Purely Rooted Social

04/03/2024

Are you looking to upgrade your online presence? Or maybe you want to be more involved in your community? Purely Rooted Social is a Boutique Marketing Management Agency that creates a plan tailored to YOUR needs.

With more than three years of marketing experience and soon to be certified in Google Ads Search, Google Analytics, and HubSpot Email Marketing, Purely Rooted has the skills needed to take your marketing to the next level.

Get back to the part of your business that you love, let Purely Rooted handle the rest! 🌿

03/01/2024

Have you heard of Search Engine Optimization (SEO)? Well, it’s the process of finding out components of your business and your ad strategy that make your content more likely come across your consumers screen. Simple terms? It’s the bread and butter of your ad campaigns.

Soon, I will be certified in Google Ads and Google Analytics. I have all of the tools necessary to take your targeted ads to the next level.

Tired of keeping up with the ever-changing digital landscape of social media? Understandable. Let Purely Rooted do it for you!

02/13/2024

The number one question I receive: How do we get started?

Let’s take a look at the onboarding process, and how simple it can be to offload the pressure of your social media.

What are you waiting for? 🌿

02/01/2024

R E B R A N D I N G

As I've mentioned, I really enjoy the branding aspect of digital marketing! Rebranding doesn't always require a complete overhaul of your business mission and goals. Sometimes, all it takes is a few adjustments here and there to achieve more cohesion.

I have had the pleasure of onboarding a team of like-minded individuals in North Louisiana who are passionate about creating a Men's Conference inspired by Ezekiel 37. This biblical passage tells the story of the valley of dry bones-it is incredibly powerful and encompasses deep emotions. For the rebranding effort, my goal was to create a visual experience that embraced a more masculine vibe with an ominous, moody undertone.

Below, you can see the simple changes made to the Dry Bones Men’s Conference page to capture the desired visual and emotional experience.

01/26/2024

If your social media and digital marketing are stressing you out, I totally get it! Consider handing it over to an agency-talk about a game-changer! Let people who enjoy the footwork of social media manage the online stuff so you can enjoy more of what you love! It's like having a weight lifted off your shoulders!

01/25/2024

Why is social media and digital marketing important to your business? Let’s take a look…

o Builds + Strengthens Brand Awareness – Builds and strengthens brand recognition through a consistent online presence. Creating brand awareness is one of my favorite parts of digital marketing. Branding is where your heart has a chance to shine through your business, and your voice has the ability to speak through the art you’ve chosen to represent you. It’s the entire basis on which your business is built.

o Measurable Results + Insights – Track and measure the success of marketing efforts through different metrics and insights. Insights provide detailed data on campaign performance. This aids in your informed decision making when trying to decide what advertising works for you and what is a waste of your very valuable time and money.

o Competitive Advantage – What is most important in this day and age? Staying visible to your audience and potential consumer. What makes this easier? Using your social media and digital platform to market your business. This creates a competitive edge in today’s ever-changing digital landscape.

o Targeted Advertising + Interactivity – Remember when you had to put an ad in the newspaper to reach any type of market? It works and has for many, many years, but there are also other options that create a more effective result. Digital marketing and social media both provide precise targeting options to help in reaching specific demographics. Once you reach your target market, you can engage directly with your audience through comments, likes, and shares. This ensures that the money you are spending on advertising puts your work and business in front of the right people at the right time.

Want to learn more about how Purely Rooted is able to help you achieve all of this and more? Let's set up a time and chat. I would love to hear about your vision and what we can do to make it a success.

01/18/2024

I am Kaylyn Poland, the founder and creative force behind Purely Rooted Social. Holding degrees in Occupational Therapy and Psychology, my experience includes everything from dentistry and therapy, to education and entrepreneurship, shaping the heart of Purely Rooted.

Ethan and I, along with our 5-year-old daughter Caroline and 5-month-old son James Harrison, live an agriculturally centered life in Winnsboro, Louisiana. We appreciate our children witnessing the realities of farming and experiencing the highs and lows of the agricultural world. My family has been instrumental in helping me to run my own small business, as well. Instilling the importance of hard work and dedication is a shared value-ensuring our children understand the effort and love required to achieve their goals.

If you've come across my event business, Pop&Posie Party, you might recognize my passion for creativity and helping people. Building Pop&Posie from the ground up is among my most treasured accomplishments. This journey has fueled the vision of Purely Rooted Social, where I assist clients in building or growing their own beloved brands, intertwining their unique stories into their mission.

If you're in search of a way to infuse more passion into your businesses marketing, Purely Rooted Social is the digital and social media marketing agency you've been looking for. Here's to new beginnings, shared dreams, and the creation of something truly beautiful! I hope to hear from you soon!

01/15/2024

Welcome to Purely Rooted Social, where we cultivate your brand’s online presence with a unique blend of digital marketing and social media strategies. Our mission is to cultivate a brand that roots itself firmly into the hearts of your social audience, while also creating engaging content that allows your business to flourish with success. At Purely Rooted, we understand that your brand is a unique story waiting to be told and we want to help you find your voice. Our boutique approach ensures personalized attention to each client and allows you to plant seeds of sincerity within your digital presence. Embark on a journey of growth and social engagement with Purely Rooted Social – where your brand takes root and blooms.

A Boutique Digital Marketing + Social Media Agency