add to Carts 🛒
- Purchases 💰
- Engagement 📈

🚀 From day-specific campaigns to calculated touchpoints, every detail counts. Dive deep into your metrics and see the change yourself.

02/16/2024

How I Generated +25% Follower Growth in 1 Month for a Creator, Step By Step🪜

What I did (very similar to yesterday's post):
1️⃣ Determined hot topics in the industry
2️⃣ Researched what types of content were doing well in the industry
3️⃣ Developed a content creation plan that focused on strong hooks that resonated with the target audience
4️⃣ Posted multiple times a day
5️⃣ Determined which creatives were performing the best, and created more of those

The Outcome (over 30 days):
🟩 Growth of 786 New Followers +25.8%

If you're looking to get these same results in your business, DM me, let's talk 💪

02/15/2024

How I Generated 100k Views in First Week of New Social Media Account, and How You Can Too

What I did:
1️⃣ Determined current hot topics in the industry
2️⃣ Researched what types of content were performing well in the industry (talking head, voiceover, images)
3️⃣ Developed a content creation plan that focused on strong hooks and hot topics within the industry
4️⃣ Posted multiple times a day
5️⃣ Determined which creatives were performing the best, and created more of those
6️⃣ Rinse and repeat

The Outcome:
🟩 100k+ Video Views in 7 Days
🟩 12,000 Likes in 7 Days
🟩 Earned media data to target via the platforms Ad Platform

If you're looking to get these same results in your business' or brands' social media channels, DM me 💪

02/14/2024

How I Generated $5 Cost per Conversation / New Leads for a Sports Decor E-commerce Store...

My Client's Challenge:
🟥 Needed a way to engage with potential customers 1 on 1
🟥 Needed an ad strategy that could target specific markets and demographics

What I did (and some context on the client):
🏈: The business was a man cave decor store that sold custom-framed jerseys
1️⃣ Created custom creatives based on specific sports markets around his area; Philly
2️⃣ Set up a Facebook Messenger campaign to have more 1 on 1 conversations with the customer
3️⃣ After 7-10 days, determined which creatives brought in the cheapest cost per conversation
4️⃣ Rinse and repeated with changing successful creatives

The Outcome (over 3-6 months):
🟩 Average Cost Per Conversation of $5 with a Conversion Rate of 20%
🟩 16 New Customers per month
🟩 Grew their initial customer base to strengthen their word-of-mouth which led to more sales

Interested in achieving similar outcomes for your business? Send me a direct message, and let's discuss how we can make it happen! 💪

02/13/2024

How We Generated 38 New Customers for an average return of 997% for a local Nashville business

My Client's Challenge:
🟥 Needed a new way to bring in new customers.
🟥 Needed a strategy that could provide continuous results

What We did:
1️⃣ Uploaded a Previous Customer List to the Facebook Audience Manager
2️⃣ Created a LAA based on that audience
3️⃣ Created time sensitive offers based on current workshops
4️⃣ Rinse and repeated with previously successful creatives

The Outcome (over 3-6 months):
🟩 An average ROAS of 997%
🟩 38 New customers that turned into returning customers
🟩 Grew their loyal customer base to strengthen their word-of-mouth

If you're looking to get these same results in your business, DM me, let's talk 💪

02/08/2024

How to drive sales in through your organic social media content

🤝 Resonate with their desires and paint points

🤯 Create so much value (the things that they are going to social media for; entertainment, education, etc) that they want to come back

📅 Use CTAs (call to actions) that are based on your content; “If you found this valuable, share this with someone else who would too”

👀 Add the the most applicable to your bio; not your website home page, but the page where the potential customer could take action

🏃 Focus on building deep connections through personal DMs once someone follows you

VAW Media

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