Carlos Gil

09/09/2024

Want to monetize your expertise but not sure where to start? In my latest article, I share 5 proven strategies to turn your knowledge into income.

Monetize your expertise by focusing on building authority, creating digital products and leveraging content to unlock new opportunities.

06/10/2024

It has never been easier than RIGHT NOW to MAKE MONEY online! Here's a step-by-step guide to starting an e-commerce business, using AI tools, and monetizing your expertise in 2024.

06/07/2024

Stepping away from the daily grind of running my own business to embrace a traditional 9-to-5 marketing role might seem like a pivot, but it's a move I'm genuinely thrilled about.

Returning to a leadership position, where I can flex my years of corporate marketing and entrepreneurial experience, feels like coming full circle.

Joining forces with a 25-year-old pioneer in the email marketing industry like GetResponse is both a privilege and an exciting opportunity.

So, why the shift? It's simple. Email marketing is more vital than ever in today's market, and I'm eager to contribute to GetResponse's growth in the U.S. market.

To all of you who've shown incredible support and sent warm wishes on my recent announcement about joining the remarkable team at GetResponse, thank you.

As I settle into my new role, I'm on the hunt for strategic partnerships. Whether you're a marketing agency itching to become an affiliate or reseller, or an enterprise marketer in need of fresh solutions, let's chat and cook up some magic together.

Huge thanks to each and every one of you who had my back during the job hunt. Your support means the world to me.

Stay tuned for more updates and opportunities to collaborate.

06/05/2024

Email marketing isn't dead, but organic reach on social media is. An email strategy with GetResponse is your key to owning your audience and maximizing engagement and conversions.

03/14/2024

Imagine waking up tomorrow to find that the digital stage where you've carved out a niche for your voice, creativity, and identity has vanished into thin air. This isn't a hypothetical for many; it's a looming reality as the chatter around a TikTok ban in the U.S. gains volume.

As we stand at this digital crossroads, the question isn't just about an app's survival but what it means for the fabric of digital expression itself. How do we navigate this new reality?

1. Diversify Your Platforms

Don’t Put All Your Eggs in One Basket: The most immediate step is to start diversifying your presence across other social media platforms. While each platform has its unique format and audience behavior, creators can adapt and share their content on Instagram Reels, YouTube Shorts, and Snapchat Spotlight. Diversifying ensures that your audience can still connect with you, regardless of the fate of TikTok in the U.S.

2. Engage Your Community

Communication is Key: Inform your followers about where else they can find you online. Make announcements across your social media channels, create engaging content that directs your followers to your other platforms, and consider email marketing or a website as a hub for your content and updates.

3. Archive Your Content

Save Your Work: Begin archiving your content. Download your TikTok videos and any other important data from the platform. This not only preserves your creative work but also allows you to repurpose it on other platforms, ensuring your effort remains visible and valuable.

4. Explore New Content Strategies

Innovate and Adapt: Each social media platform has its quirks and features. Explore new content strategies that leverage the unique tools and audience demographics of these platforms. For example, longer-form content might perform better on YouTube, while Instagram’s audience might appreciate behind-the-scenes posts or Stories.

5. Stay Informed and Prepared

Knowledge is Power: Keep abreast of developments regarding the TikTok ban and digital policy more broadly. Understanding the landscape can help you anticipate changes and adapt your strategy accordingly. Also, consider joining creator communities or networks that offer support, resources, and advocacy for content creators facing similar challenges.

6. Reinforce Your Brand Identity

Consistency Across Channels: Ensure that your brand identity is consistent across all platforms. This helps your audience recognize your content and increases brand recall, making it easier for followers to find and engage with you, no matter where you post.

7. Invest in Your Own Platform

Build Something You Control: Finally, consider investing in platforms you own and control, such as a personal website or blog. While social media is an excellent tool for audience engagement and growth, owning your platform means you're not at the mercy of changing policies and algorithms.

Final Thoughts

The potential TikTok ban in the U.S. represents a significant moment for digital creators, highlighting the importance of adaptability and resilience in the ever-evolving landscape of social media. By diversifying platforms, engaging directly with your community, and staying informed about the latest developments, you can continue to thrive, regardless of the challenges that lie ahead. The digital age is one of constant change, but for creators, it's also ripe with opportunity. Embrace the change, and let it propel you toward new creative heights.

02/26/2024

Four years, already? It's as if time sneaks away from us, just like sand slipping through our fingers.

Just last week, Facebook jogged my memory about my journey to Banff, Canada, where I had the privilege of speaking at The Gathering, an elite, invite-only conference for brand marketers.

This event marks one of my final speaking engagements before the COVID-19 pandemic brought global activity to a halt, and it remains one of my most cherished keynote addresses to date.

02/20/2024

Personal Life Update:

As we all navigate the post-COVID world, I'm actively exploring full-time corporate marketing roles in senior leadership, such as VP of Marketing or Head of Social Media, and am equally open to engaging in fractional or project-based freelance opportunities.

My recent years as a full-time entrepreneur were immensely rewarding, yet I find myself missing the joy of sharing insights and engaging with audiences through public speaking engagements the most. Writing two best-selling books was not just an accomplishment for me but a means to share valuable knowledge with marketers navigating the AI-driven era.

With a foundation of over 15 years in digital and social media marketing across both corporate roles and entrepreneurial ventures, I offer a rich blend of knowledge and a distinctive perspective that can significantly enhance a range of marketing projects. This journey has not only honed my skills but deepened my understanding of the ever-changing marketing world, enabling me to devise strategies that truly resonate and produce tangible results.

I am eager to reconnect with the professional community and contribute to meaningful projects once again. If you, or someone you know, is in search of marketing expertise, I welcome the opportunity to discuss how we can collaborate to develop impactful marketing strategies. Feel free to reach out to me here on Facebook.

Together, let’s create something remarkable.