
03/13/2025
Behind the Design: Logo Breakdown 🎨👩🏽💻
A logo isn’t just about looking good- it’s about strategy, meaning, and alignment with the brand (aka a lot of work 🫨😬). Here’s how I brought this one to life:
🖌️ Logo Structure - I wanted to re-brand BME in a versatile way. Since their logos will be used in different mediums, they needed a strong logo suite that screams 🗣️ confidence in any format.
⌨️ Typography - Continuing their original vision, we went for a bold font that’s both rounded and sharp. It’s modern, playful and welcoming.
🎨 Color - Funky & bright was the goal. I wanted to remain true to that while also giving it balance and power with black. Swipe to see the color palette!
👀 Symbolism - In the letter “B”, when it’s turned on its side it resembles two people. Representing support, peace, and humanity. Also, the letter “M” has the star engraved into it. This forms two people holding hands. Representing mentorship, friendship, and guidance. Showcasing the brand’s values.
Every design decision is intentional, helping the brand connect with the right audience 😎
What’s your favorite detail in this logo? Let me knowww ⬇️
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