VAW Media

We need to have more normal discussions. Make talking like this normal, like you’re talking to somebody that you know. I’m talking about how content created on social media. Oftentimes people create content on social media that just others can’t resonate with. And I just kind of stumbled over my words right there because that’s what happens in normal speech. I’m not gonna stop this until the end of the video. So what happens is when you create content that is very professional, and it seems like it has been scripted and tested over and over and over again, and you had to get it perfect, it comes off as fake. And a lot of people can recognize that and just doesn’t hit with people. That’s why talking like this, it works. That’s why interviews work so well because it gets people in the moment. So if you’re creating content on social media, just look down to see how much time I have left. See, I’m keeping this raw. Make sure that you are talking like you’re talking to a friend. Now, you’re talking to somebody that you know. It doesn’t even have to be a friend, just maybe somebody you know, which I guess if you know friends and enemies, I don’t even know where I’m going with that. Back on topic, make sure when you’re creating content that you are speaking like you’re talking to another human being, not to a wall. #contentcreatortips #marketingtips #contentcreation #contentcreationtips #contentstrategy #contentmarketing #contentideas #socialmediatip

If you create content on social media, I wanna talk to you a little bit about a couple conversations I had today around being scared of posting content. The discussion was about what holds people back from actually having some business success, specifically business success on social media or through social media. And one of the biggest roadblocks that they experienced, that they have seen, and that I have seen within other individuals that I’ve worked with, is that they are scared to put out content on social media because of what people are gonna think about them. They also are scared that they’re not gonna be good enough. And when talking to individuals about this, I always give this analogy. Was Kobe Bryant or Michael Jordan or LeBron James, put in any kind of successful Hall of Fame athlete… were they scared to go to the gym early and put up free throws, put up shots, stay after practice is over, get there before practice even starts? No, they weren’t. They know that they had to put in the reps and the time to be able to get good at what their craft was. The same thing applies to social media. Don’t be scared to just take out your phone and record like I am right now. You don’t even need one of these mics. I just do it because it’s fun and has good quality. Put in the reps and you will get better. Keep an open mind. #contentcreator #contentmarketing #contentcreation #contentcreators #contentstrategy #contentmarketingtips #contentideas #contenttips

Doesn’t it absolutely suck when the return on your ad spend doesn’t look like this above 15, almost 12, 11, total all those numbers up on the right hand side, that’s 38 purchases with a ROAS of almost 10. How the heck do you do that? Well, I’m gonna tell you right now, this is for one of my clients. The first thing it is realize that data matters. These customers were built off a lookalike audience of previous individuals who either went to the website or clicked on a specific webpage. Two, creatives. Testing different creative variables across a period of time to figure out what words and images people resonate with the most. And third, scaling. Once I found a ad that actually had a positive ROAS, I killed the rest and made variations of the winning ad. And that’s when you can see this happening over and over and over again. Some are gonna be better, some are gonna be worse. That’s how you can achieve a ROAS just like this.

Nobody likes to waste time intentionally, right? You know, if you’re meeting with somebody, you don’t wanna waste their time. It’s not worth it for you, it’s not worth it for them. And we have to take that in consideration when making content for social media, especially when I’m creating content for either clients of mine or brands that I have or personalities that I work with. Not wasting time, that’s the key. People make split-second decisions on whether or not to watch your video or not. So focusing on how you can get them to watch for as long as you can means you have to bring them value every single second. And the minute that your value that they perceive they’re gonna get from you slowly starts to go down and their expectations start to go down, they will turn you away. That’s why you have to value every single second of every single video that you create. #contentcreation #socialmediatips #contentmarketing #contentstrategy #nashville #nashvilletn

If you’re struggling to figure out what to actually post and what to actually talk about and how to talk about it on social media, well, let me tell you one thing not to do. Do not copy and paste. I see a lot of brands today and businesses, small and large, that are mimicking other brands and other businesses almost to a T, just throwing their logo or throwing a little bit of a different spin on it, and it’s not original. And you can tell. You can tell when something is not truly original to the brand, to the business. And that’s why I recommend, if you’re struggling to figure out what to create on social media, whether it’s social media content, whether it’s email content, whatever it may be, don’t just simply copy and paste and think it’s gonna work exactly the same like it did for that business for yours. That’s not a good mentality to have because there are too many variables at play that can affect that. Audience size, the audience itself, when you attract those specific customers, how long they’ve been a customer, all these different things. So when you are trying to figure out how to create content specifically on social media and you are trying to figure out ideas, yes, it’s good to do research and see what else is trending, but don’t simply just copy and paste everything that you see that works because that is not authentic and it’s not going to show who you actually are. Yes, trends are good. Yes, looking up and researching what works and what doesn’t and what has worked for other people in your industry, yes, that’s a great thing to do, but add your own spin to it, add your own voice to it because that’s what’s gonna make that specific piece of creative unique to you and your business and your brand. Don’t copy and paste. #socialmediatips #contentcreationtips #marketingtips #nashvilletn #nashville #nashvilletennessee

Almost every small business I work with asks the same question that’s above my head. And I often tell them this, there’s no secret sauce, there’s no right amount, there’s no post this many times and you’re gonna get this many results. It’s not as easy as that because every single page, every single business, every single brand is different and every single audience is going to be different too. That’s why when somebody asked me, especially small businesses, how often should I post on social media? I often tell them, well, what’s your capacity? Because that is the biggest factor and the biggest roadblock to actually posting content on social media. What is your capacity to physically do it? And then what is the mental capacity that you can handle to actually post that amount of content? I recommend posting as much as possible. Two reasons why. One, when you post as much as possible, you learn about what works and what doesn’t and then you can make strategic organic content off of those posts, off of the analytics, all of that, all that fun stuff. And the second thing is, you get better at creating content the more you do it. Think about the common analogy when it comes to athletes. Think about Kobe Bryant, Michael Jordan, those kinds of athletes that practice the same shot thousands of times. And yeah, they still miss a lot, but oftentimes they hit and they hit when they need to the most. You can do the same thing with social media content creation. So how often should you post? As much as you can. If you have a question about social media, drop that in the comments and I will be answering every single question that I get from DMs or comments. #smallbusiness #marketing #socialmediastrategy #secretsauce #branddifferentiation #nashvilletn #nashville #nashvillemarketing #vawmedia #johndirugeris #nashvillesocialmediamarketing

The follow unfollow strategy is a strategy that is so outdated and fake… why do brands, and most importantly, marketing agencies, still believe in this? #socialmediatips #contentcreationtips #instagramtips #socialmedia #socialmediamarketing #socialmediagrowth

1. Determined what cohort we were speaking to (specific audience segment) 2. Determined the medium of content (greenscreen, talking head, graphical) we used greenscreen 3. Created a strong 3-second hook that matched the main question asked in the video 4. Added an overlay that stated what the video was about 5. Asked a question in the video to spark engagement Save this for later when you are creating your reels 💪 #socialmediatips #contentcreation #contentcreators #contentmarketing #contentstrategy

- networking 1-on-1 with individuals learning about others businesses - working on a new advertising strategy for a non profit client - developing new organic social media creatives for an apparel client - developing a new website for a vintage clothing shop - working on a new project called “The Slice”... coming soon follow along to see what else we have coming 👀 #socialmediatips #nashvilletn #nashvillemarketing #marketingagencynashville #nashville #nashvilletennessee

count us in 😂 what’s your favorite coffee shop around town? #nashvilletn #nashville #nashvilletennessee #coffee #nashvillecoffee #thewellcoffee #thewell

The future of social media platforms lies in the hands of the interest graph. Content that you actually engage with an interact with we will be shown at the top of your feed versus what you don’t interact with even if that means your friends content. #socialmediatips #socialmedia #contentcreatortips #socialmediamarketing #fyp #trending #nashvilletn #socialmediagrowth