and what we do...
As the principal consultant in a UX design firm, Rob is a product & design #NPDP manager with deep UI / UX skills, he's been involved in every aspect of the design process from user testing, comparative product research, rapid prototyping & product design delivering on the promise of proposed design specs.
What makes Rob special is not drawing or coding skills. It is not UI design style, tool of the month or functional component flavor of the week; It is the Meeting Facilitation, People Interaction and Business Strategy skills to do the most with the resources at hand – for example as a great User Centered Design facilitator Rob knows how to capture and share business inputs and audience feedback thru a virtual library of BA, IA and User Experience design techniques.
His work reflects a specialization in content management, IA and UX analysis with extensive expertise in User flows and Process Mapping for software design. He has mastered the art of application development, with a design system & improving customer experience thru more effective User Interface, Content Delivery and global navigation systems.
Adobe Photoshop, Axure, Balsamiq, Visio, InVision, Whiteboarding and Good Old-Fashioned Pen & Paper Wireframes, Prototyping, Journeys, Personas, UX Research, Usability Testing, Business Analysis, New Prod Development, CMS, SharePoint, Oracle Inquira, Tridion, SDL Web 8, Adobe XD
.Need Help with Your Website or Digital Communications? Contact Us [email protected] my name is Rob & I have been a mentor and guide to product development team members from creative, copy writing, visual design, and coding backgrounds and have succeeded in uniting them behind a common goal by educating them on my own personal User Centered Design methods and by evangelizing the gift of seeing things from an end-User’s perspective.
"When asking around what people think the main difference is between art and product design, the one answer that you will often come across is that design is an activity with a purpose, and the purpose of a product is to be used. This basic idea has paved the way to the movement of User Centered design, which invites product developers to reflect on who will be using their creation, how they will use it, for what purpose, when, and with whom." - Adele Gruen . Certified Product Development Managers Association (We’re the Product Managers -The Other Guys are the Project Mangers).
check out Our UX Design and Product Development portfolio at
www.designed4use.biz