04/30/2023
72% of people of color use Instagram. Blk people alone still have the biggest spending power, sitting at $1.6 TRILLION in 2022.
But yet …
- POC influencers make 35% less than our pilgrim counterparts (mark won’t get meeee)
- AA women are the most online retailers and generate 64% less in the space they dominate.
There’s no surprise that we are disadvantaged in the entrepreneurial and social media space. However, is it always a product of disadvantage? Or lack of strategy?
There are business owners who feel that posting everyday is marketing. Or that making subliminal “my friends and family don’t support me” statuses or even the shady, guilt trip posts to reel in sales is the key to brand success.
No.
That alone highlights the fact that there needs to be a deeper understanding of marketing strategy. It is no longer an option. We take up the most space and make the least. Stop tryna play fair or bare minimum in a game that wasn’t designed for you to win away.
Working hard causes burnout and regret. Working smart is what gets you the levels of achievement that you once thought could only happen in your dreams.
Although I could help everyone, I know that I’m not meant to. But what I will do… is stress the importance of getting ahead of the curve. That time is now.
Let’s chat.
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