VAW Media

VAW Media We are a full-service social media agency that focuses on creating custom marketing strategies

Ciao! It’s John, owner of VAW, and here’s a little about me…I haven’t done this kind of post before, but I’m changing so...
04/16/2025

Ciao! It’s John, owner of VAW, and here’s a little about me…

I haven’t done this kind of post before, but I’m changing some things up in 2025, so why not start with who’s behind VAW?

Make subtle changes to a content idea.You can say the same thing, but in ways that people will resonate with that piece ...
02/28/2025

Make subtle changes to a content idea.

You can say the same thing, but in ways that people will resonate with that piece of content.

You can make a post contextual by:

- Changing the first 3 seconds (hook)
- Using different language (more technical vs layman’s terms)
- Using different backgrounds and settings
- Change the framing of the video (how-to based for YouTube, did you know for Instagram)
-Using different editing techniques (shorter or longer jumpcuts, more transitions, more sound effects.)
- Using different visual aids based on each platform
- Creating an entirely new script for each platform

sorry to break it to you 🤷‍♂️
02/14/2025

sorry to break it to you 🤷‍♂️

How can you use this?👇1. Analyze a video and determine what what happened at that specific moment in your video. Was it ...
01/14/2025

How can you use this?👇

1. Analyze a video and determine what what happened at that specific moment in your video. Was it something you said? Something you did? Was it something in the video itself? The text overlay? Jot those down in a document

2. Cross reference groups of video based on topic. For example, if I had specific videos discussing website creation, I’d find all those videos and see what commonalities there are between each video. Which video had a longer view rate past 3 seconds?

3. Create a new video with a modified hook based on your findings. Make a strategic call, adjust, and create.

Common reasons people stop watching are:

- lack of information
- lack of clarity
- too much fluff
- nothing visually appealed them to watch (talking about formats here)
- no text on the screen showcasing what the video is about
- your specific verbiage

This tool is IMMENSLY helpful for creators and businesses alike.

Consider following for more helpful content 💪

With TikTok potentially getting banned, it reminds me of a principle I’ve preached to my clients over and over again: Ne...
01/10/2025

With TikTok potentially getting banned, it reminds me of a principle I’ve preached to my clients over and over again: Never put all your eggs in one basket.

Relying on just one platform—whether it’s TikTok, Instagram, or any other—is like building your house on rented land. If that platform disappears, so does your audience.

Right now, creators who ONLY post on TikTok are scrambling, wondering where to go, what to do, and how to secure their income or business.

This is why social media should be just the tip of the iceberg when building an audience. Diversification is key. Being present on multiple platforms allows you to reach new people, deepen connections with your existing audience, and build a more resilient online presence.

But here’s the thing: even diversifying across platforms isn’t enough. Social media platforms will always have their own rules and algorithms—you’re playing on borrowed time.

So, what’s the solution? Own your audience.

The best way to do that is to take the relationship beyond social media. And one of the most powerful ways to do that is by getting their email address (always with permission, of course).

An email list is like your safety net. It’s your direct line to your audience—one that can’t be taken away by an algorithm change or a platform ban. It’s the space where you can nurture relationships, share value, and build trust without distractions or competition for attention.

Getting a follower is great, but the real magic happens when you convert that follower into a subscriber, customer, or loyal fan—someone you can reach whenever you need to, no matter what happens to social media.

So, the question is: What are you doing today to make sure your audience isn’t just following you, but truly connected to you?

My thoughts and experiences on creating content. For business owners and for content creators
11/11/2024

My thoughts and experiences on creating content. For business owners and for content creators

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Nashville, TN

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Monday 8am - 5pm
Tuesday 8pm - 5pm

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+16153191040

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